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If your offer is enticing enough they will then enter their information and end up on your sales page. They may not buy right then, but now you have their information where you can follow up with them later, either by direct email from you or through your autoresponder program.
It's a known fact that most customers do not buy the first time, it may take 5, 7 or more contacts from you before they do buy what you're offering. First you need to gain their trust and build confidence with them.
This is the cheapest way to lower your advertising costs! Build a large list of opt-in subscribers/customers who trust you. It's like money in the bank! One can never deny the fact that a squeeze page is very essential and crucial in this business; and that 98% of the marketers only ask for first name and email address. This of course depends on what you might need the other info for.
Squeeze pages can drive traffic to your site. To drive traffic to your site first you should flatter your visitors with perks and bonuses that are related to your product and their interests. Just make sure that the cost of your giveaways can fit in your budget and they must be a quality, deliverable product or service that your lead can use and benefit from. A squeeze page is more likely to produce a 20% opt-in rate of the total number of net surfers who visit your site. You must provide a strong and juicy headline and show your visitors what's in it for them to tempt your visitor to leave their name and email address so that they can't wait to get to your website.
By creating a squeeze page, you can optimize your email marketing campaign. It has been proven that almost all visitors to your website won't drag out their credit cards on their first visit. You'll be able to follow up with your list of subscribers and gain their confidence in you and trust you. Then you can sell them other products (yours or affiliate) and services. If they trust you, they will be more likely to buy what you recommend.
With a good squeeze page program you can do split-testing with your headlines, offers and products to find out what is the most effective to bring in customers. If you do split test, then you can logically make more with the same amount of traffic and the same product. What you have to do is to continuously keep testing and to continuously run two versions so that you keep making your site better and better. With the right squeeze page program, it will automatically do the testing for you or there are several tracking products on the market that you can purchase.
As with most websites you can add video, images, audio and other media at the push of a button. Again, this will depending on what you use to make squeeze pages as to whether you can add media. It's been proven that by adding media to your squeeze page, you will get better conversions. I hope by now you can see the importance of squeeze pages in your internet business. They're simple, easy to make with the right program and they will help you build your list and achieve your peak in online marketing.
Driving Traffic To Your Optin Page
It took a long time getting your squeeze page built just the way you wanted it, right? Now, how can you get traffic? It's the lifeblood of the Internet according to some. So, how do you go about getting it?
There are several ways to get traffic, actually, but not all of them may be right for you. Let's explore the different ways of getting traffic in a series of articles.
The first will be about blogging.
Blogging! You're probably thinking, I can't write. Well, yes you can! You don't have to be Hemingway to start a blog.
You can be a decent writer, know how to get a point across, and have a successful blog. Just be sure that people are passionate about your subject matter. If you aren't, then you shouldn't even have a squeeze page up and running. If nobody is searching for your keywords, what's the point? But let's say that you know they are and that you're good to go.
Maybe you're building a list around something rather unusual, like World War II Battleships.
If you're passionate about them, you've undoubtedly read lots of books about them, and may even have visited one or two. And let's say you have pictures! How great is that? Now, you can put those up on your blog, and write a short paragraph about each one. One picture per blog post. Or, just give some great battleship trivia facts. If you write about something most battleship aficionados would know, then write your viewpoint on it, and so on.
But if you absolutely are letting writing a blog yourself stop you, don't!
Hire someone to write posts for you. You can pay as little as $2, or as high as thousands of dollars, but somewhere between $10 and $15 may do the trick. It just depends on how tough your niche is to write about.
You won't get a very high-quality article for $2, that's for sure. And you may need more research than a $15 an article writer is willing to do. So, what you pay is really up to you. The important thing is to find someone you can work well with and who is dependable. Make sure that your keyword is in your title, and that you use it early and often in your article, too. Just don't overdo. About 2% keyword density is considered appropriate now. That means don't stuff keywords into your post, just to get the search engines to visit. The search engine experts think that Google's using something called "latent semantic indexing" or LSI to spider content now. That means they're looking for keywords, but they're also looking for words and phrases that surround your topic.
In other words, don't have "Britney Spears" as a keyword because people search like mad for it. If you have that keyword, your site had better be about Britney Spears.
Google decides their hierarchy by what they call "page rank." By meeting the keyword requirement, updating your site often, making your site bigger, etc., Google will give you higher ranking. The higher your page rank, the higher your page will appear in the search engine results pages, in most cases. That means more traffic.
But search engines frown on duplicate content, so don't post to your blog and then take the very same thing and upload it to a bunch of article directories.
Why is this bad?
Because search engines want the most unique results they can get for the people who are searching. They don't want the same article coming up in the first page of their results. So, just completely rewrite your article, if you want to use it for directories, too. Otherwise, only one page will get the benefit of your work and it may not be you. What will work for you is the fact that blogs are the darlings of search engines. Why? Because spiders can crawl them easily, they're usually indexed quickly, too. Plus, every post is considered to be another page. So, post every day! The more pages a site has, the higher its page rank will be. That means, the higher it will be in the search engine results pages and the more your site will be seen.
Also put a call to action at the bottom of each post you make that's hyper-linked to your squeeze page. Include your keywords in that phrase, too.
Now, you're getting direct click-through traffic to your squeeze page.
Awesome! Make your blog better every day and watch the traffic grow.
Getting Blog Traffic (Part 2)
We're back again to talk to you about more ways to get traffic to your blog, which will in turn send more traffic to your list building or squeeze page. Last time, we talked about setting up and adding content to your blog. This time, let's discuss other ways of getting traffic.
