Table of Contents TABLE OF CONTENTS ... 3 PART I: LEVERAGE . 6 Group Leverage ..... 6 Joint Venture Marketing Leverage ...... 6 Traffic Leverage ..... 8 Safe Rule of Thumb for ANY Business Endeavor ... 9 Labor Replication . 10 Due Diligence 11 One Chance on the Merry-Go-Round of Life .. 13 PART II: YOU ARE YOUR TARGET AUDIENCE .... 14 What's In It For Me? .... 14 Compelling Copy .. 15 Delivery Is Everything .. 18 Getting Your Reader's Attention 18 Honing Your Copy Writing Skills 21 Practice .. 22 The Naked Truth .. 23 Personalize and Be Specific ...... 25 In Review ...... 29 Sample Content Preview Multiple Streams of Internet Income How will your offerings make me look better, feel better? What will my family and friends say? Will this help me enjoy my leisure? Money is forever the great desire. Saving money and buying at a lower price are sound copy points. But they must be followed through with benefits, reasons, sound facts and lots more benefits. When designing your copy, stick to the emotionally-gratifying benefits. A potential customer may be sold, but will that person buy? Getting Your Reader's Attention Endorsements and testimonials are effective ways to dramatize facts and back up the benefits of your product, but don't use ones that look or feel transparent- bad juju. If you use an endorsement from a famous or popular person, that person should use the product. Any testimonials you use must be true. Always aim for satisfaction. Self-respect, accomplishment and security are human aspects everyone strives for. Never talk down to the readers as though you know something they don't or you're better than they are. To you, the potential customer is POTENTIAL GOLD. - You've caught the reader's attention with a catchy headline. - You've followed through with good copy that demonstrates benefits and appeals to the reader. Now- before you lose that interest -command an action in their baser interests [greed, sloth, etc... You can to close the gap between reading your sales copy and acting upon impulse. The purpose of your eBay ad is to make people buy. You have to tighten the desire to buy. An iron-clad money-back guarantee is the most useful tool in pressing action- The more generous, the better! It goes for the bottom line: What do I have to lose? And it affirms the quality of the product. If you are willing to back the claims you make with a full refund, you can get a hook into those borderline buyers. Absolutely STAND BEHIND your word. Be cheerful and expedient in returning a refund. Let them know that you sincerely appreciate their business and not to hesitate in contacting you, if there is any way you can be of further assistance. If you give a time limit the product will be offered for sale, or mention a limited supply, or have a reduced price for a certain time, you'll increase the impulse to act. Again, STAND BEHIND your word; do not make a “time sensitive” or limited quantity offer that- in fact- is not; illegal and unethical- better to be a flaming spammer! What you're after... - Appeal to the reader's urgency; - Make the product totally irresistible to have- now; - Extend a generous guarantee; - Whole-heartedly stand behind the above! What is your competition doing? When testing new ads; start with the tried and true. Don't try to be different. It is the sound and worthwhile that brings in the customers- time and time again. The best way to write your ad is to disregard size at first, writing everything on paper that might attract readers. Tell it all. Stress the need for what you have to offer, what it will do for readers, how they will benefit, benefit and benefit, what they can expect by using your product, how easy or more pleasant life will be for them... When you have finished writing, you might have a long paragraph or a dozen pages. Now is the time to think of clarity, not cost. Unlike a 'zine classified, you do not pay by the word. So you won't have to be nearly as selective in your choice of words in the final ad. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what's written about the product -is not doing its job completely. The "ad writer" must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money. Never forget the basic rule of advertising copy writing: “If the ad is not read, it won't stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!”

Table of Contents List Building - Your Bread & Butter 5 Leveraging on Joint Ventures 8 Invest Regularly in Advertising 12 New Wave - Give Away Events 15 Sample Content Preview Invest Regularly in Advertising Those who choose to make their living by sailing on the rough and tumble sea of Internet marketing are, by nature, confident, self-assured people who well understand that investment in many things is a necessity for survival. They invest in themselves by learning all they can about the products and services in their niche market. They invest their time, their effort, their energy, and, yes, their money in order to achieve success. You are obviously one of those brave souls. The one investment that every Internet marketer must invest in regularly in order to achieve success is advertising. The old saying, ‘Advertising Pays’ is as true today as it was when those words were first uttered by a long forgotten marketer of years gone by. It really does pay to advertise. You stand to gain more by advertising than what the advertising costs. That is always a given. When we talk about advertising and Internet marketing, we are speaking of advertising by a variety of methods that include both free and paid for advertising. All of the methods that we will discuss here are effective ways to advertise. Some of them will require only an investment of time while others will include an investment of money, as well. Advertising, however, is essential. Advertising should be at the top of the ‘to-do’ list of every Internet marketer every day of the week. First, let’s discuss paid-for advertising. The fact is you are going to have to invest some money in advertising your product, your service, your website or, even, your free membership website if you are to have any success at all on the Internet. The Internet is a huge place. There are millions of websites. You are going to have to tell people where to find you in this enormous world of the Internet. When people are surfing the Internet looking for a particular product, service or just information, they always start that search by plugging the key words about their search into a search engine. Search engines are like keys that open the door to information about where to go on the Internet to find what is being searched for and you (your product, your service or your website) will need to be on the other side of that door when it is opened. This is where PPC (Pay Per Click) advertising comes in. Your advertising budget needs to include a certain amount for PPC advertising. You can set a budget with search engines and limit the amount you will pay each day for PPC advertising. Set that limit as high as you can to begin with and then increase it as you soon as possible. Another very effective method of paid advertising is to take out advertisements in E-zines that are related to the products and services that you sell. There are thousands of people who regularly receive E-zines in their inboxes about subjects that are near and dear to their hearts. Most E-zine subscribers actually read the E-zines that they subscribe to and if you have an advertisement in it, they will see it. Advertising in E-zines is a very effective, as well as, cost effective way to advertise. Usually you can place advertisements in E-zines that have a very large subscriber list for $30 or less per mailing. The beautiful part is that you are advertising directly to your best prospects. Now, let’s discuss some ways in which to advertise that don’t cost any money. Paying for advertising doesn’t take much time but free advertising requires a time investment. You will always pay something for advertising... either money or time both of which are in short supply when you are an Internet marketer. These free advertising methods that we will discuss are possibly even more valuable than the paid for ones that we have discussed before because they will not only advertise your product, service or website but, in addition, they will help to build your visibility and your credibility in your niche market. The first method of free advertising is to write articles and E-Books then submit them to article banks and E-Book repositories for other website owners or E-zine publishers to download and use for free. Articles should never be longer than 300 to 400 words and E-Books don’t need to be longer that 10 to 12 pages. When you submit an article or an E-Book, you need to include a resource box that includes your name and a link to your website. A link to your website should be on every page of an E-Book. Articles and E-Books need to have attention getting titles that contain key words and the articles and E-Books themselves need to be key-word rich. The second method of free advertising is to join and post to blogs and forums that are dedicated to topics which relate to the products and services that you sell. Be aware that posting to blogs and forums takes time... and a lot of it. You will probably spend at least one hour per day posting to three or four blogs or forums.

Table of Contents Chapter #1: Foundation In Financial IQ 6 Definition of Insanity 6 What is Money? 7 Awareness Before Change 8 Time And Money 9 Chapter #2: Ways To Achieve Wealth 11 2 Wealth Building Models 11 3 Ways of Making Money 13 Chapter #3: The Most Important Rule In Investing 15 What Does Investing Mean To People? 15 Invest in Yourself 15 The importance of Financial Education 17 Chapter #4: How To Get Out Of A Financial Mess 19 Defensive Strategies 19 Offensive Strategies 20 Sample Content Preview Chapter #2: Ways To Achieve Wealth 2 Wealth Building Models Everyone wants to make more money, but people are generally split into two categories: Those who bring results after they are promised wealth first Or Those who bring the results first, then are rewarded by others afterwards Let’s explore the two groups in depth. Those who only move their butts after promised big fat paychecks are more like employees, freshmen, or mercenaries. There is no right or no wrong with this kind of thinking, but consider: you are once again, trading your precious time for money. Instead of investing your time in an ASSET that generates money, you spend your time working on something that is short term, limited wealth, and does not give you income long after you have stopped working. Consider also, that this kind of short term vision will only produce limited or temporary results at best. Ever seen a security guard asleep at work when the boss is not around? Furthermore, the part where our emotions get the better of us is when we allow our lives to be run by chasing the dollar. It is evident whenever an employee is offered a higher salary, more medical benefits and longer vacations, that their heart starts pumping faster. A higher salary doesn’t mean less financial problems. On the contrary when your income goes up, your commitments, your tax bracket and your time spent in your company increases. The greater your salary, the weaker your position because if your boss is paying you a 5 figure income and calls for an emergency meeting, you had better rush over to the office even if you are halfway making love to your wife! I think the best definition of an employee/boss relationship can be summed up as this. An employee will only do the bare minimum to keep the boss from firing them and a boss will only pay the bare minimum to keep an employee from leaving. Now let’s explore the other group. There are many creative people, inventors, entrepreneurs, and business leaders who fall into this category. An entrepreneur is someone who always has good ideas. The first obstacle we need to overcome if we want to succeed in the second group is to stop working for money. What does this mean? Isn’t making money part and parcel of having good financial IQ? What I mean by ‘stop working for money’ is not working for free. Rather, it means work so as to gain the necessary skills you need to be a successful entrepreneur (or inventor, investor). Allow me to illustrate: If you lack the contacts for running a business, where would the best place be to look for contacts? Of course, your competitor’s customers. How about product knowledge? Then work with a company that will teach you all the ins and outs of the tricks of the trade. Not familiar with the production line of a factory? Work in one! Learn the ropes or manage the factory workers. Fear of talking to people? Get a sales job where you will be forced to talk to lots of people. It is also a great way to develop perseverance! Don’t you know that the best education you can get is in real life! Not at a lecture hall. The bottom-line is: not everybody has what it takes to succeed as an entrepreneur! It is not that easy. Many lack the perseverance, the creative mindset, the financial capabilities or the necessary people to get the job done and usually give up too early before any results can be seen! The fastest way to get those skills to succeed is to learn them hands on and you even get paid in the process! Don’t get absorbed with how much you are paid. When Donald Trump was selecting candidates in The Apprentice, their first task was to go to the streets and sell lemonade! Many would find it a degrading task. But to The Donald, it was very important: If you can’t even do something as simple as sell lemonade, how on earth can you handle a daunting task like running the Trump Empire? Again, let me emphasize: Would you trade time for short term money? (Money stops coming in when you stop) Or Trade time and money for a long term asset that generates you income? (Even long after you have stopped) God created us with a brain. All we need to do is look around us and observe problems to overcome because every problem is an opportunity in disguise. It is all up to you. You may or may not see the results in the short term, but by using our brains and the resources around us, we can create true value that others are willing to pay for what we have to offer.

Table of Contents Introduction . 4 Chapter 1 – Why Finding Your Niche is Important ........ 7 Chapter 2 – Choosing Your Niche ... 12 Selling as an Affiliate .... 14 Getting Started with Niche Research 17 Finding Hot Keywords ... 19 Organize Your Keywords ........ 20 Testing Your Keywords Live ... 21 Micro Niches ....... 22 Chapter 3 – Finding Your Ideal Customer 23 Research and Survey Your Target Market . 25 Creating Your Ideal Customer Profile ......... 26 Utilize Online Surveys ... 27 Chapter 4 – Relationship Building in Your Niche ........ 29 Email Marketing .. 31 Your Social Media Accounts ... 33 Your Newsletter .. 34 Chapter 5 – Analyzing Your Competition . 36 Finding How Many Competitors There Are . 37 Researching the Competition . 38 Evaluating the Competition ..... 39 Consider Your Competition’s Pricing 41 Conclusion . 43 Sample Content Preview Chapter 2 – Choosing Your Niche As you begin your journey into starting your own niche marketing business, you want to start by jotting down your ideas for a niche that you would like to work in and the reasons behind your interest. There are many reasons for working in a niche. Many people decide on their niche because it's a hot and trending market. While it's okay if you want to jump on the bandwagon of new and emerging markets, you have to be prepared to be nimble and put in the hard work to stay ahead of the curve. However, some trends can be quick moving, while others aren't that interesting or exciting, or sustainable. Significant events like the Olympics or the presidential election can generate a ton of buzz and demand for memorabilia, but it will quickly drop off as soon as the event is over. These kinds of niche markets will only allow you to be in business for a short period before you have to find another niche that will be profitable. Niches that don’t expire too soon, or at all, are referred to as ‘evergreen.’ An evergreen niche may not have as much excitement as the latest gadget, but they are more stable and can keep your business running for years. Being evergreen means that the products and services that you are selling should be able to keep you earning a profit year after year. You also should try to find a niche that is interesting enough to make it fun and enjoyable for you to go to work every day. For many, choosing a niche is easy because they base their business on their own personal interests and expertise. Be an expert in what people are looking for in that niche can be a good thing. It will give you a pretty good idea as to whether or not the niche will be profitable, to begin with. In other words, if you buy products in the niche, chances are there are other people out there that will buy them as well. However, it is essential for you to keep in mind that people won't always behave in the manner that you expect. While you may think that your idea is a terrific one, without doing the proper niche research, it could bomb, leaving you with the realization that there is no paying market for it after all. A common mistake that you’ll want to try to avoid is spending your time creating a product, website, and more, for a niche that is worth little or nothing because it is not a paying market, or because you're targeting the wrong audience. You need to listen to what people are saying, and figure out what problems and challenges they have, then offer a solution to those challenges. By conducting research and getting to know your prospective customers better, you can find out what actions they are willing to take to achieve their goals. Doing in-depth analysis before you start working on your product will save you months of hard work for zero profit. Selling as an Affiliate Marketing as an affiliate is the easiest way to make money when you first start your business. Becoming an affiliate of top companies like Amazon gives you access to millions of products that you already know are in demand. Depending on the reward system you choose and the products you are selling in specific niches, you can start earning commissions as high as 15 percent. Many of the top companies like Amazon and eBay have their own affiliate programs that are administered in-house. Other companies run their affiliate programs through a marketplace that operates the program for them. While the most lucrative way to make a profit in your niche is to create your own products and services to sell, there are several reasons why you may want to consider starting out with affiliate marketing. First and foremost, affiliate marketing is a way to become profitable soon after starting your business. Affiliate marketing also takes less time and energy to get started. The products that you can sell through an affiliate program are a good indicator that the niche is a paying one. Affiliate marketplaces can also be a valuable place to conduct your research. They allow you to see exactly what people are buying and how much they are willing to pay for the products. This will give you a good idea of how your own products and services will fit into the paying marketplace. Staring out with affiliate marketing can help you to avoid some of the common mistakes in niche marketing, like setting a price point that is too high or too low or creating products that no one wants. By doing this research, you’ll also be able to see the gaps in your offerings. Therefore, when you are ready to develop your own product or service, your final decision will be based on the research you've conducted because you will have discovered a real need on the part of your prospective clients. Another reason you may want to consider affiliate marketing is that you can learn a great deal about marketing. The affiliate marketing programs are usually run by a manager who is an expert in coming up with exciting offers, ideas, and graphics for their offers. Often, they will provide the affiliate marketers with useful tips and hints that can help them sell their products. To gain a better understanding of how to market your own products, read the emails they send you and take action as suggested. Carefully look at the creative items that they come up with. Read the sales letters to see how they are constructed. Taking these actions can help to provide you with a crash course in marketing, even if you've never sold anything before. You can also get suggestions, useful tools, and free material to include in your newsletter, Facebook pages, and more. With the more popular products, and during particular times of the year, they will also send you exclusive flash sales or seasonal offers. Copy and paste these codes and put them in your emails, on your website or blog, as the signature file in your comments on a discussion forum. Doing this can lead to you soon outselling even experiences affiliates because you are taking the time to keep up with the latest trends and what’s hot. Finally, the more streams of income you have in your business, the more they can create a profit. Your commission checks may not be much to start with each month but increasing your income will be up to you and how many products you can promote.

Table of Contents The Profit Funnel Plan A quick overview on how a successful Online Business Profit Funnel looks like – and how you can model your Online Business after it! Low Ticket Product Ideas Earn your prospect’s trust quickly at LOW risks and HIGH volumes with these amazing low ticket product ideas that you can quickly and easily develop for your own! Mid Ticket Product Ideas Make more money from your repeat customers, establish substantial credibility and expand your product empire! High Ticket Product Ideas The true vehicle to massive riches as used by TOP Internet Marketers and Online Gurus from around the planet! In Closing: What Is Your Ideal Profit Strategy? How to put these ideas into action for maximum results! Sample Content Preview The dream of selling high ticket good or services is often the goal of the salesperson. After all, who would not love to be able to sell five thousand dollar items in one afternoon, rather than spend the entire week selling hundred dollar items in order to make the same commission? Of course, you want to be on the alert for any chance to introduce and sell a high ticket item. You have a couple of things going for you at this point in your relationship with your client. First, there is the matter of the proven track record of the low ticket and mid ticket offerings they have already tried and found to be great for their business operations. Nothing breeds confidence in a supplier the way that an ongoing record of excellence will. Second, you have demonstrated a continual desire to bring their attention to goods or services that have relevance to the business. You are not laying your entire product line out on the table and asking them to figure out what they need. You are someone who does the legwork first and then brings items to their attention. That you care enough to understand their business and do some legwork on their behalf says a lot about your integrity. What his means for you is that when you call your contact about arranging a demonstration of a high ticket item, you are already more than halfway to making a sale. The attitude will not be “prove this is worth my time,” but “let’s find out how we can use this.” When you go into a live or virtual demonstration with your client working with that type of mindset, your chances of closing the sale are very high indeed. The Profit Tunnel helps you understand that your relationship with your client works on several levels and in several phases. Building upon the sterling reputation you establish with low ticket sales and rolling it into the sale of more profitable sales will not only ensure you a great commission, but also will provide you with a working relationship that will last for many years. Low Ticket Product Ideas When you think in terms of low ticket products or services, you are talking about items that usually carry no more than a $27.00 price tag. The most common average range for a low ticket item would be in the $5.00 to $9.95 range. There are many of online and brick and mortar businesses that consider low ticket items to be the bread and butter of the business, the way that you keep the lights on every month. Of course, in order for those low ticket items to keep a steady flow of basic revenue, there is the need to promote your offerings and entice new clients to give them a try. Here are a few ideas that may help you promote your low ticket offerings to fresh faces. Special Reports Spotlighting the low ticket items that are your biggest sellers to a wide range of customer demographics is a great way to get the attention of prospects. A special report is going to essentially focus on two things: first, this is a product or service that has is being successfully used by hundreds of thousands of people right this very minute. Second, this product or service can make a big impact in the quality of your life and work. Once you have it, you will not understand how you ever got along without it. These types of special report promotions are meant to spotlight all the positive attributes of your offering. You want to talk about the great performance, the low maintenance, and of course the low price. One thing that can help dress up a special report is charts and relevant graphics. Most people are visual in the way they relate to the world, so using a simple chart to illustrate a point, or inserting some other type of visual that is related to the subject matter will help to enhance and hold the attention of the reader. Testimonials from current clients also are a big part of a successful special report. If at all possible, vary the industry types that are represented in your testimonials. The broader the use of your offering in various parts of the business world, the more likely a prospect is to see the need to investigate a little more closely. Special reports are relatively easy to produce and extremely cost effective to have available. The content can be used in a direct mail piece that can be reproduced cheaply. The special report can be posted online, with a unique URL that can then be distributed far and wide by both manual and electronic means. The result is an effective promotional tool that has a very lost cost to create and has the potential to yield big returns in a very short time.

Table of Contents Web 2.0 Sites Exposed! What Web 2.0 exactly is and why it is the latest wave of the Internet that is totally here to stay! Blogging Join the Online Journal craze and learn how a network of web logs can offer a huge boost of popularity, leads and income to your Online Empire! Social Bookmarking Social Bookmarking is a recognized way to store, classify, share and search links through the practice of folksonomy techniques on the Internet. Learn how you can use it to your advantage! Social Networking Find out how you can have fun and do some serious business at the same time in this increasingly popular Web 2.0 as used by infamous sites such as Friendster, FacE-Book, MySpace, and more! Audio/Video/Podcasting In the advent of wide establishment of broadbands and wireless networks throughout the world, these digital entities become more recognized and useful than ever. Here’s how you to use it to maximize your business profits and advantage! Sample Content Preview The best example of Wiki technology is action on the Internet is Wikipedia. In the old Web 1.0 way to doing things the owner of a website had full control over all material that was posted to the website and only website owners could edit material posted on the website. With the advent of Web 2.0 that idea has gone the way of the horse and buggy. RSS Feed: The acronym RSS stands for Really Simple Syndication and is yet another Web 2.0 feature that allows the web to be driven by people rather than by the powers-that-be. Those who use RSS content use reader or aggregator technology. Users subscribe to these feeds. The reader or aggregator then checks the user’s website and when the site has new content, it is picked up and sent to the user. That is a rather simplified explanation but that is basically how it works. A client based reader or aggregator is a stand-alone program that is attached to an existing program such as a web browser or an email reader. A web-based reader or aggregator makes the user’s feeds available on any computer with web access. Podcasts or Webcasts: As broadband internet connect connections and wireless networks become more and more common throughout the entire world, the podcast or webcast is gaining in popularity. While people do still read, they are better at looking and listening to information thanks to television, hence, the advent of podcasts or webcasts. You can find and tune into podcasts or webcasts on almost any subject imaginable today. Those who have blogs are making use of this technology to sell products and to promote their websites in record numbers. Web 2.0 is definitely here to stay and those who are still trying to do things the old Web 1.0 way are falling behind this wave of today and of the future. Will there be changes to Web 2.0? Well, of course, there will be. Web 2.0 is fluid and it is every changing. New technology will be developed and as it is developed people will use it. People are, after all, the driving force of Web 2.0. And, you might ask, just who will benefit the most from Web 2.0? It will be those who embrace the new technologies as they become available and it will be us...all of us. The internet no longer belongs to the few and the privileged. Big business has lost its edge. The Internet and Web 2.0 has leveled the playing field. All of us (you, me and all those who have access to the Internet) can now compete and win. Blogging Blogging is hot right now. It might even be called a buzz word. But it is also the wave of the future for Internet marketing. ‘Blog’ is a term that is actually a combination of two common words. Those two common words are ‘web’ and ‘log’. They have been combined into the term ‘blog’ which is short for web log. Blogging is the result of the use of the new technology that collectively makes what is known today and Web 2.0. You will see the term “Web 2.0 websites” used frequently but what exactly does that term mean? Back in the murky, dusty past of the Internet (a few years ago) in 2001, there was a happening that is now referred to as the dot com bust. People who had a great deal of technical know-how built websites, promoted them and made millions on speculative ideas that were not founded in reality. The internet was a one-way street. Those who had the technical know-how to build websites posted what they wanted their readers to know and nothing more. The Internet was a relatively new thing and people bought into this one-way communication but only for a short few years. Fortunes were made and lost overnight. There are those who blame the dot com bust on nothing more than technological break through....and it could be that they are right. As technological advances started making building websites easier and easier, more and more people built websites and jumped on the Internet marketing bandwagon. They began sending out millions and millions of unsolicited marketing emails daily. These emails were known as SPAM. SPAM got so bad that the Congress of the United States actually passed the CAN SPAM act in late 2001 and it became the law of the land in early 2002. This was actually the final puncture to the already deflating Internet bubble that let the rest of the air out. Internet marketers were required to get permission from recipients before they could send out marketing emails and many of the companies couldn’t survive the blow. Those who did began building opt-in lists. Opt-in lists are a big part (maybe the biggest part) of all successful Internet marketing operations that are alive and well today and that need for an opt-in list is not ever going to go away but it has been supplemented. It has been supplemented by blogs. Now Internet marketers who have blogs can give potential opt-in list members the one thing they all want...a voice. Blogs are now discussed in the same breath and given equal weight among successful Internet marketers as opt-in lists. You can, of course, have one without the other but it is of far greater advantage to have both and a blog is one of the best ways available to build a long and impressive opt-in list.

Table of Contents Introduction 04 Chapter 1: The Danger Of Cluttered Living 07 Chapter 2: You Can Do Something About Clutter 12 Chapter 3: Get Clear 17 Chapter 4: Start With What You Can See 29 Chapter 5: Get Rid Of Emotional Clutter 40 Chapter 6: Get Rid Of Psychological Clutter 69 Chapter 7: Get Rid Of Career Clutter 82 Chapter 8: Learn To Enjoy More With Less 93 Chapter 9: Learn The Art Of Contentment 101 Conclusion 111 Sample Content Preview What is at stake? When you stress yourself out because of mental and physical clutter, it doesn't end with you. You're not some sort of self-contained organism that can hold in all these conflicting signals and emotions. Instead, you end up infecting the people around you. This negative feedback loop between your material possessions, material environment and your mental and emotional state also plays out in your personal relationships. Just as physical clutter stresses you out and your mental clutter produces even more physical clutter, when you are filled with all sorts of toxic emotions, ideas, attitudes, and mindsets, don't be surprised if this leaks out. This creates divisions, misconceptions, misunderstandings, and guess what happens - your relationships get worse and worse. Now, this doesn't necessarily mean that all your relationships will blow apart. Things are not that dramatic. Instead, you might end up with passive-aggressive arrangements. You mind end up in a situation where you are sabotaging each other to emotionally get back at each other. This can take many different forms but they all lead to the same place - your relationships. Instead of building you up and leading to a mutual emotional, psychological, and spiritual health, it ends up becoming yet another toxic feedback loop. You stress yourself out, you stress the other people around you, and the cycle repeats itself over and over again. It is kind of like a downward spiral. The worst part of all of this is that you feel that you can't let go. You feel that you have to keep doing what you are doing because to let go means that you miss out, you get left behind, or you are somehow or someway put in some sort of disadvantage. I know this sounds almost impossible. It definitely is very frustrating, but the good news is that you can break out of this. And what is really surprising is that the solution is actually simpler than you think. It all centers on the concept of clutter and the many different forms it takes. By simply deciding to be more proactive and effectively dealing with clutter in your life, you can go a long way in living the kind of life you want for yourself. It doesn't matter how old you are. Maybe you are 50, 60, 70, or you are 18 years old. You are never too old nor too young to start decluttering your life. I will see you in chapter 2. A lot of people are actually quite discouraged the moment they realize that a lot of their frustrations can be traced to the fact that they have too much clutter. Whether it's physical, mental, emotional, psychological; clutter tends to get the better of us. It happens even to the very best of us. At some point in time, you just run into that wall. In fact, a lot of people are aware that they just have too many things going on. Either they are dealing with stuff from the past, or they are confronted with challenges today. This often translates into unreasonable worries and fears regarding what's about to happen. In other words, they’re worried sick. Most people can understand the impact of clutter. In fact, they don't need other people to tell them that this is what's going on. The good news is you can do something about it. This is where a lot of people get pretty weird. Believe it or not a lot of individuals get so used to their personal clutter that thinking of life without such mental obstacles and assumed realities seems downright foreign or even alien to them. A lot of people would dismiss “decluttering” talk as empty theory. They think people are speculating. They readily dismiss such ideas as flat-out impractical. I've got great news for you. This is not theoretical. This is not just people bouncing ideas together and wondering what could be. This is real. How come? You can actually get measurable results, you can actually see the impact of decluttering and the best part of all of this is that you take the lead. It's you calling the shots. Why Do You Need to Do This? Even if you were able to talk to people into accepting the possibility that they can get rid of their clutter, interestingly enough the next question that they would ask you is “Why even do it?” I know it sounds strange. After all, a lot of people understand that the reason they're suffering, struggling and not exactly living their lives to their fullest potential is because of clutter. They would almost instantly ask, “Why should I do this? What's in it for me?” You might be tempted to blurt out “Isn't it obvious?” Well, to spell it out, decluttering enables you to become a more effective person. I don't mean to the sound basic and utilitarian, but that's really what it boils down to. If you are worried sick, anxious all the time, fearful of the past or suffering a wide range of other issues, you're not all that effective. This gets in the way of your contentment. Your relationships tend to suffer. Sooner or later, this lingering discontent that you feel, which boils up to the surface in different forms simply gets the better of you. All your focus is diffused, and you end up spreading yourself too thin. When you learn to effectively declutter, you become a more contented person and this enables you to focus on what truly is important. Ultimately, this leads to a life of freedom. People who are worried all the time are not enjoying their freedom. They're not. They’re walking around trapped in invisible mental prisons. Either you're all caught up about the past or you’re worried sick about what will happen. It all leads to the same place. You have a tremendous amount of potential. You can do so many things. You can change your reality based on what you want it to be yet you choose to stay where you are. You choose to box yourself in, and it's not like somebody is standing over you with a big gun pointed at your head. You're doing this to yourself. You’re cheating yourself of a life of freedom, possibility and a sense of adventure.

Sample Content Preview A children’s book doesn’t have to be super long or in-depth to be interesting and funny to a child. For example, in the book “Toot” by Leslie Patricelli she covers the fun topic of farting in 24 pages. What to Write About Probably one of the most daunting parts of writing a children’s book is deciding what to write about. The first thing you should do when writing a children’s book is to get to know your audience. If you want to write for four-year-olds, spend some time with four-year-olds so that you know what they find interesting. Research – Volunteer at a child care center or in the classroom, depending on the age of your audience. This is a good way to get to spend time with your audience and learn what they like. You can also conduct some research online, such as locations that you may want to include in your book. Images – Most children’s books will be better received with images. You don’t have to be an illustrator to get great images for your books. You can get licensed photography online to use in your books, or you can hire someone to help you. The important fact about images is to ensure that you can legally use them before using them. Outsourcing – A really great way to handle some aspects of your children’s book is to outsource. You can find people on Upwork.com and Fiverr.com to help you with editing, illustrations, and formatting of your Kindle Kids’ book. If you see a book with illustrations you like, don’t hesitate to contact the illustrator. Ideas – The hardest part of your book is to come up with ideas. There are tried and true topics that work well with most kids. A few ideas are picture books for little ones, short stories for elementary age children, and fantasy for middle schoolers work well. The best and most easy way to come up with an idea is to solve a problem for your audience such as bullying, using the potty, washing hands, taking care of a pet and so on. Any information you can impart will be helpful. For example, maybe you want to write a book about dinosaurs. You could easily do a picture book about the top 20 Biggest Dinosaurs. Then the book would simply include a picture of the dinosaur and a description of what that one eats and when, where and how it lived. Popular Kids’ Books on Kindle One way to decide on a topic for your Kindle Kid’s book is to look at what is already popular. If you can find a topic that is popular and fill in the gaps you can have a best seller on your hands in no time. My Monster Farts, by Kate Clary – This delightful book will make kids and parents laugh as they try to read the word “fart” repeatedly. It’s only 12 pages long, and kids and parents both love it and kids ages 4 to 7 want to hear it again and again. It’s a great example of taking a topic that kids of a certain age find hysterically funny and making a book from it. How to Catch a Monster by Michael Yu, Rachel Yu, June Yu and Eric Yu – Little kids are often scared of monsters hiding under their bed or in a closet. This is a common problem for children around the ages of 3 to 5. The authors cover it nicely in only 46 pages. This book relies on amazing illustrations to tell the story for the young audience. Minecraft: Diary of a Minecraft Zombie Book 1: A Scare of a Dare (An Unofficial Minecraft Book) by Zack Zombie – This is a great example of taking a popular game and making a story from it. This book is written in diary format and gets into the mind of a young gamer. If you want your gamer to read a little more this might help. Find a topic your audience likes, in this case, gaming – with a specific game, and then make up a story around it. What If Everybody Did That? By Ellen Javernick and Colleen M. Madden – This clever book about breaking rules brings to light to the audience of pre-k and kindergarten kids the idea that breaking rules has consequences that compound the more people do it in only 32 pages from start to finish. Wonderfully illustrated with clever prose, this is a good book to learn from. Hopefully, those books give you some ideas. You can search the best-selling Kindle Kid’s books on Amazon for more ideas. But, as you can see for little kids topics are very specific such as monsters, using the potty, understanding bodily functions, nature, and more. How to Promote Your Kid’s Book Once you’ve written and published your Kindle Kid’s book, the next thing you need to do is start promoting it. The honest truth is that, even if you never do any promoting, if you’ve worked hard on the cover, the description, and the title you will sell some books on Kindle. But, if you want to become a best seller you’ll need to promote your book. Throw a Book Party – You can throw a book party online. Invite everyone you know who has a child, or knows a child in the right age group to a Facebook Live Reading Event. Set up the scene by putting a chair in front of a good backdrop such as in front of a fireplace or you could even sit on your bed with your own child and read to them live. Ask everyone to share. Release Early For Reviews – Release the book early to friends and people who can write reviews for you. Amazon will frown on your mother writing you a review, so ensure that the people who you choose really buy the book, and aren’t related to you. There are groups on Facebook that you can locate to help you find book reviewers. Join Forums & Groups – Find groups of parents with children in the right age group, and following the terms of service of the groups, tell them about your book. Remember, in the case of most children’s books, you’ll have to get the parents interested first. Create a Book Trailer – YouTube is a great place to put a book trailer for your book. You can hire someone on Fiverr.com to make a video for you, or you can use PowerPoint or KeyNote to do it for you, add some music and some words and upload to YouTube. Be sure to link back to your book. Attend Public Events – Even though your book is an eBook, you can still attend public events, and readings, in order to attract more buyers. Remember, if no one knows about your book, it can be hard to get enough readers to make a difference. Blog & Write Articles – Get published where parents will read about you, and then they’ll use your bio to find your books that you’ve written for children. The more parents like you, the more they’ll trust you enough that they’ll buy and read your books to their kids. If you write for older kids, even though parents won’t be reading them to their children, they need to know your values and morals in order to trust you, too. The key thing to remember when promoting a children’s book is to promote where your audience is. Consider blogging, creating YouTube videos, and also using social media like Pinterest to get the word out about your book. Getting Started Being a children’s author is fun and exciting. Being a Kindle Kid’s author is fun, exciting and simple. If you have a story idea, you can write and publish your Kid’s book in no time. Learn everything you can about writing and children within your audience and you’ll be a success. The Content – A children’s book on Kindle is a lot like a really long article with images. You want to give the main story to the children to keep their interest based on age group. Younger children require shorter, more to the point books than older kids. Images – Really young kids love picture books more than chapter books without images. The older the child the fewer pictures you need to include. Remember to check the legality of the images you use. Read the Guidelines – Kindle Kids has guidelines like any publisher so you want to read the guidelines and follow all the terms of service. Plus, Kindle is very good at giving you the exact formatting rules so that your book will look good, too. Read Children’s Books – Anytime you choose to write in any particular genre, it’s important to understand it and read a lot of books within that category. It will help you know what makes a best-selling kid’s book versus one that doesn’t sell well. All you really need to get started with publishing and profiting with Children’s books on Kindle is to come up with a good story, imaginative illustrations, and a good turn of phrase while remembering your audience.

Sample Content Preview Steps to Manage Your Personal Finances Like a Pro No matter where you are right now, you can manage your personal finances like a pro. All it takes is some understanding of how to go about it, and commitment to improving where you are lacking. It doesn’t all have to be boring either. Even if you’re working with a small budget, when you are realistic about your situation and truthful with yourself, you can come up with a plan that will work for your needs. 1. Develop a Budget The first step to managing your personal finances is to set up a realistic budget for where you are right now. You can use something as simple as a spreadsheet, or you can use the software that your bank likely provides to help you. It’s up to you what tools you use, but the steps to developing a budget are essentially the same for everyone. Write Down Your Net Income Don’t worry about what you make before deductions such as health insurance, taxes, and your retirement savings contribution. Note your net income, because that is realistically what you are really working with. What you make before those deductions doesn’t really matter when creating a budget because you cannot spend any of that money that you don’t receive. Track Your Spending For about a month, track your spending habits. The only way to get real with yourself is to write down everything you spend money on - whether it’s cash, credit, or a debit card. It doesn’t matter if it’s one buck or 100 bucks; you need to track it and categorize it. List all your fixed expenses first. These are items that cannot be adjusted like your rent, mortgage, car payment, utilities and so forth. Then make a separate list with variable spendings such as eating out, entertainment, groceries, and gas. If you want to do this fast, you can look at your past records on your bank statements and credit card accounts to organize it all. Set Goals You need to set some financial goals that you want to accomplish before you continue. You should have some short-term goals for the next year or two, some mid-term goals for the next five to ten years, and then long-term goals such as saving for retirement. Use real dollar amounts that are realistic numbers with realistic deadlines or target dates. Write Down a Plan Now that you know what you earn, what you spend, and what your goals are for now and the future, it’s time to write down a plan. You may realize as you’re developing the plan that you need to cancel your cable, drop to a cheaper mobile plan, or adjust your desires based on wants versus needs. You need gas to get to work, but you don’t need to watch six hours of TV each evening. Adjust as You Go It can take a few months to perfect your budget as you navigate your life and goals. Don’t go for short-term pleasure by buying those $150 shoes if it’s going to take away your ability to save for that vacation you want to take next year. Don’t give up anything you need for a temporary want. But, at the same time, you want to still enjoy life and not make it all a drudge. Find things that you can do that cost less but still give you an enjoyable life. Finally, keep monitoring your budget as you go through life. Don’t allow it to end up on autopilot, because (and this is especially true if you have any credit card debt or student loan debt) the freedom of getting out from under that debt as fast as possible will far outweigh the joy you got from that pashmina shawl you wanted so badly. 2. Create an Emergency Fund One of the best defenses against job loss, illness, and other problems is an emergency fund. An emergency fund is money set aside that is in a normal bank account that you can access quickly. For example, if your car breaks down, that is when you’ll use your emergency fund. There are many rules of thumb about how much you need in your emergency fund. Why Have an Emergency Fund? If you have an emergency fund, you’ll be much less likely to end up relying on credit cards - which can often just make your life worse when you’re in the middle of a crisis. An emergency fund will eliminate the need for you to use debt for these life challenges. How Much Should I Have in My Emergency Fund? How much you save in your emergency fund honestly depends on your financial situation. It depends on how much money you earn, how hard it will be for you to replace that income, and other issues. But, most experts say at least six months of living expenses (after you cut out all unnecessary spending) is a good start. If you have a business, you should try to save about 18 months expenses so that you don’t go out of business.

Sample Content Preview Sale-Oriented Content Now, if you think getting worldwide exposure and traffic to your site is great, think about the other ways Speed Writing can help you create online success as a marketer. You can use the same skills to create dynamite sales pages, multiple articles on your own site complete with Google keywords that generate advertising revenue for you when clicked on by visitors. You can even sell your Speed Writing in the form of eBooks and special reports to the people who come to find out information from the expert they've previewed on different article directories. An info-product is one of the easiest and most profitable things to sell online. You create one copy of it and then sell electronic copies one by one, for as long as you want. So, the initial cost to produce the copy is the first effort, and yet you can sell hundreds of copies of that one writing. The beauty of info-products also resides in the fact that you can deliver your product over email or as a download, after you've processed the payment electronically too. Almost every aspect of the product selling and delivery is automated! So, that means a great potential for huge profits if one of your info-products becomes immensely popular. Mix Efficiency with Marketing The best way to take advantage of the information in this eBook is to learn how to combine other marketing techniques with your Speed Writing. For instance, online marketers know that the way to get traffic to the site is to rank high in search engines, by paying attention to keywords that have a high search volume. Also, if they want to reap large rewards on the Google advertising on their sites, they will target high-paying keywords. So, understanding this, you know that it isn't just about writing interesting and vibrant copy, but it's also about using keywords that can help get your copy ranked high in search engines or generate good advertising revenues. Internet marketers also have to be acutely aware of the hot trends being searched so that they can provide solutions within their inventory that are likely to draw attention and sell. So, there is quite a bit of marketing research that needs to be done to create copy that draws the right crowd and makes money. In order to do that research, Internet marketers might search their competition, check out high performing blogs and see what topics are being discussed, infiltrate forums and groups for research, and keep careful watch on the demographics of their site. Once they know who is visiting their site, from where they're coming from, what the biggest and best topics are, and what's likely to sell the best, then they can create copy that really is targeted to provide just the solution for people who happen to be visiting the site. If you come in looking for widgets, that's the sales page you should land in. So, researching the market goes hand in hand with research keyword topics. So, when you do any of this for one area, combine it together to get a boost of power in either Speed Writing or Internet marketing. Then, if you know that the aim is to get people to click on your offers or you advertising, you also can use the techniques in this book to create sales ads that help you reduce the resistance to clicking links and actually motivates people to do so. So, you want to use the time-tested marketing strategies that will help you to close any sale or get people to sign up for an email list. Things like offering a free report, newsletter, or gift, if someone takes the time to click and order your offer now is a very classic way to handle this. But, that's not the only way, you can also use other marketing strategies in your repertoire to help boost the final outcome of either a click on your advertising or product links. Don't ever forget to ask for the sale and make that call to action. That applies in all of marketing. If you don't ask for the sale or make a call to action, most people won't be motivated enough to take the action on their own. So, while many of these techniques can help speed up your writing, they should also be used with sound marketing techniques to get you the results you want for your website offers and promotions. Having said that, let's get started to learn how to churn out copy that will dazzle your readers and create an opportunity to increase traffic and sales! Should You Outsource Writing? Before we break into a bunch of advanced techniques on how you can do the writing yourself, we first need to decide if doing your own writing is the best option. Do you become incredibly stressed at the thought of writing a short e-mail, much less a 500-word informative and entertaining article? Do you simply not have time to generate pages and pages of content? Fortunately, there is another alternative to writing articles yourself: you can pay a professional writer to do it for you. There are thousands of writing services and individual freelance writers who are more than willing to provide you with professional, customized content for your website. Web-based and SEO (search engine optimized) writing has become a profession unto itself, as more and more webmasters discover that original content is the key to Internet marketing success. Paying for professional content can be the perfect solution for those who don’t have the time (or the interest) to develop writing skills. Hiring a professional writer to generate your articles leaves you free to concentrate on your business and ensures that you will have quality content. As with any other business proposition, there are advantages and drawbacks to hiring a professional writer. In this chapter, we’ll take a look at the pros and cons of paying for content and help you make an informed decision.