Sample Content Preview How Affirmations Work When you repeat an affirmation over and over again, it begins to change the way that you think as well as what you believe is possible. Energetically repeating affirmations raises your vibration out to the Universe so that you become attractive to what you desire to draw into your life. Affirmations will expand your thinking so that you begin to believe that anything is possible. When you start to think that something is possible, the chances are higher that you will proceed with certainty and confidence, not let obstacles set you back and you will more likely look for and find creative solutions to achieve the outcome that you desire ultimately. What you talk and think about the most, as well as the kind of beliefs you hold onto is what you ultimately attract in your life. Positive thinking attracts positive experiences and outcomes, while negativity attracts more negativity. While there are already a plethora of resources and means that are available right now to help you achieve your goals, when we affirm that something isn't possible or allow the negative thinking to take over our minds, we end up shutting ourselves off from those resources and means that can make our dreams and desires come true. When our minds are full of negative thoughts, we simply aren't able to see the opportunities in front of us, and we don't recognize the means of creating the changes in our life that we desire. On the other hand, when we use positive affirmations to affirm the outcomes that we desire, over and over again, we are training our minds to believe that it is possible. When you can open yourself up to what is possible, then your subconscious mind gets to work to find the creative solutions and the means for achieving your dreams, goals, and all that you desire in your life. How to Use Affirmations Thousands of people use affirmations daily to manifest their desires and obtain all that they’ve dreamed in life. Many of these people are able to find success, but far more never see the results from their daily practice. This isn't to say that affirmations don't work, but instead, they aren't being used correctly. You have to understand that positive affirmations aren't about the words that you say or the phrases that you repeat, but instead, they are about the idea that those words convey, as well as about the feeling you get from repeating the phrases. In order for your affirmations to work, you need to feel good while thinking or repeating them. This is the basic principle behind the Law of Attraction. If you don’t feel positive emotions while repeating the statement, then it isn’t the right affirmation for you. Here are some things to keep in mind when using positive affirmations to attract your desires. You Must Believe If you want to ensure that your affirmations will work, you have to believe in them. Affirmations that are half-hearted or empty will never work for you. You need to genuinely believe in the statement that you are repeating if you want it to work. For example, if you are repeating to yourself that you are successful, but you don't really feel it, you need to consider changing your affirmation. Instead, you can state in your statement that you are capable of being successful in starting, and then shift your affirmation to state that you are successful once you start to believe it. Try to start with a statement that allows you to know that you are perfectly capable of manifesting your desires. Once you begin to honestly believe that it is possible, then you will begin to take the actions to prove to yourself that you are right. Make it Personal Take some time to write down the negative thoughts that are floating around in your mind currently. Then carefully examine each of the negative thoughts and write down a positive statement against that negative belief. By using self-generated content that is specific to your particular problem will help you to better connect with the affirmation. When you write down your affirmations, you want to make sure that you start with the phrase, “I am,” to make it more meaningful. Make it Memorable When you are creating your positive affirmation to combat your negative beliefs, you want to make sure that they are simple, short, and direct. These qualities will make the affirmation more memorable and likable. Keeping your affirmations short and straightforward, making them much easier to say as well as to remember. You can get an added punch to your mantras and make them more appealing by making them catchy.

Sample Content Preview Once you've identified your top ten passion areas and local interests, you can start to narrow down your options. If you want to create and maintain a profitable business, then you need to determine what problems your target audience is experiencing and find a unique way to solve those problems. You can start this process by considering the issues you face in your own life and see if there is a solution to those problems online. Take a look at your list of ten passions, and consider whether or not there is a problem that you continuously face in regards to those passions. If you discover a consistent problem within your passions, then you can narrow down your niche. If not, here are some other ways that you can identify the issues that your target audience is experiencing. The best way to identify problems within a niche is to sit down and have a conversation with your target audience. You can do this in several different ways. You can form a focus group to discuss the problems that your target market is experiencing or have one-on-one conversations with them. You want to make sure that you create or find a framework for asking those questions that will help you to uncover specific pain points. If you aren’t able to meet directly with your target audience, you might want to consider using online survey sites like SurveyMonkey to reach your target audience. Another way that you can identify the pain points of your target audience is by perusing forums like Quora or find forums that are related to your niche ideas. Go through the discussions that are taking place within the forums and determine what questions people are asking and see if you can figure out what problems they are having. Finally, you can research keywords that are related to your niche ideas. You can use Google Ads Keyword Planner and Google Trends to help you uncover popular search terms that are related to specific pain points within your niche idea. 3. Analyze the Competition While you may have been hoping that you’d discover a niche that no one else knows about, the chances of that happening are highly unlikely. That means that you will have competition, which isn’t necessarily a bad thing. Typically, when a niche has competition, it means that there is money to be made within that niche. To ensure that you will be able to carve out a section of that niche for your online business, you need to make sure that you do a thorough competitive analysis of competing sites. Start by creating a spreadsheet and list all of the competing sites that you discover. You can find competing sites by typing in the keywords or phrases for your niche idea into the Google search bar. Once you have a list of the competing sites, then you need to figure out if there is still an opportunity for you to stand out from the crowd. You want to ask the following questions: • Can you still rank for the keywords and phrases that you’ve identified for your niche idea? • Are you able to differentiate yourself from the crowd and create a unique offer? Here are some ways that you can still enter a niche market, even if it is a competitive market. You can easily outrank the competition in a niche if the other businesses are creating low-quality content. If the competition has a lack of transparency, you can disrupt the niche by creating an authentic and transparent presence in a niche where other businesses are overly corporate and faceless. Finally, if you’ve found a keyword or phrase that has a high search volume but low competition and paid advertising, there is the opportunity for you to upset the niche market. 4. Research the Niche’s Profitability You may be able to start narrowing down your list of niche topics to a few that you feel pretty confident about tackling. Before you make your final decision; however, you'll want to make sure that you determine how much money you have the potential to make money. You can start your search on Clickbank (https://clickbank.com), one of the largest online retailers of digital lifestyle products, or Amazon. Browse through the top products in your specific niche category. If you aren't able to find any products or offers, that's a bad sign. It might mean that no one has been able to monetize the niche. However, if your quick search of the site turns up a decent number of items, without having an overabundance of products, then you're in luck. Take the time during this process to make a note of the price points of the products so that when you are ready to enter the market, you'll be able to price your own products or services competitively.

Sample Content Preview One of the most common misconceptions about the keto diet is that ketosis is the same as ketoacidosis. the keto diet is that ketosis is the same as ketoacidosis. Ketosis, of course, is the metabolic process your body goes through when it burns fat for energy. On a Ketosis, of course, is the metabolic process your body goes through when it burns fat for energy. On a standard diet, your body burns sugar for energy. This means when you eat carbohydrates, your bstandard diet, your body burns sugar for energy. This means when you eat carbohydrates, your body ody processes those calories into energy.processes those calories into energy. This is the body's default setting, but the body does have an alternative. It can use fat for energy; this process is called ketosis. Your body releases the fat stored in fat cells all over your body. This fat is process is called ketosis. Your body releases the fat stored in fat cells all over your body. This fat is then then turned by your metabolic system into chemical compounds called ketones. Your body’s cells then turned by your metabolic system into chemical compounds called ketones. Your body’s cells then absorb ketones and burn these molecules into the energy your body needs to continue living.absorb ketones and burn these molecules into the energy your body needs to continue living. Ketosis is the foundation for the keto diet. Unfortunately, a lot of people confuse ketosis with ot of people confuse ketosis with ketoacidosis. The former is safe. The latter is deadly. Obviously, they are not one and the same.ketoacidosis. The former is safe. The latter is deadly. Obviously, they are not one and the same. Ketoacidosis is a condition where your body builds up too many ketone acids, which is the byproduct of breaking down fat. Wof breaking down fat. When your body builds up too much ketones, you can die. The good news is, for hen your body builds up too much ketones, you can die. The good news is, for most people, ketoacidosis is not a risk at all. This condition really only becomes a risk if your body most people, ketoacidosis is not a risk at all. This condition really only becomes a risk if your body does not produce any insulin whatsoever.does not produce any insulin whatsoever. Put simply, it mostly affects people who have type I diabetes. If you're like most people who are le who have type I diabetes. If you're like most people who are thinking of trying the keto diet, and you can produce insulin normally, you have nothing to fear. You thinking of trying the keto diet, and you can produce insulin normally, you have nothing to fear. You have to understand that even within the keto framework, you're still taking in a little bihave to understand that even within the keto framework, you're still taking in a little bit of t of carbohydrates. This is usually enough to flip on insulin for a small period of time in your system to carbohydrates. This is usually enough to flip on insulin for a small period of time in your system to prevent ketoacidosis.prevent ketoacidosis. Don't think for a second that just because you’ve switched over to burning fat as energy that ketoacidosis is going to be a reketoacidosis is going to be a real threat; it isn't. As long as you are able to produce insulin naturally, al threat; it isn't. As long as you are able to produce insulin naturally, you should be fine.you should be fine. One of the most discouraging misconceptions regarding the keto diet is that the food is simply hard to enjoy. Many people think that the quintessential keenjoy. Many people think that the quintessential keto meal plan is chockful of butter sticks, tons of to meal plan is chockful of butter sticks, tons of eggs, and liquid fat. In other words, to many people, the keto diet is loaded with waxy tasting one eggs, and liquid fat. In other words, to many people, the keto diet is loaded with waxy tasting one dimensional food items you’d rather forget. dimensional food items you’d rather forget. This can't be further from the truth. If you think about it, a lot of the foods that you eat are things that you would consider “guilty it, a lot of the foods that you eat are things that you would consider “guilty pleasures.” I'm talking about fatty and salty food. You are halfway keto and you don’t even know it.pleasures.” I'm talking about fatty and salty food. You are halfway keto and you don’t even know it. All of us have some sort of guilty pleasure when it comes to fatty foods. You know you shouldn't be ou know you shouldn't be eating it, but you do it anyway because it tastes so good. Can you imagine changing your diet so that eating it, but you do it anyway because it tastes so good. Can you imagine changing your diet so that you basically eat your guilty pleasures all the time? you basically eat your guilty pleasures all the time? I know, sounds crazy, but that's precisely what the keto diet is. It helps you load up on fat (the food that s you load up on fat (the food that you were supposed to avoid), and you end up losing weight and becoming healthier. Please understand you were supposed to avoid), and you end up losing weight and becoming healthier. Please understand that there are a lot of misconceptions about highthat there are a lot of misconceptions about high--fat foods. fat foods. I'm going to go into this issue in--depth with myth #3. Budepth with myth #3. But just because people have been saying the t just because people have been saying the same things over and over again for decades, doesn't necessarily mean it's true. You can enjoy the vast same things over and over again for decades, doesn't necessarily mean it's true. You can enjoy the vast majority of your meals on a keto diet. majority of your meals on a keto diet.

Sample Content Preview Nevertheless, symptoms may be the same among different people, especially in the case where they are relatives. Its main symptom is itching, and one also may experience various manifestations from slightly irritating to dangerously annoying. The second case urges an ill person to scratch the infected part of skin until it bleeds, and thus to worsen his/her state of health. The type of skin inflammation can vary. Itching and inflammation either disappear totally or come back in each case of contact with the undesired matter. It is highly recommended to visit a local doctor to distinguish an eczema type and thus to decide on methods of its treatment. Conventional treatment of eczema includes a combination of basic steps directed to stabilize the condition of the patient and minimize the effect of illness on the human body. This illness is caused mainly by a specific allergic reaction to an external trigger. The first step for each person is thus to identify what is causing their disease and minimize unnecessary interaction with it. One also should avoid the use of substances known as possible dermatitis triggers. Moreover, it is highly recommended to take special care of yourself; specifically, to humidify the skin, avoid stressful situations and refrain from scratching. Remedies can also be used according to the situation to minimize the inflammation. Antibiotics are applied to protect persons in cases of extreme skin infections. Antihistamines work for prevention and assist in reducing itching. The corticosteroid-inclusive drugs can be divided into ones for internal and external use. The external use, in this case, is highly preferred, while the internal use results in a variety of side effects and should be used only in cases of emergency. With certain types of dermatitis, immunomodulators and wet dressing can be used as well. At the same time, a lack of cure afforded by conventional medicine urged society to address a natural treatment of this illness. In certain cases, long-term homeopathy treatment can become more productive while presuming a lesser amount of side effects. Such approach evaluates the personality of a patient, his preferences, mental state and even family issues. There is a variety of products of daily consumption that may positively influence the progression of the disease. They include kimchee, rice, soybean food, and oat. Additional nutrition with vitamins B, D and E and consumption of iodine-inclusive food can also be useful. Specific bathing ingredients minimize the risk of inflammation by water. In peculiar cases, probiotics positively influence the condition. Besides that, a variety of home-made recipes revolves around skin moisturizing. Eczema mainly disrupts the skin’s process of self-fattening and self-moistening so one may use various oils to recreate the balance. Eczema cannot be cured. Yet, it can be taken under control to the extent that one barely sees the symptoms. For each person, there is the inner trigger that makes a disease active; identifying the cause may assist in self-care. The flow of illness is also individual. At the same time, there is no single opinion regarding the ways of self-care, as both traditional and natural medicine have their own strong and vulnerable sides. In most cases, eczema can be handled under the condition that a source of skin inflammation is unavailable. Types of Eczema Do you know which type of eczema you have? There are many types of eczema and those with one type of eczema tend to get another. Some of the main forms of eczema are listed here. Atopic Eczema You are born with a genetic tendency to develop atopic eczema, but the environment can also be a possible cause. It is a sign of an overactive immune system. It is most common in children and signs show up within the early months of life. A vast majority will grow out of this by puberty.

Sample Content Preview Do this for a couple of minutes and you’ll find that your heartrate slows down and your biochemistry changes in order to help you keep a more level head. This is ideal before an interview as well, and can even be useful in staving off a panic attack. The rest of the time, it is important to ensure you employ deep ‘belly breathing’ which allows you to draw more air into the lungs and the abdominal cavity beneath them. Many of us have made a habit of shallow breathing only using the top of the lungs. This actually increases stress throughout the day. Kundalini meditation and yoga can help to teach you to correct this issue. Try Some Meditation That box breathing could be considered an example of a type of meditation. That’s because you are focussing on an aspect of yourself in order to take your thoughts away from stress and panic. Doing so is often enough to make you feel instantly calmer again. This is a secondary benefit, along with the way it communicates directly with your autonomic nervous system. That’s all that meditation really is: focus. It’s about focussing on something that you’ve chosen to focus on, rather than letting your thoughts run away with you and onto all kinds of disparate topics. But there are other forms of meditation that can be even more effective. Take the body scan meditation for instance, which involves focussing on your muscles instead, and on helping yourself to get calmer and more relaxed. This can be an ideal method to use just before bed. The idea behind a body scan meditation, is to turn your attention to each part of your body in turn, and to help it relax. You do this by first contracting (tensing up) the muscle, and then releasing all that tension and making a conscious effort to allow it to happen fully. This not only distracts your mind from whatever other worries you were thinking about, but also helps to release stored tension that can cause discomfort and make you feel more stressed. It’s called a body ‘scan’ because you will be moving your attention first from the top of your head, all the way down to your toes. So start by thinking about your forehead and ears. Are they holding any tension? Contract them, release them, then imagine them completely melting and dissolving. Now do your mouth and jaw, now your neck and shoulders, and so forth. This is a great option to use just before going to sleep. Have a Smoothie Okay, so this one might seem a little less game-changing than a breathing technique used by the special forces! In fact though, having a smoothie can be just as effective at combating your stress on multiple different fronts. Firstly, when you drink a smoothie, you will be elevating your blood sugar. This is important because it helps you to control your own hormone balance – which is closely connected to appetite and diet. You see, when we don’t eat enough, our bodies don’t have enough sugar and respond by increasing cortisol. It’s essentially saying: get out there and find something to eat! We don’t interpret it as that though. Rather, we interpret it as a kind of shakiness and anxiety that we can’t quiet put our fingers on. And here’s the thing: when you have cortisol in your blood, everything seems to be a little worse. We think that our thoughts control our moods, but very often the relationship works in reverse: our moods control our thoughts. Suddenly, things start to seem terrible and we find ourselves worrying without knowing why. But you have that smoothie and what happens? The body processes the sugar, which in turn triggers a release of tryptophan (as a byproduct). This reaches the brain, where it is converted into serotonin – the feel good hormone!

Sample Content Preview Once you get them to click through to your sales page, very few of them will be left. Maybe you are Once you get them to click through to your sales page, very few of them will be left. Maybe you are able to attract 5000 people to the top level of your sales funnel every single day. If you built and able to attract 5000 people to the top level of your sales funnel every single day. If you built and optimized a tight funnel, maybe 50 optimized a tight funnel, maybe 50 or even 10 of those people will make it all the way through to the or even 10 of those people will make it all the way through to the bottom of the funnel. bottom of the funnel. You may think that this a bad thing. After all, you started out with so many people, now you only have You may think that this a bad thing. After all, you started out with so many people, now you only have a handful. a handful. Wrong.Wrong. This is how sales funnels are supposed toThis is how sales funnels are supposed to work, they are supposed to filter people based on interest and work, they are supposed to filter people based on interest and interest intensity. In other words, the ones who are most likely to put dollars in your hands are the ones interest intensity. In other words, the ones who are most likely to put dollars in your hands are the ones who will probably make it all the way through. who will probably make it all the way through. Content funnels are similar to sales Content funnels are similar to sales funnels with a twist funnels with a twist Obviously, content funnels are not intended to convert your traffic. It’s not like your visitors will just Obviously, content funnels are not intended to convert your traffic. It’s not like your visitors will just click a link on your content page and see a credit card information entry page. Instead, content funnels click a link on your content page and see a credit card information entry page. Instead, content funnels are intended to filtare intended to filter your traffic hard.er your traffic hard. How hard? The more tire kickers or other nonHow hard? The more tire kickers or other non--serious visitors your content drives away, the better. serious visitors your content drives away, the better. Don’t feel too bad. These people weren’t going to buy from you anyway. They’re not a big loss. In fact, Don’t feel too bad. These people weren’t going to buy from you anyway. They’re not a big loss. In fact, they are not a loss at all.they are not a loss at all. Content funnels are all about answering the following questions: “Can you trust me?” “Can you be loyal to my brand?”“Can you be loyal to my brand?” “What is it about my brand that makes it worthy of your time, attention, trust, and loyalty?”“What is it about my brand that makes it worthy of your time, attention, trust, and loyalty?” If you are not answering these questions, yoIf you are not answering these questions, you are wasting your time building content funnels. u are wasting your time building content funnels. Seriously.Seriously. How come? If you can’t come up with a convincing answer to the questions above, your content funnel How come? If you can’t come up with a convincing answer to the questions above, your content funnel is GENERIC. Put simply, your visitors can find the exact same information from millions of ois GENERIC. Put simply, your visitors can find the exact same information from millions of other ther places on the Internet. There is nothing really special about your site, your brand, how your present places on the Internet. There is nothing really special about your site, your brand, how your present information or the the kind of information you provide. information or the the kind of information you provide. Once your site becomes generic, it is not worthy of loyalty. There’s really nothing making Once your site becomes generic, it is not worthy of loyalty. There’s really nothing making it stand out. it stand out. Your pages’ ability to convert or convince your visitors to click on to your conversion pages would be Your pages’ ability to convert or convince your visitors to click on to your conversion pages would be the same or even inferior to the run of the mill content page in your niche.the same or even inferior to the run of the mill content page in your niche. Content funnels are intended to build trust so the user would want to click through to your conversion want to click through to your conversion pages or join your mailing list. That’s the bottom line. But for all this work, you have to optimize to pages or join your mailing list. That’s the bottom line. But for all this work, you have to optimize to create a workable content brand!create a workable content brand! The bottom line with optimization is that you build on your successes and you try to fix your problems. ses and you try to fix your problems. The key here is to identify what you are doing right and replicate it. For example, if you have a dog The key here is to identify what you are doing right and replicate it. For example, if you have a dog breed website and you notice that of all the dog breeds your website covers, only your content about breed website and you notice that of all the dog breeds your website covers, only your content about Chihuahuas get Chihuahuas get any kind of traction. You might need to change the orientation or the focus of your any kind of traction. You might need to change the orientation or the focus of your website to Chihuahuas. website to Chihuahuas. Take a look at the pathways people normally use and see which of these actually lead to more ad clicks, email form submissions, sales or product doemail form submissions, sales or product downloads. Regardless of how you measure your wnloads. Regardless of how you measure your conversions, make sure that your content pages and conversion pages are set up in such a way to conversions, make sure that your content pages and conversion pages are set up in such a way to maximize the amount of conversions you get.maximize the amount of conversions you get. A lot of people who build sales funnels, content funnels and conversion pages worry themselves to version pages worry themselves to death about click through rates, page visits, and other metrics. You have to begin your analysis for death about click through rates, page visits, and other metrics. You have to begin your analysis for optimizing your complete system with one thing; Conversions. optimizing your complete system with one thing; Conversions.

Table of Contents Introduction . 5 What is Kombucha? 5 Easy to Make .... 6 Variety of Flavors ... 6 Good Soft Drink Alternative .... 7 Low in Caffeine . 7 Relaxing . 8 Healthy .. 8 Chapter 1 – History Of Kombucha Tea 10 First Mention .. 10 Dr. Kombu 11 Russia and Beyond .... 11 World War II ... 12 Chernobyl . 12 Modern Popularity 13 Chapter 2 – The Mother (SCOBY) . 14 What is SCOBY? ... 14 Culture 15 Bacteria and Yeast Found in SCOBY . 16 Growing Your Own SCOBY .... 16 Chapter 3 – Is Kombucha Right For Me & Is It Safe .. 18 It’s a wild ferment. .... 18 It's a biosorbent. .. 19 It Contains Unmeasured Amounts Of Alcohol. .. 20 It Contains Sugar. 20 Bottom Line .... 21 Benefits Of Kombucha & Does It Live Up To The Hype ... 22 1. Probiotics ... 22 2. Antioxidants .... 23 3. Anti-Bacterial ... 24 Other Benefits of Kombucha Tea 25 Side Effects . 26 Alcohol Buzz ... 26 Improved Digestion ... 27 Improved Mental State ... 27 Lowered Blood Sugar . 27 Yeast Infection 28 Acidosis .... 28 Liver Damage . 28 Diarrhea.... 29 Sample Content Preview which can help with digestive issues, antioxidants which can help remove toxins from your body, and B vitamins which help in a number of ways within your body. It’s also low in sugar, calories, and sodium, making it great for people who are trying to lose weight. Well that’s a basic overview of what Kombucha is and why it’s gaining notoriety as a miracle elixir for overall health In the next part we’re going to take a look at the history of Kombucha and how it’s evolved over time Let’s dive in… Chapter 1 – History Of Kombucha Tea Nobody knows for sure how far back kombucha goes, and the truth has been so mixed with legends over the years that it’s hard to separate them now. But, we’re going to do our best to present you with the history of kombucha tea and how it came all the way from an ancient Chinese medicinal drink to a modern-day health beverage around the world. First Mention The first recorded mention of kombucha goes back to 220 BC during the Qin Dynasty in China. It was said to have been used as a drink of immortality for Emperor Qinshi Huangdi. This is likely where it gets the “cha” part of its name as the Chinese word for tea is “cha.” The Chinese had many other names for this drink as well such as “stomach treasure,” “sea mushroom,” and “tea mold.” Dr. Kombu Supposedly, in the year 414 AD, a Korean doctor by the name of Dr. Kombu brought the drink to Emperor Inyoko of Japan, and this is where the drink gets its name. However, there isn’t enough evidence to back up this story, so it could be the stuff of legends. Another story is that Ghengis Khan carried kombucha with him as he traveled. Russia and Beyond From Asia, kombucha found its way to Russia as well as Europe, where it not only gained in popularity until the 19th century, but also gained a few more names, such as in Russia where it is referred to as “tea mushroom.” According to one account, this beverage saved the life of Alexsander Solzhenitsyn, a Nobel Prize winner, while he was in exile in Siberia. World War II Kombucha continued to be popular throughout Europe and Russia until the beginning of World War II. This was because both tea and sugar were rationed and it was too hard for the average citizen to get their hands on enough of them to regularly make the drink. After the war, however, it began to grow again in popularity, and saw a surge in the 1960’s when Swiss researchers proved its health benefits. Chernobyl In the 1980’s, there was a horrific accident near Chernobyl in Russia where a nuclear plant melted down, exposing hundreds of people nearby to radiation. There was a group of people made up primarily of elderly women, however, that survived and did better than the others. It was found by the scientists and doctors that these people regularly drank kombucha. Modern Popularity Since the year 2000, kombucha has become a popular health drink throughout the Western world, with people all over Europe, the United States, and Australia enjoying its numerous health benefits. Unfortunately, as many hail this drink as a miracle cure for a number of ailments, others claim it to be dangerous. Because it is created through a natural process and cannot be patented, big companies have little interest in it, which is why there have been few studies done on kombucha to provide completely conclusive evidence one way or the other. Now that we’ve uncovered what Kombucha is and the history of this tea, the next thing to do is explain how it’s made…more specifically the SCOBY (Mother), which is what we will cover in the next part. Chapter 2 – The Mother (SCOBY) What sets kombucha apart from every other health drink out there is the process by which it is made. That process begins with something that is most commonly referred to as SCOBY, but may also be called “kombucha mushrooms” or “kombucha mothers.” These mothers are responsible for the fermentation process that turns tea into kombucha. What is SCOBY? SCOBY stands for Symbiotic Culture Of Bacteria and Yeast. During the brewing process, it can be found floating on the top of the kombucha, and is removed before bottling. It is disc-shaped and has a gooey consistency and appearance that is unappealing to many people. But, if you want to brew your own kombucha, then you need SCOBY to do it!

Sample Content Preview The fact that they don't play out the way you initially feared them to doesn’t really set your mind at ease because once wants the thing that you fear doesn't happen by a certain date, you then move on to another future point in time. It's as if you're kicking the can down the road as far as your mental peace and inner harmony go. You are never at a loss for things to worry about when it comes to the future. If any of this is true, then you might be suffering from anxiety. It's okay to be indecisive. When most rational people don't think that they have all the necessary facts in front of them, it's perfectly okay for them to second-guess themselves. At the very least, they feel kind of uneasy about what kind of decision they would make because they have incomplete information. On the other hand, if you have a tough time making up your mind altogether, then you may be dealing with a completely different problem. Even if you put in all the work and the time to gather information and still you can't make up your mind, you might be suffering from anxiety. You might be focused more on the consequences of making the wrong decision. Instead of making sure that all the information is lined up properly so you can make better decisions, you focus instead on some sort of guarantee. I’m sorry to be the one to break this to you but the future is never guaranteed. Even if you have the best-laid plans and even if you’ve taken all sorts of precautions things, can and do get knocked loose. That's just what makes life so unpredictable and, if you think about it hard enough, so much fun. However, if you can't make up your mind, regardless of any advanced preparation you’ve made, you may be suffering from excess anxiousness. It’s very easy to blame other people or situations for our personal failures. Seriously. It feels good actually because when we do that, we no longer have to change. We can say to ourselves, “Well, I’m right” or “I’m the victim here.” This relieves us of any responsibility to change. However, the problem with blaming other people or situations that we can’t control for our failures is simply going to extend our powerlessness. Anxious people or people with high levels of anxiety find themselves blaming other people or situations for whatever is going. The more they do this, the less in control they feel. It’s as if their world has spun out of control. It doesn’t take a rocket scientist to figure out why. When you place blame on somebody else, you’re basically saying to yourself that the solution lies with that person. After all, that person caused your problems, then it logically follows that they are the ones who could put everything back together. This is a worthless solution because you can’t control that person. They’ve moved on. You have to take responsibility. You have to take ownership of your pain, your past, and your coping mechanism. This is too much for many people and that's why they remain stuck. This breeds anxiety and a sense that one doesn't really control one’s life. Life is a struggle even if you have even if you tend to make things happen and it doesn't take much for things that you plan to become reality, there's still some struggle involved. There's always that bit of uncertainty. You really can't tell what’s around the corner. You may be suffering from anxiety when you find yourself unable to cope with whatever setbacks life throws your way. You have to understand that in most cases, life doesn’t slam a door to your face and give you a resounding NO! Most of the time, life will tell you to wait. It's neither yes nor no. It’s neither here nor there. You just have to wait. Usually, people who succeed find things to do while they’re waiting. They build their character. They try other opportunities. They do something else that enables them to achieve victory when the time for “yes” comes. Anxious people, on the other hand, worry themselves sick. They think that there's something wrong with them. They think they don't have what it takes. Maybe they’re just unlucky or they're going up against a situation that is just flat-out impossible. Perhaps they’re just at the wrong place, at the wrong time, doing the wrong things. Whatever the case may be, it all leads to the same place: defeat. This is not defeat that life hands you. It's not like life beats you down. No, this is a defeat that you voluntarily assume. I’m talking about quitting. As the old saying goes, the only way to lose is to quit. You may be suffering from anxiety if you find yourself “solving” hard situations in your life by quickly choosing to quit. This is very different from #5. What's different with this sign is that it doesn't matter what kind of opposition you face. We're not talking about a door slamming in your face. We’re not talking about people pointing at you and laughing and telling you to get out of here. No, we're talking about a slight kind of opposition.

Sample Content Preview So, if you run a sandwich shop, how is that shop different from the one next door? Who is your ideal customer? A hipster millennial? By understanding all of this, you can then create a Facebook group that is ideally tailored to THAT audience, whoever it might be. And that will then inform your choice of photo, group name, description, and even your specific niche. You have a fitness brand, but is it aimed at men, women, or both? Is it about hardcore weight training, or is it about a healthy and happy lifestyle? Communicate this strongly through your settings. Likewise, make sure that you aim for a small enough niche. A group for writers is good, but a group for stay-at-home-Mum-fiction-writers is even better. These Mums will share more in common with one another and therefore be likely to be more active in the group. Secret #4: Empowering Members One of the reasons that a lot of businesses neglect Facebook groups, is that they simply lack the time and resources to spend on yet another platform – especially on Facebook where they might already have a Facebook page or an advertising campaign. The good news though? You can actually enlist members of the community to do the managing for you and thereby allow the group to run itself with very little input from you! The problem with this, is that it can lead to trouble. Facebook groups have recently come under fire for fostering antisocial views and behaviour and for promoting ‘fake news’. This is something Facebook is clamping down on hard as a result, and it’s important for you to prevent this from happening in your group unless you want it to stop appearing in the feeds. To allow your group to run itself then, something you need to consider is making members of your group into administrators. This means they’ll be able to allow or disallow posts (if you have set your settings to require approval) and it means they’ll be able to invite new members etc. By creating moderators in this way, you will not only have a Facebook group that can run itself, but you will also find you create even more engagement and even more avid brand ambassadors. People LOVE being made a part of their favorite brands, and it’s an excellent way to make them feel more valued, as well as to give them a sense of ownership over your brand that can translate to better engagement. In fact, this is a technique that Mussoloini would use and would call ‘Transformismo’. By taking someone – even a political opponent – and giving them responsibility within your organization, you can make them into your staunchest and most vocal allies and advocates! Secret #5: Informed Consent Finally, keep in mind that if you want to monetize your group optimally and sell to your members, then you should think about how you communicate special offers and deals. Your group should be a highly engaged and highly targeted selection of qualified leads – the ideal people to sell to. The problem is that a lot of people who sign up to groups because they want to get involved with your brand, will still not take kindly to having special deals pushed down their throats – which is essentially advertising. The way you get around this, is by letting them know prior to the fact, that this is what you will be doing. Better yet, you turn the advertising and marketing into a feature. This way, you can get people to actually feel excited about the idea of getting special deals and promotions. It’s all about the way you sell it. If you describe your group as being: “A place where dedicated and passionate athletes can discuss their craft and share their advanced tips and methods. Gain access to exclusive content, rare footage, and incredible special offers!” Then you have just made the fact that you sell products through here into a positive thing. People are now expecting you to sell to them, and in fact have signed up knowing this full well – partly because of that very fact! This way you can sell as much as you like and not put people off. So, think carefully about the way you promote your product in its own description, as well as the way you sell it through other platforms such as your other social accounts and your blog. It’s not just about getting people to sign up, it’s about putting them in the right frame of mind to buy.

Sample Content Preview can get from food. Choosing high-quality protein sources like milk, eggs, and soy is an easy and inexpensive way to make sure you’re getting enough protein to build muscle. Of course most supplements will help, but you don’t actually need them. 4. More Reps = More Muscle Although it would make sense that the more repetitions you do in a set, the more muscle you will build, but this is actually a muscle-building myth. This common belief has people stuck at the gym for hours, doing as many reps and sets as they possibly can in order to gain more muscle mass. However, there are better ways they could be using their time. Studies have shown that it’s actually muscle fiber activation that leads to the muscles increasing in size and strength. There are a few things that you can do to activate more muscle fibers. First of all, you want to focus on complex moves that involve more muscles. Secondly, lift more heavier weights rather than a lighter weight more often and you’ll soon see those muscles bulk up. 5. Variety is the Key to Muscle Building When it comes to muscle-building, many people believe that you have to continue to spice up your routine and choose different exercises in order to continue building muscle. The idea is that once you’ve done a certain exercise for a while, you’ve done all that you can with that movement and now have to find another one to work that muscle from a different angle for more gains. This myth couldn’t be further from the truth! As long as the exercises you are choosing are good ones that engage a number of muscles and activate plenty of muscle fibers, they will continue to work for you. The other key is using proper form, and continuing to add weight to make the exercise more difficult, not doing a wide variety of exercises. 6. Crunches Will Zap Belly Fat This myth goes beyond the idea that crunches will zap belly fat, as many people believe that targeting a certain muscle group will reduce fat in that area, whether it’s arms, legs, or even the chest. The idea is that the fat in the target area gets burned during exercise, and as the muscle gets worked, it “tightens” the area, causing you to look slimmer. This myth exists because self-proclaimed fitness experts don’t know how the body actually works. What they miss is the fact that as calories are burned during a workout, they are first pulled from sugars in the bloodstream and then from fat all around the body. That means that any exercise will help zap belly fat. And, building muscle all over the body will help burn even more calories and, therefore, zap fat. 7. Eat Fat = Get Fat This is another common myth that leads anyone trying to gain muscle to avoid eating anything with fat in it like it’s the plague. This idea is a common one that reaches beyond the muscle-building world. Although it seems to make sense that if you eat fat, you will gain fat, the truth is that not all fat is created equal. In fact, good fat will help you gain muscle. By providing your body with a number of compounds that it needs to function, including those that work to help you lose body fat, foods like avocado and flax seed will help improve your health. Bat fats, on the other hand, will contribute to overall poor health, especially when eaten in excess. These include animal fats, which is why lean protein sources are always encouraged. 8. No Stretching is Needed for Strength Training It’s widely accepted that people need to stretch following a cardio workout because their muscles have been repeatedly worked at a fast pace. However, because muscle-building exercises are much slower and workouts are typically shorter than a cardio session, people think that they don’t need to stretch their muscles afterwards. If you don’t stretch after a strength training workout, you’re asking for trouble. After all, your muscle has been contracted time after time during the workout. If you don’t take time to stretch it out afterwards so that it can relax and resume its normal shape, then you could find yourself with a sore muscle the next day. So, do yourself a favor and stretch after every workout.