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Table of Contents Chapter #1 - Why You Need a List . 7 Consumer Behavior ... 7 Without A List, You Are Losing Money ... 8 What Lists Bring To Your Business . 9 Chapter #2 - Picking an Autoresponder 11 Why You Should Use a Professional Service .11 If You Want To Host Your Own Autoresponder 12 Factors to Consider ...13 Chapter #3 - Setting up an Opt-in Form 16 Complying With The CAN-SPAM Act .16 Differences Between Autoresponders ..17 The Power of a Squeeze Page ...17 Designing Squeeze Pages ..18 Remember To Split Test Squeeze Pages ...19 Chapter #4 - Ways to Grow Your List 21 15 Techniques to Build a Huge List ...21 Do Not Forget ...23 Create Demand Through Third Party Platforms 24 Chapter #5 - List Segmentation .26 Market Segmentation ...26 Possible Segments 27 Why You Should Use Segments 28 How This Impacts Your Marketing 29 Chapter # 6 - Plain Text Emails vs. HTML Emails ...31 What Products Do You Want To Promote? ...32 What Is Your Target Audience?.33 What Is The Type Of Newsletter That You Offer? .33 A Word About Branding 33 Developing Your Brand .34 Chapter #7 - Structuring Your Email .36 Example of the First Email to Send to Your Subscribers 39 Chapter #8 - Writing Attention-Grabbing Subject Lines 41 Offering Value to Your Audience ..42 Giving a Sense of Urgency .42 Giving a New Knowledge ..43 Psychological Triggers ...43 Chapter #9 - Using Emails To Build a Relation With Your Audience ..46 A Note On Establishing Trust With Your Audience46 Personal Branding and List Building ..47 Types of Content That Always Work For Your Email Marketing Campaign ..48 Chapter #10 - Tracking Your Metrics 51 A Note About Split Testing 52 Tracking Your Campaign With Aweber .53 Conclusion 54 Sample Content Preview Chapter #2 - Picking an Autoresponder There was a point in time where building a list and maintaining it required a great deal of manual work. Before the autoresponder, people who wished to maintain a list were faced with the daunting task of adding contact information, crafting messages, sending messages, etc. Companies would spend so much time maintaining communications with their customers that would take away from other aspects of their business. Thankfully, this is no longer the case. The autoresponder has streamlined this aspect of businesses. When you set out to begin building a list, one of the most important things to have in place is an autoresponder. An autoresponder allows you to acquire, store, and communicate with your leads. Once you capture a lead, your autoresponder will allow you to get the most out of your lists. Why You Should Use a Professional Service Before we get into what you should do with an autoresponder, here are some reasons why you should choose a professional autoresponder service: 1. Professional autoresponders offer many benefits. They ensure that your message is deliverable by offering spam filter checks that will alert you if your email is likely to be sent to your customer’s spam folder. Overall, it is the goal of the autoresponder service to ensure that your messages have maximized delivery. Without a professional autoresponder, you run the risk of failing to recognize potential errors. 2. Aside from automatically capturing leads for you, autoresponders will take care of any opt-out/unsubscribe requests, which will free up the time you may have spent trying to do this manually. 3. Professional autoresponders frequently backup your lists, which significantly decreases the chance that you will lose your list. After investing time in building your massive list, the last thing that you want is to lose your list to something unexpected. 4. As stated before, there are a number of advantages to using a professional autoresponder. If you plan on keeping track of your open rate, opt-out rate, response rate, and things of that sort (which you definitely should be doing to increase the effectiveness of your campaigns), a professional service will provide analytics for those areas. Some of the most popular autoresponder services that are available are: Constant Contact, AWeber, MailChimp, OfficeAutoPilot, Infusionsoft and iContact. If You Want To Host Your Own Autoresponder The advantage of hosting your own autoresponder is that once you purchase the software, you own the program and you do not have to worry about additional fees. You do not have to pay a company to run this software and you will not incur monthly charges. If you are interested in taking this route, check out these autoresponders: 1. Interspire 2. arpReach Ultimately, keep in mind that this option will require more work on your part to ensure that you are maintaining your list. However, this may turn out to be an option for you. Factors to Consider When choosing an autoresponder, you should compare services and decide what is best for your situation. Some factors that you should compare are: 1. Usability: the interface should be simple enough for you to manage quickly and effectively. 2. Cost of service: make sure that the cost of the service is one that fits within your budget. Some services may even be free up to a certain amount of emails or may include trial periods. 3. Features: not all services provide identical features. For example, some give you the option to create your own email templates, others may be beneficial for split testing, some may have larger image storage, etc. Whichever route you decide to go with your autoresponder, keep in mind that it is best to research different software and services thoroughly before making a decision. You do not want to lose time trying to transfer a large list to another system later on down the line. Choose the best option for your situation early on to avoid this pitfall. Chapter #3 - Setting up an Opt-in Form Now that we have discussed how to select an autoresponder, we can move on to setting up an opt-in form. An opt-in form is what you will use to capture your leads. You may have visited a site recently and noticed a pop-up form or even a form that has been strategically placed on the website encouraging visitors to join their mailing list. That form you encountered is the opt-in form. When a user fills out your form and decides to opt-in, they are giving you permission to send emails to them. Some autoresponders will provide what is known as a double opt-in, in which a user will receive a confirmation email to make sure that you have the correct information. If the service you provided gives you the option to use double opt-in, it is good to use this as it will help you filter out unresponsive customers. Complying With The CAN-SPAM Act By using the opt-in form, you are also complying with the CAN-SPAM Act. There is some confusion about what the CAN-SPAM Act means, but all that is does it set guidelines for marketers to send emails in a legitimate manner. The CAN-SPAM Act requires marketers to obtain permission for sending emails from users. It also requires that you provide a way for users to opt-out in each email that you send. The process for opting out should be easy for the user; one click should allow the user to be removed from your list.

Table of Contents How Marketers Are Taking Advantage of Paperless 4 How a “Paperless Society” Tripled Paper Use 5 Going Paperless is Cost Effective 6 Getting Set Up for Going Paperless 8 Could You Go Completely Paperless? 9 Using Evernote When Going Paperless 10 Using Google Drive for a Paperless Workplace 12 Tips for Paperless Technology 13 The Advantages of Going Paperless 14 Some Nifty Google Apps to Make Going Paperless Easier 16 Sample Content Preview During that period, not everyone was skilled in the use of spreadsheets nor did every worker have them installed on their computers. Spreadsheet software had much less functionality than modern-day spreadsheets which required analysts familiar with the functionality that spreadsheets lacked. Networks were not as robust as they are today. Not every office had networks and ones that did would often crash. This constraint required the printing of reports and delivering them via snail mail to the intended recipients. The Internet was not something everyone had access to (it was reserved for the government and large universities). eMail solutions would often not support the size reports that needed to be sent. Computer screens are bigger today, so the situation has corrected itself to some degree. It’s easy for anyone who needs to get a report to view it on their workstations. Smart devices such as tablets can view these documents fairly easily. Spreadsheets have become much more sophisticated, and most workstations come with spreadsheet software already installed. When people receive a report, they can view it and manipulate it directly on their computers or smart devices. It’s also easier for manipulated documents to be sent back with revisions. Printing is much rarer than it was previously. Printers haven’t gone away, but they aren’t needed as much as they used to be. Less printer use not only saves on paper but ink and wear-and-tear of the printer. Going Paperless is Cost Effective While few can argue about the ecological benefits of going paperless, it seems no one is talking about the cost savings of doing so. These savings can help both businesses and individuals alike. Some of the ways are even a bit subtle. While there is still costs associated with storing digital documents (wear and tear of disk space, electricity, etc.) these are minimal compared to the cost of storing standard paper documents. Paperless is a bit of a misnomer as no organization will be able to go completely paperless. Governments still require certain documents in the paper form. But even governments are catching the digital document wave. You can now file your taxes in digital form, and it is the preferred method by the government. Several companies offer incentives to consumers that choose paperless options, such as billing, etc. They may discount purchases or give incentives such as cash back or coupons. Many supermarkets will shave off some money from the final bill for customers who bring their own bags. It may not be much, but it all adds up over time. It is a good practice that reflects well for businesses. Not everyone is convinced of the safety and security of electronic documents, however. If a document management solution is hacked, sensitive documents may be exposed which can cause harm both financially and legally. Sometimes, a company may not discover they have been hacked until the hackers use the information for ill-gotten gains. While these are valid concerns, the document companies work hard to strengthen security. It’s a never ending battle but is worth the effort. Overall, going paperless via these document systems is safe. One subtle way people and companies save money when going paperless is they will not be subject to fines by the overuse of paper. As more governments pass resolutions and laws regarding the use of paper documents, the fines are likely to increase for violations. By adopting a paperless environment, or as close as possible to one, you will keep off the radar of the government. Another subtle cost savings is via the increased productivity that comes from retrieving documents. Most people are not very good managing paper-based filing cabinets. Electronic software is much more efficient at storing and retrieving digital documents. While these software packages still need to be learned, they are much easier to deal with than a standard filing cabinet. Besides, software packages continue to improve through healthy competition. Getting Set Up for Going Paperless In this age of trying to be more ecologically friendly, the reduction of paper is a major concern. People are becoming conscious of using less paper, which will reduce the demand for trees. This effort has led the way towards going paperless. Here are some tips on how to make the transition. Buy a high-end scanner, with good OCR technology. You can buy a cheap scanner but without the ability for it to recognized the words, you won’t be able to index the document easily. You would have to revert to creating keyword summaries. While these keywords can help find your documents, you have to make sure the keywords used are comprehensive enough to find. A decent OCR software gives you the ability to turn the scanned document into a word processing document. You also want to have some indexing solution. You will waste a lot of time if you have to manually open every document to see what it contains. Your indexing solution should be able to scan word processing documents as well as PDF files. You will need a place to store your documents. While it is acceptable to store them on your hard drive, a better solution will be to store your documents in the cloud. There are several choices available and will depend on your budget and the quantity of documents that you need to store. Many of the cloud solutions have free subscriptions for up to a certain amount of storage and then will charge you when you go above the defined threshold. One critical aspect of cloud storage is security. Be sure to choose a solution that is secure. The last thing you want to happen is to have sensitive documents get hacked. This concern has caused some people to abandon using the cloud as their document storage solution.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Introduction 6 What is a Sales Funnel? ... 7 What You Will Learn ... 10 Chapter 1: Why Sales Funnels? Understanding the 5 Touches.. 12 The Alternative 13 The Five Touches ... 17 Chapter 2: What Constitutes a Sales Funnel? .. 18 The First Touch... 18 The Second Touch . 19 The Third Touch . 20 The Fourth Touch ... 21 The Final Touch.. 23 Chapter 3: Advanced Techniques – Live Video Streaming and More 24 Newer and More Interesting Steps.. 24 Targeting Your Audience and Finding Leads.. 25 Chapter 4: Persuasive Writing and How to Use AIDA in Your Marketing .. 27 What is AIDA?. 27 How to Use Persuasive Writing... 30 Urgency and Scarcity.. 33 Chapter 5: Adding Polish and Mixing it Up – The Bit Everyone Forgets... 35 Chapter 6: Pricing Strategy for Your Sales Funnel .. 37 The Free Line . 38 Choosing Prices .. 40 Chapter 7: Playing the Long Game and Building Trust ... 43 Your Mission Statement .. 44 Content Marketing... 45 Chapter 8: Crucial Tools and Resources That Will Save You Time 46 Building Your Sales/Squeeze Pages .. 46 Webinars and Meetings .. 48 Google Analytics . 48 Lead Management .. 48 Chapter 9: Increasing Conversion Rates... 51 Investment... 51 PPC. 52 Watching Metrics. 53 Building True Fans .. 54 Chapter 10: Choosing Your Products 56 Acquiring Products to Sell: Your Options 57 Creating Digital Products 57 Creating Physical Products. 57 Selling Affiliate Products . 58 Dropshipping... 58 Conclusion and Summary... 59 Sample Content Preview Chapter 1: Why Sales Funnels? Understanding the 5 Touches Imagine if someone came up to you in the street and asked you if you’d like to buy a $5,000 watch. 99.9999% of the time, you would say no to that offer. Why? Well, apart from the fact that you might not want a watch (you are a ‘cold lead’ in that respect), there’s also the small issue of trust, recognition and authority. You don’t know who this person is, you’ve been given no reason to trust them and you’re probably not going to want to hand over any cash. That’s why companies don’t do this. Instead, they give you fliers. Fliers are things you can choose to accept or throw away – but either way, they don’t cost you anything and you won’t feel that you’re being pressured into anything. Other stores do something different: they give away freebies. Walk past Starbucks and you’ll often find them giving away free samples of their new drinks and cakes for you to try. Again, you can easily walk away if you’re not interested and you won’t feel you’re being strong-armed. If you like the free sample though, then you can come in and try whatever else they’re offering. If you try and sell to people right away on your website though, then you’re the equivalent of someone trying to sell thousand dollar watches in the street. And if that’s the only thing you’re offering and the only way that your visitors can engage with you, then they’re just going to say ‘no thanks’ and leave, giving you no way to contact them again and no way to get them back. As you might have guessed, this is a poor strategy! Try to imagine it from their perspective: they have typed ‘fitness tips’ into Google, found your page essentially by accident and now you’re trying to sell them your training program for $500. People do not make decisions on that basis unless they’re loaded with cash. They’ll see you’re trying to sell them, write you off as spam and then leave. The Alternative Now imagine the alternative: the sales funnel technique. They do the same thing: they type in ‘fitness tips’ and they land on your site where they get some great information right away. That information is unique, interesting and useful but at the bottom, it tells the audience that if they want more great tips – your ‘5 Most Powerful Tips’ – then all they have to do is to enter their details to receive your free report. There’s very little reason for them not to do this: you have demonstrated that you’re able to provide value and you’re offering something for free. The only price they pay, is to allow you to contact them in future – but as you will point out, they can always just unsubscribe if they don’t want to hear anything more from you. They get their free report and once again, they find it is really good. At the same time though, they’re now getting emails from you – emails with highly engaging and interesting subject lines. The people who click those emails are now showing very good engagement and you can see that they’re the kinds of people that might be willing to buy from you. Those people will receive an email on an automated basis that invites them to an exciting free conference where they can here you talk online about fitness. This is a great, rare opportunity and if they like what you’ve done so far, they should definitely get involved. They do that and because they’ve gone so far out of their way to hear you and they’ve listened to the whole thing, they’ve now made the full transition to fan. They are now engaging with you in a big way and going out of their way to hear more from you. This makes a massive difference because in their own mind it will inform them that you are someone they’re interested in hearing more from. Quick Psychology Lesson! This relates to an interesting aspect of psychology called ‘cognitive dissonance’. Did you know that the best way to make someone like you is to get them to do things for you. Why? Because this creates a state of cognitive dissonance in their mind otherwise. The brain like congruence – it likes to see that your actions are consistent with your beliefs. If you do something for someone that takes a lot of effort then, the brain assumes that you must really like them to have been willing to go to such lengths. The same thing works here. If someone engages with your brand – if they rush to your seminar and wait for you to come online – they tell themselves that they must be big fans of your work! At the same time, when someone has put a lot of effort into something, that then creates a strong motivation to ‘get something from it’. Your audience will want closure and the best way to do that is by buying from you! After your free seminar, the next stage is to sell to them. This is them taking the next step and transitioning from a visitor or a fan into a paying customer. This is the point where they become willing to buy from you and where you can start making money. BUT it’s not going to be the ‘big ticket’ item yet. Instead, you’re just going to sell them something very small. This very small thing is going to be something along the lines of an eBook, or a short course. It should cost anywhere from $5 to $50 but what it’s doing is demonstrating that they can buy from you and trust you. Why Your Small Sale is So Important This ‘small sale’ is a super important point to include in a sales funnel (and one that not everyone will know to include). The basic idea behind this, is that you’re giving your audience the chance to buy from you without too much risk. Because, as we saw with our watch salesman, one of the biggest ‘barriers to sale’ is risk. People are naturally risk averse and they hate the idea that they might hand over their cash, only for you to go running off into the sunset laughing at their stupidity. They need to see that they can buy from you and trust you. And if they don’t know that, then getting them to spend $5,000 is going to be very hard. But now sell them something for $5 and you can get them to say ‘why not’? They’ve seen you can offer value from the other steps in your sales funnel and the risk of losing $5 is not too serious. So they take their chance. Only now, they know they can trust you, they know that you’re able to deliver value and their details will already be saved in your payment system. That means that to make the big purchase, you only have to persuade them that your product is worth it and get them to take the plunge with one click. This is MUCH easier than trying to get them to take the plunge when they’ve never dealt with you before.

Table of Contents INTRODUCTION 4 WHY INBOUND? 6 HOW TO “MAKE THE PHONE RING”? 11 DIFFERENT WAYS TO GET YOUR CUSTOMERS TO COME FIND YOU 11 KNOW YOUR CUSTOMERS – KNOW YOUR TARGET AUDIENCE 13 ATTRACTING NEW LEADS SHOULD BE A DAILY PRIORITY 15 FREE VS. PAID “FUEL” FOR YOUR FUNNEL 15 QUALIFY YOUR PROSPECTS AS SOON AS POSSIBLE 16 MAP OUT A FUNNEL 17 CAST YOUR NET FAR & WIDE 19 GET THEM EXCITED TO BUY FROM YOU 20 USE TAGGING TO SEGMENT YOUR LIST 21 TEST AND TRACK EVERYTHING – THAT’S HOW YOU’LL GET BETTER 22 CONCLUSION 23 Sample Content Preview Why Inbound? Inbound marketing is simply the way we do business most of the time in this age of Social Media and Google. Let’s start with a little definition. Inbound sales refer to sales and marketing you do where the customers find you and then get in touch in one way or another to learn more about what you and your business do. The end goal is of course to turn these prospects into paying customers – ideally repeat customers. Inbound sales isn’t a completely new idea. Back in the day it used to be called word of mouth advertising. Before the internet, this left us with a fairly limited reach and slow growth. To grow faster and get more leads into the sales funnel, businesses would rely on outbound marketing like most traditional advertising channels to gain their customers. The internet and content marketing have changed the game. Today inbound marketing is a much better play and frankly a better way to attract customers. No one likes to be cold called and sold to. But we are all on Facebook and Google each day actively searching for information, products, and solutions. The goal with inbound marketing is to make sure you and your business are there when those searches are made. In other words, instead of spending thousands of dollars in advertising both online and offline, or paying for direct mailers, you’re creating and sharing lots of content in a variety of formats so your future clients can find you. In the introduction we briefly talked about inbound and outbound phone calls to explain the difference between inbound and outbound sales. Let’s look at that in a little more detail and how it translates into online sales. Outbound calls are calls where you, the sales person, call a list of numbers, hoping to come across a potential customer. Often you don’t know much about the person you’re calling and you have no way to qualify if they’d make a good prospect before making the call. And of course you have no idea if the person you’re calling is even remotely interested in what you have to offer right now. Let’s say you work for a car dealership and are making outbound calls to try to sell a new car. You have no idea if the people you’re calling are in the market for a new car right now. That makes finding the right prospect and closing the sale a pretty tough proposition. An inbound call on the other hand is when the customer calls you. He or she has learned about you through various advertising methods or word of mouth and is calling you when they are ready for what you have to offer. Going back to the car dealership example, this is when a potential customer calls you with questions about a particular car, or wanting to set up a test drive. Here the chances of making a sale are much higher. The same principles hold true in marketing with inbound and outbound techniques. In a lot of cases it depends on what you share and how you advertise to determine if it’s an inbound or outbound sales campaign. Let’s run through a couple of examples. • If you craft a blog post or article for your website that answers a question your potential clients have and get it to rank in the search engine, it is inbound marketing. • If you’re paying to advertise your product on someone else’s website, it’s outbound marketing. • You’re interacting in a Facebook group making connections with potential clients and sharing links to your website, where they can sign up for your list etc. – inbound marketing. • You’re posting on your Facebook page, boosting your post to get it in front of as many people as possible – outbound marketing. Inbound marketing is all about spreading great content far and wide and doing what you can to make people aware of you and your brand. When they are good and ready, they’ll come to you and sign up for your list, learn from you and eventually buy from you. Your goal is to get in front of interested people and draw them into your funnel. Yes, sometimes that will involve paid advertising methods, but the main goal is to get your content out there and establish yourself as the go-to expert. Your job is to get in front of your target audience and capture their attention. The next move is up to your potential customer. They choose to sign up for your list, like your Facebook page, follow your blog, or buy from you. Your job is to get in front of them and impress them with your content. You don’t really start to market to them until after you have them in your funnel. There’s a reason there’s a much bigger focus on drumming up inbound sales than making outbound sales – they work better. You don’t waste your time getting your offer in front of people who are not interested in what you have to sell. Instead, you’re using targeted content to attract highly qualified leads that are ready to get on your list, follow you on Facebook, and hopefully buy from you in the near future. This technique is also sometimes called a soft sell. You warm them up with lots of helpful tips, give them a chance to get to know you before you close the sale. Again this is much easier and more effective than going out there cold calling and making offers. But the benefits don’t stop there. With this inbound marketing method, you’re out there building a relationship with your audience. They get a chance to get to know, like, and trust you. Not only will this help you close more sales, you are also building an asset. Let’s say one of your first goals when you’re out there marketing your content is to get people on your list. You now have a list of interested people that you can approach with offers over and over again. Not only can you sell them the product you just launched, but also future related products you have in production. And what about other people’s products? That’s right, you can sell them related products, make other offers, and collect a nice little affiliate commission along the way. That’s not possible with outbound marketing. If you make an offer to a cold target and they decline, that’s it. End of story. If you use inbound marketing and get them into your funnel first, you can still profit from this lead, even if the product you have to offer isn’t the right fit for them. You simply look around and offer them something else. Sooner or later they will buy and either way you end up improving your bottom line. Having this list of “warm leads” also gives you a lot of leverage when it comes to doing JVs and cross promotions. Let’s say you teach a course on list building that mainly focuses on Facebook ads to grow the list. You build a list of people who are very interested in growing their list. Some will get your product, but some may not be interested in giving Facebook ads a try. But you have a fellow marketer with a brand new course on growing a list by hosting free webinars. Maybe that’s more what some people on your list are looking for. Similarly, the list the other marketer built has people on it who are scared of doing a live Webinar. You agree to cross promote to each other’s lists and everyone wins. You and the fellow marketer make more sales, you each collect a nice affiliate commission, and your subscribers find the solution they need to move forward with growing their own lists. Since you can profit from your leads in multiple ways, it’s a lot more cost effective to work on inbound marketing. Yes, even if you focus mainly on “free” content marketing strategies, there’s a cost associated with inbound marketing. You may not have a big advertising budget and you’re not paying for cold leads, but you’re spending a lot of time and effort creating and spreading all this free content that attracts your inbound leads. And your time and expertise are worth something. Or maybe you’re at a point where you need more marketing materials and content than you can create yourself (hint – that’s a good thing). You outsource some of the article writing, blogging, and social media activity to a small team of writers and VAs. That definitely has a cost associated with it. That being said, dollar for dollar, it is usually quite a bit more cost effective to do inbound marketing, if you do it right. How to do it right is something we’ll talk about extensively in the rest of this eBook. In fact, we’re not just going to cover how to do it right, but also how to get better and better at it.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents 1. Video Marketing: An Overview 2. Video Marketing: Current trends 3. 25 Ways to Use Video to Drive Traffic and Conversions 4. Affordable video marketing strategies for start-ups in 2016 5. Best Strategies for Using Video content 6. Explore Best Video Tips, Tools & Apps a. Tools and Software to create awesome online videos b. Creating awesome videos using Smartphone: Film Like a Pro c. How to Easily Create Your Own Video Show? d. How to Create Social Media Videos on a Budget? 7. Facebook Video marketing: Best marketing Practices a. Creating Facebook Video Ad: Step by step b. Facebook Live: What Marketers Need to Know c. Facebook Freebooting: Protect your video Content d. Tips for Better Facebook Live Broadcasts e. How to Repurpose Your Facebook Live Videos? f. How to Use Live Videos for Small Businesses? 8. YouTube Marketing: Best marketing Practices a. How to Partner with YouTube Influencers: Tips for Success b. YouTube Tips to Improve Your Search Rank 9. Tips to use Hyperlapse Videos from Instagram 10. Tips to use Twitter Videos for your business 11. Recording and Sharing Videos on Snapchat 12. Analyse: How to Track the ROI of Your Video Marketing? 13. Case Studies on Video Marketing from different video channels Conclusion Sample Content Preview 7. Retarget Website Visitors One of the most powerful ways to use video marketing is for retargeting people who visited your website or YouTube channel, but for some reason did not convert. On Facebook, create a custom audience for retargeting visitors from your front page or a specific product page. On YouTube, start a new campaign and create a video remarketing list. Then choose which YouTube video to promote, as you would when starting a video campaign. 8. Experiment With Video Lengths When it comes to the ideal video duration, a lot depends on the type of video you want to share with your audience. Testing different video lengths will give you an idea of what works best for you. Before you get started shooting or editing your video, you should know the maximum video lengths per platform. These include: Facebook: 120 minutes Twitter recommends keeping videos under 30 seconds Instagram: 60 seconds Snapchat: 10 seconds Vine: 6 seconds Land’s End keeps most of their Facebook videos under two minutes, despite their 120-minute potential. Note: While you don’t have to reach the maximum time length, you’re not allowed to go over it. If you really want to get around the maximum video duration on social media platforms, you can post a link to a YouTube video, which will allow you to share longer content. Unfortunately, this doesn’t work on Instagram, where you can’t share links except in ad campaigns. 9. Optimize for Autoplay Twitter, Facebook, and Instagram offer Autoplay as a feature. When users scroll through their news feeds, your video automatically plays as it passes over their screen. This encourages users to watch your video, because it’s already playing. Feature movement within the first few frames to enhance the Autoplay feature and grab attention quickly. Alternatively, you can target longer video campaigns to desktop users and see if that increases your views and engagement overall. 10. Add Subtitles Adding subtitles to your videos lets users watch them on their mobile devices even if they’re in a place where they can’t or don’t want to play the accompanying sound (like a waiting room or a plane). More importantly, adding video subtitles will allow those who are hearing-impaired to watch and get all of the information. It’s easy to add subtitles to your video from your computer with any video editing tools. You can also add subtitles to Facebook videos by uploading SRT files with your video. 11. Broadcast Live Facebook Live video lets businesses and users broadcast videos to their audiences in real time from their smartphones. You can see the number of users watching and users can comment on the video in real time. You can also address comments directly as the video plays. One study found that viewers spend 3x more time watching live videos than videos that aren’t broadcasting in real time. Live videos, on average, get more engagement and views than regular videos. Users automatically opt in to get notifications when someone they follow is “going live,” which increases visibility. Once your live video is complete, you can save your live video to your timeline so users who missed it live can watch it later. Periscope and Blab also provide platforms for live video sharing. 12. Grab Attention Early You need to capture viewers’ interest within the first 10 seconds (or less) or they’ll stop watching and move on to something else. This forces you to be concise and get right to the point. Vine’s success with six-second videos proves it’s possible to catch a user’s interest in 10 seconds or less. Within the first few seconds, the following video tells viewers what it’ll be about, and offers a solution to a problem. Tell viewers why they should watch your video as soon as possible. Hooks are an important part of capturing interest, because they explain why viewers should care or be interested. You should place hooks within the first or second frame of the video, before users have a chance to scroll away. 13. Appeal to Emotion Videos are ideal for maximizing the emotional impact of your content. It can make all the difference to use voice inflections or subtle changes in facial expressions. Videos feel more real and alive than other types of media, and they can help you deliver a big emotional punch in a shockingly short time frame. OneBlood features video stories about real people on their Facebook page, all of which evoke strong emotions. For emotional appeal, consider all aspects of the video. Choose language, background music, and even fonts so they come together and match the feeling you’re trying to evoke. Showing uplifting or inspirational content is a great way to leave viewers with a positive association with your brand. 14. Feature Calls to Action What is the goal of your video? While viewers should get the idea of what you want them to do just from the video, you should always have a clearly stated call to action (CTA). This video asks users to submit their ideas for what comes next, and offers a clickable CTA. It’s most effective to place CTAs at the end of the video. Even just a caption telling users that “you can help the cause by signing up at our site” or that they can “learn more at (insert URL),” may be all that’s necessary to motivate them to take your desired action. The benefit to posting YouTube videos across social media is the clickable annotations, which can turn into clickable CTAs. To date, no other native videos have this feature unless you’re running paid ad campaigns. 15. Post Native Videos As social media videos boom in popularity, social platforms are increasingly offering native video uploads. Whereas before you might have posted a video to YouTube and then shared the link on Facebook and Twitter, you can now just drop video to sites like Facebook and Twitter. Native videos are prioritized in Facebook’s algorithm, and seem to perform better on most other platforms than non-native videos. You can also use native videos for on-platform features, like Facebook’s Featured Videos. Native videos are a major asset over non-native videos because they benefit from greater organic reach on Facebook. One exception is Pinterest, which doesn’t feature native videos (although you can pin YouTube videos to Pinterest for great results). The opposite is true for Instagram, which doesn’t allow shared links for regular posts (only native videos can be posted). 16. Share Breaking News What’s more exciting than breaking news and big updates? Sharing big developments on social media offers value to customers and keeps them in the loop. Whether you introduce a new product or announce a change to your business, sharing this information with your followers via video can have a big impact. Offering video updates for big news is a great way to keep users engaged and informed at the same time. Even if you’re not comfortable streaming live videos, you can still use recorded videos to keep your followers up to date about events in real time. Either way, make sure you or your spokesperson has a script nearby and has well-rehearsed talking points. The last thing you want is for your breaking news to be incorrect. 17. Add a Featured Video on Facebook When users visit your Facebook business page, they’ll immediately see some of your posts and your About section. In addition, they can see a featured video placed below the profile picture and the “people who like this page” box. The featured video is a huge opportunity to make a first impression with your business, or at least your Facebook page. Overviews are great, but you might feature a video to highlight a new product, or tell a story that resonates with your audience. Featured videos can offer you control over a potential customer’s first impression of your brand or page. To add a featured video to your page, click on your page’s Videos tab. From there, select the option that says Feature a Video on Your Page. Choose a video from your library, press Enter, and you’re all set. 18. Take Viewers Behind the Scenes One reason users follow brands on social media is the illusion of transparency. People believe they’re getting to know what your brand really is and what it stands for. Because of this, videos that take users behind the scenes can be powerful brand-building tools. Show users how products are made or who makes them, for example, which can lead to major increases in brand loyalty. This follows the same psychology as storytelling, where users can connect to real people. This video shows viewers how some of their favorite products are made. Behind-the-scenes looks can increase brand familiarity and loyalty, which are huge benefits.

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Table of Contents COPYRIGHT AND DISCLAIMER ..... 2 Module 1: Why & What Is Affiliate Marketing? . 5 ADVANTAGES: 5 MODULE 2: HOW TO FIND BEST CONVERTING AFFILIATE OFFERS (SECRET VAULT NO. 1) ........ 7 MODULE 3: HOW TO FIND BEST CONVERTING AFFILIATE OFFERS (SECRET VAULT NO. 2) ...... 12 MODULE 4: HOW TO FIND BEST CONVERTING AFFILIATE OFFERS (SECRET VAULT NO. 3) ...... 16 Module 5: Introduction To The Money Minting Machine . 20 Module 6: The List Building Legacy ........... 26 Module 7: Jealousy Guarded Trick To Make Irresistible Affiliate Commissions Every Time ........ 30 Module 8: The Perfect Promotion Method ....... 34 Module 9: How To Smash Extra Cash With Every Affiliate Promotion ........... 38 Module 10: Introduction To Secret Traffic Source #1 ......... 43 Module 11: Introduction To Secret Traffic Source #2 ......... 49 Module 12: Introduction To Secret Traffic Source #2 How To Start Making Affiliate Commission For Free (Ninja Stuff) .. 52 Module 13: This Is Where Even Pro Marketers Go Wrong ............ 55 Module 14: Resources . 58 Conclusion 60 Sample Content Preview MODULE 2: HOW TO FIND BEST CONVERTING AFFILIATE OFFERS (SECRET VAULT NO. 1) Introducing you to my personal vault of finding high converting affiliate offers which has helped me to generate passive paydays like these: Welcome to Follow these exact steps to start encashing from high converting offers: Step #1: Visit www.warriorplus.com & create an account for free. Make sure to have a working PayPal account to receive payments. Step #2: In order to find high converting offers inside W+, click on “Affiliates” and search by either “Pulse score” or “Conv. Rate” Step #3: Always choose offers that have a “Pulse score” above 30 and minimum 10% conversions. Step #4: Another smart way of finding high converting offers is by visiting “Marketplace” and clicking on “top sellers”. Step #5: Request for product approval. You will be notified via email once your request is approved. Step #6: Now start driving traffic (following the later modules of this guide) to these offers and enjoy money been deposited in your PayPal MODULE 3: HOW TO FIND BEST CONVERTING AFFILIATE OFFERS (SECRET VAULT NO. 2) Let me introduce you to my second affiliate marketing platform to find high converting affiliate offers for free which has helped me to bank daily cash like these: Welcome to Make sure to follow these exact steps to start encashing from high converting offers inside JVZoo: Step #1: Visit www.jvzoo.com and register for a free account if you do not have one already. Step #2: Click on “Marketplace” -> “Top Sellers” to get access to high converting offers: Step #3: Request for affiliate approval after selecting the offer. In case you do not have minimum 25 sales always mention how you are going to promote the offer (list, solo ads etc). Step #4: Now start driving traffic (following the later modules of this guide) to these offers and enjoy money been deposited in your PayPal ☺ MODULE 4: HOW TO FIND BEST CONVERTING AFFILIATE OFFERS (SECRET VAULT NO. 3) Let me introduce you to another reliable affiliate marketing platform which I often use to generate commissions. Welcome to Follow these exact steps to get started with ClickBank.com immediately: Step #1: Visit www.clickbank.com and create an account: Step #2: Click on marketplace to choose from diverse categories of offers: Some of the popular niches are: Business/ Investing Computers/ Internet Education Games Health & Fitness Software & Services Step #3: Always choose offers with gravity score between 20-80 meaning they are the popular offers which has market competition (meaning marketers are making money promoting them). Step #4: Click on “Promote”: Step #5: Click bank will automatically generate the hop link for you: Step #6: Now start driving traffic (following the later modules of this guide) to these offers and enjoy money been deposited in your bank account ☺ MODULE 5: INTRODUCTION TO THE MONEY MINTING MACHINE List is the most important asset of an affiliate marketer. As an affiliate marketer one can make $1-$5 per lead per month depending upon how you build relationship with your list and what sort of value you provide to them. And Autoresponder is the most important asset of an affiliate marketer which is going to serve you forever. Once you start building a list; Autoresponder is used to stock your list, send follow ups & broadcasts, build relationships with your subscribers and make more money for you clockwise. Here are some of the underlying advantages of an Autoresponder: Power of automating your business Being in touch with your prospects Follow up and Broadcast at will Build highest amount of trust factor Without this one will be leaving money on the tabled Track your business and list Can monetize the list as your will Here are two of my favorite Autoresponders: (Grab my special discount of $30 for you here) Creating list inside Aweber: Click on “Manage Lists” -> “Create List” Put your Name address: And finally give list name and description: Also make sure to keep confirmed opt in as off: Creating list inside GetResponse: Click on the drop down menu and click on “create campaign”

Sample Content Preview Moving forward, five is, how do you commit yourself to a market solution, not just a small idea? Number six is, how do you choose your industry wisely? Seven asks how do you build street credibility (also what is it)? Eight is what free resources can you rely on? Nine is when will you know you need to see outside help? Last but not least, number ten is how do you put your strengths to work? Below I go more into detail with these questions. How do you start a business without experience? Think about what you already know about business. Use your work experience as a guide. Maybe there are things you have witnessed or realized that was not part of your daily tasks which you can use for your business. For instance, have you ever listened to what others are saying while you are at the office? Whether you listen to coworkers or supervisors talking at work, there is most likely some bits about doing business that you have picked up on. You may not even be aware of some things you learned about doing business. Maybe you have heard complaints about what went wrong in the workplace – something you may have a solution for. Or maybe you heard someone say, “I wish ‘it’ can be done this way”; even though “it” can be done their way, they may have been told they weren’t allowed to. What are some things you need to do to get started? Research is the most important thing to do. First, ask the right questions. This is all part of the research process. You may research questions you need to have answers for if you do not know what questions to ask. It is okay to search on Google or Bing and quickly search for important questions to ask when starting a business. There are many resources on the Internet or your local library that you can use to get started. Make certain your sources are reliable however. If you are reading an article and you can sense the information is totally outrageous, then you can come to a quick conclusion that it is probably not the right source to use. When reading any article, however, make a note of the different points it makes. Whatever is clear and understandable is fine, but whatever you do not understand, take that point and do more research on it. See if what was written was also said by somewhere else. Sometimes having a few people say the same or similar things can give you an indication the information may be something worth keeping in mind. Another thing you will need to get started is legal advice. Never assume that what you learned where you work or what you think is okay is legal. Start off on the right foot and do business according to the law. You want to avoid being that person who did something illegal and now has a reputation as such plastered all over the World Wide Web. What are the legal matters you must know in order to get started? It is impossible to know everything about the law. Speak to a lawyer if they give free consultations and ask them what you should know. Ethics play a role here too. There are many gray areas which are prevalent in ethics. For instance, what do you tell a customer if you promised them a shipment by a certain date even though you already knew there is a possibility it cannot be fulfilled? You already promised it, but you know it may not happen. If you say you are going to do something, you need to do it. That is the bottom line. Give your customers quality products in a timely manner. Do not always rush to get the job done. Sometimes there are moments when you have to rush, but don’t let it happen if it is not necessary. For the most part, the only time you will need to rush is when the customer requests it. What do you need to know about your target audience? What are their interests? Do some research and see if there are any typical or general interests the target audience has. If you already know them or know their interests, then you are ahead of the game. Of course, since you are the expert in your niche, or should be, you will know a lot about their interests already. You can do some research on social media to find out what their interests are as well. Facebook has groups and so does twitter. Find a group related to your niche and observe it to see what people are talking about. Use this as advice on what types of products or services to market as well. The best advice for using social media groups to learn more about your target audience is not to join any group and post on there asking all kinds of questions. For instance, you don’t want to join a group and then ask everyone to give their opinion about their favorite game, or gadget. Just observe first, and then engage in the conversation as you would with a friend. Get to know people first, and then ask them questions here and there. It is all about patience. How do you commit yourself to a market solution, not just a small idea? You need to ask yourself certain questions before trying an idea to see if it works. What problems does your target market have? Once you can pinpoint the problem, then you can look for solutions. Most likely, you will not find any market without faults. There are plenty of problems that need to be resolved. Even the competition cannot resolve every issue out there. Many entrepreneurs begin with a lot of “strong domain” experience but little to no business experience. Being in business is about finding solutions. That is what sets the strong businesses apart from the others. You do not want to sell just anything because you observe that it makes someone else nice profits. You have to have a passion about it for one thing, and you want to give them something that will resolve an issue they may have. This issue can be from something they bought somewhere else, or it can be an issue they have had for a period of time and need a solution for it. There may not even be a problem, so it may just come down to differentiating your product from the rest. How do you choose your industry wisely? Choose something that does not just interest your target market. You should have an interest in it too. More than just a little interest, you need to like the products or services that are out there in the market. If you do not like the products or services the market has to offer, how will you feel when you are doing business with the people who are interested in them? I would say you would not seem too enthusiastic to your customers and potential customers. People will pick up on that and it can break the business relationships you worked so hard to make. So please do yourself a favor and do not get wrapped up in an industry that you do not have an utmost passion about. How do you build street credibility (cred for short)? You need to let people know who you are. This pertains to building relationships with your customers, and since you are new with the business, you will build relationships with potential customers. Spend some time before launching your big business idea learning more about your industry and the people who spend money there. You can always try selling other people’s products first – as an affiliate marketer and learn something new about the products you sell them. When you have enough knowledge and you are talking about the product online (such as on your blog), this will help build street credibility as the people who read it will feel you know what you are talking about.

Sample Content Preview How Will You Deliver Your Newsletter? If you're familiar with setting up a membership site through WordPress or by any other method, then by all means deliver it that way. If not, you can use an autoresponder such as Get Response to send your newsletter out in PDF format. Be aware that attachments can sometimes result in deliverablity issues, so perhaps the best alternative of all is this: Upload your newsletter to Amazon S3 and get the link. Then send that link out automatically to customers when they purchase, and then again each month for each new issue. It All Starts With Your Freebie You're not going to start out offering your newsletter. Instead, it's much easier to offer a free gift in exchange for their email address. The free gift could be a free issue, a related report, a video or anything you choose that will attract your ideal reader. You can use private label rights to create your report –again, make sure it's high quality. Your free gift will be sending a message to your prospect of whether or not they should trust you to deliver great information to them. If your freebie isn't very good, they'll assume your newsletter isn't very good, either. Keep your free gift simple –for example, a 12 page report that solves a problem for them. Make sure it contains actionable information they can use immediately. Two Ways To Offer Your Freebie There is of course the traditionalmethod–set up a squeeze page and ask for their email address in exchange for your free gift. The second method tends to get a higher quality of opt-ins and oftentimes MORE opt-ins, and it works like this: Divide your free gift into two parts. The first part might be the title page, the table of contents and the first chapter. Make sure your table of contents is full of enticing benefits and creates lots of curiosity. The second portion is the rest of your report. Let them download the first part without opting in. This way nearly everyone who hits your landing page will download your report. Then letthem know if they want the rest of the report, they can either pay for it or get it free in exchange for their email address. Put a good price on it, like $17, and you'll get tons of opt-ins because if you've set this up correctly, everyone will want the $17 report for free. This method is a little more work, but it increases your opt-in rate and gets people fired up to know what else you offer. Plus it's unexpected and refreshing –offering something of obvious real value in a slightly unique way. Surprisingly, you may even get a few sales using this method, even though that's not your objective. How Do You Make Your Offer? Once they opt in to your list you can send them to your sales page.And of course you can also continue to email your offer to your list members who don't initially join. You'll probably find that about a third of your paid subscribers join immediatelywhen they download the free gift, and the other two thirds join later as they receive emails from you. On your sales page you can either do a traditional sales letter, a sales video or a combination. Since this is not an expensive offer and they can cancel anytime, you don't need to get overly complicated on this. Basically, at the top of the page you'll remind themthey just signed up to get your $17 report for free to solve “x” problem or accomplish “y” goal. This tells them they're on the right page and it also sets up a reciprocity loop in their subconscious, very subtly telling them they 'owe you one.' Next, you'll have your sales copy or sales video(or both.) If you've never written a sales letter before, you can either hire someone or do some research online to see how it's done. Basically you're calling out your audience in the headline and offering a big benefit to these folks. Then you can list a few more benefits, talk about the pain of not having these benefits, and then show how your newsletter is the solution they've been seeking. Talk about your benefits to the subscriber as well as the features and your guarantee. Letthem know they can cancel any time, and if they're not 100% thrilled you'll refund the last payment and they get to keep all the issues. This puts the risk all on you and makes it easy for them to say yes. Remember to use some type of scarcity to get them to purchase right away. It might be a dime sale in which the price goes up a tiny increment for every “x” number of sales. Or it might be a limited time bonus that's going away. Scarcity can as much as double your sales, so be sure to include that element. If you need help making your video, go to Fiverr and find someone who does powerpoint videos. It will cost you more than $5, but it's worth it. Putting Your Newsletter Together Use 5-10 pieces of content in each monthly newsletter. It should be enough actionable content that readers feel like they're getting tremendous value, but it shouldn't be so much that it overwhelms you in creating it. Use Microsoft Word or OpenOffice Writer to create your newsletter and save it in PDF format. Or, if you needhelp formatting your newsletter you can find someone on Fiverr to do it for you and make it look very professional and polished –something you'd be proud to show anyone. How Do You Get People To Your Page? You can of course use any traffic source thatworks for you and your niche, but here are some ideas to get you started: Pay for Traffic.Yes, it's an investment, but if each dollar you spend makes you two, it's a good investment. Facebook is excellent for this since you can target exactly who you want to see your ad. Social Media Traffic.This one is huge, it's free but it can take considerable time and effort. Find out where your target audience is on social media and hang out there with them. For example, find Facebook pages devoted to your topic and start participating. Affiliates.If you're willing to give up 50% of your profits today and every month, you might do really well with affiliates. Affiliates will drive traffic to your site that otherwise you might never come in contact with. Joint Venture Partners.This could be as simple as they mail for you and then you mail for them. Or you might put together a package deal. Get creative here, the options are limitless. But what if you don't know anyone in your niche? Start making contacts.One of the easiest ways is to interview experts for your newsletter. Often times they will then email their list to let them know about your newsletter, and sometimes they won't even take a commission. Guest Blog.Write guest posts on popular blogs and link back to your squeeze page. It's best to target mid-size blogs when you're getting started, since bigger blogs may be inundated with requests. And if you begin your approach by telling them you loved one of their posts so much you want to print it in your magazine, it's much easier to work your way up to guest posting. Is This Business Worth The Effort? Yes! People subscribe and stay subscribed. So if Ted joins on the 12th, then the 12thof next month you get paid from Ted again, and the 12thof the following month and so forth. Imagine if -for the last 6 months -you had been getting new subscribers. You would now be getting recurring payments every day of the month without even getting any more new subscribers. It's a good feeling knowing that money is coming in every day. And because you continue to get new subscribers and your old subscribers stick with you, your income rises each month. So while you may only make a relatively small amount of money your first month, each month thereafter you should see your income rise as you get more and more subscribers.

Sample Content Preview Imagine you've got two different versions of your offer and you test both. Version A is making half the sales of version B, so what do you do? You eliminate Version A, send all your traffic to Version B and begin testing to improve Version B even further. Using this method your business is guaranteed to improve over time -It's that simple. If you don't track and test, then every sale you get will be from sheer dumb luck. In addition, you will be leaving more money on the table than you can even guess. Not only do you lose all the profit you would have made from the increased conversions, but you also lose all the profit you could have made by reinvesting the extra profit into more traffic. Think about that. What You Need To Know: EPC–Earnings per Click. This is the money you make versus the number of people that clicked over to your page. So if you make $246 for every 100 people who visit your page, then you're making $2.46 per click. 10 clicks = $24.60 and 100 clicks = $246. Why knowing your EPC is important: If you know that statistically speaking, every time someone lands on your page you're making $2.46, then you know exactly how much you can spend per click to drive prospects and stay profitable. One note: Your EPC might only include the money you earn immediately from your sales funnel –generally from your one time offer. Or if you're able to track for a period of time, you'll know what your EPC is for the lifetime of your customers, also knows as the... LCV -Lifetime Customer Value. The average dollar amount that every lead is worth. This number will be significantly higher than the initial EPC you earn from your list building one time offer. When you know how much money you're making, you know how much you can spend on advertising. So let's say, factoring all the purchases they make, that your average customer is worth $50. This means you can spend anything up to this amount on advertising to acquire your new customers and you will still make money. CPL–CostPer Lead. How much it costs to get a lead into your funnel. If you spend 10 cents to send a lead to your opt-in page, and 1 in 5 of those leads opts into your list, then you are spending 50 cents for each lead. IMPORTANT: LCV –CPL = Your Profit. If yourlifetime customer value is $50, and you're paying $5 per lead, then your profit is $45. Break Even Point–This is the point in your sales funnel when you break even. You can calculate this by knowing what your CPL is and what the average conversion rateis on each offer you make in your sales funnel. Depending on the offers you're making, your conversion rate and your CPL, you might break even the same day you get a new lead by immediately selling them on a one time offer. Or the break even point might be when you make the second offer a couple of days later, or the third offer after that. By knowing your break even point, you know when you will recoup your money and when you will be in profit on the average lead. The faster you can reach your break evenpoint, the faster you can grow your business, because the faster you can reinvest your money into getting more leads. Thus you want to tweak your funnel to reach the break even point as fast as possible without alienating your new leads with offers. The best way to reach your break even point in the least amount of time is to make an incredibly great one time offer the moment they join your list. This offer should be such a great deal that it's hard to resist, so you want to give far more value than the small amount of money you're asking for. And placing a countdown timer on the offer will further increase conversions. These numbers are crucial to your success. Knowing them and improving them are the absolute key to building a long term thriving business, because you know exactly what you can spend to get leads while still making a good profit. On the flip side, guessing what your numbers are or simply not knowing is the fastest way to failure in building a sales funnel. 8 Picking The Right Market There are 3 types of markets you can target: Passion, Pain or a Combination of the two. A passion market is something that people passionately pursue and spend money on, like hobbies. The more expensive the passion, the better. A pain market is one that solves aproblem, like weight loss. And a combination market is a mix of the two. For example, it could be the dating niche where people are desperate to meet someone, but once they do, they have a passion to make the relationship work. When dealing with a pain market, the bigger the pain the greater the urgency to solve the pain, and the easier it will be to convert. People who want to solve a problem right now are ready to buy right now. But when it comes to passion markets, it's best to create a greater sense of urgency by having sales that expire. Pick a market that is big enough that you don't run out of prospects or advertising options, and small enough that you can solve specific problems for them. Also, choose something evergreen. Obviously gardening or Christmas décor is very seasonal, while Internet marketing changes so fast your funnel will be outdated in six months. Instead, pick something people need year round that doesn't change greatly from one year to the next, such as dating, weight loss, parenting and so forth. Creating Your Squeeze Page As you know, the purpose of your squeeze page is to sell people on giving you their email address in exchange for your free gift. But a good squeeze page does more than this –it also prequalifies the prospect,ensuring that you are only attracting the specific group of people who will be interested in your particular niche and the products you promote. So if your target market is guys who recently ended a long term relationship and are looking to get back intodating, your squeeze page is going to speak directly to them –not to guys who have been single and playing the field for years or to guys in a relationship. And if your target market is people who take luxury vacations, your page will speak directly to that market and completely exclude vacationers on a budget. And because your entire list is being built from one squeeze page, it's very easy to tweak and test that page to maximize your conversions. As you know, your headline is the most important thing on the page. It's got to be so compelling, they would stay to read the rest of the copy and fill out the form even if they were late to receive their lottery check or if their dinner was on fire. The sub-headline clarifies the headline and tells the person what to do next. It also adds urgency. If this sounds like a lot, it is. Getting the copy just right on your squeeze page makes the difference between 20% conversions and 50% conversions, so invest time getting this right. The sole purpose of the buttoncopy is to get the click. That's it. Here's button copy you should test against whatever else you want to try, “Click Here to Download.” It's been proven to work really well and beat most controls, so give it a try. Also, make your button stand out from everything else on the page, so the viewer cannot possibly miss it. Your Free Gift This has to provide real value to the subscriber. It might relieve a pain, solve a problem, satisfy a burning curiosity, help them to accomplish a goal, etc., but whatever it is, it's got to be something people WANT. If it's so good people would PAY for it then you've likely got a winner. Don't confuse your prospect at this point. If your free gift has 100 different benefits for the subscriber, your offer will be diluted. Instead, focus on the ONE BIG benefit this free gift is going to give them. Your Thank You Page This is where you make a DYNAMITE offer that they will see only ONCE. It's a super limited time, one time only, get it now or lose it forever kind of deal. Thevalue should be through the roof and it's got to be worth far, far more than the asking price. As an example, this is a great place to offer a best selling $97 product for $9.99. An alternative is to offer a $1 trial into a hot membership. If you can also offer a lower monthly rate on a high priced membership, or if the membership is in the $7-$20 a month category, you should do great. Remember, you want to promote something on the Thank You Page because this is where you want to break even. That is, if you're buying advertising, you want the profits from your Thank You Page to PAY for your advertising, so everything else you make in your funnels is pure profit.

Sample Content Preview The Process A winning sales presentation is like a great recipe. Exact ingredients need to come together at specific times in order for a successful result to be achieved. This doesn’t mean that achieving a great sales presentation is inordinately difficult or beyond normal reach. Far from it. Putting together a sales presentation that converts is something anyone can do, as long as they keep the recipe in mind. In this section we’re going to take a look at that recipe. We’ll break down the exact items and steps that are present in any high level sales presentation. You’ll discover why each item is there, as well as the best way to make use of that item. You’ll also gain insight into how each step in the process fits together to produce winning results, time and time again. Before we begin, there’s just one caveat – all recipes are simply guidelines or jumping off points. Truly creative chefs take a basic recipe and make it something that is uniquely and immediately identifiable as theirs. They accomplish this by not being afraid of experimenting with the ingredients and the proportions. They add something here and take away something there in order to get a dish that remains true to the original, yet is also completely different. A great sales person does exactly this with the recipe for a sales presentation. They start with the basic process and add their own special spin into the mix. They keep the script, but edit and ad lib to make it all theirs. They shake up the ingredients and proportion so that it suits their personal circumstances, as well as the differing personalities of their prospects. They do not stick with the process. They build on the process so that it makes sense to them. As we move through this chapter, keep that in mind. Every Hit Has a Hook Think about any famous top ten songs. What does every one of them have in common? They have an immediately identifiable and irresistible melody that pulls you into the song and keeps the song in your head after it’s finished. The song was a hit because it had a hook that caught listeners ears and kept them listening. Your sales pitch needs a similar hook in order to be successful. You need to lead with something that sets you apart from your competition and that first grabs your client’s eyes and then their soul. You want to hit them where they live. You want to get inside their head. You want to be instantly memorable. Your pitch needs to generate only positive emotions. Why? Because positive emotions elicit positive associations and recollections. When you lead with a hook, you raise the chances that your client will view the rest of your presentation with an open mind. Pinch Them – Hard What happens when you get pinched? Obviously, it hurts. The harder you get pinched, the more that it hurts. Well, this is precisely what you want to do to your potentials during your sales presentation. You want to pinch them as hard as you can. This isn’t a physical pinch, it’s an emotional one. However, if you do it in the right way, they’ll feel it just as strongly. You see, every successful sale is about solving a problem. The potential client has a problem. You demonstrate that you can solve that problem and you get the sale. It’s that simple. There’s only one catch. You’ve got to remind them of the problem. In fact, you’ve got to do more than remind them. You’ve got to show them that the problem is much, much worse than what they’ve been telling themselves. The realization that they have, perhaps been underestimating the problem, that they may have been lying to themselves, will hurt. Causing that pain is ok, because it will motivate them to take action in order to put the problem to bed once and for all. Pinch Them Again Once you’ve made them aware of the magnitude of the problem that your prospects face, you need to keep their attention focused on it. You see, it is human nature to sugar coat things just a little. Most individuals are somewhat unwilling to take a cold hard look at the reality of their situation. If things can be made to seem a little better than they really are then no immediate action needs to be taken in order to ameliorate the problem. Your job during your presentation is, essentially, to nip this tendency in the bud. To do this, you need to discuss the negative ramifications of your prospect’s problem in all of its gory details. You need to be as graphic as possible. If you can make them metaphorically squirm in their seats a little then you’re doing it right. The idea is to set up a two-fold idea in their minds. First, that the problem is much more severe than they have been thinking. Second, you want to establish a sense of urgency that if action isn’t taken immediately to solve the problem, the consequences will be dire. There is an element of guilt or blame at work here as well. Although you will do or say nothing overt to refer to either, the prospect will, nonetheless, experience both of these emotions at a subconscious level. The feelings in question are a natural result of realizing that damage has been caused by not taking action sooner. These negative emotions will serve to prompt the prospect to take immediate positive steps to end this situation. In short, they will be much more likely to hire you or to purchase your solution. Prepare Them for the Pitch You’ve hooked them. You’ve pinched them. You’ve pinched them again. Why are all these images related to pain? The answer is simple. Every sale revolves around a similar story arc. There is pain. Perhaps, the cause of this pain is more severe than it first appears. Maybe some of this pain is self-inflicted due to a failure to act sooner. Then, there is relief. There is relief at finding a solution. There is relief due to taking positive action. The psychology involved in selling anyone anything is all about lifting them up and over the mental hump that exists between where they currently are and where you want them to be. That’s why you have to hook them and pinch them and prod them. You have to make them realize that moving to a new state is much preferable to stasis. One of the best ways to accomplish this, once they are aware of the magnitude of the problem, is by demonstrating the problems with alternative solutions. When moving to a new state, the tendency is to want to move as little as possible. There is an inclination to minimally disrupt the status quo. In order to battle this tendency, and to get the prospect to move where you want them to go, you need to demonstrate the inadequacy of any other possible rival solutions. When done successfully, this makes alternative solutions appear unviable and, therefore, unattractive. As a result, your solution, when it is unveiled, becomes that much more appealing and desirable. To The Rescue This is the point in your sales presentation where you and your product or service takes center stage. You’ve set up the problem. You’ve triggered the negative emotions. You’ve demonstrated the frustrations involved with the available alternative solutions. Now it’s time to reveal your unique value proposition or UVP. A UVP is a single message, distinct and persuasive, that shows the prospect why you are different and worthy of purchase. Everything up to this point in your presentation has been a set up for this moment. You have primed your audience to be able to see the worth of your UVP. This is not the time to rush. You want to take your time with the UVP. You want to make your prospect want it. You want to fan the flames of their desire for what you are offering. That being said, your UVP should be clear, succinct and speak straight to the heart of the problem at hand. Let’s look at a few examples. Apple sold iTunes by telling potentials that “You’ve never been so easily entertained.” In one sentence that UVP not only spells out the problem, it also clearly nails the solution. Pinterest entices potentials by explaining that their service offers “A few (million) of your favorite things.” Domino’s Pizza promised “A fresh, hot pizza delivered to your door in thirty minutes or it’s free.” In one sentence, you have the solution (a fresh, hot pizza) accomplished in a certain time (thirty minutes) and a proposition that removes objections (or it’s free). Tailor your UVP in a similar manner and you will have your prospects eating out of the palm of your hand.