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Table Of Contents
Joint Ventures Explained 5
What You MUST Know Before Recruiting Joint Venture Partners 6
The 3 Things Your Potential Partner Looks For 10
Approaching & Recruiting Partners – Step-by-Step 12
Joint Venture Success Tips 17
Recommended Resources + Bonuses 19
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Joint Ventures Explained
A Joint Venture or JV in short (in Internet Marketing term) is often defined as, “A mutually beneficial cooperation between web site owners”.
Many a times Joint Ventures in Internet Marketing are entered into between a person who has developed a new and innovative product or service and an established Internet Marketer who has spent a huge amount of time developing his list and his reputation. This is the kind of agreement that can be described as a win-win situation.
The Joint Venture gives the developer of the new product or service access to potential customers that he would not otherwise have access to and the experienced Internet Marketer gains access to new product or service that the members of his list can benefit from. Both the product/service developer and the established Internet Marketer make a profit that neither of them would have made without the other… and that is the very essence of the Joint Venture.
By joining forces and pooling resources and talents, a Joint Venture allows all parties to accomplish more than any one of them could have accomplished alone.
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Table of Contents
Introduction 3
Chapter 1 – The Tools You Will Need 7
Chapter 2 – How to Choose the Right Web Cam 9
Chapter 3 – Creation and Editing Software for a Video Product 12
Chapter 4 – Plan Before you Start Shooting Your Video Product 14
Chapter 5 – How to Edit Your Video Product 16
Chapter 6 – How to Create a Video Tutorial for Your Customers 20
Chapter 7 – How to Put the Finished Video on Your Website 22
Chapter 8 – A Video Product Can Help Boost Traffic and Sales 24
Conclusion 26
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Introduction
Today, people are looking for something that they can actually respond to in place of the usual Ebooks and special reports being provided across the net. Now, more than ever, there is a challenge for the internet marketer to come up with a novel way to entice people into buying a particular product or service.
Certainly the product which seems to be able to do this is the video product. Video is becoming one of the biggest marketing tools around today. In this E book, we will look at what you need and how you go about making your own video product for the internet.
There are many reasons as to why the video product is now starting to surpass the written word, and below are just a number of reasons.
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Introduction:
First, you need to know that there's no fluff in this report. If I can say something with two words, I never use three. It's not about quantity: It's about quality. The more someone goes on and on and ooooon about a subject, the less experienced he usually is. But I have written this manual in a "do this, do that, go here click that" manner. No time to waste.
As you read each section of this guide, note down the facts that are interesting and offer new knowledge to you. You can use a piece of paper, or even your computer's "NotePad" (whatever you like best). That way, you will create a smaller "mini report" with all the highlights of the original report.
People remember only 10% of what they read. Most don't remember what they had for lunch. This is especially true today (with the great amount of information we are trying to absorb). So, do the smart thing and take notes.
After you read the whole report once, you can then refer back to your "mini report" whenever you like. So, open a new text file right now (NotePad or Word or whatever). Or, take pen and paper and place it next to you. This is your financial future and your life we are talking about here. It's in your best interest to read, understand, absorb and then USE this information.
I understand that people have varying degrees of expertise in online marketing. I will try to be detailed enough for the newcomers – but not so detailed that the more advanced users get bored. And I will include some of the stuff that will keep the really advanced "users" pretty damn happy too :-) . So, let's get started!
I don't want to write 30 pages doing an introduction. That's what the other manuals do. Let's just get to the good stuff, ok?
Forums are big authority sites that get tons of traffic and have many loyal members. Forget trying to build all that from scratch. Just tap into it! But you need to be respectful and not an ass, ok?
Posting on forums is a great way to make money. Sure, you could reach many of the same prospects with Search Engine Optimisation and Pay Per Click advertising - but we will use this alternative channel here.
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Table of Contents
T ABLE OF CONTENTS. . . . . . . . . . . . . . . . . . . . . . . . . . 3
1 .0 Introduction to Outsourcing. . . . . . . . . . . 7
1 .1 Outsourcing – What it is and How it Benefits the Internet Entrepreneur . . . . . . 8
1 .2 Outsourcing: Now or Later?. . . . . . . . . . . 9
1 .3 Full Time Staff versus Outsourcing to Agents – Pros and Cons . . . . . . . . . . . . . . . . 1 1
2 .0 Tasks You Can Outsource. . . . . . . . . . . . 1 4
2 .1 Outsourcing Your Advertising and Marketing Needs . . . . . 1 5
2 .2 Why Outsource Your Content Writing? . . . . . . . . . . . . . . . . . . . . . . . . . . 1 6
2 .3 Finding a Competent Graphic Designer for Your Next Project . . . . . . . . . . . . . . . . . . . 1 8
2 .4 Finding a Great Virtual Assistant. . 1 9
2 .5 Getting Help with Your Blogging. . 2 1
2 .6 Outsourcing Your Copywriting Projects . . . . . . . . . . . . . . . . . . . . . . . . . 2 2
2 .7 Programming Needs and How to Outsource Them . . . . . . . 2 4
2 .8 Need a Book Ghostwriter?. . . . . . . . . . . 2 5
2 .9 Farming out Editing Jobs. . . . . . . . . . . . . 2 7
2 .10 Going the Agent Route with Your Sales Initiative . . . . . . . . 2 9
3 .0 How to Negotiate Outsourcing Deals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1
3 .1 Negotiating Your Outsourcing Deal . 3 2
3 .2 Outsourcing Definitely Shows Company Benefits . . . . . . . . . 3 3
3 .3 Choosing an Outsourcing Company to Handle the Your Phone Needs . . . . 3 5
3 .4 Even Online Businesses Use Outsourcing . . . . . . . . . . . . . . . . . . . 3 6
3 .5 Outsourcing Contracts Can Be Confusing . . . . . . . . . . . . . . . . . . . . 3 8
4 .0 Outsourcing – Tips and Tricks. . . . . 4 0
4 .1 Outsourcing Tips and Tricks. . . . . . . . 4 1
4 .2 Outsourcing: Project Planning and Completion . . . . . . . . . . . . . 4 2
R ecommended Resources. . . . . . . . . . . . . . . . . . 4 5
R ecommended Reading. . . . . . . . . . . . . . . . . . . . . 4 5
A ll-in-One E-Commerce Solutions. . . . . 4 5
R ecommended Payment Processors. 4 5
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1.1 Outsourcing – What it is and How it Benefits the Internet Entrepreneur
People sometimes wonder when they hear the term “outsourcing.” Here is a brief definition of outsourcing and some ideas on how it can benefit the business entrepreneur, especially one who is making a go on the Internet.
In actually, outsourcing has been going on for years. The essence of outsourcing is simply engaging the services of an individual or organization outside your full time staff to handle certain aspects of your business plan.
These aspects may be public relations, marketing, clerical and administrative functions, or IT management. In fact, with today’s virtual environment, there is really no part of the business that could not be outsourced effectively.
Of course, the big question is whether or not there are any benefits to outsourcing, especially for persons who are building their business on the Internet. Actually, there are several good reasons to outsource certain functions. Here are some examples.
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Table Of Contents
1.0 Introduction to E-zine Publishing 6
1.1 E-zine Publishing in Internet Marketing Today 7
1.2 E-zines vs. Conventional Newsletters 7
1.3 The Pros of E-zine Publishing 8
1.4 The Cons of E-zine Publishing 9
1.5 How E-zine Publishing Can Bring in Good Business 10
1.6 Busting the Myth about E-zine Publishing 11
2.0 Publishing Your Very Own E-zine 13
2.1 What You Need to Start Your Own E-zine 14
2.2 Planning Out Your E-zine Topic or Theme 14
2.3 Creating E-zine Content 15
2.4 Age-Old Question: Do You Need a Website for E-zines? 16
2.5 Formatting and Managing Your E-zine Issues 17
2.6 Setting Up Your Auto Responder for Your E-zine 18
3.0 How to Get Subscribers For Your E-zine 20
3.1 The Quick Way: Affiliate Marketing 21
3.2 Advertising Your E-zine in Other E-zines 22
3.3 Making Use of Traffic Exchange Programs 23
3.4 Turning Every Web Page into a Lead Collector 24
3.5 Cutting Cost with Effective Ad Swaps 25
3.6 Using Articles to Build Your List 26
3.7 Leveraging on Viral Reports to Get Subscribers For Your E-zine 27
3.8 Other Known Effective Ways to Get E-zine Subscribers 28
4.0 Building Relationship with Your E-zine Subscribers 29
4.1 Make Your E-zine Issues Personalized 30
4.2 How to Involve Your Subscribers in Your E-zine 31
4.3 How to Deal with Nasty Subscribers 31
4.4 Are Freebies Good for Relationship Building? 32
4.5 The Importance of Double Opt-in for Your E-zine 33
5.0 Making Money From Your E-zine 35
5.1 Selling Advertising Space in the Compounds of Your E-zine 36
5.2 Making Money from Endorsing Products to Your Subscribers 37
5.3 Other Known Methods of Monetizing Your E-zine 38
6.0 In Closing 40
6.1 E-zine Publishing Tips 41
6.2 Role Models E-zines in Internet Marketing 42
Recommended Resources 44
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1.1 E-zine Publishing in Internet Marketing Today
For many years, naysayers speculated that e-zine publishing in Internet marketing was dying a slow, cold death. And yet, surprisingly, it has only become more popular, as people realized that building and marketing to a list was by far the most effective way to close sales and to get repeat sales.
E-zine publishing in Internet marketing today is very similar to what it was in the past. The general purpose of publishing an e-zine is to collect a list of email addresses and names of people generally interested in the product or service niche to which you market.
You then use the e-zine as a means to pre-sell subscribers. As you send out more and more free and useful material, they will come to trust you – to believe that you really do have the ability to help them with whatever problem they are trying to solve.
This is much more effective than attempting to close sales immediately, as many sales pages attempt to do. Most people must be exposed to a product repeatedly and must talk to a sales person repeatedly before they will settle on a single product or service. This is especially true if the price tag on that given product or service is out of their normal, comfortable spending range.
If you want to close more sales, you will want to get a grasp on e-zine publishing in Internet marketing today, so you can make informed choices when publishing your own e-zine. While it isn't quite as easy as it was in the late 1990s, it can still be an effective marketing tool.
With that being said, you will want to use effective methods for finding leads, getting leads to actually sign up through your opt-in list – and, finally, you will want to develop a powerful mechanism for upselling leads. If all of these parts aren't functioning properly, your e-zine will not be an effective sales mechanism.
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Table Of Contents
1.0 Building Your Own Gold Mine 5
1.1 Virtual Gold Mines – Profitable? 5
1.2 A Word of Thought Before Getting Started 6
2.0 Using Other People’s Products to Build Your Customer List 7
2.1 The Concept 7
2.2 The Pros 8
2.3 The Cons 9
2.4 What Do You Need? 9
2.5 Build Your Customer List – Step-by-Step 10
3.0 Using Your Product to Build Your Customer List 13
3.1 The Concept 13
3.2 The Pros 14
3.3 The Cons 14
3.4 What Do You Need? 15
3.5 Build Your Customer List – Step-by-Step 15
4.0 In Closing 18
4.1 Last Words 18
4.2 Rights Glossary 19
Recommended Resources 21
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1.0 Building Your Own Gold Mine
Dear Valued Reader,
Congratulations! Thank you for investing in this manual. Within the coming pages, I will detail out to you how you – or anyone – can build your very own highly responsive list consisting of the best type of prospects there is –willing-to-pay customers!
It fascinates me even now as I write this because I’m more than convinced that anyone can easily achieve this if done right. It doesn’t matter whether you fancy using other people’s products you acquire the Resell Rights to or that you crave creating your own digital products.
And you don’t have to be technically savvy or own a membership site to achieve this, either!
Regardless of whichever way is your cup of tea, there’s a temperament for every marketer but ultimately, I’ll be showing you how you can build your own list of responsive customers at warp speed in the fastest time possible using ingenious methods not many had really thought of!
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Table Of Contents
Chapter 1: Search Engine Optimization
• SEO Introduced
• SEO - Step-by-Step
• Search Engine Optimization Tips
Chapter 2: Article Marketing
• So What Exactly Is Article Marketing?
• Writing Articles For Business Marketing
• Submitting To Article Directories
• List of Article Directories
Chapter 3: Paid E-zine Advertising
• Paid Advertising Explained
• Sourcing Out For The Best Paid E-zine Advertising
• Creating Your Own Advertisements
• The Maximum Opt-In Conversion Rate Solution
Chapter 4: Pay-Per-Click Programs
• Pay-Per-Click Exposed!
• How It Works
Chapter 5: Press Release
• Bring In Press Releases!
• Drafting Out Your Press Release
Chapter 6: Using Special Reports To Kick Start Your Campaign
• Creating a Report About Your Subject
• Turning Your Report Into A PDF Document
• Circulating Your Report
• Building an Email List from Your Report
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Chapter 1: Search Engine Optimization
A Short Introduction...
Thank you for investing your time in this special course, which is likened to the key to your list building success! List building is very, very critical to the success of any business - online or offline. And it applies to your success whether you own a small, medium or big-sized business.
Brick-n-mortar companies invest a great effort in collecting prospective leads. Network Marketers often begin with writing a list of 100 names of people they know. And as an Online Business owner, you should focus on building your Online Mailing List.
Now list building isn't exactly a riddle… as long as you know what to do, and how to do it. Incidentally, that is the aim of this book - to show you how to get started on building your mailing list using multiple, unique and different techniques that add TARGETED leads to your database at as low cost as possible.
Yet you can profit wildly in the process. As more than one technique is discussed in this book, you have my word that at least one or more techniques would suit you - or anyone. Of course, it would be wiser to practice more than one list building technique simultaneously to observe greater results.
Without further ado, let's move on with the first tenderfoot list building technique…
Without a doubt, one of the most effective ways in which you, as a website owner, can set up a potential list of clients is to build an email list of those who visit.
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Table Of Contents
Chapter 1: Mental Filing System that Really Works....................................8
Chapter 2: How to Get Your First Five Mental Hooks...............................10
Chapter 3: Let’s Start First with Something Simple...................................14
Chapter 4: Making Your Own Mental Images...........................................18
Chapter 5: How to Remember What You Read........................................22
Chapter 6: Five More Keys that Unlock Memory......................................26
Chapter 7: What Must I do to Remember Today?....................................30
Chapter 8: How Will I Remember to Remember?.....................................37
Chapter 9: Five Little Words that Increase Your Memory by a Third........39
CHAPTER 10: A Shopping List You Can’t Forget.....................................44
Chapter 11: How Salesmen Sell Their Memories for Cash.......................49
CHAPTER 12: The Art of Forgetting the Right Things..............................54
Chapter 13: Case History of a Memory and How it Grew.........................58
Chapter 14: How to Speak in Public Without Notes..................................61
Chapter 15: Baiting Your Mental Hooks for Better Writing........................68
Chapter 16: The Cost of Forgetting the Wrong Things.............................71
Chapter 17: The Student Remembers Through School and College........77
Chapter 18: How to Remember Numbers.................................................84
Chapter 19: Now You have 100 Mental Hooks!........................................87
Chapter 20: Interesting Facts and How to Recall Them...........................91
Chapter 21: How Good is Your Memory for Names and Faces?..............94
Chapter 22: There’s Gold in Those Names.............................................103
Chapter 23: How to Get the Name Straight............................................109
Chapter 24: The Kind of Repetition That Raps it In................................111
Chapter 25: Fastening Faces in Your Mind.............................................115
Chapter 26: What’s in a Name…to Remember it By?.............................119
Chapter 27: Meet Three Ladies and Twelve Gentlemen........................128
Chapter 28: A Lesson in Mistaken Identity..............................................137
Chapter 29: Ten New Faces All at Once.................................................144
Chapter 30: The Simple Secret of Remembering People in Groups.......150
Chapter 31: Now You’re Ready to Go on Your Own!..............................153
Chapter 32: Round Up............................................................................156
Chapter 33: Fun with Names and Faces.................................................161
About the Author......................................................................................162
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Chapter 1: Mental Filing System that Really Works
You WERE NOT born with a poor memory. Remembering is a process that must be learned, just like walking, talking, eating, telling colors apart, distinguishing sounds, and telling time. You learned these when you were a child, and now you can perform them without effort, without being conscious of the mental processes involved. You can learn the process of using your memory just as thoroughly and when you do you will have in your power a hundred times the knowledge and experience you actually put to use now.
Anyone can do it. If you want to make your experiences stick, in order to help you make later decisions and meet later problems, and if you hate the waste of relearning what you have forgotten, it will be worth your while to develop a good memory.
This book will show you how, for it is simply a logical, tested plan for training you to index your memory scientifically, much along the lines of a filing system. I call it The Mental Filing System.
There is nothing new in the idea of a memory system; men have been developing methods of remembering since the days of Cicero. I have based my method on the fundamental principles laid down by these earlier systems, modifying them by the practical application of twenty years of actual teaching and use. You can start using it immediately, applying it to everyday situations.
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Table Of Contents
CHAPTER 1: AFFILIATE PROGRAMS & YOUR WEBSITE
• Affiliates: What They Are
• The ClickBank Army Of Affiliates
• Methods of Payment
• Variations On A Theme
• History of Affiliates
• Common Affiliates
CHAPTER 2: WHAT IS CLICKBANK & IS IT RIGHT FOR YOU?
• What ClickBank Is
• Basics of the Contract
• Accounting Policies
• Summing It All Up
CHAPTER 3: OPTIMIZING YOUR WEBSITE FOR CLICKBANK
• Online Commerce
• Domain Names
• Hosting Your Site
• Understanding HTML
• ClickBank Publisher Tools
CHAPTER 4: IDENTIFYING YOUR NICHE
• Evaluate Your Site
• Joining an Affiliate Program
CHAPTER 5: MARKETING BASICS
• Schemes That work
• The Look of Success
• Bringing it all together
CHAPTER 6: TRACKING EXPENSES VS. REVENUE
• Accounting Basics
• Accounting strategies
• Small Business Basics
• Accounting Software
• ClickBank Specific
• Small Business Accounting Tips
CHAPTER 7: INCREASING INCOME POTENTIAL
• Raising the Bar
• Your Offerings
CHAPTER 8: SUCCESS TIPS FROM TOP CLICKBANK SITES
• Defining Success
• Applying Covey To Ourselves
• Career & Self Assessment Web Sites
• Redefining Success
CHAPTER 9: ENSURING ONGOING SUCCESS
• Customer Types
• Customer Types From A Different Angle
• Quality Conscious Customers
• Determined Customers
• Demander Customers
• Casual Customers
• Mistakes To Avoid
• Additional Resources And Training
• Identifying And Responding To Changes
CHAPTER 10: WHERE DO YOU GO FROM HERE?
• The Future
• Identifying A Need
• Fulfill the Need
• Licensing
• Speaking Of Loans
• ClickBank Issues
• Beyond ClickBank - Branching Out
RESOURCES
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CHAPTER 1: AFFILIATE PROGRAMS & YOUR WEBSITE
I remember TV ads when I was a kid - back then they seemed funny, sophisticated and cute. Now looking back at those same advertisements I find myself laughing at how improbable it is that they would have reached enough people to have been worth the cost and effort - the difference is that times change and with them the way people need to be reached.
For a while in the 80's the radio was the biggest method of reaching the masses and disco and rock and roll was king again - then tastes and technology became to change again as cell phones and handheld computers grew in popularity and internet access, once just a text-based network created as an emergency communications system flourished in so many homes that it became as popular as cable TV and in some cases has even replaced phone service!
In this day and age the biggest problem most advertisers have is finding a way to reach the right people with that carefully targeted advertisement so that it will do the most good.
And that is where so many of the new advertising schemes and techniques began - first with mass email and postal blitzes which were considered effective if they had a 1% return, and then as the web grew and people became more sophisticated online banner ads and sales.
The latest in this emerging trend of internet-based advertising and ecommerce is the booming and still growing affiliate or associate programs which you are certain to have heard about in one form or another.
Most people have heard of an affiliate program even if they don't know exactly what they are or how they work - these new 'holy grails' of modern marketing are touted as providing the ability to earn income 24-hours a day without doing anything - just add some magic code to your existing website, and viola!
The claims go on and on about what affiliate programs can do for you and about how easy they are to implement - but how many people really understand the new Shangri-La of modern ecommerce, and just what exactly is an 'affiliate program' anyway?
Until you understand at least this much getting involved in one may not only not earn you untold riches as you doubtless dream, but also could even cause you headaches, confusion and in rare cases even cost you both in time and money. So sit right back as we 'tell a tale' and learn first the basics, and then more about one particular affiliate program and how to use it to successfully cash in on the emerging market.
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Table Of Contents
Chapter 1. An Introduction
* There isn't just one way to do business
* Most readers won't like this part
* What it feels like to launch a successful product
* Final words before we get started
Chapter 2. Action Tips
* Why not go right now?
* Step by step, one at a time
* I'm sticking with you
* Feeling fatigued & increasing your efficiency
* Have fun & the quality of your work
* Increasing your productivity by working at work
* Making contacts & putting yourself around
* How to be lazy and still prosper
* Increasing your productivity 2
* Multi-screening
* Structuring your business for success
* Act and you will become
Chapter 3. Backend Tips
* An overview of the importance of backend sales
* Separating your customers into groups
* The lazy way to implement backend sales
* Don't miss out - the stages & product roles
Chapter 4. Joint Venture Tips
* Subscribe to what?
* Don't bundle the big names
* The all-important connection
* The follow-up
* Looking to your future
* You have something to offer
* It's just business
Chapter 5. List Building Tips
* Taking action? Jointing a list
* Superior targeting through separation
* Using affiliate leverage for speed
* Condition your subscribers
* Proving you're for real & building a relationship
Chapter 6. Pricing Strategies
* Out of place
* Competition should not be the only factor
* Defining roles for pricing strategies
Chapter 7. Product Creation Strategies
* Mixing with your market
* Subscribe & more
* Pay attention - those around you will inspire
* Improve & Prosper
* One idea equals ten ideas
* Finding your market before creating
* Why all ideas are bad ideas
Chapter 8. Promotion Strategies
* Losing out by promoting vanilla programs
* Collecting the info
* Making the connections & your future
* Too good to be true
* How not to compete with the wrong people
* Give it away to get rich
Chapter 9. Tracking & Testing Strategies
* Never without tracking
* How to track quickly and effectively
* The knock-on effects
* An example
Helpful Marketing Resources
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Chapter 1. An Introduction
Greetings, and welcome to the course. What you're about to experience isn't just a random list of useful business stuff I put together because I wanted to get out there and sell it as a new product, it's much, much more than that.
What I'm presenting here are what I would deem to be the biggest business changing tips I could ever come up with, not because I read about them anywhere, or because someone told me about them (as is the case with a lot of these books nowadays).
In actuality, every single point that you're about to read has been the difference between my launching a product and pulling $200 in a week (which is what my business had a habit of doing when I first began back in 1999) and today, where first in March, and then in June, my products generated first $100,000 in of sales one week, followed by $133,000 in a subsequent promotion.
Now bear in mind up to 40% of this went out in commissions, but even so, I think that qualifies me to be sitting here right now showing you what exactly changed between 1999 and now to make my business successful, especially if it turns out to do the same for you and your business.