Table of Contents
Table of Contents 3
Overview of a Successful Funnel 6
The 3 Stages of a Successful Funnel 10
Quick & Easy Funnel Research 14
The Anatomy of a Profitable Sales Funnel 16
Split Testing Your Sales Funnel 23
Final Words 26
Sample Content Preview
The 3 Stages of a Successful Funnel
We’ve just discussed how the top (entry) of your funnel doesn’t always have to involve selling. In fact, for many this is the last place where they’d even consider doing a hard sale.
Typically, the top of your sales funnel is the introduction phase. As I’ve previously mentioned, it’s where you allow people to get to know your brand, test the waters, and make the decision as to whether you have something valuable to offer.
Here’s how to create the top of your funnel:
Set up a lead-capture page. This can be a responsive squeeze or landing page. The focus needs to be on capturing the lead via an opt-in form that adds the subscriber to your mailing list.
You’ll want to offer something of value in exchange for their email address. Think about the different type of products featured within your funnel and offer them a condensed version of a product, or something else that is relevant to your market.
Don’t overlook the importance of a lead magnet! If you want to maximize conversion rates, you’ll want to offer them something irresistible that instantly attracts attention. A free special report, an email-based course or a series of videos are always great ideas.
If you want to save time by getting your hands on dozens of pre-made lead magnet packages that include high-quality reports, responsive squeeze pages and even autoresponder follow-ups that will help you connect with your subscribers, you’ll want to check out: https://www.swabd.com/monthly-plr-lead-magnets-package
These guys know their stuff. The lead magnet packages come fully bundled with everything you need making it drop-dead easy to get your funnel up and running in a matter of a few minutes.
Here’s the link again: https://www.swabd.com/monthly-plr-lead-magnets-package
The top of your funnel could be as simple as a basic blog that provides killer content on your niche, while directing people to another website where can subscribe to a mailing list, and download free content. It depends on how you’ve decided to construct your funnel so that it maps out your marketing objectives.
Once you have your funnel’s entry set up, it’s time to move on to the constructing the middle of your sales funnel.
The middle of your funnel is where you begin the process of carefully collecting valuable information. It may also be where you start to convert that traffic into customers through a series of lower-cost products and services.
This part of your funnel is incredibly important because it’s what helps you learn the most about your audience, such as what type of products and services they are most interested in. It can provide you with the inside information needed to create in-demand products while making it easier to cross-sell or upsell to your customers with related products.
Your funnel’s middle segment is where you may also begin to soft sell. Keep in mind that the goal is to strengthen your relationship with your audience as you guide them to the final stage of your funnel: the bottom.
One of the easiest ways to create an impactful mid-funnel is by offering valuable tools and resources for free while combining those with paid offers.
For example, you could offer a free 5-day email course. Once they’ve “graduated”, you could then introduce them to more in-depth paid training that extends their knowledge on the topic or enhances the free material.
And finally, the bottom of your funnel. This is where you combine a balance of hard and soft sales.
Depending on how well you’ve worked at connecting to your audience throughout the top and middle sections of your funnel, you should have a strong tribe by the time they reach this step.
Quick & Easy Funnel Research
If you’re struggling to figure out what kind of sales funnel would work best for your business, here are a few ways to gather important intel so that you can make the best decision.
Social Media Channels
Spend time on social media, particularly paying close attention to existing sales funnels in your market. Watch for comments, feedback and suggestions from customers. Consider creating a poll or survey for your own following so that you can gain valuable feedback about what kind of products they’re most interested in.
You can also take things a step further by joining Facebook groups where you can interact with people in your market.
In fact, you could always create a group of your own which is a great way to get people into your funnel while building your tribe of loyal customers. You can also join subreddit threads at https://www.reddit.com/subreddits/Other Details
- 2 Ebooks (PDF, DOCX), 28 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2018
- File Size: 14,723 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights