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All of these can be optimized in order to incorporate keywords that will make the website appear in the search engine results pages or, in the case of Google ads, land them on pages where they are most likely to find people who will be interested in your website. The entire purpose of making a website search engine optimized is to make it easier for potential clients or customers to visit your site.
Those who may be interested in your products or services can only take advantage of them if the know about them and where to get them. You have, most likely, gone on line in search of something that you wanted to buy at one time or another. Chances are that you put the information into the search engine toolbar to pull up search engine results pages. You probably sifted through a few pages before you came up with what you wanted.
This is the basic concept of SEO. Those who understand how to use SEO to make their website more searchable and likely to come up in the first two pages of the search engine results pages are more likely to have clients land on their site.
There are probably many sites out there that offer you interesting information as well as products or services. Unfortunately, many of them are buried deep in the search engine results pages.
Most people, when searching online for something, will give up after going a few pages into the search engine results pages.
In some cases, a search may produce millions of hits. Needless to say, you do not want to go through every one in order to find what you are looking for. Most people have neither the time or the inclination to do this.
This is why it is so important for businesses and others who want to have their website noticed make sure that they use SEO techniques in order to do so. By using SEO, a website will no longer be buried in the middle or at the end of millions of results. It has a better chance of getting to the front of the search engine results pages.
SEARCH ENGINES THAT USE SEO
Google and Yahoo are two of the search engines that use SEO. While there are those who say that both of them also rely heavily upon link building when it comes to page placement in the search engine results, both of them also rely heavily on search engine optimization. They send their search engine spiders and bots through the text to pick up keywords to help rank the page.
The bots pick up both long tailed and regular keywords. Long tailed keywords are phrases that appear throughout the text and will be discussed in a later chapter of this book.
All of the search engines use SEO to some extent. While SEO is not the only factor that figures in to search engine results placement, it is a primary factor in this placement. Google, Yahoo, MSN and all of the other search engines all rely on SEO in the content to figure on placement in their pages. However, one search engine may rely on the SEO more than others.
If you do a search on Google, for example, chances are that you will pull up different results than if you plug the same keywords into the Yahoo search engine. Both of these giant search engines use SEO in order to determine rank, although they also figure in other factors. One factor that figures heavily in the Yahoo search engine rank6 ings (as it does in other search engines) is link building and page building. The search engine will rank a website higher if it has many links back to the site throughout the web. This is very prevalent with the giant information site, Wikipedia. You have probably noticed that this site often comes up when you are searching for information. That is because there are so many backlinks throughout the web that link back to this site.
When you are on a Wikipedia page, you will notice hyperlinks to other areas of the site. This large link network creates hundreds of thousands of pages that are all linked together to dominate the search engine results. In addition to link building, however, Wikipedia also uses SEO. If you study any Wikipedia article, you can pick out the keywords and see how often they are used.
Everyone who has a website online wants to make sure that they get their website noticed in the search engines. There are positive ways to do this and tricky ways to do this. Tricky ways are often called “black hat” techniques that can get a website banned from the search engines. This can be self defeating, so you want to be sure that you naturally build up your ranking in the search engines through the use of SEO and other strategies.
One way that you can naturally build up your rankings in the search engine is to properly implement SEO in all of the text that is committed to your website. You want to be sure not to use keyword stuffing, which is when you have too much of a keyword density in your text. You should have 2-3% keyword density for your text.
SOME OF THE basic principles of using SEO in text are as follows:
Use it in the title of the text, preferably in the first few words;
Use it in the first sentence of the text;
Use it in the last sentence of the first paragraph of the text;
Use it once in the body of the text per 500
words; Use it in the last sentence of the text.
Different marketing companies that practice SEO will use different tactics to get their website noticed. Many of them use varia-tions of the above when it comes to SEO. Two things that you want to avoid when you are working with SEO to market your site is using too many keywords in your text or not using the right keywords. Later, we will discuss the different ways that you can discover which keywords will work for your type of site.
In order to market your website online, you will want to use search engine optimization in all of your text related to your website.
All of the search engines pick up SEO to varying degrees so understanding how to optimize your website is important if you want others to be able to easily access your website when online.
The first thing that you will want to do when you are setting out to optimize your website is to make sure that all of the text on your website is search engine optimized. You can do a Google keyword analysis to see which keywords and phrases are most likely to be used by those who would be interested in your website. You will want to use SEO in text.
Take a look at your website and the content that is on your site. Everything should be optimized so that it will come up easier in the search engines. If you are using photos and have photo tags, these too must be optimized for the search engines. You need to go through your entire website to make sure that you are search engine optimized.
Not only does your website have to be optimized for the search engines with the proper keywords, but all of the relating pages to the website should also be optimized. If you want to rise in ranking in the search engines, you should have pages to your website. Many people will optimize the first page of their website but end up ignoring the rest of the pages. However, the search engine bots will go into the deep pages of your website to look for SEO. You have to make sure that everything connected to your website, including all website pages, is search engine optimized.
Chances are that you will not see the results of optimizing your website text right away. It can take a month before the search engines start to pick up on the optimization and your page starts to rise in rank-ings. Many companies that practice SEO marketing will help you raise your rankings in a month and some will promise that you will be in the first five pages of the search engine results pages in the next six months.
When you are optimizing your website text so that it is easily picked up in the search engines, you are not doing anything black hat to undermine the purpose of the search engines. Many people feel that using SEO is trickery and can get their website banned from the search engines. This is not true. To the contrary, search engines embrace those websites that use SEO the right way.
Before you can optimize your website text, however, you have to first figure out which keywords you should use for this purpose. Take a look at what your website is promoting or selling and then figure out what you are trying to accomplish when you promote your website. If you are selling something, what are some of the searches that customers will perform to get to your product? Once you can figure this out, you can then change the website text to reflect this information. You want to use several keywords for each page and also incorporate the use of long tailed keywords for your site as well.
Do not forget tags on videos as well as photos that are on your site. They should also be optimized to raise your rankings in the search engines. All aspects of your site should be looked at carefully to make sure that you are getting the most from your text and photos that you put online.
The more you work at optimizing your website text for the search engines, the more you will see an increase in traffic from the search engines. If you are just beginning a website, you should understand how you can increase the amount of traffic to the site by using SEO in your text. All of your website text should be optimized for the search engines.
Most marketing companies that work with webmasters in order to help them gain prominence for their sites online will use both SEO as well as link building in order to get the site noticed. Marketing companies will often give you SEO content that can be put elsewhere on the web and linked to your site that includes blogs and articles and in some cases, videos. However, they often do not do anything with your existing website.
While the marketing endeavors that use SEO are good and neces-sary in order for you to achieve a higher status online when it comes to your website, it is also important to take a look at the text on the site itself to make sure that it is making the most of search engine optimization in the text on the main page as well as any additional pages.
Make the most of your website by using website text that is opti-mized for the search engines to make it easy for those who are most likely to use your site easily find it.
USING SEO FOR GOOGLE ADS
One way that you can get others to your site is to use click ads.
Many internet marketing companies will make distinction between click ads and SEO as if they are two separate marketing strategies. The truth of the matter is that ads also incorporate SEO.
Keywords are essential when you are trying to attract others to your site. This is regardless of whether you are trying to attract them through SEO means such as blogs and article marketing or if you are trying to attract them through Google ads. Pay per click ads incorpo-rate SEO techniques that are used in SEO marketing in order to be successful.
Pay per click ads are placed on various websites in an effort to get others to click on the ads and possibly purchase the product that is advertised. Ads are hyperlinks that contain a phrase that is meant to entice the visitor into clicking and finding out more. Anyone who is considering using pay per click ads to try to market their website should be aware of the keywords that they are using as they will pertain to where the link is placed as well as whether or not others will click on the link.
If you sell high heeled shoes at your website store, for example, you are going to want to make sure that your click ads are distributed to sites where those who are most likely to buy high heeled shoes will see them. You should do a market analysis of your target market, who are most likely young and female. You then want to make sure that your ads appear on websites that also target your target market. The way to do this is to make sure that the ads you are using appeal to the demographic that you are targeting in your marketing campaign. You should structure your Google ads with the right keywords in order to make sure that the sites that pick up this ad will be attracting those who are more likely to purchase your product.Other Details
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