Table of Contents Introductory 4 Chapter 1: Creating Your Social Networking Website Profile 6 Chapter 2: Popular Social Networking Websites ... 8 Chapter 3: Should Your Join a Social Networking Website? 10 Chapter 4: Why Social Networking Sites are So Popular . 12 Chapter 5: What Not to Put in Your Social Network Profile . 14 Chapter 6: What is Social Networking? .. 16 Chapter 7: Using Social Networking Websites to Promote Your Online Website . 18 Sample Content Preview Chapter 1: Creating Your Social Networking Website Profile How you would like to meet and communicate with other internet users, especially ones that share the same views and beliefs as you do? If you would then you may want to think about joining a social networking website, if you haven’t already done so. When it comes to easily finding and communicating online with other internet users, social networking sites are, perhaps, the best way to go. If you are interested in joining a social networking website, the first thing that you will need to do is find a network to join. You can easily find a number of networks by performing a standard internet search. For the best search results, you may want to search with the words social networking or social networking websites. In your search, it is likely that that you come up with a fairly large number of different networking sites. Popular sites that may be included in your search results may include, but will not be limited to, MySpace, Orkut, Yahoo! 360, FriendFinder, FriendWise, Facebook, and Classmates. Once you have made the decision to join a particular social networking website, whether or not it is one of the ones mentioned above, you will need to need to register with the site. Even free networking communities require that you go through the registration process. Once you are registered, you should be able to start communicating with other community members. Before you start communicating, you may need to develop your online profile or profile page, depending on the networking site in question. Although it may seem easy enough to create a profile, there are many internet users who are unsure exactly what they should and should not include. Perhaps, one of the most important things to include in your online website is your picture. While a personal picture is optional, it is ideal. Many internet users enjoy taking to someone that they can see in their minds, without a picture this is difficult. If you are looking to use social networking websites just to meet new friends you may not necessarily need to post a private picture, but you may need to if you are looking to find love online. When it comes to internet dating, many individuals will not even view an online profile if a picture is not included. In addition to your photograph, you may want to include your name. Now, when it comes to your name, you need to be cautious. You are advised against giving your full name, especially if your profile or profile page contains a personal photograph of you. In addition to your name, you may want to put down your location. As with your name it is important to display caution. Your picture, your address, and your full name can be dangerous, especially if it falls into the wrong hands. As much as you would like to fill your social networking profiles with personal information, you are advised to think about your safety before anything else. You may also want to include information on yourself. This information may include your hobbies, issues that are important to do, your likes, and your dislikes. With many social networking websites, including MySpace, you will find that there are preset profile fields for this information. In addition to preset questions or categories on your likes and dislikes, you may also find additional information, including fun questionnaires. Many social networking websites will ask that you describe your favorite color, your goals in life, your most embarrassing moment, and so on. As with your other personal information, it is important to stay as vague and possible and not use any full names, especially real ones. By keeping the above-mentioned points in mind, you should not only be able to create an online social networking profile that is filled with valuable information, but you can do so while staying safe at the same time. Your safety on the internet is in your hands, that is why it is important to think about safety, as well as internet popularity. Chapter 2: Popular Social Networking Websites Do you love using the internet to meet and talk to new people? If so, there is a good chance that you have heard of social networking websites before. If you have not, you will want to familiarize yourself with them because they are rapidly becoming the most popular way to communicate with others online. If you weren’t already aware, social networking websites are website that essentially act as an internet community. While all social networking websites have their own rules and restrictions, many websites operate in a similar way, with similar goals. Their goals are to allow internet users to connect with other internet users online, often from all around the world. What is nice about social networking websites is that they come in a wide variety of different forms. There are many websites that are considered “general,” websites. These websites do not really have any particular focus, but there are social networking websites that do have a particular focus. Those focuses often include dating, religion, and school. If online social networking seems interesting to you, you will have to find a community to join. You can easily do this a number of different ways. By speaking to those that you know, on and offline, you could be alerted to popular social networking websites. You can also find these websites on your own by performing a standard internet search. Whether you perform your own search or rely on recommendations from others, it is likely that you will find a fairly large number of social networking websites. Just a few of those websites that may find include Classmates, Orkut, Yahoo! 360, and MySpace.

Table of Contents Introductory 4 Chapter 1: The Benefits of Signing Up With a Specialty Social Networking Website 6 Chapter 2: Who Is Reading Your Personal Information? 8 Chapter 3: Accounting - All Businesses Need One .. 10 Chapter 4: Staying Safe with Social Networking Websites . 12 Chapter 5: Social Networking Sites to Find Dates 14 Chapter 6: A Popular Social Networking Website 16 Chapter 7: Using Social Networking Websites to Promote Your Blog .. 18 Sample Content Preview Chapter 1: The Benefits of Signing Up With a Specialty Social Networking Website Have you ever wanted to join a social networking website before? A large number of internet users have, but not all decide to join one. If you are like many other internet users, you may be worried about the networks that can be found online. Many of these networks, including MySpace and Yahoo! 360 have rapidly increased in popularity. This increase in popularity has led to a large number of members. In fact, some might say too many members. One of the many reasons why Yahoo! 360 and MySpace have increased in popularity is due to the fact that they cover a wide variety of different topics, issues, and interests. MySpace and Yahoo! 360 do not focus on one particular group of individuals or one particular hobby. Instead, they invite all internet users to join. While this may be good, it gives you a wide selection of online friends to choose from, it can also be considered bad. On many of these websites a competition has brewed. That competition has been to see who can get the most friends. This may result in you not really getting an online friend, when you are supposed to be. If you are looking to join a social networking website that is more focused on creating friendships or partnerships between internet users that have the same interests, you will want to focus on social networking websites that have a particular focus. Many times, these websites are known as specialty social networking websites. Online, you should be able to find a number of these specialty social networking websites. Many have focuses on important issues, topics, and hobbies, such as pet owners, religion, travel, and much more. When it comes to many specialty social networking sites, many individuals want to know what sets them apart from the rest. Honestly, it is the community. As previously mentioned, specialty social networking sites tend to focus on a particular topic, issue, or hobby. This means that if you are a devoted Christian and you would like to speak to other Christians, you will want to join a Christian networking site and so on. The difference between specialty social networking sites and traditional ones is that you will automatically be paired with hundreds, if not thousands, of other internet users who share the same interests, views, or beliefs as you. Another one of the many benefits to joining a specialty social networking website is that you are, in a way, safer than those who are members of other networks. Not all, but a large number of specialty networking sites require activation before joining the site. Before activation can occur, many internet users are required to state their reasons for wanting to the join the network or they may be required to fill out a small questionnaire, often pertaining to the social network in question. In many cases, this will help to determine whether or not an internet user really has an interest in the topic focused on by the network in question. As previously mentioned, specialty social networking websites allow you to automatically be paired with a group of individuals who share the same beliefs, views, and interests as you do. This mean that you don’t have to spend hours researching a person or speaking to them, just to learn what they are or are not interested in. Essentially, this enables you to jump right in and start making friends, almost as soon as you are granted access to the site that you have chosen. Chapter 2: Who Is Reading Your Personal Information? It is estimated that each day, a fairly large number of individuals make the decision to join a social networking website. Social networking websites are websites that allow internet users to easily connect with other internet users, often from all around the world. While social networking websites are a great way to make online friends, or start an online relationship, there are many internet users who are misinformed when it comes to social networking websites. That misinformation is largely centered on who can see their personal information. Since a social networking website is often compared to a community, you would assume that only other community members would be able to read your personal information, right? In the real world, an unknown individual cannot just decide that they want to move into your neighborhood and live in your front yard, spying on your every move, so why should it happen online? If that is your way of thinking, you are wrong, in most cases. Unfortunately, many internet users are largely unaware of the fact that just about anyone can view their social networking profiles, including non-community members. As previously mentioned, there are a large number of social networking websites that allow anyone one with internet access to view the profiles or profile pages of their members. In fact, the number is higher than you may have ever imagined. At the current time, just a few popular of the social networking websites that allow any internet user to view your profile include Yahoo! 360, FriendFinder, FriendWise, and MySpace. With a simple click of the mouse, information that you thought was private is no longer. That is why it is important that you examine what is actually posted in your profile or on your personal profile page before publishing it.

Table of Contents Introduction...6 Chapter 1 – Understanding Anxiety8 Defining Anxiety 8 Defining Stress..9 The Problem with Anxiety .10 How Anxiety Might Affect You.11 Chapter 2 – Determining Your Type of Anxiety...13 General Anxiety Disorder ..13 Panic Disorder.14 Social Anxiety Disorder .....16 Phobias .....17 Obsessive-Compulsive Disorder...18 Post-Traumatic Stress Disorder ....19 Separation Anxiety Disorder ...20 Chapter 3 – Practicing Mindfulness to Overcome Anxiety ..22 Benefits of Mindfulness .....23 Chapter 4 – How to Use Breathing Techniques to Stop Anxiety .....26 The Relationship Between Stress and Breathing..27 The Breath-Relaxation Response .28 Sympathetic Nervous System vs. Parasympathetic Nervous System28 Breathing Exercises to Reduce Anxiety ....29 Chapter 5 – How to Manage Your Thoughts to Control Anxiety32 Manage Your Anxiety by Managing Your Thoughts....33 What Triggers Anxious Thoughts?34 Chapter 6 – How to Manage Your Activities to Reduce Anxiety37 Learn to Keep a Schedule.38 Find Out Where You’re Spending Your Time..38 Time Management vs. Managing Activities.....39 Prioritization ....39 Plan and Practice ..40 Chapter 7 – Ways to Find Instant Calm and Overcome Anxiety41 The Best Ways to Find Instant Calm...42 Positive Self-Talk ..43 Guided Imagery.....44 Prayer or Meditation....45 Practice Gratitude .46 Chapter 8 – Getting In Tune with Your Thoughts and Feelings.47 How to Deal with Unhelpful Thoughts .48 Understanding Your Feelings..51 Realizing Feelings Are Neither Right or Wrong ....52 Recognizing Your Feelings .....53 Chapter 9 – The Importance of Sleep When Trying to Stop Anxiety and Worry ....54 Bedroom Environment 55 Bedtime Rituals .....56 Yoga and Mediation ....57 Exercise ....58 Daily Behaviors .....58 Chapter 10 – Changing Your Lifestyle to Regain Control of Your Life .60 Foods to Avoid 61 Participating in Exercise Therapy..62 Conclusion..63 Sample Content Preview Chapter 2 – Determining Your Type of Anxiety Before you can begin to deal with your anxiety effectively, you will need to ensure that you have a good grasp of what you are up against. As opposed to mild anxiety that just about everyone experiences from time to time during their life, an anxiety disorder comes in various kinds. General Anxiety Disorder People, who experience general anxiety disorder, or GAD, are characterized by experiencing long lasting worry and fear over many things, which can be career, money, family, or even school. Their feelings become unrealistic, which can affect their performance in their daily endeavors. The problem with people having GAD is their inability to point out the specific fear and the problem in controlling their worry. Generalized anxiety disorder affects about three percent of the US population, and nearly half of those who suffer from GAD are women. Those who suffer from GAD commonly complain about being in a constant state of worry over things like finances, relationships, employment, and health. While this can be said about most folks from time to time, those with GAD feel anxiety regarding a specific situation far more strongly than the situation warrants. The symptoms of generalized anxiety disorder are the same as common anxiety, expect they are more chronic and severe. They include excessive and ongoing worrying, headaches, irritability, difficulty concentrating, restlessness, a feeling of being on edge, fatigue, sweating, trouble sleeping, nausea, upset stomach, and a sense of constant and impending doom. Panic Disorder A panic disorder is characterized by panic attacks. A panic attack is described as the sudden feeling of fear and rush to get away from something, scrambling to get to the nearest exit. It is the overwhelming feeling of anticipation that something bad is going to happen. Panic attacks arise suddenly and peak to a panic level in a matter of minutes and can last for hours. Panic attacks typically manifest as sudden periods of intense fear that can include trembling, shaking, heart palpitations, shortness of breath, hot flashes, a difficulty drawing breath, chills, a fear of losing control, numbness, tingling, a sudden extreme fear of death, and impending doom. These feelings are much more intense than those that are often associated with more traditional expressions of anxiety. During a panic attack, these symptoms can become so severe that those suffering from panic attacks might be paralyzed during the entirety of the attack. One of the most significant differences between an anxiety attack and a panic attack is that an anxiety attack often takes place after experiencing a stressor, while a panic attack can materialize without a clear stressor around to trigger it. If you suffer from panic attack disorder, you may find yourself avoiding certain places, people, and situations over fears they might trigger a panic attack. There is no known cause of panic disorder, but it often runs in families, though it is unclear if this is due to genetic or environmental factors. Social Anxiety Disorder This kind of anxiety disorder is characterized by people who avoid socializing with a group, as they fear being judged negatively or embarrassed publicly. This type of fear includes people who experience stage frights, fear of displaying affection, and fear of humiliation. Individuals with a social anxiety disorder are known to experience extreme anxiety symptoms when they find themselves in situations where they are forced to interact with others in a social capacity. If they are unable to avoid a specific type of social function, they may begin to experience extreme physical symptoms like an increased heart rate, nausea, dizziness, and sweating. To be diagnosed with a social anxiety disorder, a person must experiences these kinds of symptoms a majority of the time for at least six months, and the symptoms must be strong enough to impede their daily lives. If the thought of asking a stranger out or giving a presentation at work is enough to get your heart racing, then you might be suffering from social anxiety disorder. There are approximately 15 million American adults that suffer from social anxiety disorder, and the average onset for the condition is during the teenage years. Phobias A phobia is defined as having an irrational feeling of fear of something or a situation believing that it may cause harm. People who have a phobia try their best to avoid specific objects or situations to prevent panic attacks triggered by these irrational fears. When a fear has been triggered, the resulting anxiety can become uncontrollable. To be diagnosed with a phobia, the excessive and persistent fear of an otherwise innocuous object or situation must last at least six months and be severe enough that avoiding the situation or object has a negative impact on your day to day life. For example, not wanting to fall off the top of a mountain is perfectly normal, but if the thought of being in a high place is enough to get your heart racing, finding yourself on the top floor of a tall building can leave you paralyzed. Around eight to ten percent of the western world suffer from specific phobias, though only about three percent of those are in Asia and India. A phobia can come into existence in a person as a direct experience with an object or place that went horribly wrong. It could also be a result of seeing someone else experience something traumatic. These kinds of fears typically manifest between the ages of 10 and 17. Obsessive-Compulsive Disorder Obsessive-Compulsive Disorder, or OCD, is characterized by the mere thoughts or actions that are distressing and repetitive. People who suffer from OCD know that their compulsive reactions are irrational, but they can't stop the feeling, and so they act to satisfy their anxiety. They try to justify the reasons behind their actions with superstitious feelings of insecurity. People who suffer from OCD usually walk in the same pattern, obsessively clean their personal items, are conscious of dust and dirt to the effect of constantly washing the objects, or the constant checking of locks, gas stoves, and light switches.

Table of Contents Table of Contents 3 Introduction 5 Steps to Success 7 Going The Extra Mile 13 How To Recruit An Affiliate Army 18 Launching Your Affiliates Into Action 28 Maximizing Sales With Affiliate Contests 35 Final Words 41 Resources 43 Sample Content Preview Launching Your Affiliates Into Action When it comes to organizing your marketing campaigns and getting affiliates prepped and ready to promote your launch, you need to make sure you give everyone enough time to get set up. This means that as soon as your product is ready you’ll want to set up review access, create your promotional tools and begin recruiting affiliates. The more advanced notice you can give them, and the more time they have to plan for your launch, the more focus and commitment they’ll be able to give you. I’ve seen many launches suffer simply because the affiliates and joint venture partners weren’t given enough time to align their marketing campaigns with the launch process. Since most super affiliates have their promotional campaigns planned and booked weeks, sometimes months in advance, it’s important that you give them as much notice as possible so they can work you into their schedule. This is where a JV newsletter comes into play. You want to create a mailing list exclusively for your affiliates. This will let you stay in touch and inform your partners of every component of the launch, including any free content made available during the pre-launch phase, what available upgrades or upsells are being made available, and anything else that will help them keep a pulse on your launch. Having a newsletter dedicated to affiliates is also a great way to motivate your marketing partners so you can keep the momentum going. With so many launches taking place each day it’s easy for affiliates to get caught up with another product, so the more engaged and connected you are, the better. You can design a simple landing page that includes information about your affiliate program, what platform you use (eg; WarriorPlus, ClickBank, JVZoo, etc), and of course how much they’ll earn per sale. Depending on what affiliate program you are using, you can either direct them to a sign-up link (as in the case if you sell on JVZoo or WarriorPlus), or if you run self-hosted affiliate program, you can direct them to create an affiliate account on your website which should automatically add them to your JV newsletter. Set up an autoresponder sequence right away so that whenever a new affiliate subscribes to your list they get an email the same day that outlines your program, notifies of them of any upcoming launches and gets them excited about your products. If you have a promotional tools page ready, you’ll want to include that in the initial email so they can download the resources and work you into their schedule. When it comes to keeping affiliates engaged throughout your entire launch process, keep in mind that the best launches involve a 3-part process: Pre-Launch This is when you are building your affiliate army and connecting with joint venture partners and influencers. Your pre-launch process can be as long or as short as you want it to be, depending on your goals and how much work you have to do before you’re ready to launch. However, keep in mind that the longer the pre-launch phase is, the harder it will be to keep momentum going, especially with potential customers who are interested in your product. It’s during the pre-launch phase when you’ll begin to generate buzz, solidify important partnerships and continue working to build a relationship with your customers. If this is your first product launch ever, no worries! You can still lay the groundwork for your launch by sharing information via social media, your mailing list (if you have one), and by engaging with any active audiences you have. Launch Obviously, this is when your product goes live and affiliates can start promoting it. Your launch can last anywhere from a few days to a matter of weeks. The key is to analyze other product launches in your market to determine the best time-frame for your launch. How long do other launches run for? Is there a special price offered during the first few days and then it increases once the launch is over? Mimicking the structure of successful launches, and then working to improve on their format is the fastest way to success. Tip: Set up a series of broadcasts designed to go out to affiliates once every few days, in the days leading up to your launch. Include links to done-for-you email swipes, blog posts, social media announcements and anything else your marketing partners can quickly copy and paste into their own funnels and campaigns.

Table of Contents Table of Contents 3 Introduction 5 High Powered Incentives 9 Transforming a Simple Page Into A Cash Funnel 18 The Power of Upsells & Downsells 23 Cross Selling for Maximum Profits 29 Quick & Easy Monetization Strategies 32 Final Words 39 Resources Error! Bookmark not defined. Sample Content Preview Offer them private access to training videos. You could easily create a YouTube channel for your niche and keep all your videos unlisted.  Then, create a private page that features your videos and make it accessible only by those who subscribe to your list. This is a great way of giving something new and exclusive to your market while also encouraging people to subscribe to your new channel that you can further monetize. The idea is to offer something new and exclusive in exchange for their name and email address.  Stand out from the crowd by taking the usual offer and placing it behind a protected directory.   The idea is that the more exclusive your offer is, the more value your visitors will place on it making it drop-dead easy to persuade them to subscribe. What other ideas are you able to come up with? What would your target audience likely be most interested in?  How can you take existing content and turn it into a powerful lead magnet? If you’re struggling for ideas, look at the ready-made lead magnets available at indigitalworks.com. These are done-for-you squeeze pages but they offer far more than professional templates, responsive landing pages and gorgeous graphics. The lead magnets available at indigitalworks.com all come with a high-quality content package that includes a report written by professional writers as well as a 7-day autoresponder series that you can instantly plug into your email marketing campaigns in order to open the channel of communication and build a relationship with your subscriber base. They’ll save you a lot of time and money and make it easy for you to start growing a profitable list. If you want to build your own landing page without having to learn code or mess around with design (not to mention, make sure that your page is responsive so it looks great on mobile devices), you’ll want to look at InDigitalWorks WP Landing Page. WP Landing Page makes it easy to create beautiful, high-converting landing pages in just minutes without touching a single line of code. It makes building high-converting landing pages a breeze while eliminating the usual learning curve. That way you can focus on building your lists and maximizing your income and leave the landing page design to the pros. In the next chapter, we’ll take a closer look at how you can begin to drive traffic to your lead pages, so you can beef up that mailing list with loyal buyers and take your income to the next level.    Transforming a Simple Page Into A Cash Funnel While there are many different ways to monetize your email list, one of the most overlooked areas yet one of the most visited is thank you page of your opt-in form. When people opt in for your offer, they’re interested in your brand and your products, right? So, turn these interested subscribers into customers right away by including an offer on the thank you page after they’ve already subscribed! To increase conversion rates, make sure you are using a responsive theme. You should also add snippets of feedback from past customers, if you have it available. Including reviews from satisfied buyers will immediately increase conversion rates as it provides social proof and helps to reassure potential customers who are just learning about your brand for the first time. Your thank you page is the very first thing your new subscribers see after joining your email list.  This is their initial greeting and so it’s likely they’ve never even read an email from you yet!  

Table of Contents Introduction . 5 Chapter 1 . 6 What is Motivation? .. 7 Why you need motivation ... 9 Types of motivation in your life ..... 11 Motivation and De-Motivation ..... 13 Chapter 2 ..... 17 The Mind Game of Motivation .... 17 Where Does Motivation Come From .. 18 Respective View on Life .... 20 Your Greatest Enemy . 22 Chapter 3 .... 26 What is De-Motivation? 26 Downfalls of Remaining De-Motivated .... 26 How to conquer De-Motivation .... 29 Why you let Yourself Remain De-Motivated .. 31 Chapter 4 .... 35 Motivation in your Personal Life..... 35 Everyday tasks 36 Personal Development ..... 38 Why You Strive For More . 39 Chapter 5 .... 42 Mastering your Mistakes ..... 42 Change in Every Step .. 43 How Mistakes can Help You ... 46 No Pain No Gain ... 48 Chapter 6 .... 51 Misconceptions about Motivation ... 51 You Are Alone . 52 You Need Push To Shove .. 54 You Need Motivation for Big Steps .... 56 Chapter 7 ..... 59 How Can You Keep Yourself Motivated? ..... 60 Prioritize ... 61 Planning your Steps .... 64 Keep on Track . 66 Rewarding Yourself .... 67 Chapter 8 .... 70 Motivation; The Hero and The Villain ... 70 Motivating yourself to do something.. 70 Motivating yourself to not do something . 72 The Importance of Pros and Cons 74 Conclusion .. 78 Sample Content Preview Types of motivation in your life There are different motivators that occur in your life to help you get going. Some motivators are big, like quitting a job or moving from one city to another. These motivators get you on your feet for change almost immediately. You’re going to need a job, so you have to work for one as soon as possible. A smaller motivator could be getting a limited-time, two-for-one deal at the mall. You may not realize it, but at that very moment you’ve been motivated to take that deal and buy the product. It may be the typical market scam but it’s the ideal example of motivation for it gets you to act quickly by setting a time limit on the deal. Other than big and small motivators there are positive and negative motivators. Positive motivators are those that inspire you to do something because you know the end result is good. An example could be putting together a baby crib. It might be a lot of work, especially if this is your first attempt. But you’re still ready to do so because you know you’re going to need a bed to place your child in. That proves motivating enough for parents and they willingly assemble the crib for their child. Being your own boss may mean working 80 hours a week but spares you the hassle of working 40 hours a week for someone else. In other words, it gives you the freedom to make your own decisions and work with a feeling of self-worth. These are what positive motivators are. Negative motivators are those things in life that encourage you to do something, because you know if you don’t do them, you’ll end up with a bad aftertaste. This doesn’t make negative motivators the alternative of a positive motivators though. With a positive motivator, you act upon it out of free will. However, negative motivators are very much needed, but you don’t do it entirely out of free will. Deadlines are the best examples for this case. When you're given a deadline, it means you have to hand in work, or face consequences you don’t want to. 3 So, the motivator that makes you finish your work on time is to avoid the possible adverse result, making it a negative motivator. They can be pesky, but sometimes the only way to get things done. While all of these things motivate, there can also be situations in which they de-motivate you. Like the third law of Newton, for every action, there is an equal and opposite reaction. Motivation and De-Motivation Motivation helps you turn an idea into an action and is typically a positive feeling; the feeling of accomplishment and commitment. De-motivation is the opposite of this. It’s the perception that you can’t accomplish anything, are unable or unfit to, and is a gloomy feeling to carry around. Like a brick pulling down your stomach, it makes you feel bad and in common cases, lethargic. De-motivation isn’t always in your control. A bad day or experience can keep you from doing something about it, making you feel bad about yourself. You may have had a horrible experience with driving on your first try, and no matter how many times you try to tell yourself it’ll be different the next time, you succumb to the failure of the previous time. While one person may feel motivated about a promotion, another may be de-motivated by it. The first person here sees it as an ideal opportunity to achieve a higher position in work among colleagues. The second person may feel de-motivated because they know their chances at getting the promotion are less than the first person. This is an example of positive motivation, but at the same time, it is an unintentional method of de-motivating someone else. So while you may feel motivated to bring a crusty apple pie to your picnic, someone may feel de-motivated by your excellent desert and not bring their own pie. Sometimes, it’s out of your control if you de-motivate others, but sometimes it is and just takes a little consideration to see. Simply enough, there are times you will be de-motivated, and it never feels good. But de-motivated emotions should never keep you down and instead remind you that there’s something to get done, and if you don’t do it, who else will do it for you? So the basic idea here is that de-motivation is the countering effect of motivation. It’s a block that prevents you from becoming motivated and its cure is, if anything, motivation. Chapter 2 The Mind Game of Motivation The concept of motivation isn’t a physical one. You can’t touch motivation as if it were an object to attain. Motivation resembles an emotion, or a collection of them that stimulate you to perform an action. It’s an aspect of your personality that only you can control. And that’s why each person can have different motivators and perspectives on what encourages them to do something. Since emotions are the stimulators of your motivation, dealing with your motivators can be sensitive. When motivation comes because of an immediate, sudden change or reaction in life, your emotional response could be blurred to a wrong perspective. If your motivator took time to develop due to reasoning and thoughtful inquisition, you may have a stronger grip and understanding of your motivator. As a result, this can yield a stronger and more sensible approach to your newly elated emotions. Where Does Motivation Come From As mentioned above, motivation isn’t a physical thing. It’s easiest to compare to your emotions since they are the main benefactors of your motivation. Depending on how you feel about a certain situation makes the motivation vary from occasion and person. In other words, motivation comes from the mind. This is one of the main reasons you can either find it really easy or really hard to motivate yourself. But for most, motivation doesn’t come easy, it’s like a habit and habits are hard to shake off.

Table of Contents Introductory 4 Chapter 1: Skills Required To Run A Small Business . 6 Chapter 2: Small Business Networking ........ 8 Chapter 3: Small Business Startup - The 90/10 Rule .......... 10 Chapter 4: Small Business Mistakes ........... 13 Chapter 5: 'Stop the Stupid Stuff' In Your Business ........... 18 Chapter 6: Buying a Small Business ........... 20 Sample Content Preview Chapter 1: Skills Required To Run A Small Business Would you like to run your own small business? Have you an idea for a small business but do not think that you could make it work? Are you bored of being an employee and yearn to become your own boss? Have you the required skills to run a small business? In this article I look at the type of skills that people need to possess to be able to successfully run a small business. My name is Stephen Hill and I have been running my own business for around nine years now. Previously I had been employed by a major insurance company and even though I progressed well during my time there, I always wanted to run my own business, to choose my own hours of work and basically have no one to answer to etc. I am now a speech coach helping people who stammer/stutter to achieve fluency and I also help people to promote their websites as a form of web marketer or web promoter. I love what I do as it allows me to take my children to school as well as to pick them up from school. I am able to watch their football and netball matches and attend their school plays and other functions. I am not bound by what hours I work, for example nine to five. I sometimes work late at night when I do the web promotion work but have the day free to relax. This is not to say that I do not work hard, because I think that I do work very hard. Self-belief is an important skill required to be your own boss. If you have an inner belief and self confidence that you will make the business succeed, then you will have a great chance to make it work. There will be times when during a month you only earn a small amount of money but in other months you should earn quite a lot. Some people prefer to know exactly what their income will be each month and these people may struggle to be their own boss. Discipline is another requirement if you are to be a success at running your own small business. It is very easy to become lazy and to watch too much television or to have an extra couple of hours in bed in the morning. Even though you may have nobody to answer to, you have to be of the character to ensure you put in the required number of hours and work. I also think it is important to have a positive attitude. There will be periods when business is slow, this is where you may start to think in a negative way. This can lead people into becoming very stressed and even depressed. By thinking in a positive way and by working even harder to attract more work is the only way to react in this situation. This of course is not that easy to do but in my opinion, there is not enough time in the day to get depressed. Lastly is the ability to always try and improve your own self and to learn from any mistakes you make. We all make mistakes which is fine and natural. There is again not enough time to beat ourselves up over these errors, all we need to do is to learn from them and to then move on. We should always be looking at ways of improving the business as well as our own knowledge. Standing still and treading water is no way to continue. Chapter 2: Small Business Networking Small business networking is absolutely critical to your business success. As a computer consultant you are in the professional services business. This industry is all about relationships and relationships are built through networking. You will need to make small business networking your priority for the first few months of operations. This is a process that can't be rushed. You're not going to go to your first network event and get six clients who all need network upgrades next week. But if you do participate in a small business networking event there’s a good chance that you will come away five or six quality contacts. Networking for Contacts Aside from the potential client contacts you make, the beauty of small business networking is that the accountant you struck up a conversation with just happens to have a neighbor whose brother is looking to network his company's regional office. Or the dentist you were talking to has a similar business philosophy and would probably be a great client to do business with. These contacts are priceless Once you make the contact you then have to spend time following up with meetings, proposals and sales calls. But this time is much better spent than chasing down one-shot clients. Though small business networking you make in-roads with people who are, or who can put you in touch with, the steady clients that will support your business long-term. Don't expect to walk out of every event with a handful of paying clients. Do expect, however, to generate a bunch of quality leads and referral sources. These referrals and leads are the crux of small business networking.

Table of Contents Introductory 4 Chapter 1: Things You Don't Need To Know . 6 Chapter 2: Short and Short Term Strategy ... 7 Chapter 3: Good Guy Marketing ..... 11 Chapter 4: Getting Back To Basics . 13 Chapter 5: Making A Living Online . 15 Chapter 6: Make Your Presence Felt Online! ..... 17 Chapter 7: Internet Marketing for Newbies 19 Chapter 8: Internet Marketing is Important ..... 21 Sample Content Preview Chapter 2: Short and Short Term Strategy After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short-term marketing strategy is discussed. Short Term Marketing Strategy The single best short-term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google AdWords and Overture. Google AdWords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisement and your site coverts traffic into revenues. Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individual’s ads. It can take a long time, but it is worth it. Which PPC is Best? Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling. If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google AdWords. One of the biggest advantages involves the size of ads. To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description. PPC advertising is a tremendous short-term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback. If it’s time to get working on your marketing, research the PPC possibilities. Google AdWords and Overture have a lot to offer. Long Term Strategy Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long-term strategy. Search Engine Optimization – “SEO” Search engine optimization, or “SEO” as it is better known, is the definitive long-term Internet marketing strategy. So, what is it? SEO simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN. The reason SEO is considered a long-term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years. Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that. The Big Three There are three, and only three, search engines that matter when it comes to SEO – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing. There are four keys to SEO. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site. The keys to pursuing a SEO marketing strategy are discipline and patience. Let’s take a quick look at each. You must have the discipline to stick with your SEO effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road. Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day. Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long-term marketing strategy always pays off.

Sample Content Preview Sell Information You're Passionate About As I've mentioned earlier, people simply do not have the time to chase after information and then filter that material. They really cannot be bothered. Maybe they're too busy, maybe they feel that they do not have the proper expertise or the background to do it. Whatever the case may be, they would rather go to somebody who is so passionate about a specific body of knowledge that they have put in the time, effort and focus in compiling this information from third party sources. Think of it like going to a specialized librarian. If you're looking to, let's say, practice permaculture in a tropical setting, you can wrack your brains trying to go through all sorts of online libraries, chase down all sorts of arcane or obscure materials, or you can go to somebody who has an ebook or online course focused on that specific topic. Get Paid to Talk About Stuff You are Curious About Another benefit of selling your expertise is that you get paid to talk about information that you are curious about. This means that you have all the incentive in the world to feed your curiosity. When was the last time that happened at your day job? Chances are, there is a big disconnect between what you do for a living and the activities and subjects that you are personally passionate about. When you sell your expertise in the form of a course, an online program, or some sort of book, you get paid to talk about stuff that makes you curious or which pushes you to investigate. This is actually one of the most fulfilling and gratifying benefits of selling your expertise. You're not being paid to push a button. You're not being paid to do something that you've done millions of times before and which feels like it drains your soul. Instead, you are being paid to really pursue your passions. Get Paid for Others to Pick Your Brain One of the most fulfilling things people can do on this planet is to interact with each other where their understanding is not only challenged, but enhanced. Let me tell you, when it comes to hanging out with other people, one of the most satisfying and rewarding experiences you could get is when you get that "aha" moment. When somebody shares something with you that you didn't know before, or shared information with you that enabled you to realize something that you did not know before, the sense of discovery and putting pieces together in your mind is a very positive experience. It excites a lot of people. And you get this opportunity when you get paid for other people to pick your brain. They ask you question after question, and it's your job to basically take those questions and mentally pick them apart and come up with an answer. You are not only challenging your present knowledge, but you're also being paid to think. Let's face it, not all of us are engaged at this level. Not all of us are getting paid to achieve that "aha" moment. You're basically getting money to develop as a human being. What's not to love? Benefit From Passive Models of Selling Your Expertise One of the key selling points of selling your expertise to others is the fact that you can develop a passive income stream. When you work for somebody else, generally speaking, you have to sell your time for money. That's the exchange. You agree to show up at a certain time, at a certain place, to do certain things, and in exchange for that, you get paid. You trade your time for money. This is a serious problem because, obviously, there's only one of you. You cannot be in two places at one time. Also, there are only 24 hours in a day. It's not like you have an infinite inventory of time to sell at any given day. It is no surprise that a lot of people burn out from active income. That's what this is. When you trade your time for money, you are engaged in active income. If you stop taking action, you stop earning. Passive income works the other way. You work once or you work very little, and then the asset that you create continues to generate money. The most obvious example of this involves books. You put in work to write a book. You write that book once, but once you have published it at Amazon Kindle and it continues to sell many times over, you earn many times from a book that you worked once to create. In the brick and mortar world, a key example of a passive income is when you buy an apartment complex. You obviously have to work for the money to afford that complex, but once you bought it, every single month, your tenants have to come up with the rent. You just sit back and wait for the rent to come in. From time to time, the property management company sends people out to make sure that the building is in good working order. But for the most part, you don't have to lift a finger to earn the rent money that comes in like clockwork every single month. That is the power of passive income. The good news is, when you sell your expertise, the majority of these business models are passive in nature. You don't have to be there actively coaching people on a one to one basis. You can write a book, or you can shoot videos that people can view at their convenience. You can show up at a webinar and be recorded. There are more passive versions of selling your expertise than active ones. You can stop selling your time for money. Sell Your Personal Expert Brand Wouldn't it be great if you earned more money the more you learned? Wouldn't it be awesome if you continue to grow your expertise in any kind of subject and end up getting paid more? That's precisely the position you put yourself in when you sell your expertise. The more people buy your book, the stronger your brand becomes. The more seminars you give, the higher the likelihood that you will get interviewed or people would write about your seminars. In other words, the value of your business grows by you simply doing what you do and reaching out to interested audiences and building an organic following for your expert brand. In other words, the more you sell your expertise, the more powerful your brand becomes. Compare this with working for somebody else.

Sample Content Preview What Can I Sell? You can make money from physical products you create, such as jewelry and clothing; however, you are not limited to physical products. You can also sell digital products and services. Digital products can include information products, such as pdf reports, audio, images, and video, just to name a few. You can also offer services such as ghostwriting, web/product design, coaching, and teaching others what you know about your hobby. Not quite what you had in mind? There are more options to consider. Don’t give up on your dream for more income. Are There Other Options to Earn Money? There are many ways to share your knowledge and experiences, while making money. One of the popular ways doesn’t even involve creating a product or service to sell. However, you will need to do some creative thinking; but you can handle that. Instead of rushing to make a new crocheted blanket that you will need to sell and deliver, recommend the instructions you used by supplying an affiliate link to them, as well as related items such as yarn, crochet hooks, row counters, project and yarn organizers, etc. If flying model airplanes is your hobby, instead of selling planes, consider selling parts, tools, and other supplies because these hobbyists frequently prefer to build their own planes. As you see, each hobby can be quite different. On that same note, the target audience, as well as their wants, needs, and problems are very different. To find out what is likely to work best for you, you’ll need to do detailed research. Can I Skip the Stat Research? In order to identify specific, viable options, for your potential business, you’ll need to do your research. Among other things, you’ll want to find out the details about your target audience, including their demographics, wants, needs, and problems. In addition, you’ll also want to learn more about the industry (the hobby/business category) and the marketplace competition you’ll have. This may sound like a lot but the more you know, the more likely your business will be to meet your needs and your customers’ needs. One of the best ways to find the information you need is to use Google Search. You’ll want to look for stats about your industry, your target market, and popular products or services that are currently available. Knowing the numbers related to your hobby and the corresponding business industry will help you make sound choices and decisions. Highly detailed stats regarding your market’s spending levels and other preferences will help you figuring out how many people you’ll need to reach and convert on a regular basis to earn the kind of income you want. How Are Others Making Money From the Hobby? Find out if you can make money from your hobby by checking out how many competitors there are, what they are doing, and what they offer. Find out what their best selling items are. Research complaints and suggestions related to products you are interested in selling. When you find a loophole or gap where a need isn’t being met, plan to create a similar item and enhance it to meet the needs of your audience. In essence, you want to get creative and “build a better mouse-trap,” so to speak. Don’t limit yourself to looking only at the hobby or craft niche you’re in. Identify hobbies and crafts that are similar to your own. For example, if your hobby/craft is crocheting, you’ll also want to look at knitting, macramé, embroidery, quilting, and other “sewing” related hobbies. This can be helpful in giving you crossover ideas. In addition, many hobbyists and crafters have multiple interests. Selling Your Hobby/Craft Items If you make an item that you want to sell to the public, it’s important that the product is attractive, works as advertised, follows all local and nation-wide safety rules and laws. This is harder if you’re making items for children, pets, edible items, or skin products. There may be special laws regarding selling your product, so you’ll need to check into what is required of you and/or your business, from a legal perspective. * Check the Laws – Every state, city, and/or county has its own laws regarding selling your handmade items. If you’re going to teach people how to do the craft, there may be additional regulations or restrictions, depending on the materials or methods being used. It’s always a good idea to understand all laws surrounding your industry including the local laws that affect you. * Systemize Creation Process – If you want to be able to enjoy your hobby while selling the things you make, you’ll need to systemize the process and get slightly ahead so that your customers won’t have to wait too long for their product. * Get Legal – Make sure you have a business license and all appropriate licenses for your area, before you start making sales. You don’t want to get a surprise fine because you overlooked or ignored this step. * Offer Multiple Payment Possibilities – When you are selling your craft items, it’s going to be easier to make more sales if you allow your customers to pay in the way they’re most comfortable. For example, cash, check, and credit. If you sell items online, you’ll want to take payment processors that help protect consumers like Paypal.com and Strip.com.