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THE CHILDREN’S BOOK OF CHRISTMAS STORIES
I. CHRISTMAS AT FEZZIWIG’S WAREHOUSE
CHARLES DICKENS
“Yo Ho! my boys,” said Fezziwig. “No more work to-night! Christmas Eve, Dick! Christmas, Ebenezer! Let’s have the shutters up!” cried old Fezziwig with a sharp clap of his hands, “before a man can say Jack Robinson. . . .”
“Hilli-ho!” cried old Fezziwig, skipping down from the high desk with wonderful agility. “Clear away, my lads, and let’s have lots of room here! Hilli-ho, Dick! Cheer-up, Ebenezer!”
Clear away! There was nothing they wouldn’t have cleared away, or couldn’t have cleared away with old Fezziwig looking on. It was done in a minute. Every movable was packed off, as if it were dismissed from public life forevermore; the floor was swept and watered, the lamps were trimmed, fuel was heaped upon the fire; and the warehouse was as snug, and warm, and dry, and bright a ballroom as you would desire to see on a winter’s night.
In came a fiddler with a music book, and went up to the lofty desk and made an orchestra of it and tuned like fifty stomach-aches. In came Mrs. Fezziwig, one vast substantial smile. In came the three Misses Fezziwig, beaming and lovable. In came the six followers whose hearts they broke. In came all the young men and women employed in the business. In came the housemaid with her cousin the baker. In came the cook with her brother’s particular friend the milkman. In came the boy from over the way, who was suspected of not having board enough from his master, trying to hide himself behind the girl from next door but one who was proved to have had her ears pulled by her mistress; in they all came, anyhow and everyhow. Away they all went, twenty couple at once; hands half round and back again the other way; down the middle and up again; round and round in various stages of affectionate grouping, old top couple always turning up in the wrong place; new top couple starting off again, as soon as they got there; all top couples at last, and not a bottom one to help them.
When this result was brought about the fiddler struck up “Sir Roger de Coverley.” Then old Fezziwig stood out to dance with Mrs. Fezziwig. Top couple, too, with a good stiff piece of work cut out for them; three or four and twenty pairs of partners; people who were not to be trifled with; people who would dance and had no notion of walking.
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Table Of Contents
1 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PLANNING A MARKETING STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
THE PSYCHOLOGY OF WHY PEOPLE BUY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
HOW TO USE THE SALES TECHNIQUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
CUSTOMIZING OUR TECHNIQUES TO YOUR OFFERINGS . . . . . . . . . . . . . . . . . . . . . . . . 10
2 THE GIFT BOX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
3 I'LL RUB YOUR BACK . . . . . . . . . . . . . . . . . . . . . . . . . 18
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
4 THE GUARANTEED GAMBLE . . . . . . . . . . . . . . . . . . . . . . . 25
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
5 SPECIALS FOR SMART SHOPPERS . . . . . . . . . . . . . . . . . . . 32
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
6 INVITATION TO SECRET CLUB . . . . . . . . . . . . . . . . . . . . . . . . 39
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
7 MENTOR ME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
8 YOU'RE THE EXPERT! . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
9 OTHER NOTABLE TECHNIQUES . . . . . . . . . . . . . . . . . . . . . . . . . . 60
SOME OTHER TECHNIQUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
10 CONCLUSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
REVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
TRIAL AND TWEAKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
EVALUATING THE SUCCESS . . . . . . . . . . . . . . . . . . . . . . . . . . 70
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1 Introduction
As a budding entrepreneur, you may find that you wear many hats. One of the most important hats is sales manager. Without sales, your business cannot thrive. And, the skills to create and run a business are much different than the skills required to market your products and services effectively.
On some level, since you bought this ebook, you are probably very aware that the key to success in business is sales. How you get those sales, may not be so obvious to you. That's why we are going to go over seven high-powered ways of creating offers that magnetize your sales to make them irresistible.
The important things to know about creating an irresistible offer is four-fold: planning a market strategy, understand the psychology of why people buy, use effective and time-tested sales techniques, and customize those techniques to your specific offerings. While there is no guarantee that any of our techniques will create the same results for everyone, they are techniques that have been used by other people with astounding results.
Planning A Marketing Strategy
It's often said: “A failure to plan is a plan to fail.” This is very true when you have no marketing strategy and are relying on sales to come is as they may. If you are doing an Internet business, you may even be focusing too much on generating traffic, thinking the numbers will automatically equal sales down the line. However, you might make no attempt to understand your visitors or plan a marketing strategy for them. Without this marketing strategy put in place, you are really not guiding your visitors into a relationship with you, you are hoping they will take the initiative to buy your products or services based on their own reasons, many which you might not even surmise. Then, you have no understanding of why your customers are buying or what might be a good offering for repeat buys. This is very much like working in the dark and you should make it a point to develop and test some marketing strategies so as to increase sales.
In this ebook, we will review seven of the most effective marketing strategies we've used to help increase sales. The first one outlined in Chapter 2, talks about targeting people who want an added-value to justify their decision to buy. By trying out The Gift Box strategy, you wrap up your offering in another product or service that makes it very appealing to your customer and raises its perceived worth by association.
In Chapter 3, we review another strategy that works on the principle of: “I'll rub your back, if you rub mine.” As the title says, you are going to be working with someone else to create an irresistible offer to your customers that will provide a benefit to everyone involved. Effective marketing is often about creating offers that benefits all the participants and make your offering hard to pass by.
In Chapter 4, we go over a very clever form of marketing that hinges on the anticipation of an unknown event. It is a high-stakes gamble called “The Guaranteed Gamble” because you guarantee to offer the product for free if a certain unknown event happens in the future. This offer should be targeted to your marketing niche and needs to be evaluated ahead of time to make sure that should you lose the gamble, you still win in the future.
Chapter 5 details the “Specials For Smart Shoppers.” If your audience is a group of savvy discount shoppers, they will appreciate this particular offer. It appeals to the ego of people who want to belong to a club of “in-the-know” people who like to feel distinctively smart for making the buy. In this situation, you will offer the same offering, but with a small twist: a bonus for being a smart shopper. The bonus will be tied to the original offer and require a little bit of work to complete, a sure challenge to appeal to those savvy shoppers.
The “Invitation To Secret Club” approach described in Chapter 6, is all about giving your buyers a secret treat for being part of your customer base. This treat can be in the form of additional products or services, or discounts on them, that will only be accessible to those people who are a part of your secret club.
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Table Of Contents
Crochet Work Bag ……………………………………..………………… 4
Dahlia Bedspread ……………………………………..………………… 6
Juanita Doll …………………………………………………….………… 8
Sunlight Hat ………………………………………………..…………… 11
Shell Motif ……………………………………………….……………… 14
Beaded Doily …………………………………………………………… 16
Follow Your Fancy Bag ……………………...…………………………19
Wedding Ring Bedspread ……………………..……………………… 21
Oval Shell Bag …………………………………………..……………27
Sweet Sue Snood ……………………………………………………… 29
Rose Ruffled Centerpiece ……………………..………………………30
Lacy Crochet Baby Set …………………...…………………………… 33
Fringed Tiebacks ………………………………….....………………… 39
Flower Holder And Candlesticks ………………...……………………40
Crocheted Flower Picture ……………………...……………………… 44
Work Basket ……………………………………………….……………47
Wrought Iron Wall Plaques …………………….………………………48
Sewing Susan …………………………………………..………………53
Vintage Purse …………………………………………..……………55
Heart Sachet …………………………………………………………… 57
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Crochet Work Bag
CHAIN 12, join in ring.
lst row. Ch 4, 23 d in ring, join with sl st.
2d row. Ch 11, skip 1 d, 1 t (thread over hook twice), draw thread through the first d of ring, thread over hook, draw through 2 loops, 1 thread over hook once, skip one d on ring, put hook through the next st, thread over hook, draw through loop, thread over hook, draw through 2 loops, thread over hook, draw through 2 loops, thread over hook, draw through 2 loops, thread over hook, draw through 2 loops, ch 2, thread over hook, put hook through the middle st of the t, thread over hook, draw through, thread over hook, draw through 2 loops, thread over hook, draw through the last 2 loops, ch 4, thread over hook twice, put hook through the next st and draw loop through, repeat from *. This is called a crossed treble crochet. Make 8 c t around ring after last c t, make ch of 6, 1 d in next d on ring, sl st into 2d st of lst 11 ch; turn, sl st back over 2 st of last 6 ch, ch 2; turn, sl st into 4 st of lst 11 ch.
3d row. Ch 1, * 8 s over ch of 4, 4 s in the c t, repeat from *.
Work 4 more rows of s around.
8th row. Ch 3, 1 d in lst s, ch 1, 1 d in next s, ch 1, 1 d in next s, repeat around.
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Profitable Crafts Vol 1 Resale Rights Ebook
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Table Of Contents
Introduction ……………………………………………………………3
Deciding What Types Of products To Create …………………………5
Pricing Your Products For Maximum Profits ……………………...14
Selling Your Products …………………………………………………24
Recommended Resources ………………………………………..…29
Pinky Thread Bear Pattern ………………………………………30
Merry Marionettes ………………………………………………..…… 33
Safety Pin Holder …………………………………………………………38
Three Curtain Pulls ………………………………………………………39
Heart Sachet …………………………………………………………………41
Whisk Broom Holder …………………………………………………………42
Towel Ring Holder ……………………………………………………………43
Sewing Kit …………………………………………………………………….. 44
Square Sachet …………………………………………………………………45
Small Pin Cushion ………………………………………………………47
Large Pin Cushion ………………………………………………………48
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Introduction
Thank you for your purchase. I sincerely hope that you enjoy this volume of Profitable Crafts. Volume two of Profitable Crafts will be available May 1, 2004 and can be obtained at the following URL:
https://www.aismarketing.com/ProfitableCrafts/vol2/
I’m sure that you’ll find helpful tips, techniques and information throughout this manual, to help you maximize your profits from the sales of your own items that you create.
You will also find included with this manual, 10 wonderful projects that are quick and easy to crochet, and that have proven to be wonderful sellers for others and myself in the past.
If you crochet then I’m sure that you realize the difficulties we face when trying to make a good profit from the items that we spend so much love and attention on when we stitch them together.
The patterns provided in this manual sell very well, require little investment, and can be crocheted quickly enough to where you realize a nice profit from the sales of the items even if priced rather low. These items can easily be sold for $3.00 to $10.00 each, with most of them being easy enough to where you can crochet several items in an hour for maximum profits.
Even if you love crocheting afghans, I’m sure that you realize that by time you’ve invested quite a bit of money in yarns, and quite a bit of time in stitching (sometimes weeks per afghan) then you can’t profit much on your afghans because few are willing to pay enough to cover the costs of your yarn, much less for your time in creating your wonderful item.
That’s one of the worst things about trying to sell handmade items. Few appreciate the work involved in making them, and very few are willing to pay enough for our items for us to show a nice profit.

