PLR Ebook Table Of Contents
The History of Sun Tanning
How Does Skin Tan
What Are UV and UVB
The Benefits and Dangers of Sunlight/Sunshine
he Downside of Sun and Sunless Tanning
What is Melanoma and What are the Causes
What is Sunstroke?
What Are Sunless Tanning Methods
Comparing Sunless Tanning Methods
Review Various Sunless Product Lines
Bronzers and Tanning Booths
Health Effects of Using Sun Beds
What Are the Various Skin Types and SPF?
Protecting Yourself from Summer and Winter Sun
The Danger of Dehydration
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The History of Sun Tanning
What is the History of Sun Tanning?
As far back as recorded history man has had this unusual, special and reverent respect for the environment, especially the sun. This can be seen in primitive societies where people even worshipped it because doing so could warm their souls and also gave them a full harvest. During modern times, people revere it because it makes them feel better. It also provides needed energy and is important for mental and physical operations.
However, what is undeniably obvious with society today is the love for sun tanning. Although this kind of activity hasn’t always been historically popular, it has constantly been a very common practice, even amongst people of different cultures. If you’re curious about the history of sun tanning, read on and learn how people started this kind of obsession with golden brown skin.
Table Of Contents
Introduction . . . . . . . . . . . . . 4
Is Search Engine Marketing Dead?. . . . . . . . . 6
The Viral Concept . . . . . . . . . . . . . . . . . . 10
The Basic Idea . . . . . . . . . . . . . . . . . . . 10
Word of mouth . . . . . . . . . . . . . . . . . . . 11
Free Reports, E-Books And Articles. . . . . . . 14
Viral Short Reports . . . . . . . . . . . . . 14
E-Books And Viral Article Distribution. 20
Other Simple Viral Ideas . . . . . . . . 24
Why Links Matter… . . . . . . . . . . . . . 24
Giveaways For Links . . . . . . . . . . . 25
Viral Tell-A-Friend Scripts . . . . . . . 29
Name Awareness . . . . . . . . . . . . . . . . . . 32
Build An Affiliate Team . . . . . . . . . . . 33
Viral Video Marketing . . . . . . . . . . . . 38
A ‘Top Secret’ Viral Video Tactic. . . . . . . . . . . 52
Conclusion . . . . . . . . . . . . . . . . . . . 57
Appendix A – Top 20 Article Directories. 59
Appendix B – E-book directories. . . . . . . . . . 60
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Introduction
If you are marketing or selling online, there are many things that you need to get right. As examples, it helps if you have an attractive website that is easy for prospects to navigate and understand. It’s also great if you are promoting or selling an ‘in-demand’ product too.
However, more than anything else, the main thing you need, the #1 key to online success is having the ability to drive targeted traffic to your website.
It really doesn’t matter what it is that your business sells or promotes or how fantastic your site is, success and having the ability to drive traffic to your site always go hand in hand together.
Think of it this way.
Your site is your shop window to the world. Just like any other store, yours might sell the most fantastic array of goods imaginable but you’ll never shift a single product off the shelves if no customer ever comes inside.
It’d be like having a high class jewelry store on a deserted island or giving away Ferraris from a hut at the North Pole.
You’ve got fantastic goods to sell or giveaway but no-one can take advantage of your offer if they don’t know about it. Heck, you couldn’t even give away luxury cars if you didn’t tell people about it.
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Table Of Contents
Getting Started: The Tools You Need .............. 5
Squeeze Page Design Guide ........................ 12
Split Testing Squeeze Pages ........................ 17
Setting Up An Email Broadcast Schedule ..... 21
Launching Your List Building Campaign ........ 28
Final Words: Conclusion ................................ 39
Tools & Resources: Swipe File ...................... 40
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Getting Started: The Tools You Need
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription.
Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow up emails in balance with relevant and useful content based on your overall market.
Email marketers (like you!) collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.
Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.
List building helps faciliate the process of converting subscribers into active customers, since once your prospect has been added to our mailing list, you are able to develop a relationship with them, that will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income).
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Table Of Contents
Foreword
Chapter 1: Why Internet Businesses Fail
Chapter 2: How You Can Avoid Failure
Chapter 3: Grow or Die
Chapter 4: Work and Deals
Wrapping Up
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Foreword
You do realize, of course, that the odds for success are not in your favor. Every day thousands and thousands of internet business enterprises are launched. Of those internet businesses that will be launched today, 90% (ninety percent) will not be around in 120 days.
That is right! You have no better than a 10% chance of actually making a success out of your internet business unless you can change them. Those are not very good odds. If it were a horse race, winning would be considered a long shot. That is the down side but anytime there is a downside there is always an upside. The upside in this case is that even though you have only a 10% chance at succeeding, you can greatly increase your odds by simply following the guidelines that have already been offered.
Eliminating Internet Marketing Poison
Destroy The Roots Of Failure Mindsets In Your Internet Marketing Business
Table Of Contents
Intro .......................... 7
purPOSE ..................... 9
Myths of purPOSE ..... 9
Myth #1: One Purpose for Life ............ 9
Myth #2: Gargantuan Purpose ........... 10
Myth #3: Menial Can?t Be Purposeful .. 10
Myth #4: The Purpose of Money ........ 10
People of purPOSE ... 10
The Parasites........ 11
The Survivor. ....... 11
The Marker. ......... 11
The Legacy. ......... 12
Choose Your purPOSE ......................... 12
Dictated ............... 12
Created ............... 14
The purPOSE Code ... 14
Living the Code: John Maxwell.............. 15
believe ...................... 16
“I” ......................... 16
Silent “I” ................ 17
The belIeve Code: ... 18
Living the Code: Napoleon Hill .............. 19
YOUnique .................. 20
There?s No ONE like you ................... 20
Your Value ........... 21
The Best?............. 22
It?s a Wonderful Life ......................... 22
YOUnique Proof… ..... 23
Quick Competitive Comparison ............. 24
The YOUnique Code . 25
Living the Code: Jim Edwards ............... 26
passiON .................... 27
3 Conditions of Passion ........................ 27
1. You Possess the Talent and Ability to Accomplish. .......................... 27
2. You Can Visualize Yourself Completing this Area. ........................... 27
3. It Increases Your Value and the Value of Those Associating with You........ 28
Passion Vampires..... 28
The passiON Code .... 29
Living the Code: Mike Litman ............... 29
brANDing................... 30
Standing Out ........... 30
AND then Some… .... 31
AND? ..................... 34
The brANDing Code .. 34
Living the Code: Jeffrey Gitomer........... 35
availABILITY .............. 36
The Most Expensive Commodity ........... 36
2 Keys to the availABILITY Kingdom ..... 37
The availABILITY Code ........................ 37
Living the Code: Matt Fast ................... 39
crEATivity .................. 40
Who?s Hungry? ........ 40
Four Culinary Schools .......................... 41
The crEATivity Code . 45
Living the Code: Bill Myers ................... 45
FACTors .................... 46
“How Much You Makin??” ...................... 46
Wanna Make a Deal? 47
Customer FACTors ... 49
The FACTors Code ... 50
Living the Code: Jay Jennings .............. 50
SERVice .................... 52
5 Service Levels ...... 52
What Customers Want… ...................... 56
Three Reminders… ... 58
But What About The… ......................... 59
The SERVice Code .... 59
Living the Code: Circuit City Jeffrey ...... 60
GROWth .................... 61
Surprise, Surprise, Surprise ................. 61
Growing Strong ....... 62
Human GROWth Hormone: .................. 64
The GROWth Code: .. 65
Living the Code: Anthony Robbins ........ 66
LEADer ...................... 67
Inventing the Pace ... 67
#2 Ain?t All that Bad If… ...................... 67
Is Anybody Back There? ...................... 68
The LEADer Code ..... 70
Living the Code: Jimmy D. Brown ......... 71
colLABORation ........... 72
Forging Friendships .. 73
Semi-colLABORation 74
Heartstorming ......... 74
The colLABORation Code ...................... 75
Living the Code: Robert Allen & Mark Victor Hansen ......... 76
GOals ........................ 77
The Simple Formula . 77
Placing a To GO Order ......................... 80
The GOals Code ....... 82
Living the Code: Zig Ziglar ................... 83
perSEVERance ........... 84
Retreat! .................. 84
What?s Not Working? 86
SEVERance Pay ....... 86
Every 26 days ......... 88
The perSEVERance Code ...................... 88
Living the Code: Sarano Kelly .............. 89
FREEdom ................... 90
The Price of FREEdom ......................... 90
FREEdom From… ..... 91
FREEdom To… ......... 93
The FREEdom Code .. 95
Living the Code: Rosalind Gardner ........ 95
thINKing.................... 96
Ink your thoughts: thINKing. ............... 96
Journals & Diaries .... 98
The thINKing Code ... 99
Living the Code: Jennifer White .......... 100
AUTHENTICity .......... 101
3 Authentic Delusions: ...................... 101
Truths To Train For Success ............... 103
2. It?s Okay To Emulate Just Don?t Imitate ............ 104
3. WYSIWYG ......... 104
The AUTHENTICity Code .................... 104
Living the Code: Nido Qubein ............. 105
CONTRADICTory ....... 106
Dare to Be Different .......................... 107
Who Cares? .......... 107
Who Says? ............ 108
Reverse Thinking ... 109
The CONTRADICtory Code ................. 109
Living the Code: Alan Weiss ............... 110
enCOURAGEment ..... 111
Top Gun enCOURAGEment ................. 112
Infusing enCOURAGEment… ............... 113
4 LIBERATING LESSONS FROM THE LION .......... 115
The enCOURAGEment Code ............... 118
Living the Code: Andrew Carnegie ...... 119
ACTion .................... 120
Enemies of ACTion . 120
The Last ACTion Hero ........................ 123
The ACTion Code ... 124
Living the Code: John Reese .............. 125
POTENTial ............... 126
Powerful Medicine .. 126
POTENTial Downfalls ......................... 127
POTENTial Killers ... 127
The POTENTial Code .......................... 129
Living the Code: Helen Keller ............. 130
optiMISTIC .............. 131
What You Sense is What You Get! ....... 131
Being Positive without Being a Pain ..... 132
Positive People, Places & Things ......... 133
The optiMISTIC Code ........................ 134
Living the Code: Jay Abraham ............ 134
Cracking the Code .... 135
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Intro
When I got started on the internet several years ago everything seemed like code. “Joint Venture” sounded like a drug deal. “HTML” hinted to HELL (and soon I found they were very similar). “Opt-In” brought to mind some version of poker where you continually throw money in the pot and get nothing in return. Unfortunately, many find their online experience dancing the Mambo with that last thought.
Like thousands upon thousands of others I started buying every resource available to cut the learning curve. You might want a list of the resources, but its way too embarrassing to list everything I?ve bought or tried in an effort to become “successful.” Take my word for it, I have purchased a couple of hundred ebooks and studied them endlessly, signed up for hundred of ezines and downloaded their free giveaways, wasted money on terrible products without being able to get refunded, purchased web addresses on a whim; you name it and I?ve probably tried it.
Get this – there is no lack of information. No one is hiding the secret to building a huge opt-in list. Copywriting courses fill every corner of the web. Traffic secrets abound.
There must be something more than just information that makes the difference. Something more than marketing techniques contribute to making gobs of money.
Table Of Contents
Introduction..............................4
What Can Be Achieved With Giveaways...................5
1. Make Your Giveaway Stand Out............................7
2. Customise Your Home Page!........8
3. Give it the ‘Hard Sell’..........10
4. Offer Your Contacts a Free Upgrade....................11
5. The Ultimate Incentive – CASH!..........................12
6. No Downgrades for “Non Promotion”..................14
7. Customise the Email Copy..15
8. Send Email Updates To Contributors...................19
9. Customise the Welcome Area..............................24
10. Giveaways Need a Short Shelf Life...................28
Final Thoughts........................29
Unadvertised Bonuses!...........30
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Introduction
Welcome to Explode Your List With JV Giveaway Events!
My name is David Walker and you can find out more about me at my blog DavidWalker.tv.
Like a lot of new internet marketers I used JV Giveaways to add new subscribers to my list.
I had mixed success doing this and while some giveaways are great events which attract thousands of members, the majority pass by relatively unnoticed and are not really worth the time and effort participating in them.
I knew that if done correctly, giveaways can generate a lot of traffic, add thousands of new subscribers to your list and can make you decent money at the same time!
So, in May 2010 I used the Ultimate JV Giveaway Script and hosted my very first JV Giveaway – The 30th Birthday Giveaway. It was a resounding success and arguably the most popular event that took place that month.
In this report, I will share my 10 best tips that enabled my giveaway to stand out from the others that took place at the same time.
The strategies revealed in this report saw almost 30,000 unique visitors pound my giveaway during May and added over 3,000 new subscribers to my mailing list. For a giveaway, it also generated a lot of income and I paid out almost $2,000 in commissions to my best contributors.
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Table of Contents
Introduction............................................................................................ 6
What is Mobile Marketing? ..................................................................... 7
Why is Mobile Marketing Important? ...................................................... 8
Target Market Research .......................................................................... 9
Using “What’s in it for Me” ................................................................ 11
Providing Value ................................................................................. 13
Getting Mobile Phone Numbers ............................................................ 15
Voice Marketing vs. Text Messaging ...................................................... 17
Voice Marketing ................................................................................ 17
Text Messaging ................................................................................. 17
SMTP Messaging ............................................................................... 19
Respecting People ................................................................................. 21
Legal Issues in Mobile Marketing ........................................................... 22
Marketing to Children ....................................................................... 23
Privacy Issues .................................................................................... 24
Your Mobile Campaign, Start to Finish ................................................... 25
Step One: Choose a System ............................................................... 25
Step Two: Set Up a Lead Collection System ........................................ 26
Step Three: Develop the Incentive ..................................................... 30
Step Four: Promote the System ......................................................... 31
Existing Subscribers & Customers ................................................... 31
Article Marketing ........................................................................... 32
Video Marketing ............................................................................ 37
Social Media .................................................................................. 38
Conclusion ............................................................................................ 43
Resources ............................................................................................. 44
Mobile Marketing Agencies ............................................................... 44
Consultants ....................................................................................... 44
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Introduction
Mobile marketing is a very hot topic these days. A study done in 2009 by CTIA.org showed that 91% of Americans use cell phones, a total of 285 million mobile subscribers in the United States alone. That’s a huge market that is virtually untapped by most marketers!
Some marketers ignore this massive market because they feel there is no reason to use mobile marketing. Others feel it is too technical, too difficult, or too expensive. In truth, mobile marketing is extremely effective, and is a lot easier than you probably think.
The truth is, mobile marketing may one day eclipse email marketing. More people have mobile phones than internet access, and many people check their text messages and voicemail much more often than they check their email. Someday, people may be saying “the money is in the phone book” instead of “the money is in the list”!
Until then, mobile marketing is still an extremely viable marketing method. You can start using it right away, and you can get in while most marketers are ignoring this marketing method entirely!
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You will then see this page.
2. Enter your blog address where prompted. This will be your blog’s URL. Make sure this relates to your business.
3. Enter a Username in the next field. You will use this to log in and be known around the WordPress.com community by this handle
4. Add Password and confirm. Make it strong - use numbers, letters and symbols. This password is case sensitive.
5. Make note of your Username, Password and new blog URL. You will need this info often. I use a free tool called KeePass to store all my passwords securely.
6. Add a valid and correct email address in the proper field.
7. Click Sign Up! (You can read the terms and conditions first, the link is right below sign up now.)You will then be prompted to verify your email address.
8. Before you check your email, you can enter some basic information. Enter your name and an about yourself blurb then click “save profile”.
9. Now check your email account and look for an email like above. If it doesn’t show up check your junk folder, or wait a couple of minutes. Once you find the email, click on the activation link inside and you will be brought to a “Your Account Is Active” page.
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Table Of Contents
Introduction-3
Day 1-6
Setting up with Twitter-6
Step 1: Account Setup-6
Step 2: Profile Setup-7
Step 3: Creating a Custom Background-8
Step 4: Twitter Clients-10
Day 2-13
Following and Unfollowing-13
Step 1: Following Other People's Followers-13
Step 2: Following via Blogs-13
Step 3: Following based on Keywords-14
Step 4: Following using Twittergrader-15
Step 5: Following Lists-15
Step 6: How To Get Followers Video Presentation-16
Step 7: Unfollowing-16
Day 3-18
Sending and Reading Tweets-18
Step 1: Tweeting Basics-18
Step 2: What to Tweet-20
Day 4-21
Search and Research-21
Step 1: Twitter Search Basics-21
Step 2: Trending Topics-22
Step 3: What to Search For-23
Step 4: Using Search Feeds-25
Day 5-27
Advanced Tools-27
Step 1: PowerTwitter-27
Step 2: Scheduling Tweets-27
Step 3: Monitor New Followers in Tweetdeck-29
Step 4: RSS Feeds to Twitter-29
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Introduction
Over the course of the next 5 days, you are going to learn how to tap into one of the largest sources of traffic online today, Twitter. Twitter is among the fastest growing social
networks and is also one of the most widely used websites on the entire Internet. The potential for marketers to find hot prospects for ANY market has never been so readily available! With Twitter, any person can tap into a global conversation, in real time and directly engage with any person who is talking about a topic that they are interested in.
Having said all of that, I don’t really need to spend any more time selling you on the concept of Twitter. You bought this product so you are already sold. Let’s dive right into what you will be learning. The following graphic is a summary of your next 5 days of education: