Sample Content Preview Reason #2: They fail to segment niches Let's get real here. Not all niches are worth the same. If you are pushing affiliate products, you know full well that some niches are focused on low ticket items. We're talking about products that rarely exceed $100. If you try to push a product beyond that price point, good luck getting any sales. Customers in that niche have fixed expectations regarding the price range they're working with. Operateout of this price range and you're not going to make too many sales. In fact in many cases, you're not going to generate any sales at all. Niches are not one and the same. Some niches pay quite a bit of money because the people looking for those productsand services are prepared and eager to spend that kind of money. The vast majority of other niches, however, don't pay all that well. Now, a lot of affiliate marketers think that this is perfectly fine because they would just make up for it in terms of volume. Here's the problem. If you're in a niche where it's fairly easy to convert traffic into cash, what do you think will happen? That's right. There will be other affiliate marketers there and there will be competitor saturation. Think of many people fishing at the same fishing hole. It doesn't matter how many fishes there are in the water. Eventually, there will be too many fishermen and not enough fish. You have to segment your niche correctly. But for this to happen, you have to first find the righthigh value niches to market to. Reason #3: They fail to see high end opportunities within a niche Even with invaluable niches, it's very easy to lose motivation. You know that people buy high ticket items in your niche. Here's the problem. Not all the people interested in that niche are ready to commit today. In many cases, they need a lot more information before they can pull the trigger. You have 2 options here. You can either walk them through the long process of building their trust so you can eventually convert them, or you can analyze the high value nicheyou're in and isolate sub-niches that appeal to people willing to spend big money today. The choice should be obvious. Sadly, there are too many high ticket affiliate marketers out there who end their analysis at the point they discover a high value niche. They think that the mere fact that people interested in that niche are willing to pay top dollar is enough for them to get a big fat pay day. It is no surprise that a lot of high ticket affiliate marketers don't generate a steady volume of money. In fact, a lot of them fail to generate any money at all. This mindset plays a big roll in that failure. Just because you're in the right building doesn't mean you are going to get the experience you're looking for. You have to be at the right floor. You haveto be in front of the right people. You have to be there at the right time. You have to say the right things in the right sequence to produce the right outcome. This requires not only focus, but effort and attention to detail. Look for high end opportunities within a lucrative niche. Do not look at your niche in a shallow way. Segment it as much as possible to unlock even greater opportunities. Reason #4 They're clueless regarding the concept of return on effort If I paid you $100 to play basketball for an hour, you probably would think that you're in on a good deal. You probably would think that you are doing something right and worthwhile. What if I told you that in that same hour, you could've gone with somebody else who would've paid you $500 to peace together a grant proposal for a project he or she is working on? This is called an opportunity cost. You can only be at one place at any time. You can't split your body. You can't do 2 things at exactly the same time. Forget about multi-tasking. It's an illusion. When you're multi-tasking, you're actually doing one thing at a time. You're not doing many things at the same time. You're doing things in sequence. Opportunity costs are very real. For every hour you devote to something that pays really low money, you could've been doing something that pays at a much higher rate. People who are blind to high ticket affiliate marketing sales are unclear or flat out clueless regarding the concept of return on effort. Since you can only be in one place doing one thing at one time, why not do something that will pay you the most amount of money for the least amount of work? That is the classic definition of return on effort: putting in the least amount of time and effort while extracting the most amount of money. When you put the same amount of time, effort and labor into generating $1,000, which would you rather do? The choice should be obvious. Sadly, a lot of people do not get into high ticket sales because they're completely clueless about ROE. If you are sick and tired of settling for cents on the dollar as far as your precious time, effort and focus are concerned, click here. You will download a blueprint that will enable you to identify high ticket sales niches and create a conversion platform that will help you turn your traffic into big ticket sales.

Sample Content Preview Chapter 2: Focus on The Good Things Focusing on good things might seem easy, but is it? The media is awash with all sorts of negative news. Every day comes with its own set of challenges. A forced smile has become commonplace. Having a real laugh has become a mirage. It is easy to get lost in the negatives, but remember the words of John Milton, "The mind is its own place and in itself, can make a Heaven of Hell, a Hell of Heaven." This quote is geared at ensuring you focus on the good things around you. Count The Good Things As small as they might be, they are tangible. Remembering only the things that go wrong will only get you worked up and stressed. Your health will suffer for it. Even in times of darkness, there are numerous aspects of life to be thankful for. Remembering all the good in your life will help you not to be consumed by any negatives and leave you with a much more positive mindset. One of the ways to ensure you focus on the good things is to identify your sweet spots – those things that make you happy. It is that simple. If it is family, have videos of those family moments on your mobile device and indulge yourself in such whenever things look gloomy. Unsure about what makes you happy? Well, everyone has something or someone that makes them happy. You will just have to do some soul-searching to find yours and when you do, make it a habit to keep yourself happy. Fortunately or unfortunately, life isn’t a video game, so just be happy while you have the chance. Meditate More Focusing on good things can be difficult with the negative vibes coming from the world around us. One way to block out these negative vibes and energy around you is through meditation. Meditation is akin to wiping the slate of your mind clean. This could be great considering the toxicity in the world right now. Like a blank check, your refreshed mind after a meditation exercise gives you a unique opportunity to fill your mind with only the good things. Meditation helps you understand how your mind works and you can use that to your advantage in seeing only the good in everything. Perspective Is Everything Different events highlight the importance of perspective in your general well-being. The long debate of a half-empty, half-full glass might have raged on long enough, but what side of the divide will always weigh on what you see around you? Changing such a perspective, if negative, might not be easy, but you just have to take the first step and acknowledge your position. It is said that good things come to those who wait, but that is probably flawed. There is enough good around us, if we only open our eyes to see them. Maybe then we wouldn’t keep waiting for something that is already before us. Chapter 3: Start the day in a Positive Mood Mornings bring the joy of another day in your life. The way you start your day determines the rest of it and on a larger scale the outlook towards life. If you are not a morning person and wake up exhausted, you can end up not seeing the good things that can happen throughout a day. Have A Positive Thought This is so because you are overlooking small details and aspects for which you can be grateful in life. Your happy mornings don't necessarily have to be a complicated routine, it can involve simple things as a small positive thought. All you have to do is to give it a try. Every day comes with new opportunities you only have to seize the day and take a moment to appreciate little happenings. All small actions in the morning can brighten up your whole day. On waking up the first thing to do is simply think about your positive attribute that makes you or people around you happy; the things that you do best. It will urge you to step out of your bed in a happy mood and you can make the best out of it. A study reveals that people showing gratitude not only are optimistic about their life but also possess physical fitness because of their positive attitude. Stretching in the bed for few minutes can improve your mood and boost your energy as it releases dopamine. It is reputed as a feel-good hormone. It enables you to concentrate on your work throughout the day and to stay motivated. Removing the curtains to enable the view of sunlight, the sound of chirping of birds and fresh air can have a refreshing impact on you. Don’t Skimp On Sleep A night of good sleep is required for a good morning. People who hit the bed early wake up with a calm mind. When you have enough sleep you get ample time in the morning to do something that gives you pleasure such as a small walk, taking caring of yourself or carrying out your hobby. You will not have to push yourself to start a practical day. This is how your day can also progress in a positive direction by starting with content mood and peace of mind. Being late for work or missing something you wanted to do is a terrible way to start a day. A positive day needs a to-do list. Whether you have a big assignment to present or a small gesture of kindness all you need is to plan it. The things done with the clarity of mind are executed efficiently. People who run their errands haphazardly often fail to get the desired outcomes. Your planning helps you to prioritize the things and prepare you to take on the day. Another thing to keep you propelled throughout your day is how you would like to sign off your day. Think of some ways how you want to treat yourself and to look forward to something enjoyable will put a smile on your face the entire day. Anticipating something pleasurable can bring delight as much as the event itself.

Sample Content Preview 2. Employ the 80/20 Rule for Time Management If you've ever taken a business class, then you know about the 80/20 rule or the Pareto Principle. If you don't know what it is, the Pareto Principle is a theory developed in 1906 by Italian economist Vilfredo Pareto that states that 80 percent of the output from a given situation or system is delivered by 20 percent of the input. So, how can this rule be implemented to help you better manage your time and increase your productivity? When it comes to time management, it involves completing 80 percent of your tasks using just 20 percent of the time you have. The principle advocates delegating those incredibly time-consuming tasks, but that create less revenue for your business than other jobs. Doing this will allow you to focus your time and energy working on those tasks that will bring in more money for your business. When prioritizing your to-do list, you have to remember that your energy levels and productivity tend to fluctuate throughout the day. For you to successfully master the 80/20 rule, you need to make sure that you focus on completing the essential business tasks during the times that you are most productive. You can use the 80/20 rules in several different ways to help you increase your productivity. If you look closely at your to-do list, the chances are there are only a few tasks that are tied to important issues. While you may find it satisfying to cross off a large number of the smaller issues, the 80/20 rule suggests that instead, you focus on the few items that are more important, and that will generate the most significant results for your business. While your to-do list might not be much shorter at the end of the day, you will be practicing effective prioritization. 3. Manage Your Energy, Not Your Time One way you can manage your time and increase your productivity during the day is by managing your energy rather than your time. If you know that you are more productive in the mornings, you can plan to accomplish the work on your to-do list that requires the full extent of your competencies in the morning, rather than trying to achieve them in the afternoon when your energy might be lagging. This frees up your afternoons to schedule the work that doesn’t need as much of your brain power to accomplish when you know your energy levels are lower. If you typically manage your time by creating and prioritizing to-do lists and scheduling dedicated time to each of those tasks, you know how easy it is to get derailed during the day. A single conversation or email can quickly break your focus or completely rearrange your day. By managing your energy, you can bring your best performance to any activity that comes up. You can achieve far superior results over the incremental gains that you might get from other time management techniques. Using this method of time management relies on your understanding of what points in the day you are optimally ready to work. According to Alex Pang, the author or Rest, people are most productive when they work in four-hour intervals. This means that you need to make sure that you schedule your essential work within the four hours that you are at peak performance. 4. Find Ways to Automate A recent survey showed that entrepreneurs and business managers spend 68 percent of their days working on administrative tasks. That’s a lot of time to work on something that doesn’t directly contribute to the growth of the company. The best way to bring that amount of time down is with artificial intelligence. AI can now automate many processes that are necessary to run a business, including administrative tasks. For instance, chatbots can handle thousands of queries a day without involving humans. Then there’s Bookmark’s, Artificial Intelligence Design Assistant, AiDA which can help you design a website within minutes, eliminating the most painful process of creating a company website. When you can remove these menial, but necessary tasks from your daily schedule you can free up your time to focus on more critical tasks that will help you grow your business and increase profits. Also, AI is expected to be used to find solutions to the more complex business processes that you may be faced with completing. This will significantly reduce the amount of time that you spend making important business decisions, which in turn will significantly improve your business efficiency. According to a recent survey, 78 percent of entrepreneurs said that in the future, they would trust the advice that they receive form artificial intelligence systems in making decisions. In addition, there are a ton of time tracking applications that are powered by artificial intelligence that can help you complete essential tasks on your daily and weekly to- do list. These time tracking tools are highly useful in helping you increase your productivity and achieve your goals. 5. Stop Multitasking Many people believe that multitasking is an essential skill that you have to master if you want to be successful. While it might seem like a great way to get a ton of things done at once, research shows that our brains aren't nearly as good at multitasking as we might think. Some researchers suggest that our productivity is reduced by 40 percent when we try to multitask. Unfortunately, when we try to multitask, we are quickly shifting our attention and focus from one task to the next, which makes it more challenging to tune out distractions and can create mental blocks that ultimately slow you down. When you try to work on several tasks at once, you can lose the focus that is required to complete the tasks adequately. Switching between multiple tasks breaks your concentration, which ends up requiring more time to come back and work on a job where you left off. When you bounce from one task to the next, you waste more time because your brain has to refocus on the essential activity that must be completed. Multitasking can also lead to your brain function becoming overstimulated, which can lead to memory impairment. When you have too much information inundate your brain at once, your mind can't differentiate between what is essential and what isn't which can negatively affect your memory.

Sample Content Preview Sign 1: Digestive Issues Occasionally suffering from constipation, diarrhea, and other digestive issues might seem normal. However, if either one of them happens almost too often, it could be a sign that gluten is starting to wreck your body. Not surprisingly, this is also a common symptom experienced by gluten intolerant individuals and those with celiac disease. In some cases, they may even have a particularly pale and unpleasant bowel mainly because the condition prevents their body from absorbing nutrients properly. According to research, gluten consumption causes digestive issues by disrupting the barriers of the intestine, thus allowing harmful substances to move through towards the bloodstream. Around 14% of Americans suffer from the so-called IBS (irritable bowel syndrome) which causes all sorts of digestive issues. The consumption of gluten makes the symptom even worse than before. In some cases, it may even be the cause of IBS. Around 50% of gluten intolerant individuals suffer from diarrhea on a regular basis, while around 25% of them suffer from constipation. While this is common to gluten intolerant and celiac-afflicted individuals, those who have been consuming foods with gluten can also be negatively affected. If you begin to experience such symptoms, you might want to stop the consumption of foods containing gluten as soon as possible. If left unattended, it may lead to some serious issues such as dehydration, fatigue, and the loss of electrolytes in the body. How exactly does it happen? Upon eating a gluten-containing food, it moves through your stomach then into the small intestine. From there, gluten is broken down into gliadin with the help of an enzyme known as tissue transglutaminase (tTG). Once broken down, it then moves through your digestive system. From there, your digestive system, with the help of the gut-associated lymphoid tissue, will review it for any potential harm it may cause to your body. If you’re not gluten intolerant, it will be directly absorbed by your body. However, if you’re sensitive to gluten, the protein will be considered as a dangerous substance, and your digestive system will produce antibodies to attack it. The problem is that they attack the tTG as well, thereby causing the microvilli in your intestine to become damaged. Over time, the microvilli will start breaking down, tearing up the walls of your intestine and letting food particles and other harmful substances move into your bloodstream. If this happens, you’ll start experiencing digestive issues such as constipation, bloating, diarrhea, and even malnutrition. Sign 2: Skin Problems Intolerance to gluten doesn’t just affect your digestive tract, it also affects your skin as well. If you’re starting to experience skin conditions which you never had before, it might be because gluten is starting to take its toll on your body. According to research, 7 out of 10 celiac-afflicted individuals experience symptoms on their skin. There’s actually a variety of them, but the most common which is linked to gluten is dermatitis herpetiformis. Dermatitis herpetiformis is a gluten-caused skin condition in which you experience one of the itchiest rashes you could ever have. It’s a really painful rash which is often found in 15-25% of individuals who have celiac disease. If you have this symptom, you’ll notice lesions which appear on any part of your body, mostly in the knees, elbows, and buttocks. Fortunately, this only happens to individuals who have a diagnosed or undiagnosed celiac disease. Another common symptom is a very dry and flaky skin. Although it’s still not clear whether the consumption of gluten directly causes dry skin, some physicians believe that poor nutrient absorption caused by celiac disease can steal the nutrients which your skin is supposed to have, thereby leading to a very dry skin. In some cases, this can be remedied by resorting to a gluten-free diet. Lastly, there’s psoriasis, a skin condition which causes your skin to develop red and scaly plaques. According to several studies, regular gluten consumption is strongly linked to the development of this condition. Those who are diagnosed with psoriasis have huge amounts of antibodies in their bloodstreams which only suggests that their bodies are reacting to the gluten in their diets regardless if they’re diagnosed with celiac disease or not. While it’s not yet clear whether gluten is directly causing psoriasis or not, there are some reports that show people who followed a gluten-free diet were able to experience a significant improvement in their skin symptoms even if they don’t have celiac disease. Sign 3: Recurring Migraine A lot of people suffer from a headache or migraine every once in a while. In fact, it’s a common condition which affects around 10-12% of the Western population. However, if migraine appears too often, it can be a cause for concern, especially if you’re gluten-intolerant. Interestingly, a number of studies revealed that those with gluten intolerance are more prone to migraines compared to others. If you have migraines that occur regularly without any clear cause, it might be because you’re sensitive to gluten. You might wonder: what is the connection between gluten and migraine? For some people, gluten could trigger migraine. There have been a number of studies that confirmed the connection between celiac disease and migraine. A recurring migraine can be an early indicator of celiac disease, and those suffering from celiac disease are more likely to experience recurring migraines. According to researchers, the connection between celiac disease and migraine is due to the increased gut permeability and inflammation. As your gut starts “leaking” inflammatory compounds toward the bloodstream, they can easily find their way into the brain, thereby causing migraine.

Sample Content Preview Once their Facebook Messenger app opens, and they respond to your initial message, you can then filter them through different logic trees so as to give them the message that they're looking for, at precisely the time that they are more likely to act on it. Use the customer chat plug-in on your website for a direct one-to-one connection Let's face it. You can always direct people to go to your knowledge base. The problem is that is very dull, lifeless and also mechanical. It's as if you're telling them to buzz off. As you probably already know, that is not a good idea when it comes to sales and marketing. You want people to feel that your brand is alive. You want people to feel that your brand truly cares about their needs. You're looking for a one-to-one human interaction based around their problems. Unfortunately, it is very hard to get that message across if you just direct all inquiries to either your knowledge base, to your general blog link, or to a contact page that says that you are unavailable at certain times. You leave your prospective customers hanging. When you tell them, we are available 24 hours, just click on this link for automated chat interaction, people start looking at your brand in warm terms. You become more human if you communicate loud and clear that you truly care about them and their concerns. This works wonders as far as gaining competitive advantage goes. Please understand that for the most part, your customers are probably telling your prospects to just read a knowledge base or to just read a blog post that puts them at a competitiveness of damage, and it makes your brand look good. Use your direct messenger link on paid ads for instant, automated Messenger chat sessions. One of the most powerful ways to acquire new customers on Facebook, is to link your paid Facebook ad to your automated Messenger chat session. This means that when people respond to your ad, they probably would have a very narrow set of questions. You then set up a wide range of different answers to answer that fairly narrow range of questions. This way, you are marketing like you're shooting in a barrel; you know what to expect. It's not like people clicking on that link will have a very wide range of all inquiries. By limiting the focus of your ad, and framing the ensuing discussion in a fairly narrow way, you maximize the chances of that chat session leading to a positive outcome. Maybe you can get people to download a white paper. Maybe you can get people to sign up for your mailing list. Perhaps you can get them to convert on an actual low-dollar order page. Whatever your short-term objectives are, you can set the terms of engagement, and direction of the commercial conversation by simply showing the right ad and tying it with the right logic tree as far as your Facebook Messenger chatbot programming goes. Promote your chatbot direct address on your total presence on Facebook What do I mean by your total presence on Facebook? Believe it or not, if you do anything on Facebook, it is a form of marketing. Seriously, even if you are on a Facebook page, and you're leaving a comment, that's marketing. When people respond to you and you engage in a discussion, that is a marketing opportunity. Everything is about marketing, and believe it or not, it does have an impact on your brand. If you tell people to buzz off, if you are unresponsive, if you're rude or disrespectful in any way, your brand will suffer. This is why it's a good idea to always tie whatever brand presence you have on Facebook with your chatbot link. It shouldn't take too many clicks to get to your chatbot link. In fact, whether you are commenting on blog posts that use the Facebook comments plug-in, or you are commenting in specific areas on Facebook pages, or you are engaging with people in groups, call them to action. By constantly saying, "If you want to get a hold of me, click on my profile," You are calling people to action. Once they click on your profile, your chatbot link should be front and center, or at least should be easily noticeable. Once you get people to click on that link, you can then engage with people on a one-to-one basis. At least this is the impression they get. This makes your brand come alive. You're not just another selection out there. You're not just another face in the crowd. Instead, you have set in motion a series of responsive engagements that make them feel that they matter. Your chatbot makes them feel that they are important enough to you. They might not necessarily buy from that engagement, but that's besides the point. If your brand makes somebody feel good, and their interactions with other brands are old and all too mechanical, who do you think they'll come back to? Who do you think they will try to refer to their friends and family members? This is a no-brainer. So do yourself a big favor and make your total brand presence on Facebook revolve around your automated Facebook chatbot. Use your chat bot address on all your non-Facebook marketing campaigns Whether you're marketing on forms, sending out guest posts, sending out press releases, or you're doing any kind of alternative content marketing and outreach, make it easy for people to find your Facebook Messenger chatbot adress. People have all sorts of concerns. Just as they can find your brand in many different parts of the internet. There has to be some sort of centralizing reception point, or centralized contact point for your brand. This is where your chatbot address comes in. As the old saying goes, "All roads lead to Rome," have the same mindset when it comes to your non-Facebook marketing campaigns.

Sample Content Preview Develop Empathy Other people can be a huge source of stress for just about anyone. The opinions, judgments, demands, and requests of others are often the cause of stress that drives our adverse emotional reactions. When a colleague, supervisor, or investor, or even a family member, get under your skin, you need to take a step back and try to see the situation from the other person's perspective. Try and examine it from all angles. It could be entirely possible that you are reading into the situation, or that their intent is altogether different from how you're understanding the situation. Learn to take a step back from frustrating situations with others and consider the possible motivations of the other person before you react. Have a Plan B As stated before, emotional intelligence is the ability to identify and manage not only your own emotions but the emotions of others as well. However, how well can you actually manage your feelings when you aren't prepared for what's coming next? Being reactionary to life's challenges and situations is a sure-fire recipe for inappropriate emotional reactions. To avoid this from happening, you can prepare yourself well before you have to make a decision. Start by projecting potential outcomes every time that you have to make a decision, even if that outcome seems like a bit of a stretch. Take the time to imagine how you will react to each outcome so that you aren’t completely caught off guard while making the decision. With enough practice, you will eventually find that even if the outcome isn’t one that you predicted, you will still be able to handle each outcome and begin to be able to think on the move. Be Definitive Challenging the bad habits that you cling to is crucial if you want to develop your emotional intelligence. Many people will use passive language to protect themselves and hedge their bets. Unfortunately, using passive language is inherently weak, whether it is used in writing or verbally. In fact, passive voice literally means telling the story of what has happened to you. Are you someone who has things happen to them, or are you the person who makes things happen? To boost your emotional intelligence, you need to focus on highlighting the actions that have already been taken. Learn how to take ownership of your own life and emotions, and show those around you, from customers to stakeholders, how high your emotional intelligence really is. Practice Emotional Intelligence on Others A critical aspect of high emotional intelligence is your ability to influence the emotions of others, according to Psychology Today. When someone in your life comes to you and is stressed out and panicked, are you calm, or do they leave more aggravated after speaking with you? Whether in close personal relationships, interactions with strangers, or with professional relationships, how you deal with and influence others say a lot about your emotional intelligence. To help you boost your emotional intelligence, you need to strive to leave each person that you interact with in a better state than when they first arrived. 2. Why You Need to Develop Your EQ Emotional intelligence is an essential skill that you need to develop to find happiness and success in all aspects of your personal and professional life. Emotional intelligence will no doubt affect the success you experience throughout your life, and research shows a direct link between EQ and your professional success. Here are five reasons why you need to develop your emotional intelligence. You Learn Self-Management The best way that you can learn self-management is to stop and question your emotions before you act or speak. By taking a moment to stop and think before you take action, you can start to accurately perceive your emotions and begin to be aware of them as they happen. From the moment that you’ve identified your emotions in your almost reaction, you can better make decisions more rationally because you are aware. Boosting your emotional intelligence will result in you being able to strengthen your emotional awareness to manage your behavior better and appropriately communicate your feelings. Learning self-management techniques not only applies to your personal life but can become a valuable skill for managing your professional relationships daily. You Get to Know Yourself Better When you develop your emotional intelligence, you also end up developing a high level of self-awareness that can lead to a better understanding of yourself, which allows you to manage your life and your preferences better. When you know yourself better, it can help you choose the right jobs and set to work with strong motivation. With high levels of self-understanding and self-awareness, you won't be as afraid to step out of your comfort zone, to tackle big projects, or go after untouched territories. Whatever your goals are, when you know yourself better because of increased emotional intelligence, you will feel the strength you need to accomplish your goals. When you can achieve your goals, you will ultimately notice a boost in confidence and overall happiness. 3. You Learn to Be More Adaptable Having a high level of emotional intelligence isn’t just about becoming more self-aware, but also being better able to identify and understand the emotions of the people around you. Being able to identify the moods, behaviors, and emotions of others provides you with the ability to find access to anyone and to fully understand what kind of communication works best when dealing with that person. When you can improve your communication, it allows you to be able to use different relationship strategies that are based on the situation before you.

Sample Content Preview Ultimately, it's your profile, and short of using anything illegal or abusive, you can use any form of address that you wish. However, it is essential for you to remember that people buy from those that they know, trust, and like. So, you have to make sure you think about what you do here, just don't include your degrees or qualifications, and never include emojis or favicons. Just make sure that what you put is searchable, and that it represents who you are in the best possible light. Optimize Your Headline LinkedIn gives you 120 characters to convey a message about who you are and what you do, and how you can solve your target audience’s problems. Your headline is where you get to begin telling your story and should be in sync with the story that you share with your network. LinkedIn will automatically default to the title of your current role. This is usually pretty bland and conveys very little about who you are. Remember, LinkedIn is searchable so you should be using this opportunity not only to tell your story, but include as many keywords that you can that are relevant to your industry. Don't be boring. You may be tempted to use your headline to show off your qualifications, but this says very little about what you can do to solve the real issues of your prospective clients. Use your headline to create interest and demand a reaction from your words. Create a Professional and SEO Focused Summary One of the most critical areas on LinkedIn is the summary area of your company profile. Your summary is your opportunity to create a great first impression and get your target audience to want to know more about what you can do to help them. It is the very first section that they will see on your profile, and is where you can showcase your expertise in the field. It needs to be as good as you can make it. You only get the first 220 characters of your summary to make a good impression. This is all that is seen before your audience has to click on the ‘see more' option. It is vital that you accentuate these first few lines and words to ensure that you provide a clear idea of what you do, your skills, and what value you can add. Make sure you effectively use the relevant keywords for your industry. Also, make sure that your summary is written in the first person. When you write in the third person, it gives the impression that you are unapproachable and might make you seem like you are distant. Your summary is your story, so be as authentic and real as you can and remember this is your real estate, so make the most of it. Include Skills and Endorsements Many people wonder whether this section has any real value for their LinkedIn profiles. The answer is Yes. Firstly, it will show off the skills that you have and secondly, it lets people who you've done business with to endorse those skills. Finally, the most important reason why you need to include skills and endorsements in your profile is that they use keywords. Now, you may still be feeling differently about adding your skills and endorsements because you’ve had people who you don’t know endorse you for skills that you don’t have, which can be frustrating. However, a recent study conducted by LinkedIn in 2017, showed that people who include five or more skills in their profile receive 17 times more profile views. Rather than hiding your skills away, ask your connections to endorse you for specific skills, which they know you have. You can send a simple message through the messaging function or send your contacts an email. The aim is to get a score of 99+ in all of the skills that you want to be endorsed for, and if someone recommends you for a skill you don't have, merely remove it. Get Recommendations Recommendations and word-of-mouth advertising are often the backbone of a successful business. While your summary and skills sections are an opportunity for you to tell your story, recommendations are an opportunity for those who have done business with you to add to your story through their perspective. Recommendations provide you and the work you do with credibility. Try to get as many as you can because each one will add a layer to your story and who you are. Some friends and colleagues may ask that you write their recommendation for them. Don't do this. You want their opinion, in their words. This is where the weight of the recommendations come from. If this happens, don't ask them to write a recommendation again, just move on to the next person. Gaining Relevant Connections Ultimately the reason to join LinkedIn is to grow your network, so everything that you do on the platform should be geared toward developing that network. For you to build a successful network for your business, you need to develop the right kinds of connections. This means you have to have a clear understanding of your overall LinkedIn strategy, as well as knowing your target audience. By understanding these factors, you will position yourself to be able to find the relevant people with whom you can start to build a relationship. Your initial target for quality connections should be 500, but the more extensive your list of connections, the more chances you will have a developing a network in which you will gain significant levels of influence and business. Get Publishing Publishing long-form posts on LinkedIn is an excellent way to showcase your understanding of your industry and add value to your profile and network. It is also a way that you can develop influence in your market and become a thought-leader in your specific area of expertise. To demonstrate your passion and article, aim to write articles that are detailed and in depth. According to LinkedIn statistics, you want to aim for a piece that is between 1900 and 2000 words. To make your article more interesting and easier to read, make sure to include appropriate photos, questions, SlideShare and videos.

Sample Content Preview The exercise moves associated with functional fitness aren’t complicated at all. All the moves you’ll learn when it comes to functional fitness are those that you already practice in your everyday life. For beginners, functional fitness is the best way to go to develop muscles and strength. If you’re starting out from a very low position, and it’s your first time working out then there’s no pressure. Don't run into hard core workouts that grind you to the bone. Don’t jump right into lifting weights as you’re likely to just injure yourself. Most fitness moves can be toned down to a low impact move so you don’t risk harming yourself. If you feel that something’s too hard for you, don’t be afraid to tone down your exercise. Find an easier move or work out for a shorter period of time. Once you’ve gotten the hang of things though, don’t be afraid to push your limits a little further and try new moves. Add in more time and bring some weights into play. Working out more can only lead you in one direction and that’s forward. Once you’ve gotten a functional flow, make the most of it and try not to miss any days. Given below are some general moves you’re going to find in all functional fitness routines, regardless of your level. These moves can be added to one another, they can be made either high or low impact and they all reap their own benefits on your body’s performance. Exercise #1 – Squats Squats help strengthen your thighs, knees and brace your ankle and feet balance. This move is standard and practiced in most workouts. When it comes to weightlifting, most weightlifters have a starting pose of a squat. Squats can also help strengthen your core since it compresses in this position. A squat can be hard on your knees since most of the compression takes place here. If you’re not ready for a squat, you can always dive down half-way. You don’t have to go into a proper seated position if it’s too much of a burden on your knees. The squat is interpreted in multiple moves when it comes to functional fitness. The following are some moves that include a squat. Jump Squat In this move, you jump onto a block laid in front of you. You start off this move by squatting and then lifting off the floor. Once you’ve jumped onto the block, you squat and then hop off. This move is best done when continuously repeated. However, this is a considerably high impact exercise. If you feel you can’t do this, try only jumping from the block to the floor and back without the squat. Only try to do this move once you’re fully capable of doing a squat and you’re adjusted to jumping from the block to the floor and back. Side-Turn Squat With this squat, as you go down, turn to the left or right at a 90-degree turn so your whole core is shifted in one direction. This squat helps strengthen your core while turning. This move can also be relatively higher impact if you’re starting out. If you can’t turn the whole way, then don’t strain yourself. Turn as far as you can and once you feel a burn in both your waist and side, you’ll know the move is working. To intensify this move, you can add weights by holding them in your hands and pumping your arms when you squat. This turns the move into a full body workout. Only attempt this after you're accustomed to the primary version of the move. Single Leg Squat With this type of squat, you need a chair. With one leg placed behind you on the chair, squat down on your other leg. This is a high impact move and it requires you to be well adjusted to doing squats on their own. Don’t try this move unless you’re good at both of the former moves described above. The way to make this intense or a full body workout is by throwing in some weights. You can also make this harder by including a resistance band behind your foot placed on the chair, pulling on it with your arm as you go into a squat. How Do Squats Help? Squats help make your knees and legs stronger when bending down. As you grow older, your knees become more vulnerable to weakness. Making a squat a vital part of your workout helps keep your knees in their best shape for longer. Exercise #2-Lunges Lunges are a common workout move that’s placed in almost every exercise routine. A lunge helps you scope out the range of your leg’s motion. The farther and longer you can hold a lunge, the better and stronger your legs are. Plyo Lateral Lunge This lunge takes you side to side rather than front and back. Start off by standing straight, and then stretch one of your legs as far as you can sideways. While doing so, let the other leg bend forward until both of your legs start to feel the stretch under your thigh. Repeat this action with the other side. This lunge is fairly simple. If you feel as though you can’t stretch your leg the whole way then don’t. Go as far as you can until you feel a stretch in your muscles. Never push this feeling too far, you could pull something and hurt yourself. To make this harder, you can stretch the other way with your arm over your head, using your other arm to brace over your leg. Say if you're stretching out your right leg, then it’ll be your right arm stretching over your head. This helps your overall range of motion and balance. Lunge Twist With this move, you’ll be performing a lunge with a slight twist. Once you go down over one leg, turn your body 90-degrees to one side. Alternate the side you turn to with each lunge. This helps to strengthen not only your legs, but your core as well. This move is quite similar to the side-turn squat. Turning while your legs are doing something else helps create torsion and flexibility. This makes for a better workout since more than one body part is being worked on. To make this a little trickier, you can add weights to your routine and pump one arm each time you turn. You can also use resistance bands, placing one under each foot and stretching the opposite hand while you turn. If the resistance band is under your right foot, then you’ll turn to the left and stretch the band with your left arm. Plyo Lunge With this move, you’re going to jump each time you alternate your legs. This is a high impact move so it’s better not to do this move when you’re starting out. With this move, it’s better not to include your arms as you may risk injuring yourself. Jumping in between each lunge is a reckless move that requires a lot of body control. To do this, it’s better if your focus isn’t divided between your arms and legs. The plyo lunge can, of course, be made easier. If you’re not ready for this move then do a simple lunge. Also, try to jump in between every lunge ever so often, not while alternating though. Take a break from lunges, jump for a minute and then return to lunges. This helps your body prepare for the plyo lunge. How Do Lunges Help? Lunges help your legs and core. Your knees, in this case, aren’t the grand focal point of this move but rather your thighs. Nevertheless, lunges do help massively with maintaining the strength of your knees, while thighs are heavily aided as well.

Sample Content Preview Every morning and evening, write down just 3 things that you are happy about. It does not matter what is coming up or how the day went, you just have to write down 3 things in the gratitude journal. This will create a positive shift throughout the day. As you write down and look over all of the positive things that happened in your life, you will start to cultivate a mindset of appreciation. And as this happens, you start to appreciate life more, which will have a snowball effect. Make a habit of writing down all that you enjoy. It is one of the easiest and most effective strategies to cultivate self-love. You have far more to be joyful for than you believe, but you need to take the first step and remove yourself from a negative mindset. If writing does not suit, you could also just remember some happy memories or keep a scrapbook full of nice pictures. It just has to be a repository of positive items or traits that you appreciate about yourself. 2. Eliminate the Trash The fact of the matter is that you deserve better than what you are achieving right now. And you should not be in any way reluctant to get rid of things that are not serving you. Things that you need to eliminate will likely include the news, social media, technology, bad foods, alcohol, cigarettes, negative thoughts, and sloth in general. But it goes further than this. You have to get out of a relationship that you are not fully committed to. While the idea of finding fulfilment from a partner alone is incredibly misguided, you should at least feel happy with your partner and be compatible. If not, be kind to yourself and find a different significant other. Work is one place where you need to really make sure you are the right fit. If you are really unhappy in the role, then leaving might be the better option. Alternatively, you might want to save some cash and wait for an opportunity to make the switch. A toxic environment can be very damaging to your self-esteem. There are many options available and if you really want the life of your dreams, you can have it. The truth is that the best way to care of yourself involves eliminating many of the things that make you feel bad. Ensure that you are putting yourself first by removing the excess. This is a far more simple step than most people make it out to be. When you have finally quit your toxic job or relationship, the relief will be palpable. There are few, if any, who have said that quitting their job to go travel the world was a bad decision. You will also have to eliminate limiting beliefs. These beliefs often stop you from really caring about yourself. You might believe that you are not a confident person or that you are always depressed or introverted. But these beliefs often come from a single past experience that you thought about a lot and repeated to yourself. When you adopt positive beliefs your enjoyment will truly start to unfold and you can unashamedly pamper yourself without any guilt or reluctance. 3. Take a Break: Be Happy Now Every individual needs rest and relaxation. What this entails is unique to everyone. It could be sitting beside a fire and reading a book, going to the spa for a massage, or taking a walk in nature. Regardless, identify what you like to do and fit them into your daily life as much as possible. Because you deserve to do them frequently. When you put off things for a long time period, it can create a sense of restlessness in the mind. Most people put off living their life until they reach vacation time. But joy and happiness need to be present in work, play, and vacation time. They are not something to be put off for one single second. You should smile going into work and smile coming out. While this might round ridiculous, there is no reason it cannot be this way except for your conditioning. Despite the seriousness of any event, you can reframe it in your mind for the better. And you can change any circumstance in such a way that you are happy for it occurring. Consider that many people are happy just to have food or their health. Make a habit of being happy at all times instead of waiting for it to arrive. Alternatively, If you do schedule regular relaxation time for whatever it is that you like to do on a daily basis, then you can be happy for that during the day. There is always something to appreciate. If worse comes to worst, you can just open your gratitude journal to see how good life really is. 4. Prepare For a Better Future Every person needs a goal or something to look forward to. While this most often takes the form of financial gain, it would be best to focus on developing emotionally, mentally, spiritually, and physically. Set out a plan for self-development that is comprehensive and all-encompassing. In this way, you will have a framework to work with and a real means of developing.

Sample Content Preview They set up all sorts of expectations and unfortunately at the end, it's all a familiar story. They overpromise and they underdeliver. If you really want to wrap your mind around Facebook ads and whether it is a good fit for you, pay close attention to what I'm about to say. The first benefit Facebook ads brings to the table is you are able to create a solid brand in your local area. Quick recap: why is a having a brand important? When you build a brand, you don’t have to constantly promote your business. Once your business is recognized as a brand, people will seek you out. Your reputation will precede you-and open many doors of opportunity for you. Why? Well, people don’t like to take risks. With everything else being equal, people would rather do business with a known and trusted entity than roll the dice on some shadowy, less known, possibly inferior source of products or services. Best of all, people would pay extra for this sense of certainty. You may think that you're already doing a good job of branding your business in your local area. You may think that those bus bench ads that you've taken out are doing wonders for your local brand recall. You may have reached out to local business organizations and social groups to publicize your brand. Maybe you’ve sponsored lots of Little League games and your business is quite well known among networking circles in your neck of the woods. All these may well be the case but you shouldn't stop there. You should look for total local market branding saturation and this includes the digital space. In the case of branding, there’s no such thing as too much of a good thing. You could always use more branding. Please understand that its more and more of your local competitors find their way on Facebook and other social media platforms. It's only a matter of time until they'd leave you in the dust. I don't mean to scare you but local advertising in the united states and elsewhere moves at the speed of light. This is one area you cannot afford to overlook or neglect. Simply assuming that its not going to have much of an impact in your local business is simply burying your head in the sand. It's not an effective strategy. So if you want to leverage whatever brand you've managed to build in your local area, one of the best ways to do this is to run Facebook marketing campaign. Surveying your customers and getting crucial products and service development information from them is an effective way of figuring out what your market needs. The more accurate your take is on the pulse of your clients, the more likely you will roll out a successful products or service. The problem is the traditional the ways of getting this type of consumer intelligence can be very expensive. I am talking about phone surveys, paper surveys and focus groups. Traditional consumer intelligence can also take quite a bit oftime. Take note that just because you ran a focus group or put out a survey that these might not hit the mark the first time around.Oftentimes, companies would have to run several rounds of surveys to find the information that they are looking for. Also, some surveys need to be run several times to make sure they are reaching the right random sample of people. Otherwise, whatever recommendations the surveys might point to might not actually do much good for the businesses commissioning these surveys. Make no mistake, traditional offline or phone-based consumer intelligence gathering is pricey, eats up a lot of time, and needs a lot of costly fine tuning to produce solid value for businesses. Worst of all, you have to rely on consumer intelligence firms to gather and process the data. They are also in charge of designing the information gathering campaign’s internal processes and details. Thankfully with the internet, you can cut out the middle men, you can also make the whole process more effective and efficient. Using Facebook ads, you can conduct consumer intelligence in your local area very inexpensive. These are people who already have a declared interest in whatever this you are offering. I'm sure you've seen this many times before. You've come up with the product that you think is very hot and then all of a sudden, nobody buys. Well, it's one thing to think that a new product offering is the best things in sliced bread. That's another for that eagerness of yours to actually translate to profit. If you want to focus on your bottom line and unfortunately losing your own enthusiasm level is a lousy indicator of future success. The best way to do this is to run actual ads on Facebook to see whether your existing customer base are actually interested in the product or service offering that you are so excited about. That's how you really figure out whether your new offerings will add to your profitability. How many times have you hear the saying the money is in the list? It's absolutely true. The money is in the list. The problem is a lot of businesses go through the process in an obligatory way. They basically just go through the motions. They just run a glorified news letter and not much else. It is no surprise that their mailing list doesn't really deliver the sales that they need to justify the continued existence of the mailing list. There are no two ways about it-mailing lists deliver a lot of value. I’m not just talking about sales here. While lists are great for cashing in on whatever promo you are running, your list can also deliver consumer intelligence at dirt cheap rates. As you probably already know, consumer intelligence is crucial for sound business strategic decisions. Also, your list can do wonders for your business’ brand persona and goodwill building. The bottom line? Mailing lists help your brand get ‘up close and personal’ to people looking to develop a relationship with your business. Treat your list with the seriousness and close attention to details it deserves. Otherwise, your list might quickly turn into yet another business liability. Remember, the bigger your list, the more expensive it is to run. Don’t just focus on growing your list. Monetize it as efficiently as possible. This really is too bad because a lot of local businesses have become very successful and have expanded their operations precisely because they know how to build and work mailing list. Well, the good news is, aFacebook ad campaign can help you do the heavy lifting of the most important part of mailing list marketing which is recruitment. You can get the right ads in front of the right eyeballs so people can click through and end up on your mailing list squeeze page. Best of all, you can do this for a fairly cheap rate.