Sample Content Preview Green Smoothie Makes 6 serves (1,710ml) Ingredients ? cucumber 4 stalks celery 2 handful spinach 1 medium orange 1 large green apple 4 strawberries 2 large bananas 500ml filtered water Method Combine ingredients in a food processor or thermomix

Table of Contents Introduction 04 Chapter 1: Picking Your Niches Based on ROI and Other Crucial Factors 06 Chapter 2: Picking the Right Affiliate Program to Maximize Conversions 11 Chapter 3: How to Create Niche-Focused Conversion Systems 16 Chapter 4: Traffic Generation Strategies: Category #1: Direct traffic to your link 26 Chapter 5: Traffic Generation Strategies: Category #2: SEO (backlinks) 33 Chapter 6: Traffic Generation Strategies: Category #3: Social Media 36 Chapter 7: Traffic Generation Strategies: Category #4: Forums 46 Chapter 8: Traffic Generation Strategies: Category #5: Question- 52 and-Answer Platforms Chapter 9: Traffic Generation Strategies: Category #6: Third-party blog traffic 56 Chapter 10: Traffic Optimization Strategies 59 Conclusion 70 Sample Content Preview How do you make sure that you're always hitting ROE and ROI targets? Very simple. To maximize your ROI and ROE, you need to pick the right niche first, then pick the right affiliate program. A lot of people get the order wrong. They often build their whole business around an affiliate program when it turns out that the niche they're targeting is simply too hard, too saturated or too fragmented for them to turn a steady profit. Follow the steps below and you will be well on your way to maximizing ROI and ROE. Spend less time, make more money. The Niche Selection Process Step #1: Identify your personal interests Off the top of your head, list down all the topics and themes you are personally passionate about. Ask yourself, "If I wasn't getting paid anything, what would I talk about?" You need to do this because you don't want to hit a point where you lose passion. You can't run on fumes. Step #2: Use Google's Keyword Planner tool to find the commercial value of keywords related to your niche Enter your topics into Google AdWords’ Keyword Planner tool. This tool will tell you the average cost per click of keywords related to those topics. Don't pick niches that are very, very expensive, nor should you pick niches that are very, very cheap. Pick something in the middle. You want to pick a commercially attractive niche to make sure there's enough affiliate programs that cater to that niche. But, you're picking the middle of the road because you don't want extreme competition and saturation on one end, and little to no demand on the other end. Step #3: Use Google Keyword Planner tool (GKPT) to find search volume GKPT will tell you the rough monthly search volume for keywords related to your niches. Again, just like with the previous step, pick something in the middle. Not too much traffic, not too little either. When you pick niches that have very high levels of demand, you might have too much competition. On the other hand, if it doesn't have enough demand, then it may not be worth pursuing because you're not going to make that much money. Step #4: Use Google Search to find competition level At this point, enter all the keywords related to niches that remain on your list into Google's main search box. Your searches will return a list of websites targeting the keyword you searched for. Cross off your list niches that have too much competition. This is comparative so take off the top 20-30% in terms of competition. Avoid targeting saturated niches. You don't want to build a website and put in all that time and effort only to find out that there's too much competition. Step #5: Check keywords on social media platforms to determine coverage Enter your remaining niches’ keywords onto social media platforms and look if there are enough Facebook groups, Twitter accounts, hashtags, and other indications of social media interest. Pick niches that already have a decent amount of interest on social media because you would want to build your website or promote your affiliate links on areas on social media that are dedicated to your niche. Step #6: Check Google Trends to make sure your niche is stable or growing in demand This is crucial. You don't want to build your online empire on a niche that is on its way out. Use Google Trends and enter your search terms for your niches. Do you see the arrow going up or going slightly up over time? Or do you see it flat lining or even dipping downward? If you see a flat line or if you see it decreasing in popularity over time, scratch that niche off your list. Focus only on niches that are picking up popularity over a longer period of time, you can at least give yourself some market stability. The first thing that you need to do is to understand different monetization methods. I've already described how an affiliate program works in the introduction of this training. However, different affiliate offers convert in different ways.

Sample Content Preview Inside this guide, you’ll learn about creating and selling products like journals, planners, notebooks, coloring books, or any other low-content items. We'll be taking a deep dive into the world of low-content products and sharing with you all the tips, tricks, and insider knowledge you need to create and sell them successfully. We'll cover everything from researching your niche, deciding on the type of product, and planning the product to marketing, and sales strategies. By the end of this guide, you'll have a comprehensive understanding of how to start and grow your own low-content product business, and you'll be ready to take the first steps towards making your entrepreneurial dreams a reality. So, let's get started! What are Low Content Products? First what are low-content products? Low content typically refers to products such as journals, planners, coloring books, or other similar items that require minimal content creation effort. These products often have pre-designed layouts that can be filled in by the user, with minimal or no writing required. One of the main benefits of low content products is that they are easy to create. Since they require minimal content creation effort, they can be created quickly and easily, often without the need for advanced design skills or specialized knowledge. Another benefit is the flexibility and endless ideas that low content products offer. The pre-designed templates can be easily customized or modified to suit different purposes, themes, or niches, allowing creators to cater to a broad audience. Low content products are popular among consumers due to their convenience and versatility. They can be used for a variety of purposes, such as goal tracking, self-reflection, creativity, or simply as a way to organize daily tasks. Businesses are utilizing low-content products by offering them as a resource or bonus for buying another product. For example, a course creator often provides worksheets or checklists for the course content. These low content products add value to the main course or product. Low content products can be created as printable that the consumer purchases and prints themselves. Or as a print on demand product that you sell through a printing service or as a digital only product that the consumer uses on their digital device. As you can see, low content products are any type of product that is easy way to create, often having minimal content.

Sample Content Preview It doesn’t matter whether you're a total newbie to freelancing or an experienced entrepreneur looking for new opportunities, this guide will provide you with the insights, strategies, and tips you need to succeed on Fiverr and create a side hustle that works for you. Let's dive in and discover the secrets of Fiverr success! What is Fiverr? Let’s start by learning what Fiverr is. Fiverr is an online marketplace that connects freelancers with businesses and individuals who need services such as graphic design, writing, coding, video editing, and more. The platform is named after its original starting point, where all services were priced at $5, but now it allows freelancers to set their own rates. You make money on Fiverr by offering your skills and services through what are called Gigs. There are a wide range of categories offered on the platform to fit your skills. You connect with a client, communicating with them about their needs. Then, after you do the work on time and meet all the client’s requirements, you deliver the work. Fiverr is free to join, and there are no upfront fees to create a profile or offer your services on the platform. As a seller you set your own prices for your services, and then, Fiverr takes a 20% commission on each sale. For example, if you set a price of $100 for a project, you'll receive $80, and Fiverr will take $20. It's important to note that Fiverr also offers additional features and services that come at an extra cost, such as promoting your Gig, offering faster delivery times, or accessing premium customer support. However, these features are optional, and you can still use Fiverr without paying for them. Fiverr's an online marketplace where freelancers connect with clients needing their services. You make money from the Gigs you create based on your skills. Now let’s build your Fiverr profile. Optimize Your Fiverr Profile One of the first things you should do on Fiverr is to create a profile. Your profile is how you present yourself to potential clients. It’s important to make sure it is optimized for potential clients to find and contact you. Here are some tips to help you create an optimized Fiverr profile: First, choose a professional profile picture of you. A clear headshot is the best choice for a profile picture. Make sure it’s well-lit and portrays you in a professional manner. Create a clear and concise bio for your profile. Your bio should describe your skills and experience in a way that is easy for potential clients to understand. Next, it’s important to include relevant keywords in your profile that potential clients might use to search for your services. For example, if you write a specific type of content, make sure you include the type such as blog posts, landing page, etc. You’ll want to show off your portfolio. Display your best work on your profile so potential clients can see your skills and experience. Finally, it’s super important to respond promptly to messages from potential clients and keep them informed throughout the process. By following these tips, you can create a professional and effective Fiverr profile that will attract potential clients. The next step is deciding on the type of gigs you’ll offer.

Table of Contents About. . . .2 Top Tips. . 4 Fruits. . . . 6 Vegetables. . . . . 8 Grains. . . . . 10 Protein. 12 Dairy. . . 14 Cooking Fats & Oils. . 16 Staples & Spices. . . . 17 Recipes. 18 A Healthy Budget. . . 28 Shopping List. 29 Meal Planner. .30 Price Tracker. . 31 Bonus! Sample Content Preview TOP TIPS - Love lemons. Put lemon juice in your salad dressing. Cook fish on a bed of lemon slices to add flavor and moisture and keep your pan clean. - Cut and freeze fresh fruit when it’s on sale or overripe. Use later in smoothies, oatmeal or yogurt (see recipes on pages 20 & 23). To eliminate clumping, lay pieces on a tray in the freezer or freeze pureed fruit in ice cube trays. When frozen, transfer to a bag. - Snack on fruits and vegetables. You can get your five to nine servings a day for about the cost of a bus ride. - Apricots, bananas, pears and tangerines are great for lunch boxes (wrap apricots in a napkin to prevent bruising). - Make a fruit bowl. Slice up a kiwi and chop cantaloupe, watermelon, papaya (or have kids do it themselves with a spoon or melon baller) or starfruit (kids love the shape) into bite-size pieces. Fill a small container for lunches. - Try raw carrots, broccoli or snow peas as an afternoon snack. They are great dipped in hummus or bean dip (see recipe on page 24). Aim for variety and two servings daily. Snack smart These healthy snacks average 44 cents per 1 cup serving— less than a postage stamp—and will power you up. calabaza spanish pumpkin carrots pumpkin fresh sweet potato tomatoes low sodium (salt), canned tomato juice low sodium (salt) broccoli collards kale lettuce romaine mixed salad greens mustard greens parsley spinach turnip greens DARK GREEN red/orange vegetables All of these (except broccoli and parsley) may have more pesticides than other vegetables. Check prices for organic.

Table of Contents 1.0 Building Your Own Gold Mine.............4 1.1 Virtual Gold Mines – Profitable?.....4 1.2 A Word of Thought Before Getting Started...............6 2.0 Using Other People’s Products to Build Your Customer List....................7 2.1 The Concept.........7 2.2 The Pros................9 2.3 The Cons...............9 2.4 What Do You Need?......................10 2.5 Build Your Customer List – Step-by-Step.................11 3.0 Using Your Product to Build Your Customer List.........16 3.1 The Concept.......16 3.2 The Pros..............17 3.3 The Cons.............18 3.4 What Do You Need?......................19 3.5 Build Your Customer List – Step-by-Step.................19 4.0 In Closing................23 4.1 Last Words..........23 4.2 Rights Glossary...24 Sample Content Preview You bundle a group of digital products with (Master) Resell Rights and sell for a very, very low price, preferably $10.00 - $20.00. And then, you recruit Joint Venture (JV) partners and affiliates to promote your bundled package to their subscriber/member list for high commissions. It gets even better if you offer 90-100% of the product price as commissions to your affiliates and JV Partners. While this sounds nutty, the rationale behind this is that: - You want to motivate your affiliates and JV Partners to sell for you, and - You don’t mind forsaking the up-sells for building your paid customer list, which is more important and profitable in the long run for you because you can later endorse your next product launch. And every time you receive a customer whether through your own effort or that of your affiliates, convert your customer into your affiliate as well via your Thank You page where you offer the same invitation to your affiliate program. They won’t mind doing that as long as you provide convenience (that they don’t need to set up their own sales letter and package from scratch), and that your commission reward is irresistible (90-100%). Your customers can in turn become your promoting affiliate partners and the result will be viral: your affiliates and customers building your customer list for you! 2.2 The Pros 1. There’s absolutely no need for you to create your own products from scratch. You can easily acquire Resell Rights products from paid membership sites or purchase exclusive reseller licenses if you can afford to invest. 2. This business plan can be started overnight. 3. With the help of your affiliates and Joint Venture partners, it is very possible to build your paid customers list heavily in a short period of time. 2.3 The Cons 1. If you bundle a lot of high-ticket Resell Rights products in a paid package and sell at a very low price, not only will it devalue the products, you risk creating a bad impression with Internet Marketers. However, this can be easily solved if you sell very few but unique products or low-ticket items in a paid package. Alternatively, you can source and handpick niche (non-Internet Marketing) products with (Master) Resell Rights. 2. Selling bundled products with Resell Rights can prove to be very competitive as there are several other bundled products on offer across the Internet. 2.4 What Do You Need? 1. Web Hosting & Domain Name – Get your domain name from NameCheap.com and as far as hosting goes, I recommend HostGator.com or BlueHost.com for beginners. 2. Autoresponder accounts – this is your primary asset, as you will need it to collect your paid customers leads. I recommend Aweber.com or MailChimp.com. 3. A collection of (Master) Resell Rights products of your choice to form your unique package. 5 to 30 products is sufficient to form a low-ticket package. 4. Credit Card Payment Processor – to accept payments. I recommend PayPal and Stripe if possible. 5. Affiliate Program – you’ll need this to manage and recruit affiliates. You can consider JVZoo.com, WarriorPlus.com and even ClickBank.com. 6. Sales Letter & Thank You Page – to sell your package and your Thank You page is not only used to offer download links, it should also be used to collect customer leads into your autoresponder and later recruit them as affiliates to help promote your package for you. 2.5 Build Your Customer List – Step-by-Step 1. Choose your collection of products with (Master) Resell Rights carefully to form your unique package. Be sure to check out each product’s reseller license before using as each product creator’s terms and conditions vary. You want to be able to bundle the product into a paid package so make especially sure you’re really allowed to do that. Tip: You’re only going to charge $10.00-$20.00 per package so there’s no need to necessarily bundle 50 to hundreds of products in the package. In fact, 5 to 30 low-ticket Resell Rights items will do. The newer the products are in the market, the least products you can bundle in because not many people online should have them.

Table of Contents Introduction..........5 A Note on $4/Day......6 My Philosophy.....7 Tips for Eating and Shopping Well.........8 Pantry Basics......12 Breakfast.........14 Tomato Scrambled Eggs.15 Broiled Grapefruit..........16 Omelette..17 Banana Pancakes.........18 new Chocolate Zucchini Muffins21 Whole-Wheat Jalapeño Cheddar Scones..........22 new Peanut Butter and Jelly Granola Bars........25 new Egg Sandwich with Mushroom Hash.......26 ideas Oatmeal 6 Ways....28 ideas Yogurt Smash!.......32 Soup.......34 Dal..........35 Corn Soup..........36 new French Onion Soup..39 Lightly Curried Butternut Squash Soup40 Salad....42 Broiled Eggplant Salad....43 Kale Salad.......... 44 new Ever-Popular Potato Salad...46 new Spicy Panzanella.....49 Cold (and Spicy?) Asian Noodles50 Taco Salad52 Beet and Chickpea Salad 53 Broccoli Apple Salad.......54 new Charred Summer Salad.......55 Snacks, Sides & Small Bites....56 Jacket Sweet Potato........57 Smoky and Spicy Roasted Cauliflower..58 Spicy Green Beans..........59 Mexican Street Corn......60 Green Chili and Cheddar Quesadillas....61 Cornmeal Crusted Veggies........62 Brussels Sprout Hash and Eggs.65 Poutine....66 ideas Toast 8 Ways.........69 ideas Popcorn 8 Ways.....74 Handheld.........76 Cauliflower Tacos..........77 Potato Leek Pizza79 Broccoli Rabe and Mozzarella Calzones80 new Broccoli, Egg, and Cheddar Empanadas.....83 Potato and Kale Rolls with Raita84 ideas Leftovers.....87 Dinner..88 Creamy Zucchini Fettuccine...89 Pasta with Eggplant and Tomato.90 Chana Masala.93 Black-Eyed Peas and Collards...94 Vegetable Jambalaya...97 new Filipino Chicken Adobo.98 new Baked Beans 2 Ways...101 new Half-Veggie Burgers102 new Beef Stroganoff...105 new Tofu Hot Pot...106 new Deconstructed Cabbage Rolls..109 Savory Summer Cobbler... 110 Cauliflower Cheese 113 Vegetable Quiche, Hold the Crust... 114 Shrimp and Grits.. 117 Spicy, Crunchy, Creamy Polenta 118 Roast Chicken...121 me thod Roasted Vegetables..122 Roasted Potatoes with Chilies125 Spicy Broiled Tilapia with Lime.126 Big Batch..127 Spicy Pulled Pork..129 new Deviled Eggs 6 Ways..130 Perogies...132 new Dumplings 2 Ways134 Staples....136 Flour Tortillas... 137 Roti..138 Pizza Dough 2 Ways.139 new Fresh Pasta. 141 Best Tomato Sauce.....142 new Chorizo and White Bean Ragu...143 new Rainbow Rice 3 Ways...144 me thod How to Cook Dried Beans..145 me thod Croutons or Breadcrumbs..146 Drinks....148 Agua Fresca..149 ideas Smoothies 4 Ways...150 Desserts...152 Caramelized Bananas....153 Coconut Chocolate Cookies...155 Peach Coffee Cake...156 Fast Melon Sorbet....158 new Avocado Milkshake......159 Flavor.160 Peanut Sauce.... 161 Spice Oil....162 Salsa....163 Raita......164 Tzatziki....165 ideas Spices and Aromatics....166 Thanks....168 Index....172 Sample Content Preview A Note on $4/Day I designed these recipes to fit the budgets of people living on SNAP, the US program that used to be called food stamps. If you’re on SNAP, you already know that the benefit formulas are complicated, but the rule of thumb is that you end up with $4 per person, per day to spend on food. This book isn’t challenging you to live on so little; it’s a resource in case that’s your reality. In May 2014, there were 46 million Americans on food stamps. Untold millions more—in particular, retirees and students—live under similar constraints. The costs for each recipe are based on two sources. For the pantry items on the following pages, I collected prices from four grocery stores in Inwood, a relatively low-income neighborhood on the north tip of Manhattan. For specific spices and a wider variety of fruits and vegetables, I looked at online grocery stores or nationwide averages collected by the Bureau of Labor Statistics. The prices for fruits and vegetables assume that they’re roughly in season, when you can get the best deals. This means, unfortunately, that you’ll pay a lot more if you want to make peach coffee cake in February. I talk more about shopping in season on the following pages. The estimates are, by necessity, a snapshot of place and time. Costs will vary in other cities, other neighborhoods, even just other stores. Please think of the numbers as a guideline, not a guarantee. More than in most cookbooks, my recipes are flexible and encourage substitution based on availability, price, and personal tastes. A strict budget requires flexibility and a willingness to say, “that’s a good deal this week, so it’s what I’ll be cooking!” Don’t worry, you’ll pick up the tricks quickly. A few recipes call for fancy kitchen equipment, but in my work with low-income families in New York, I’ve found that items like blenders, food processors, and electric mixers are fairly common. I did not, however, attempt to tackle the very real situation of people who have no kitchen, no equipment, and no space to prepare food. I simply cannot hope to do those issues justice within the bounds of one cookbook. Let’s all agree that we need to keep striving to address those other issues that make it difficult f int ro or so many people to eat well. My Philosophy The best health advice is simple: eat fruits and vegetables. Many American cookbooks rely on meat as the central feature of a meal. My recipes celebrate the vegetables rather than the meat. My intent was to create satisfying food that doesn’t require you to supplement your meals with cheap carbohydrates to stave off hunger. I strove to create recipes that use money carefully, without being purely slavish to the bottom line. For example, many recipes use butter rather than oil. Butter is not cheap, but it creates flavor, crunch, and richness in a way that cheap oils never can. I’m not a dietician, and this isn’t a diet book. I’m just a home cook, like you. If you have dietary restrictions, some recipes won’t work for you as-is, but that’s fine—you can try to adapt them to your needs, or just turn the page and keep looking for inspiration. More than a book of recipes, this is a book of ideas. I want you to tailor things to your taste. Improvisation is the soul of great cooking! If it doesn’t work out every time, I hope you’ll forgive me. More importantly, forgive yourself, and try again. About this Book I created an earlier version of this book as the capstone project for my MA in Food Studies at New York University. After I posted a free PDF on my website, it went viral on Reddit, Tumblr, and elsewhere, racking up almost 100,000 downloads in the first few weeks. That support gave me the courage to launch a Kickstarter campaign to get printed copies of Good and Cheap into the hands of people who don’t have computers or who wouldn’t otherwise see it. Thousands of generous supporters contributed to the campaign, donating more than 8,000 free copies of the printed book and sponsoring 20 new recipes. Now, just five months after first posting the PDF, it has been downloaded about 500,000 times. The experience has changed my life.

Sample Content Preview Email marketing, it is a business tool that enables you to communicate with your staff, your suppliers and your customers by sending out emails. When considering a definition for email marketing, there are a number of ways to define it from the broad to the specific. Here are some key components to what a successful email marketing campaign does: Direct Email – Emails that are directly to current and potential customers Retention Email – Frequent and regular emails are sent to current customers Email Placed Ads – Marketing ads are placed within emails sent by others Let’s look further at each of these components. Direct Emails It is a call to action on the part of the customer. Let’s say you receive an email from a business. You may or may not have heard of them, and you may have never signed up for any of their email lists. Business can obtain these lists by buying them. Either way, the business sees you as a potential customer and wants to entice you with a good deal. You may even have done business with them before and they want to do business once more by offering something you might be interested or a better deal than before. The purpose of direct emails is to be promotional. They might offer you a product or service, or they ask you to sign up for something. Potential customers are more likely to get these types of emails. Retention Emails Retention emails are the equivalent of printed newsletters. While still promotional in nature, retention emails attempt to retain customer loyalty by offering the customer something. This could range anywhere from coupons to up-to-date news on the latest products. These types of emails are sent out on a regular basis. It could be a weekly or monthly basis, but usually the business tries to send out emails weekly to retain customer interest. Email Placed Ads Another way to do email marketing is to get some advertisement space within another email. Many times, business that send out retention emails reserve space for other business to place their advertisement. This can be beneficial for you as a business, especially if you have studied the demographic that you are marketing to and the potential customers you could gain. Knowing what other types of businesses you potential customers go to and listen to, is a great advantage because it allows you to strategically place your ads in emails and to get clicks. It is also a benefit for the business with which you have an ad placed because they will know that their emails are being read and they can also do a bit analytics work to determine where their customers are clicking. Does Email Marketing Works? Simply out, yes, email marketing works. Of course, there is the stigma of SPAM that keeps people wondering whether or not email marketing is still effective. Email marketing, just like other forms of Internet marketing such as social media marketing, it is fast paced and must be adapted. As you can see, many companies put quite an investment in their email marketing campaigns. They are willing to spend the money because they have seen the return on their investment. Your email marketing campaign can also be monitored once you have sent out emails to customers, both current and potential. The data can be analysed in a number of ways, including web analytics, downloads, search inquiries and visits to promotional events and offline stores. Chapter 2: Why Email Marketing? Even though this book is on email marketing, you need to come to terms with some truths about it. For one, email marketing is not as effective as it used to be. To be more exact, email marketing started to lose the effectiveness it used to have prior to Facebook’s popularity. As of this time of writing, more Internet users spend more time checking their Facebook and Twitter account daily. Slightly more than half of the global Internet users have a Facebook account and people aged 20 and below prefer to check their Facebook account for messages than their email! You can say the same for Twitter in spite of its 140 character limitations per direct messaging. And get this: Gmail, one of the leading email providers, had recently implemented the ‘priority markers’ feature allowing their users to mark selected emails as important and thus change the ways people prioritize their emails for reading consumption every time they check their Inbox. And let’s be honest: promotional emails rarely ever reach PRIORITY status! Then they a smart system that detects and filters spam emails and it gets tweaked frequently, therefore making even legit email marketing harder. In the recent past, email marketing quickly became the preferred method of contact for businesses looking to cut expenses, connect with buyers and increase profits. However, as the dynamic world of marketing has progressed, analysts are have encountered some disadvantages to e-mail marketing that have made other alternatives like direct marketing campaigns or text campaigns look more appealing. The advantages are as below:

Table of Contents Introduction..................................... 5 Chapter 1: Building Your Business With FACEBOOK................... 6 Chapter 2: Starting Up Your FACEBOOK Ads.............................14 Chapter 3: Getting Into Business.... 16 Chapter 4: FACEBOOKAds, Good, Bad, and Ugly........................ 29 Chapter 5: FACEBOOKAds Tips and Strategies........................... 34 Wrapping Up.................................. 44 Sample Content Preview FACEBOOK’s main advantage is its most obvious. It operates through social networking and trending rather than pure SEO – the most recent trend of this brand new decade. It allows readers to view your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1! It is also cheaper than Google AdWords, and while the latter is still a brilliant method to kick-start a campaign, AdWords can be risky for new marketers, as costs per click can skyrocket faster than your sales. Will it substitute AdWords entirely? That shouldn’t be your aim! Plan further down the line to do what the big players do: Kick-start each campaign with well-optimized and researched AdWords. FACEBOOK vs. Adwords Costs But whether you utilize Adwords (SEO based) or FACEBOOK ads (social networking based), FACEBOOK ads these days are a “necessity” – mainly with the not-sodelicate switch over to mobile devices! Except it’s great for new marketers because at the moment, it’s considerably less expensive to advertise on FACEBOOK than with PPC! Graphics Capability Its other major benefit is that you can bring in a graphic element or photo into what is essentially just a minor text ad! Since FACEBOOK is “tuned” to graphic elements, and curiosity has been shown to hit the highest point when graphics are displayed, it wins hands-down over AdWords worn-out, annoying banner ads (traditionally low converters for over a decade). (You could simplify it like this: Want a text ad only? – Use AdWords. Plan to use a graphic? – Use FACEBOOK Ads.) Text Capability You have 75 words to state what you want to say in Google AdWords (that’s less than half a tweet!) FACEBOOK ads not only allocate you a 25-character headline, but 135 words of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.) Does SEO Still Important? Yes! In fact, it’s absolutely vital to the success of your FACEBOOK Ad! FACEBOOK Ads are usually catered to your specific hobbies, tastes, preferences and interests appearing down the right-hand side of your FACEBOOK page? You’ll notice that: - Some actually don’t appeal to you - A small percentage make you click on them right away - … and yet a third group appeals to you, but it may take you days of repetitive exposure, seeing the same ad many times, before you at last give up and click through. You want your ad to be in the later 2 categories. And you accomplish that through solid, well- researched long-tailed keywords (combined with your enticing, curiosity-arousing 25 character headline and 135 character body texts). Get a hold those elements right, and you’ll have an ad that bypasses casual searchers (how many right- hand-side Google search page paid ads do you ever click on, compared to FACEBOOK Ads?) and zeros in on a 75% pre-sold, prequalified market. Will This Work For You? Some people will tell you that FACEBOOK Ads don’t work for business purposes, but that’s simply not so. It should speak volumes and give you a huge, fat clue about its potential when you comprehend that major companies are taking full advantage of FACEBOOK Ads, in innovative ways. For instance, according to FACEBOOK’s own Marketing Solutions page… - Honda recently used FACEBOOK Ads to keep consumers updated (and do serious damage control) after its recent spate of shocking recalls. - Budweiser encouraged social interactivity with its customers when it invited them to select which commercials to show during televised sports games. - Guitar Hero became the first online video game to reach 1,000,000 fans on FACEBOOK Even Coca-Cola jumped on the bandwagon, selling “virtual bottles of coke” and promising to donate $1.00 for every virtual bottle sent to their favorite cause. These 4 examples alone illustrate you the sort of creativity you can take up (and flexibility you can take advantage of) when creating your FACEBOOK Advertising campaign! “Likesumers” If you’ve been thinking what a “likesumer” is, it’s yet another social trend you can utilize to your advantage. According to Forrester Research, a “likesumer” is basically a consumer who has “become a fan” of a brand on FACEBOOK. This brings us back to FACEBOOK Ads’ third major advantage… interactivity. It’s a proven maxim: Get people to engage as a participant, rather than as a spectator, and their risk in what they’re engaging in becomes personal and more upbeat. Use an app or a product and click the little “Like” text link on your FACEBOOK page, and you are not only contributing to its statistical popularity, but personally endorsing it!

Table of Contents Getting Started …………………………………………………… 6-13 Back to the Basics……………………….. 6 Sample Menu Ideas………………………. 7 Conversions and Abbreviations…………... 8 Kitchen Essentials……………………….. 9 Creating a Shopping List…………………. 10 Creating a Perfectly Portioned Plate……... 11 Cooking Techniques……………………….. 12 Cutting Techniques……………………….. 13 Mixing Techniques………………………… 13 Breakfast 101 ……………………………………………………... 14-21 How to have breakfast on the run….…… 14 Breakfast Ideas 101…………………….. 18 Breakfast in Bed 101……………………. 20-21 Eggs 101………………………………… 22 Top 10 Fast Food Choices………………... 24 Healthy Choices…...……………………… 48 Lunch and Dinner 101 ………………………………………………22-43 Lunch and Dinner (Continued) How to ………………….. 28 What Goes in and Out of the Fridge………… 30 How to save money……………………….. 32 Healthier Pizza 101…………. 36 How to have a fun, healthy get together.... 42-43 Vegetarian Tips……………………………... 46 Snacks and Light Meals 101…………………………………………... 49-53 On-Line References…………………. 52 Dessert 101…………………………………………………………… 55-57 Simple, Healthy Cooking Exchanges……… 54 Where To Turn for Help…………………. 56 Recipes Additions……………………………………………………..... 58-59 Index……………………………………………………..…………….. 60-61 Sample Content Preview Breakfast 1 ½ cup Raisin Bran 1 cup milk (preferably skim or 1%) banana or ½ cup 100% juice Lunch 6” Turkey Sub w/ veggies baked Doritos Water, milk, or tea Snack fruit, pudding, or granola bar Dinner 1 cup cooked pasta ½ cup pasta sauce shredded cheese 3oz chicken breast 1 cup milk fruit or vegetables Snack ½ - 1 cup ice cream Breakfast Fruit, yogurt, and granola parfait milk Snack low-fat yogurt and grapes Lunch tuna with light mayo and crackers milk or light Snack fruit, carrots, pudding, or granola bar Dinner broccoli rice casserole 1 pc bread with butter fruit 1 cup milk Snack bagel with light cream cheese Breakfast english muffin with light cream cheese mocha made with skim milk fruit Snack trail mix from vending machine Lunch kids meal from McDonalds w/ skim milk Dinner grilled cheese tomato soup salad w/ light ranch dressing Snack 3 cups light microwave popcorn Smart Grocery Shopping 1. Concentrate shopping time around the perimeter of the grocery store. Fill your cart with produce first. 2. Watch your beverages. Choose 100% fruit juices instead of juice drinks and beware of soft drinks, which can contain up to 11 teaspoons of sugar. 3. Do not shop when you are hungry. 4. Think whole grains! Cereals are a great source of fiber. Find cereals with at least 5g fiber per serving. 5. Beware of featured items at the end of aisles and at the check out counter. These foods are usually loaded with fat and calories plus make you spend more money on things you don’t really need. 6. Make a list, and stick to it.