Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Table of Contents ........ 3 Introduction ........ 4 Images ..... 6 SEO for Images ....... 7 Image Filenames .. 7 Captions ..... 8 Alt Text & Title Text ........ 9 Image File Size .... 9 Videos ... 11 SEO for Videos ...... 11 Producing vs. Embedding 12 Downloads ....... 14 SEO for Downloads ......... 14 Text ....... 16 SEO for Text 16 Length ...... 16 Updates .... 17 Conclusion ....... 18 Resources ....... 19 Sample Content Preview Multimedia Mastery Images Images are the most common form of media on the internet aside from text. They are relatively small in file size, at least when compared to videos, and they can make a very large impact in terms of both traffic and user interest and engagement. Images are useful in many ways. Not only do they make a website more engaging and aesthetically pleasing, but they can be useful for promotional purposes (such as pinning on Pinterest) and for drawing attention, demonstrating steps in a process, and showing people examples. Years ago, it was common to see images such as animated bullets, graphical divider bars, and wild background images. These days, such images are frowned on, as they make a web page look unprofessional and out of date. These days, it’s more common to see photographs Don’t include photos just for the sake of including photos. I can’t tell you how many times I’ve seen a blogger include a bunch of photographs that don’t really pertain to the article they are writing just to beef it up with images, and it’s frustrating. For example, let’s say you’ve written an article about email marketing. Images you might want to include would be screenshots of the various services you’re talking about, and images that show users how to perform some specific task that they might not otherwise understand without the picture. Multimedia Mastery Images you would not want to include would be generic pictures of mail or mailboxes, generic @ symbol graphics, and random pictures of email messages. The only exception would be if you need a featured image for your blog and you don’t have any specific images that would pertain to your blog post. You could use one generic image in that case, but it should fit as closely with your subject matter as possible. Whenever you include images on your website or blog, you’ll want to be sure they’re optimized for Pinterest, as this can be a major source of traffic. SEO for Images Many people don’t realize SEO can be applied to images, but image can actually bring in a significant amount of traffic if they are used correctly. It’s important to apply good SEO techniques to all of your images to get the most out of each one. There are several places you can include SEO information in images.  The filename  Captions Multimedia Mastery Videos Video is quickly becoming the preferred format for online content, although a lot of people still prefer text. (Thus it’s a very good idea to have both text and video on your site for those who prefer their content in text format.) For a long time, many sites stubbornly clung to text because it was difficult to perform SEO on videos, but these days it’s getting a lot easier. Google has made some changes to their algorithms that makes it a lot easier to use videos on your site and still attract search engine traffic. SEO for Videos If you’re using WordPress, you may want to download the Yoast Video SEO plugin to make it easy to SEO your videos even if you’re embedding YouTube videos on your own site. Typically, embedded videos don’t have the same power for SEO purposes that You can get the plugin here: https://yoast.com/wordpress/plugins/video-seo/ There is also a free plugin here that works in a similar fashion, but some people say it is buggy and may have security vulnerabilities: Multimedia Mastery https://wordpress.org/support/view/plugin-reviews/wp-video-seo Because of the potential security vulnerabilities, use this plugin at your own risk, but it may be a good option if you don’t want to pay the rather hefty price for the Yoast plugin. If you’re uploading your own videos to YouTube and other video sites, be sure to include relevant keywords in the tags, video title, and description, and be sure to put your post important keyword first. Producing vs. Embedding One of the primary reasons video content is so useful for SEO purposes is because it has the potential to go viral and attract a large number of links. Backlinks, especially organic links from authority sites, have tremendous power for boosting your search engine visibility. Of course, they can be tricky to get without paying for them (which Google can actually ban your site if they catch you doing it.) Here is an excellent story on this subject here: https://blog.kissmetrics.com/guide-to-video-seo/ In the article, you’ll read about Dollar Shave Club, who managed to dramatically increase their backlinks by creating a viral video that got the internet buzzing. This is the kind of thing video can do for you, but only if you produce your own. Otherwise the links are mostly going to go to the original producer of the video. Multimedia Mastery That’s not to say it’s impossible to gather a lot of backlinks by posting other people’s videos. Some sites actually specialize in gathering interesting videos and posting them on their own site for the purpose of attracting viral traffic through Facebook and other sites. However, it will be much easier if you have your own content. Multimedia Mastery Downloads Downloads are another form of media that can boost your search engine traffic, especially if you are offering content that is relevant to your site. For example, you could offer free downloadable PDF guides (which should not be delivered by an autoresponder if you want to experience SEO benefit) or downloadable software that you create. Using the dog grooming example, you might provide a few PDFs that explain different aspects of the dog grooming business, as well as a simple scheduling program you have a developer create specifically for dog groomers. One thing to keep in mind is that you cannot just take items from other websites and use them as free downloads on your own site, even if those are free on someone else’s site. Most people who create free items want them distributed only on their own site. SEO for Downloads If you’re offering PDFs for download, as long as you’re creating standard PDFs with regular text rather than images, they are inherently indexable. The text within them can be crawled, and the individual PDF can appear in the search engines. For this reason, you’ll probably want to include some keywords inside your PDF, as well as in the file name and title of the file. Multimedia Mastery If you’re offering software or other downloadable content such as zip files of various files, you’ll need to create a download page for each item, which you can SEO just as you would any other page on your site. Be sure you include keywords that relate specifically to the download, as well as generic download text such as “download” and “free”. Multimedia Mastery Text Even though this guide is meant to teach you how to expand beyond just text content, it’s still important to understand that text will always be a big part of internet content. It’s still going to be easier to rank well with written content than other types of content (generally speaking) and a lot of visitors still prefer to read rather than watching videos or downloading items.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table Of Contents HOW TO HIRE FICTION WRITERS ....................... 1 THE PROFITABLE WORLD OF FICTION ............. 3 HOW TO HIRE A FICTION WRITER ...................... 4 GETTING YOUR STORY WRITTEN ...................... 6 TOP FREELANCE HOT SPOTS ............................ 9 PROTECTING YOUR INVESTMENT ................... 10 Sample Content Preview How To Hire A Fiction Writer The truth is, you can easily find many freelance writers who are willing to create stories in any genre you choose, but the key is to find a high quality writer with writing experience in the genres you are interested in. Since every genre requires a different writing style, it’s important that you find a writer suitable for the industry, and preferably, one who has already published stories in that particular genre. Fiction readers are a dedicated following and so if you are able to turn out an interesting story, you’ll be able to build up a loyal audience very quickly. This means that you need to be very careful with who you hire to write your stories. You want your writer to be able to inject action, keep the story flowing, know how to summarize, carry out plotlines, create dynamic characters and write from different perspectives (first person, third person, etc). From my personal experience with hiring writers, one of the best places to seek out quality freelancers within the writing genre is at https://vworker.com, https://www.Guru.com and https://www.eLance.com Both Guru.com and eLance.com attract some of the highest quality, seasoned writers online and while you can expect to pay a bit more per 1,000 words, you’ll end up with a polished, ‘market-ready’ story that requires little (to no) editing. The amount of time that you’ll save by hiring seasoned writers will pay off because you’ll be able to take the story, create a cover and publish to a global audience quickly and easily – with no extra work involved. No editing, no proofreading, and no changes necessary. When you create your ad or project outline, you will want to be as clear and direct as possible. While I don’t suggest offering a full summary of your plot line or story itself, you need to present all of the important details that will attract the best writers possible. For example, your project outline should include the estimated length of your story (40,000 words is considered a ‘novella’, 50,000+ is considered a ‘novel’, and so on). The length of your project will play a major role in the number of writers you attract as well as the overall budget. Many seasoned writers prefer to tackle larger projects rather than multiple smaller projects as well. Once you’ve placed your project listing it’s likely that you’ll begin to receive bids almost instantly. Don’t hire the first writer who responds! You will want to take your time, evaluating every potential candidate, reading through their profiles, samples and past history as well as feedback left for them by others. If you are interested in hiring a particular writer who hasn’t provided samples in the genre you are interested in, ask if they have ever written in that market before and if so, request a few samples so that you’re able to better understand and evaluate their quality and overall style. When I create my writing team, I tend to choose 2-3 writers per genre. That way, I can tackle different story types while ensuring that if one writer is late with delivery, another one is coming down the pipeline. I also create “groups” of writers based on genre as well, since many writers are familiar and comfortable writing on specific topics rather than tackling stories in a variety of niches or markets. Fiction writers tend to be the most flexible, being able to cover everything from mystery, paranormal to romance, however you want to be clear about the type of story you are interested in having written, making sure that the writers you hire are comfortable with the topic. Getting Your Story Written Hiring your writer is only the first step in getting your story ready for the marketplace. You still need to be involved in the creative process in order to ensure that your writer is able to take your concept and turn it into a dynamic, captivating story. When you are just starting out, assembling your team of writers, getting used to the marketplaces and getting involved in self-publishing, it’s important that you take a hands-on approach. Even though you won’t be writing any of the stories yourself, it’s important that you understand the industry so that you can target the most profitable genres, develop stories around in-demand topics and ensure that every story published under your pen name are stories that you are proud to sell as your own. So when it comes to the development of your first story, it’s important that you lay it all out on the line. It’s your job to create a story line, including plot and character outline so that your writer understands what you are looking for. Your story will also come out 100% better when you stay involved in the process, because while you aren’t writing it yourself, you are nurturing the story – helping to bring it to life and giving it a voice all your own. Start off by creating a basic summary that includes the overall plot. If you are commissioning a writer to create a romance for example, you would want to give them an overview of the main characters as well as what obstacles they should encounter and how the story should end. Each summary should always include: Character Outline: Protagonist – this is your main character(s). Antagonist – the ‘villain’ of the story. This may also be an obstacle that your characters must overcome, problems, etc. Round Characters – supporting characters that help flesh out your main characters strengths, weaknesses, personalities, etc. Start, Middle & Finish: You should always include details on how you want the story to begin, where your characters should be taken or how they evolve as well as how you wish your story to end (whether you want a ‘hea – happily ever after’, ‘hfn – happy for now’, a ‘hanging ending’, or whether the book will be the first in a series). Don’t overlook the importance of providing a complete ‘flow-through’ that helps your writer better understand the story as a whole. It’s easier to make changes early on than make heavy edits to the feel, flow or timeline of the story once it has has been completed. Time Period, Style & “Feel”: You should also include any specific language, clothing and even locations that you want used within the story. The more of an outline you provide, especially when you are just beginning to build a relationship with your writers, the better your story will be. You also want to make sure that your writer is capable of creating a story in a specific time period and that the language and conversations within the story are accurate and reflective of the time and place. For example, historical fiction readers know the lingo and expect that stories will stay true to a specific time period. If you were to commission a story that takes place within the 18th century, you would want your writer to accurately depict clothing styles, customs, language and even laws of that time. Be available to your writer during the creation of each story in the event they have questions or need further guidance. Even the most seasoned writers may need more direction or ideas as to where to take your story or how to create a captivating ending. I recommend setting up an email account specifically for writers so that you can easily manage inquiries, questions and tasks. Request Segments You should also ask that your writers send the story to you in segments so that you can approve each section. For longer stories of 20,000 words or more, I recommend asking for sections to be delivered at every 5,000 words. For shorter stories, you may split it in half (2500 words per section) or whatever you are comfortable with.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Table of Contents 2 Introduction .. 3 Getting Started .... 7 Popular Crowdfunding Sites 8 Kickstarter 8 CrowdCube .... 10 IndieGoGo ..... 11 Setting Goals ..... 14 Video Presentations .. 15 Promotions & Generating Buzz . 17 Rewards . 17 Social Media .. 18 Conclusion . 19 Resources . 20 Sample Content Preview Getting Started Different sites have different rules, but the basics of setting up your crowdfunding project are pretty much the same no matter which system you’re using. Here are the basic steps to setting up a crowdfunding campaign: • Create your initial project, including a detailed information sheet about yourself and your project and how money you need to complete the project. It’s a good idea to include details about what you’ll use the funding for, being as specific as possible. • Set a time limit for raising funds. This is usually anywhere from 1 to 90 days. The longer it runs, the better chance you have of meeting your goal, but it will obviously take longer to receive the funds. • Promote the project in order to receive the most possible backers. • When backers contribute money, the funds will be placed into a temporary escrow account. • Once the project has run its time limit, if it has reached its goal, the donations will be released from escrow. Popular Crowdfunding Sites The first thing you’ll need to do is decide which site you want to use to generate funding. There are dozens of popular sites these days, and each has its own set of pros and cons you’ll need to weigh. Let’s take a look at a few of the most popular and interesting crowdfunding sites that are currently available. Kickstarter >> https://www.kickstarter.com Kickstarter is perhaps the most popular crowdfunding website. It launched in 2009 and has since been used by thousands of people, to rise funding from millions of individual backers! Here are some interesting facts about Kickstarter: • Creators keep 100% control and ownership. They do not have to give up any ownership of their company, nor any share of their profits. All funds are donated by backers with no expectations of monetary gain. • Kickstarter accepts pretty much any kind of creative project you can think of. • Kickstarter charges a 5% success fee, but you’ll only have to pay if your project is fully funded. So keep this in mind and account for the fee when you set your funding goal. CrowdCube >> https://www.crowdcube.com CrowdCube, a UK-based crowdfunding solution, is different from your average crowdfunding system. Rather than offering donation-based funding, CrowdCube works more like traditional investment, where you must either give up a percentage of your equity to backers (Equity Pitch), or pay investors back loan interest (Mini-Bond Pitch). Here are some facts about CrowdCube: • You must give up a percentage of equity to investors or pay back bonds. • You must have a business plan and financial forecasts available in order to be “investment ready”. CrowdCube is a good place to try if you’ve tried other funding methods and haven’t been able to reach your goal. Because you’re relinquishing some equity in your company or future profits, it may be easier to get funded. IndieGoGo >> https://www.indiegogo.com IndieGoGo is very similar to KickStarter. It’s a bit more geared toward creative pursuits than other sites, but they still accept physical products as well as creative projects like movies and books. Here are some facts about IndieGoGo: • You keep 100% ownership of your company. • The success fee is 5%, which is lower than some others, However, if you don’t meet your goal, the fee is still 5% unless you chose the "Fixed Funded Option" which has no fee - but you do not get to keep any money. • There is a 3% processing fee for payments from credit card and PayPal. • Unlike other sites, you still get to keep any money you raise, even if you don’t meet your goal. However, if you opt for the Fixed Funding option, you must reach your goal in order to keep any money. RocketHub >> https://www.rockethub.com RocketHub is a unique system, because it allows you to raise funds without worrying about whether or not you meet your goal or paying huge fees. They are a lot more friendly to smaller ventures. Here are some facts about RocketHub: • Free to launch a project. • You keep all the funds you raise, even if you don’t meet your goal. • Fastest payouts in the industry. They pay on the first Friday after your project ends. It takes approximately 5-10 business days in most cases. • Lower fees than most other sites. 4% success fee if you reach your goal, or 8% if you don’t, plus 4% credit card processing fees. • Potential to have A&R fund your project. Setting Goals Setting your goal is a critical element of any crowdfunding campaign, because most sites require you to reach that goal before releasing any money to you. If you don’t meet your goal, you get nothing, and backers receive their money back. Why do they do this? The main reason is to ensure that only quality projects get funded. For example, if you ask for $5,000 to publish a short story, they don’t want that to get funded, because there’s no reason anyone should spend that kind of money to publish a short story. They also want to ensure you don’t ask for more than you really need. You might need to ask for $500 to publish your short story (to hire an editor and cover artist and maybe a bit more for initial marketing), but asking for $5,000 would be completely unnecessary. When you set your goal, figure out, in detail, how much money you think you will need. You can then add around 25% on top of that to cover any unplanned expenses and to cover success fees, processing fees, etc. If you think you need $1,000 total, you can ask for $1,250. If you think you’ll need $10,000, ask for $12,500.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Researching different categories on Amazon will help you not only choose your content, but come up with catchy titles and keywords for your books' descriptions. Start by browsing through Amazon's Best Sellers based on each Top 100 list. Amazon segments it's categories based on top sellers for all of the different genres, so you can easily see what is currently selling within the Kindle marketplace for anything from Business to Paranormal releases. Here's the direct link to Amazon's Best Selling List: https://www.amazon.com/Best-Sellers-Kindle-Store/zgbs/digital-text You will want to spend some time browsing through each category, taking notes of titles used, keywords found in descriptions and also pay attention to the colors and styles on the book covers used by publishers. All of these things play an important part in helping to maximize book sales. What you want to do is create an outline for your publishing endeavors. You want to list titles, categories, genres, and ideas that come to mind as you browse through the Kindle marketplace. Write down everything you can think of! This will serve as an "idea muse" that you can use later on when you are looking for new ideas to write about. Start off with the most popular genres, which include: • Business & Training Books • Paranormal & Romance • Young Adult (YA) • Fantasy • Horror • Sci-Fi • Action & Thriller • How To Style Books When you are first getting started as a Kindle publisher, you'll focus on offering mobile-only books in Kindle format, but once you've gained some experience publishing your stories, you can then expand your outreach by publishing via paperback as well. You can do this for free with www.CreateSpace.com To set up your Kindle Publishers account, visit https://www.kdp.amazon.com The sign up process is very short and simple. Enter in your name, email address, and physical address. You will also have to choose how you wish to be paid. If you are within the USA or UK, you can opt to receive payment via direct deposit. For all other countries, including Canada, you will receive payment via check. One thing to keep in mind is that if you are from anywhere outside of the United States, Amazon will retain 30% of all profits in order to pay the IRS for income earned. In order to waive this tax, you will need to apply for an ITIN number, which indicates to Amazon that you are from outside of the United States and based on your country's tax treaty; you may be exempt from any withholdings. Once you have your Amazon publisher account set up, you will be able to submit your first publication. Before you do that, let's take a quick look at Formatting & Cover design - two very important components in successfully selling your books on the marketplace. Formatting: Different publishing agents, like Amazon or SmashWords, require different formatting for your books. The easiest way to get started is to create one formatting style for Amazon and then change the spacing and alignment for all other distributors, depending on their requirements. Formatting is quite often one of the most challenging aspects of publishing, especially if you lack experience editing and formatting copy. Don't stress! Just create your book in DOC format, and when submitting to Amazon, make sure that you save it out as HTML. You will then need to create a zip file in order to upload via your Amazon Kindle account. For complete information on submitting your book for publication, check out: https://kdp.amazon.com/self-publishing/help When designing covers for your books - keep it simple! You really only need a flat image that represents your story and draws attention to your cover. Avoid white covers and instead, choose vibrant colors that will attract attention and stand out from the white background on Amazon's Kindle marketplace. Your cover design should be 600px by 900px in size. If you need images that you are allowed to distribute, check out https://www.DepositPhotos.com or https://www.BigStockPhotos.com Choose the "Small" size for your image, it's really all that you need and will save you a few bucks. When saving your cover image, save in PNG and JPG format as Amazon will accept either, however other distribution sites like https://www.SmashWords.com will only accept jpg. Submitting For Publication: Once you have submitted your book, the waiting game begins. Amazon typically takes only 24-48 hours to approve a book, however your publication will go through a few different stages before going live on the marketplace. The first stage is "In Review", which simply means that Amazon support team is previewing your book to ensure that it's compliant with Amazon's submission guidelines. Once your book is approved, it will go into "Publishing" mode. When in publishing mode, you will be unable to make any changes to your book and will have to wait for the status to change to "Live". This can take up to 48 more hours after your book is approved. Your book may also be declined for acceptance into the Kindle marketplace and if this happens, you'll see the status of your book change to "Blocked". Once a book is blocked it is unable to be re-submitted, or changed. In order to have it reviewed again, you will need to submit it as an entirely new publication. After Approval Once your book is live on the Amazon marketplace, you will want to "like" and "tag" it. Tags are just like keywords entered into search engines. They help potential buyers find your books so be careful with tagging your products with only relevant and accurate tags. You will be able to enter up to 15 tags per book, but of course, you can create multiple Amazon accounts in order to agree to existing tags and add in new ones. You will see a low ranking for your book when it is first introduced to the marketplace, but as you generate sales, your ranking will increase. With Amazon, the lower the ranking, the better. For example, a book ranking at 4500 is better than a book ranking at 45000. Amazon updates the ranking every hour, so you will see your ranking shift slightly from day to day based on the overall number of sales. Support & Networking Opportunities As a Kindle publisher, you should consider getting involved in the Kindle Forums, available at https://www.KindleBoards.com It's a great place to network with other authors, learn the ropes and once you've gained experience yourself, you will be able to contribute and help other new authors. And of course, since readers often visit the boards as well, it's also a great place to advertise your publications! Making More Money From Every Book Submitting your book and getting published is the easy part, but in order to really make money as a Kindle author, you need to know how to bolster your ranking and increase exposure. One of the best selling courses on Kindle publishing is found at https://www.KindlePublishingProfits.com This website offers a simple, step-by-step system that allows anyone to easily publish their own hot selling products within the Kindle marketplace, but what makes this course so incredibly valuable to new authors is that they reveal short-cuts and proven strategies to maximizing book sales even if you only have ONE book published! Here's the thing. Amazon does a great job at recruiting business for your books but it's your job to create compelling listings and descriptions that pull buyers in. You also have to make sure your cover pulls in readers and that you're targeting active buyers. Kindle Publishing Profits offers all of that and more, in a comprehensive all-inclusive blueprint that no Kindle author should do without. Check it out : https://www.KindlePublishingProfits.com Now, if you are just starting out as a Kindle publisher and you don't yet have content to publish, this website will also help you create a best selling product as well! This means that you'll have full support as you think up, write and finally publish your very own profitable book via the Kindle marketplace. There's just never been anything like this before, so you'll definitely want to check that out. Well, that's it for now! I hope you've enjoyed the Kindle Cash Secrets report. I wish you the absolute best in all of your publishing endeavors!

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Your Squeeze Page Once you have a lead magnet, it’s time to set up a squeeze page for it. There are many styles of squeeze pages you can use. Two of the most common are the standard squeeze page and the video squeeze page. A standard squeeze page is basically a short form of a sales page like you’d see for the average product at Clickbank. It has a headline, some bullet points, a few graphics, and an opt-in box. A video squeeze page is similar, but includes a video to entice people to subscribe to your list to get your lead magnet. The video will describe what is contained in the lead magnet and why it will benefit the user. Then it will instruct the user to enter their details to receive their free copy. It’s a good idea to test multiple squeeze pages until you find the best one. Just because one squeeze page works like gangbusters for one person or in one niche doesn’t mean it will work for every possible situation. Test several and track results. Social Media Using social media is perfect for generating leads, because you can generally have people amped up to get whatever you’re offering before they even reach your site. The good thing about social media is that it is very well targeted. If you’re in the internet marketing arena, you can seek out specific internet marketing related Facebook pages to post to, for example. You can build your own following on social media that is targeted to your niche. You’ll want to tailor your social media lead acquisition strategy to your niche. For example, LinkedIn is much better for acquiring business and marketing related leads, while Pinterest is better for acquiring leads for businesses related to home, food, family, relationships, beauty and fashion. There are four basic things you must do for social marketing: • Listening – You must monitor your social pages well • Influencing – Establishing yourself as an authority in your market • Networking – Following and associating with other influential people in your market • Selling – Linking directly to your squeeze pages and lead pages You MUST do all four of these in order to be as successful as possible in social media. You cannot just sell, sell, sell. You need to communicate with your followers. You need to interact with other important people in your market. You need to share great content, including content that isn’t yours. THEN you can do a little selling. Let’s take a look at some strategies you can use with the various major social media platforms. Facebook Facebook is great for lead acquisition. First, you can start your own fan page or group in your market in order to build your own source of free traffic that you can access whenever you want. Not only that, you can leverage the power of other people’s pages and groups by posting there frequently and adding to the discussion. Did you know you can actually post on other people’s pages as your own page instead of using your personal profile? Yep. Just go to your pages: https://www.facebook.com/bookmarks/pages The find the page you want to post as and click “Log in”. This will allow you to use Facebook with your page instead of your personal account! Doing this will let you comment on other people’s fan pages without spamming, but you can still get some traffic. This works especially well if your fan page’s name is easily recognizable as related to your industry. For example, if it’s named something catchy or silly like Market Doodle or Money Bags, people might just pass right by. But if it’s called Internet Marketing Tips, people are likely to click your name to see what your page is about. We’ll also talk about Facebook ads in the Media Buying chapter in a bit. Twitter Twitter is a bit trickier than Facebook, because there are no actual collections of individuals in a specific market like groups. You’ll need to search for people using hash tags. If you don’t know what a hash tag is, it’s a keyword (no spaces) with a # symbol in front. It looks like this: • #marketing • #internetmarketing • #blogging • #webtraffic When you search Twitter for hash tags, you’ll find people talking about certain topics. You can follow those people, and many of them may follow you back. Again, having a username that is easily identifiable as being in your market is helpful. More people are likely to follow you back. Pinterest Pinterest is a good place to get traffic to a squeeze page in nearly any market, but some markets perform better than others there. Because Pinterest’s market is mostly female, topics that appeal to women tend to fare better than those that tend to apply more commonly to men. That’s not to say you can’t market to men there. In fact, there are still millions of male users on the site. It just happens that the female market is larger on the site. Topics that tend to do well on Pinterest include: • Family and parenting • Dating and relationships • Weight loss and fitness • Health and wellness • Beauty • Fashion • Food and cooking • Home decoration • Home remodeling • Crafts But you’ll find just about everything on the site. In order to get good traffic from Pinterest, you need good images. This means you’ll need to find images related to your market to pin, and also create them. It’s important to have clear, legible text on images that lets people know what the image is about. Let’s say your squeeze page is a free guide to 15 foods that burn more calories during digestion than they contain. Here’s an example image that would probably be effective: You could also use photos in your image to grab even more attention. You can take a look at some of the most popular pins to get an idea for what is currently getting a lot of views and re-pins. To get more followers, be sure to search for keywords related to your market and follow those pinners. Many will follow you back, and other people who view their list of followers will find you as well. General Social Media Tips The most important thing you should remember when marketing on any social media website is the word SOCIAL. Social media does not mean spam city. It means connecting, networking, engaging. If you’re failing to engage your followers and reach them on a one-on-one basis, you are never going to be as successful as you could be.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Demographics include factors like: • Gender • Age range • Geo location (where they live) • Income level • Education level • Family status (children, or no children) • Marital status (single, married, cohabitating, domestic partnership) • Ethnicity • Religion You may not need to know every single one of these things about your target market. For example, ethnicity is really only important if you’re specifically targeting a market that targets one particular ethnicity. But the more you can learn about your target market, the more effective your ads will be. Knowing your target market can mean the difference between paying a nickel a click on Facebook and paying a dollar a click! (Yes, it can make that much difference!) If you don’t know your target demographic, you can either guess (not really a great idea), you can check your site’s Google Analytics (only useful if you have it installed and have a decent amount of data to use), or by using a service. Some places you can use for demographic research include: https://www.alexa.com - Search for a website tightly related to your market and you’ll be able to see its demographic information, https://www.quantcast.com - Quantcast provides similar information to Alexa. Just search for the same type of website. Some places sell ads not based on a CPC, but at a flat rate or even a CPA (cost per action, or a price for someone to sign up to your email list, give a phone number, buy a product, etc.) You will have some room to negotiate with many places that offer a flat rate for ads, because you could offer to pay for a few months in advance to get a lower monthly cost, for example. This is a good bonus, but remember, you won’t know how well ads perform there until you’ve actually placed your ad and watched the results for a while. Direct Buy vs. Agency You may be wondering whether you should use an agency to place your ads or just buy directly. An agency can definitely make your ad buys easier, and they might even be able to save you money in the long run, but they’re likely to be more expensive upfront. With agencies or ad networks, you’ll be able to get set up quickly, and you’ll have someone who will work with you to get you the best deals and best spots that will convert well for you. However, it comes at a price. You’ll have higher minimums to get started, and if your rep doesn’t do his or her job well, you could lose a lot of money. You won’t have the same connections to get better prices per click if you buy direct, but you won’t have such high minimums to get started, and you can directly monitor your own campaigns to keep a tighter control on your CTR and your CPC. So which should YOU do? If you have a ton of money and don’t mind leaving everything in someone else’s hands, using an agency might be a good idea. Otherwise, buying direct is definitely the way to go. You’ll have more control and you can get started without a bunch of money upfront. Banner Blindness Before we get started, you need to know about a little thing called banner blindness. Banner blindness is a phenomenon in which users get so used to ads on websites that they learn to tune them out. In fact, they may even specifically choose a browser like Chrome that can use an extension to block most ads altogether. Because of this, the effectiveness of many ad types has waned over recent years. Banners and text ads (such as those presented on Google via the AdWords program) just aren’t pulling clicks like they used to. People know they’re ads, so they automatically ignore them. Enter social media. Social media websites have tailored their ads to appear like standard posts. They do typically set them apart with some sort of tag like “Sponsored”, but they look so much like the other posts on the site that people don’t often notice the tag. For this reason, we will focus heavily on social media buying as opposed to other types of media buying, because social media is usually more effective and more affordable for the average buyer. If you’re more worried about branding than clicks, other types of media can still work well. But for profitability, social media almost always wins. Social Ads Social ads are one of the most effective types of ads these days, because social users are often extremely active, and they can be targeted very well in most cases. You can often target not only by demographic, but by specific interests, too. Let’s take a look at some of the different social networks that offer advertising, and the basics of how they function. Facebook Facebook currently has three ad placements. By default, any ad you purchase is shown in all three, but you can choose specific placements if you prefer. • News Feed – Ads show up in the desktop news feed on computers. Ads appear very similar to standard posts, so • Right Hand Column (RHC) – Ads show up on the right side of a user’s News Feed in a column that contains ads and other features. • Mobile News Feed – Ads show up in the News Feed for mobile users, such as those using phones and tablets. There are many different ad types to choose from. You can promote your website, get people to like, comment and share a post, build up your fan page with more likes, promote a mobile app, and other types. You can find out more information about the specific ad types on Facebook here: https://www.facebook.com/business/ads-guide/ One of the best things about the Facebook ad system is their wide variety of targeting options. You can target by geo location, demographics (age, gender, education, and others), interests (hobbies, interests, pages liked, etc.), behaviors (using certain operating systems, for example), connections (reach friends of your fans, for example), and even custom audiences to retarget your own customers. The secret to getting a good price for Facebook ads is to get the best possible CTR. The higher your click through rate, the lower your CPC. Instagram Instagram has a pretty good system for ads. They let you see what your ad will look like as you create it, making it easy to know what users will ultimately see in their feed. Unfortunately, Instagram ads are currently only available to larger companies, but they claim to be expanding soon. LinkedIn LinkedIn ads are primarily good for advertising in the business and marketing arenas, but you could, if you got creative, tie other types of markets into the system profitably. You can target by a wide variety of demographics. You can target based on education, job function, industry, job title, and more. They offer a variety of different ad types, including display media of various types: • 300x250 • 260x600 • Text ads They also offer LinkedIn Native Ads: • Spotlight Ads – Show the member profile image and allow you to link to a landing page. • Follow Company Ads – Lets you build your followers to your company page. People can follow your company from your ad with a single click. When they like your page, it’s also shown to their network, giving you even more potential for additional followers. Native Ads are available on two sizes (400x350 and 260x600) and are sold as CPM (cost per mille, or thousand), meaning you pay for the people who view your ad, NOT for clicks or results.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Brainstorming The first thing you must do, obviously, is decide exactly what your primary and secondary goals are for your business. It might be solely to sell a particular product or service, perhaps with a secondary goal of building your email list. Maybe it’s the other way around, and you’d prefer to focus on building your email list with the secondary goal of getting sales. Once you’ve chosen your goals, you can figure out what type of content you should create to best reach your goals. Let’s say you want to focus on building your list as a golf professional. Each piece of content you post should specifically be geared toward building your list. For example, let’s say you have a lead magnet called “10 Ways to Shave Strokes Off Your Golf Game”. You’d want to create content specifically that focuses on ways to improve one’s golf game so you could have a call-to-action asking people to subscribe for a free copy of your lead magnet. Try to figure out a number of different types of content you can write specifically to relate to your lead magnet. If you create different types of content later, you might want to first create a lead magnet that matches it, especially if you think it will attract more subscribers. For example, let’s say you’re running a weight loss blog that covers several different types of weight loss. You’ve been concentrating on the Blog Posts That Sell low carb diet, and your current lead magnet is a list of foods that are good for each phase of the low carb diet, and ideas for snacks and meals. Now you’ve decided you want to focus on the raw food diet. People who practice this diet would most likely not be the least bit interested in a list of low carb foods, because those foods are most often cooked or processed in some way. Thus, you’d need to create a brand new lead magnet that focused specifically on the raw food diet. What if you don’t have a lead magnet for a particular topic and would rather not create one? Well, you could instead find an inexpensive paid product to promote, or just have a generic opt-in box that says something like, “Enter your name and email address for more information about the raw food diet.” Types of Blog Posts that Sell There are lots of types of blog posts that have the potential to get results, and some that probably won’t. In this section, we’re going to take a look at some of the most effective content types. Always remember that you should keep your content as tightly niched as possible. You don’t want to create content that could hurt your SEO, and there’s no reason to create content that isn’t likely to help you achieve your goals. Let’s say you’re running a blog about golf. You might think that creating a post about the top ten new luxury cars could attract golfers. While that’s not completely outside the realm of possibility since golf is a rather expensive hobby, that article is likely to attract a lot of visitors that don’t care anything about golf. You want to create content that is the most likely to get you a new email subscriber, or buy something, or take whatever other action you wish. Top Lists Top lists are a very popular type of content that is perfect for a lead-in to a call-to-action. For example, you could have an article called, “The Top 5 Drivers That Can Lengthen Your Drives”. You could then have your call-to-action at the end of the article asking people to opt in for your lead magnet called “10 Ways to Shave Strokes Off Your Golf Game”. Interviews Interviews with industry experts and popular figures in your market will draw a lot of attention, and they help lend a little credibility to your call-to-action. If you’ve interviewed someone people recognize, not only will it draw in more traffic, it will also make people naturally feel your own information is more likely to be good. Guest Posts Like interviews, guest posts by popular people within your niche lend credibility to your own calls-to-action. Tips & Tricks People love articles that provide simple tips and tricks in an easy-to-digest format. Lists of 5-10 tips and tricks on a particular topic draw a lot of readers, and make it easy to lead in to a call-to-action. In-Depth Tutorials In-depth tutorials always tend to be big draws, but they’re also excellent for getting people to take action. A good in-depth tutorial will bring in a lot of traffic, and it will also give you a lot of credibility if it is well-written and interesting. Video Video is a type of content that has huge potential for getting people to take action, because you can actually ask them to take action in the video itself. For example, you could say, “Visit my website your-url.com and enter your name and email address for more information about how you can lose weight with today’s most popular diets!” People who are watching your video are much more likely to hear your call-to-action than someone who’s just read a lot of text and now need to read a call-to-action, so video can be extremely effective. Other Types of Content There are other types of content you can consider, too. Remember that you don’t have to stick 100% to your main goals. Occasionally, you can have additional goals for your content. For example, maybe you just want to raise brand awareness. You want to get a big kick of viral traffic, and you’re not as worried about your main goals. In that case, you could create a post that was totally out there just to get traffic and help people recognize your name within your niche. Let’s take a look at an example: Let’s say you write an article called, “The 25 Most Bizarre Weight Loss Inventions Ever Created!” This article is pretty generic, and it could potentially draw a lot of people who aren’t even interested in losing weight because they just want to see the strange information—BUT, it could also draw dieters who would be interested in what you are offering. It could also increase recognition of your brand in your niche, which could benefit you down the road even if you don’t get a lot of results immediately. Advanced Tips Now that you know how to create good content and how to get people to take action when they read your content, it’s time to learn a few advanced tips that can increase conversions. Segmenting If you have a website or blog that has multiple types of content—for example an outdoor website that has sections for fishing, hunting, and camping—it’s important to use different calls-to-action for each section. Sure, it’s easier to create one single report that covers all of the outdoor hobbies on your site, but you could be turning off people who only like one aspect of the outdoor life. For example, someone might like fishing, but not care for camping or hunting at all. If you have a free report that covers camping and hunting as well as fishing, that person probably would not subscribe. It’s a better idea to segment and create a unique lead magnet for each topic in order to give you the best chance to get the subscriber. You can also segment your mailing list into separate topics to be sure you aren’t later marketing hunting products to camping fans. Of course, you could always have a generic mailing list signup box in your sidebar for people who want information about every topic. Multiple Calls-to-Action You don’t have to limit yourself to a single call-to-action in each article. For example, you can have your normal opt-in box at the end of the article, but you could also ask them to view another related article on your site. This would help you get more page views, and also give you another chance to get the subscriber if they didn’t subscribe after reading the first article. You could also put your subscription box halfway through the article, and then put a call-to-action for a paid product at the end, or vice versa. Retargeting If you use an ad service like Facebook or YouTube, you can include a retargeting pixel on your website so you can run ads to people who have visited your site and perhaps didn’t buy anything or subscribe when they were there before.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Table of Contents .... 2 Introduction 3 Mistake #1 – Linking to Poor Quality Content ... 4 Mistake #2 – Using the Same Few Sources ..... 5 Mistake #3 – Curating Only Blog Posts...... 6 Mistake #4 – Automating Content Curation ...... 7 Mistake #5 – Failing to Give Proper Attribution. 8 Mistake #6 – Using ONLY Curated Content ..... 9 Mistake #7 – Adding No Value... 10 Mistake #8 – Not Doing Keyword Research ... 11 Mistake #9 – Being Faceless ..... 12 Mistake #10 – Having No Call to Action... 13 Conclusion...... 14 Resources ...... 15 Sample Content Preview Mistake #2 Using the Same Few Sources One trap a lot of webmasters and bloggers fall into is using the same few websites on a regular basis, thus limiting their scope as far as content and SEO benefits. Sure, you’ll probably want to pull most of your content from a few trusted sources, but it’s important to seek other sources from time to time, as well. It’s tempting to fall into this trap because you know the sources you’re using are posting only high quality content on a regular basis, and you trust those sources. But if you’re only linking to those same places, you won’t get as much SEO benefit and your visitors may just start going directly to those sources instead of your site because they see the same ones again and again. Pinterest is a great place to find potential content, because it’s all organized by keywords and it’s represented visually, making it faster to find what you’re looking for. Plus, there is content from thousands of sites in pretty much any niche. Facebook is another perfect place to locate different sources. Just locate a few fan pages or groups in your niche and watch what is being shared. This is especially true if you’re looking at fan pages that are NOT run by website owners. Mistake #3 Curating Only Blog Posts Google loves to see a lot of different types of media on blogs and websites, not just articles. This means posting videos, infographics, PDF files, images, and so forth. Fortunately, this means you can find an abundance of content just by searching sites like YouTube and Pinterest. (Remember, though, if you’re posting images and such, you’ll need to get permission to post the full document. Otherwise, you can only legally use a thumbnail sized image.) Fortunately, YouTube allows embedding of their videos. In fact, they encourage it because it gets more views of their content, thus increasing value for advertisers. Simply embed a video into your blog post or web page and describe the video with a paragraph or two of text. You can also work keywords into this text to be sure you’re attracting search engine traffic with your post. Mistake #4 Automating Content Curation Content curation can certainly be automated if you’re not really interested in providing a good user experience and you don’t really care what type of content shows up on your website, but there are several reasons you do NOT want to automate content. 1. Google doesn’t like automated content, and they could penalize or ban your site if that’s all you’re posting. (Or even if it’s a majority of your content.) 2. AdSense has already stated that you’re not allowed to post their ads on sites that are comprised primarily of automated video or article postings that offer no added value. 3. Spammy or offensive content could get posted on your blog and upset your visitors. Imagine a pornographic video being added to a blog about children’s toys, for example! The only way automated content might work well is if you moderate every single post BEFORE it goes live, simply placing those automated posts in review until you can check them for quality and add your own unique description to each one. Mistake #5 Failing to Give Proper Attribution Content curation is something that straddles the line of copyright infringement if it isn’t done correctly. Considering you could face thousands of dollars in fines if you are found guilty of infringing on someone else’s copyright, it’s vital to be certain you’re properly attributing all content. Here are some ways to be sure you’re following best practices as far as attribution: • Do not post other people’s content in its entirety. Use excerpts, posting only small parts of their content and adding your own commentary. • Be sure you mention the original source of the content, and ideally link to the original article. This is also beneficial for your SEO. • When using photos, be sure you use only a thumbnail unless you ask for permission first. Thumbnail images (according to Kelly v. Arriba Soft Corp in the U.S. Court of Appeals) fall under fair use. • Don’t use no-follow on links. People deserve full link juice for your use of their content. Mistake #6 Using ONLY Curated Content It’s never a good idea to post solely curated content on your website. It’s a great idea to post high-quality, original content, too. First of all, Google loves unique content. Yes, they love when you link to other high-quality websites, too. But unique content will always trump curated content. Find a good balance. You should aim for at least 10% original content to balance out your curated content, and make sure those posts are high quality and have at least 500-1000 words. (In fact, these days, the longer the better as far as Google. They love long posts!) You can use a plugin to break your content up into multiple pages for your visitors while still showing as one long article to Google. Or you can use the “Blog pages show at most” value in WordPress. You can read more about how to use pagination on your WordPress blog at the link below: >> https://codex.wordpress.org/Pagination Mistake #7 Adding No Value One of the biggest mistakes people make with curating content is when they post nothing but curated content, or links to other people’s content, without adding any value. Not only is this bad for your users, it’s also terrible as far as SEO is concerned. Search engines need words on the page to index content. While Google can index videos and other types of content, they still need some content to determine context. This means you need to add some commentary that contains a keyword to two in order to get the best SEO benefit possible. Plus, if you’re posting curated content without adding any value, it’s pretty much just scraping. You can’t expect to post nothing but an excerpt of someone else’s content and for that to be enough for visitors and search engines, and you can’t expect to post their full content without being seen as a thief. Be sure you’re using only links or excerpt and adding value by describing the content or adding your own unique spin on things. This will improve user experience as well as offering unique content for SEO purposes. Mistake #8 Not Doing Keyword Research Many people think that they don’t need to do keyword research when curating content, but that’s incorrect. It’s still important to find relevant keywords and focus on those keywords when you post your content. Curated content is just like any other content as far as SEO goes. You still need to include some unique content. You still need to be sure you’re adding keywords and staying relevant to the topic of your website. Just look at your curated posts as you would any other post on your website. Do your keyword research and use the proper tags and add those keywords to your content. Just be sure not to overdo things, as you can get penalized for keyword stuffing if you add too many keywords or repeat a phrase too many times. Write naturally, but at the same time, be sure you’re using the words people would likely use to find that content. Here are some popular keyword tools: >> https://www.wordtracker.com >> https://www.wordstream.com >> https://keywordtool.io Mistake #9 Being Faceless Let’s face it; there are literally millions of websites online in pretty much any niche you can think of. If you aren’t setting yourself apart somehow, you are going to have to work a lot harder to succeed. It’s important to create a persona for your website or blog so that people can identify with you. Ideally, you’ll want that persona to be your own, because it will be easier to connect with people. But you could use a pen name, if necessary, to get your audience to identify with you. For example, if you’re a male who is running a blog about knitting, you might want to create a female persona since most of your traffic would likely be female. Or if you’re a woman running a blog about classic cars, it might help to use a male persona. Of course, you could just be you. Remember that males do knit, and females do like classic cars, for example. But either way, you need to create someone for your audience to connect with. This is the best way to make sure people comment, like, share, etc. And ultimately, that’s great for SEO and traffic.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Table of Contents .... 2 Introduction 3 Mistake #1 – Overuse Of Animations and Flash...... 4 Mistake #2 – Poorly Chosen Colors.... 5 Mistake #3 – Improper Font Use.. 6 Mistake #4 – Failure to Implement SEO..... 7 Mistake #5 – Failing to Make the Site Mobile Friendly.... 8 Mistake #6 – Using Audio or Auto-Play Videos. 9 Mistake #7 – Bad Navigation...... 10 Mistake #8 – Requiring Software Installations 11 Mistake #9 – Improper Optimization.. 12 Mistake #10 – No Contact Information..... 13 Conclusion...... 14 Resources ...... 15 Sample Content Preview Mistake #2 Poorly Chosen Colors Another huge mistake people make when designing for the web is choosing colors that don’t work together or that severely clash and look terrible together. This could end up frustrating visitors to the point that they leave your site. At the very least, this could hurt conversions. Not only should you choose colors that are aesthetically pleasing, but you should be careful to use colors that work psychologically with your website’s theme. Believe it or not, colors can actually have specific effects on the human brain. For example, McDonald’s has always used the color red in their restaurants because the color can make people feel hungrier. This causes them to order more food than they really ought to, because they think they are hungrier than they actually are. If you want to learn more about how colors work psychologically, you can check out this article: >> https://www.entrepreneur.com/article/233843 Mistake #3 Improper Font Use Fonts They can make or break a design, and unfortunately most people just go overboard with fonts, or they use the wrong ones. Some designers actually become semi-obsessed with fonts. They may have thousands of fonts on their system (which is a bad idea in itself, because the more fonts you have, the slower your system runs) and they may want to use as many of those fonts as they can in every design they create. Every font you use should have a specific purpose. Don’t use something like a cursive font or (heaven forbid) Comic Sans for the body text on your site. Not only is this not a good look aesthetically, but it also makes it harder to read the text. Use easy-to-read fonts like Helvetica, Arial, or Verdana. You can get a little more creative when it comes to your logo and headlines, but you should still make sure that: 1. The fonts are easy to read, AND... 2. The fonts work for your niche. (For example, don’t use fancy script fonts on a masculine website, or huge, garish fonts on a feminine one.) Mistake #4 Failure to Implement SEO Every single website on the planet (except maybe those that are set up specifically to be private, which can be blocked with a password or robots.txt) needs search engine traffic. Otherwise, why even be online in the first place? But unfortunately, a lot of web designers focus too much on the way a site looks and they forget to make sure the site is capable of getting traffic! (The prettiest website in the world isn’t going to do you a bit of good if no one ever sees it!) Yes, your site should be attractive. And yes, your site should be user friendly. But you can’t forget to ensure that search engines can properly find and index your content. This requires using proper silo structure and making sure your navigation links are easy for search engines to find. Here is some information on the silo structure: >> https://www.bruceclay.com/seo/silo.htm Mistake #5 Failing to Make the Site Mobile Friendly Let’s face it. Mobile is the wave of the future. Up to 90% of a given website’s traffic may be mobile these days, and that number is still rising. The personal computer is actually losing ground rapidly. Most people use computers for things like writing documents and for working, but when it comes to browsing, more and more people are using tablets and smart phones, because they can be used anywhere. Plus, as of April 2015, mobile friendliness is one of the factors Google uses to determine rankings. If your site is not mobile friendly, your rankings are likely to plummet unless all your other ranking factors are just phenomenal. If you’re using WordPress, you can make your site mobile friendly by simply choosing a mobile friendly (also known as responsive) theme. If you’re building your own website, you will need to detect user agent in order to find out what system a visitor is using, and then direct those users to a mobile version of your website. This requires making different versions of your site for different platforms. You can analyze your mobile friendliness here: >> https://www.google.com/webmasters/tools/mobile-friendly/ Mistake #6 Using Audio or Auto-Play Videos Nothing is more irritating about the average website than being startled by loud audio that you weren’t expecting. This is especially true if it happens at an inopportune moment, such as when you’re surfing inconspicuously at work and it’s not break time, or if your kid is asleep and it wakes him up, or if you’re browsing somewhere you shouldn’t be (like, say, church or at a funeral – oops.) Unless you have a very good reason for doing so, never automatically play audio or video on your website. Polls have shown that if a user is hit with audio or video that plays automatically, it drastically increases the chances that they will immediately leave. (This increases what is known as bounce rate, and if your bounce rate is too high, it can adversely effect your search engine rankings.) The only time you should maybe set something to automatically play is when it is the primary focus of your page. For example, a video sales page or squeeze page might require auto-play. Otherwise, make it so that users have to manually activate audio or video. Your users will thank you! Mistake #7 Bad Navigation Navigation is one of the most critical elements of any web design. If a user cannot find what they are looking for quickly, they are likely to leave just as quickly. There are several locations for navigation options on any website. Here are a few places you can squeeze in the navigation you need: • Above the logo – This is a good place to have links to important pages like privacy pages and contact pages. • Below the logo – This is traditionally where you can find important links to articles and other content. • Sidebar – Your sidebar is another good place to locate stuff like article categories and pages. • Footer – More links can be placed in your footer, and this is a good place to include links to pages if you haven’t located those links above the logo. You also want to be sure your site has search functionality if you have a large amount of content. Otherwise, it becomes nearly impossible for people to find the exact content they are looking for.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Table of Contents ............................ 2 Introduction ........ 3 Increasing Squeeze Page Effectiveness ....................... 4 Social Media ...... 6 Forums .............. 7 WordPress Blog Enhancement ....... 8 Pinterest ............ 9 YouTube .......... 10 Craigslist .......... 11 Contests & Giveaways .................. 12 Another similar system is Rafflecopter: ....................... 13 Conclusion ....... 14 Resources ....... 15 Sample Content Preview Social Media Most people aren’t using social media effectively to increase their email subscribers. They may be sending people to the same squeeze page over and over, or not even sending people to their squeeze page at all! In order to make the most out of social media, it’s a good idea to keep your squeeze page as fresh as possible by creating new versions regularly and offering new content. Instead of having the same free report available all the time, freshen things up by coming up with new angles and new content to keep people interested. Facebook and Twitter are both great sources of subscribers, but you need to have fresh content, and you need to be sure you follow the rules carefully so you don’t end up banned, or at the very least alienating the audience you’re trying to reach. On Facebook, you can join various groups in your niche and post. Just remember that you’ll probably want to become a part of the community before posting any advertising, because people generally frown on drive by ads in Facebook groups! Also, be sure you read the group rules carefully! No sense even joining a group if they specifically state no ads allowed. Forums Forums are often overlooked as a source of subscribers, because they seem to be “old fashioned” in today’s world. So many people think that everyone has moved onto Facebook and Pinterest, but this isn’t necessarily true. A lot of people still frequent forums, and they become tight-knit communities where a solid member can really make an impact. One of the greatest things about forums is that you can find them in even the tightest niches. Almost any niche imaginable is likely to have a discussion forum available. If not, you could potentially start your own. Otherwise, you could find one in a similar niche. If you’re going to use this tactic, it’s important to read the rules carefully and become an active member of the community. If you don’t, you’ll just be wasting your time. Moderators will generally just delete your posts quickly and potentially ban you if you’re not a regular poster. And don’t just spam links to your squeeze pages. Include your link inconspicuously in your signature rather than calling attention to it. If you post helpful posts regularly, you’ll find your signature is enough. WordPress Blog Enhancement One really interesting trick you can use is to use a plugin on your WordPress blog to enhance your opt-in forms. >> https://wordpress.org/plugins/newsletter-sign-up/ This plugin will allow you to: Add a “sign up to our newsletter” checkbox to comment forms Add the checkbox to your registration forms Add a customizable opt-in widget Embed signup forms in your posts with short code Embed signup forms into your template Works with most autoresponder services This plugin will give you a large number of different ways to capture more subscribers on your blog, including getting your commenters to subscribe, which can be an extremely powerful tool. Best of all, the plugin is free. Pinterest Pinterest has become widely known as one of the most effective marketing websites on the planet, and it’s completely free to use. Pinterest has a rabid user base, and posts are very easy to share, giving them a high potential to go viral. The main thing you need to understand about Pinterest is that it’s vital to create posts that are interesting enough to be shared widely. Include interesting photos, ideally with writing on them to encourage sharing. These photos must reflect your content and relate well to your niche. For example, if you’re offering a free booklet of fried chicken recipes, you could include a recipe for Thai-inspired fried chicken on your blog. Post a picture of your recipe, and be sure to put the URL of your blog on the image, as well as the title of your recipe. This will draw attention on Pinterest and encourage shares. Then you can be sure to sprinkle your opt-in form in various places in order to capture as many signups as possible. YouTube YouTube is one of the highest traffic websites in the world, and audiences are captivated by the video format. It’s easy to use such a massive traffic source to gain more subscribers. The best way to do this is to post interesting and informative videos in your niche and offer a link to your opt-in form within the video. This works best if you can send people directly to your main website instead of a sub-page, because people aren’t going to want to type in a long URL after seeing it in a video. Be sure to include relevant tags in order to get the most possible traffic. Craigslist Craigslist is a source of traffic that a lot of people don’t think about, but if you use it correctly, it can be a goldmine of subscribers. You can either post in a niche-related area if there is one available, or post in the free stuff section to offer a copy of your free report. Remember that the Craigslist community is notorious for reporting anything they see as a scam or that doesn’t fit into a category, so you may see your ads disappear sometimes. You can continue posting them, but be prepared to get banned if enough people keep reporting your ads. The free section is really the most effective place to post ads, because you truly are offering something free. You’re less likely to get marked as spam if you’re offering a free report in the free section, however it definitely can still happen, so be prepared. Contests & Giveaways One fantastic way to get more subscribers is to offer contests. These can be for simple things like $10 gift cards, or even larger things that would be even more compelling. Ideally, you want to offer prizes that work well for your niche. For example, if you’re in the knitting niche, offer free knitting patterns, or gift cards to craft stores. This will draw the right crowd. Your contest is more likely to get a lot of subscribers if you can add a viral element, so consider using a system like PromoSimple to add a viral element that give people additional chances to win if they refer others or share your posts. >> https://promosimple.com Another similar system is Rafflecopter: >> https://www.rafflecopter.com Sites like PromoSimple and Rafflecopter make it easy to create viral giveaways that can really grow your subscriber list quickly.