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Table of Contents
Foreword
Chapter 1:
You Have To Have A Product
Chapter 2:
Pick A Name
Chapter 3:
Get People Involved
Chapter 4:
Catchy Marketing
Chapter 5:
Be Confident
Chapter 6:
Access Yourself
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Synopsis
Your company will one day prompt dread, fear and yearning in the hearts of millions. I do not urge Happy Smiley Face Trucks as a company name regardless how good your prices are.
Name It
A company's brand name acts as a sort of marketing for that company--it's "brand" or mark differentiating it from its rivals. As a matter of fact, a company brand name may make or break that company inside its first year depending upon public reaction to the brand. Utilizing creative thinking when coming up with a name for your company is essential to acquire a name that not only stands for your company, product and/or service(s), but likewise brings up a emotional response from the public--a association to your company and brand for ages to come.
Consider your company- specifically, its products, story, slogan and business plan. Pick out the precise way you want the world to see and react to your company and its products and services. When you have a clear picture of your company and its global representation or "picture" forms in your mind, you are able to far more easily find a word or list of words that connect directly to this picture of your company in general. This may likewise form the same connection in the minds of other people.
Arrive at a list of single words or word-sets that you or the world normally connects with your business or market. Additionally, impart to that list words you feel best identify your company and its image. Don't hesitate to impart international, market-specific language or any word or words that you think fit well with the picture of your company.
Arrive at sound connections. If you hear the word spoken out loud and it produces a damaging feeling, has a damaging connotation in another language or does not "sound" quite correct, bump it off your list. Conversely, if you discover a cockeyed word or non-related word that sounds like it attaches to your company image, bring it to your list.
Pick out words that automatically build a particular picture in the mind or words affiliated with literature and the arts that already have a popular base in culture in those arenas, but not in your market.
Fiddle with your words. Fuse words to produce fresh words or, if you've a core product or long business name, produce acronyms utilizing the first letter of every word. Additionally, attempt rhyming words to come up with more poetic or fluent word-sets that an individual hearing the words for the 1st time may remember easily.
Arrive at color connections. A few words that describe colors shape an association to color in reference to businesses that deal in color or in reference to particular emotions. It's among the reasons that a lot of "Rainbow Paint" house painting or paint makers exist.
Rainbows kick up not only a picture of a myriad of beautiful colors, but produce a favorable feeling. If you don't sell paint, don't fret --you are able to still utilize color to produce an excited response. Merely consider the ways decorators utilize colors to set a "climate" and consider the ways you are able to do the same by referring to a color to your company's image or products.
Pick out a panel of colleagues or originate a public survey utilizing your list of likely names to gauge response to your top twenty to forty possible brand names.
Synopsis
You'll require hordes of foot soldiers to work for and with you. They must be helpful, perpetually meeting customer needs when a customer requires something, and borderline genius.
Get People
Every employer would like to recruit the best employee or associate for the job. But wishing for something and acquiring it may be ambitious. The most beneficial employees or associates are frequently found in little acknowledged places by even scarcer origins.
Fortified with a plan of action that includes both demonstrated and irregular techniques of employing people or developing associates, a business may get the best people around.
Recognize what you wish in your hire or associate and what you are able to provide them. Employees and associates today require more than a job and you must be unforced to offer more while getting the work complete.
Write out a detailed list of what is required and identify what you and the employee or associate may expect to acquire from the relationship. Mutually beneficial positions rarely bomb.
Think of your employees or associates as profits or a moneymaking sale. The correct sort of thankful attitude, coupled with reasonable compensation, may help recruit great employees or associates.
Publicize in all the common places, but add notices in little utilized places like Craigslist and discussion boards or in the local cafe. Drop by or call on university and college advisors.
Declare your needs to your local business and trade connections. Utilize your network to enroll prospects just as you do for the succeeding luscious sale.
Speak to acquaintances and friends when you need to employ or enlist somebody. Very frequently somebody knows somebody who has a noteworthy person who'd make a perfect match.
Arm your upper management with enough info about the type of employee or associate you require. They'll then pick out the individual in the interviewer initial contact.
Invite and check into all sources. Particularly check personal references that are not restricted by laws disallowing them from speaking freely about your prospect.
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Table of Contents
Foreword
Chapter 1:
Introduction
Chapter 2:
Basics to Building Confidence
Chapter 3:
How to Conquer Fear in Any Situation
Chapter 4:
The Art of Public Speaking
Chapter 5:
How to Fearlessly Approach People
Chapter 6:
Instant Confidence Boosters
Wrapping Up
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Chapter 1:
Introduction
Synopsis
When you have high self-confidence, you are able to take risks and face new challenges with an open mind that you can achieve what your personal goals are.
You believe in yourself that you will succeed and that you can make things happen. This allows you to do things that will direct you reaching your dreams and being the person you want to become.
The Advantages
On the other hand, when you have low self-confidence, you are afraid of taking risks and this disables you to grab opportunities that will help you achieve things in your life. You are doubtful with your skills and capabilities and your mind is filled with negative thoughts.
Hence, even if you desire to be a better person in the future with a lot of achievements, you cannot take a step to reach that stage in your life. You are getting coward of realizing your visions.
Being highly confident and over confident are two different things you must know for you to be guided. High-confidence enables you do things right for your success. It will enhance your performance in whatever tasks you encounter. However, being too much confident will lead you to frustrations. Why? Because when you are too much confident, you neglect the simple things to prepare in pursuit of your success. You are thinking you can do everything, and when you are not able to do it, you will find yourself grieving too much for your loss.
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Table of Contents
Foreword
Chapter 1:
Getting Started With Creativity
Chapter 2:
What Works For Getting The Juices Flowing
Chapter 3:
Coming Up With Fresh Ideas
Chapter 4:
Use The Net
Chapter 5:
It Doesn’t Have To Be Either Or
Chapter 6:
Sometimes You Need A Break
Wrapping Up
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Chapter 1:
Getting Started With Creativity
Synopsis
What are your goals, your jobs, and your spare-time activities? Can you determine how creation plays a role in that? Do you recognize that there are 2 different sorts of imagination that play a role in creativity?
The Basics
Originative Imagination
Originative imagination, which lies on the far side of our logical brain and our ego, is where all genuinely fresh ideas come from. If a scientist devises something the globe has never seen before, he's utilizing originative imagination. Consider it as fresh clay.
Edison, Bell, and Gates were brilliant inventors who learned to tap into originative imagination. Mr. Edison, for example, was reported as having tested more than 10000 ideas for his electric-light bulb utilizing his synthetic imagination alone, and they all failed. It was only if he tapped into his originative imagination that he pulled off the perfect bulb.
Synthetic Imagination
What is this synthetic imagination? This is the imagination birthed of education and experience. You apply your brain to alter things around, view them from a different angle, or rearrange existing stuff to form something “fresh”. But nothing truly new ever came from synthetic imagination.
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Table of Contents
Foreword
Chapter 1:
Compensation Plan Basics
Chapter 2:
Unilevel Network Marketing Compensation Plan
Chapter 3:
Stairstep Breakaway Network Marketing Compensation Plan
Chapter 4:
Matrix Network Marketing Compensation Plan
Chapter 5:
Binary Network Marketing Compensation Plan
Chapter 6:
The Benefits In Understanding Compensation Plans
Wrapping Up
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Chapter 1:
Compensation Plan Basics
Synopsis
The following are some of the ideal elements that should be part of a good compensation plan.
The Basics
- Determining the accepted market rate of the times is one way of designing a complete and compatible compensation plan. This should start at the very beginning of the lean product cost right up to the cost eventually paid for by the buying customer. The compensation plan should reflect these costs hidden or otherwise.
- Align the compensation plan to the work load undertaken which is relative to the market rate of the time. These should take into account any progressive improvement of sales and performances.
The ideal behind any compensation plan should be that it works as a good ongoing motivator. Goals should be reached because of the prime reason of wanting to be compensated as promised.
Therefore understanding the value of a good compensation plan will then contribute to successful sales records.
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Table of Contents
Foreword
Chapter 1:
Network Marketing Basics
Chapter 2:
Decide On Your Passion
Chapter 3:
Find Companies That Fit Into Your Passion
Chapter 4:
Research The Company’s Background
Chapter 5:
Research The Company’s Leadership
Chapter 6:
Research The Company’s Product Quality
Chapter 7:
Research The Company’s Compensation Plan
Chapter8:
Research The Company’s Start Up Fees And Support
Chapter 9:
Stay Up To Date On Legitimate Network Marketing Opportunities
Wrapping Up
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Chapter 1:
Network Marketing Basics
Synopsis
Among the more positive aspects of the network marketing element is the entry cost that is relatively low. When compared to other startup options this platform provides less capital involvement.
The Basics
It is also a much faster way of actually getting the business started as compared to the more conventional way. There are also a lot of supporting tools that can be used without many problems as long as the right tools are identified early on in the endeavor.
Understanding that the progress of the business depends very much on the individual is also another point that could be viewed as positive.
Having control over the pace of the business growth is beneficial especially when it is in the launching stage. There is less likely to have overwhelming impact on the individual as the pace is self dictated.
This referral marketing style is quite a good tool to use as building the relationships with the customers becomes just as important as the product or service being sold.
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Table of Contents
Foreword
Chapter 1:
Communication Basics
Chapter 2:
The Importance Of Self Esteem
Chapter 3:
Oral Communication Strategies
Chapter 4:
Written Communication Techniques
Chapter 5:
The Importance Of Body Language
Chapter 6:
Public Speaking Tips
Chapter 7:
How Bad Communication Damages Your Business
Wrapping Up
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Chapter 1:
Communication Basics
Synopsis
The following are some contributing factors that good communication will highlight:
The Basics
Acquiring and keeping a good workforce or strong staff base is very important to any business endeavor whether it is small or big.
Therefore in the quest to keep all parties happy and functioning the key is to practice good communication always. Good communication allows the smooth flow of information to be divulged and accepted by all parties thus creating a clear picture of what is expected and desired.
Without communication there is the real possibility of encountering problems simply because everyone is doing what they think is best thus not coordinating and working as a team. The results of this are usually unpleasant and definitely not positive.
Good communication skill will also help to establish the individual in the business arena, thus creating the platform for respect and authority in the particular venture.
This will also help to ensure customers will be more than willing to generate return sales due to the effective communication expounded.
Communication does not only mean divulging information, it also means having a keen listening ear. This is a highly prized element for customers and is definitely well received, when the tone of the communication clearly shows the business owner understands the customers’ needs.
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Table of Contents
Foreword
Chapter 1:
Communication Basics
Chapter 2:
Types Of Communication
Chapter 3:
Types Of Personalities
Chapter 4:
Body Language Basics
Chapter 5:
Improving Skills
Chapter 6:
Final Hints
Wrapping Up
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Chapter 1:
Communication Basics
Synopsis
Effective communication is a truly crucial skill which you must learn if you wish to move ahead in your career. Regardless what you do and what your intents are however if you can't communicate effectively then, your entire idea of progressing will bomb.
The Basics
You can't tell your plans and goals without an effective communication strategy. If you're confused while explaining something then, individuals will think that thing will also be confusing. This is a natural reaction which every normal individual will give you.
You might have seen that there are some individuals with a truly confident and alert tone and these individuals always tend to be more successful and managed in their lives than those who lack assurance and effective communication skills.
This isn't because the latter types of individuals don't have the working capabilities however it's simply that they can't motivate individuals to work for them and they may never convince individuals effectively to team up with them.
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Table of Contents
Foreword
Chapter 1:
CMS Basics
Chapter 2:
The Benefits Of CMS Web Design
Chapter 3:
Setting Up Your CMS Site
Chapter 4:
CMS And Seo
Chapter 5:
CMS And Social Branding
Chapter 6:
Integrating Analytics
Chapter 7:
Integrating E-mails
Wrapping Up
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Chapter 1:
CMS Basics
Synopsis
The focus of any website building exercise has to have a good content management system. The CMS should facilitate in assisting in the initial creation of the website and also help to serve as an administration tool that can make necessary adjustments whenever needed.
The Basics
This tool will help the website host to add, remove, and change text, graphics content and any other element that needs immediate and simple formats for change.
Using a password and username the webhost is able to access the CMS to make the administration changes in an easy and quick fashion. This is expected to be done on a timely and periodic basis as the information featured needs to be updated to give the visitor new or value added visits each time.
The CMS uses the easy administrative style that allows almost anyone who has a website to easily manipulate its contents without having any technical detailed knowledge on how the said contents is stored in the database or retrieved content.
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Table of Contents
Foreword
Chapter 1:
Introduction To Your New Life
Chapter 2:
Basics To Breaking Old Habits
Chapter 3:
Nutritional Tips For Conquering Ciggy Cravings
Chapter 4:
Benefits of Meditation
Chapter 5:
Affirmations for Abstinence
Chapter 6:
Healthy Habits For A Better Life
Wrapping Up
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Chapter 1:
Introduction To Your New Life
Synopsis
I know that if you are a smoker it may be difficult to quit. However, if you wish to stop you will. You'll get the willpower to take charge. Smoking isn't good for anybody. Second hand, smoke has proven to be worse than smoking. For those around you, once you smoke you're hurting them too. Many individuals smoke for years, which make it hard to quit. Nevertheless, you have help and hope, particularly if you wish to quit bad enough.
The Basics
Preventing unhealthy living:
Why do individuals begin smoking? A few individuals begin smoking because they think it's something cool and their friends are impressed. They believe it makes them look mature. Regrettably, many individuals begin smoking early in life. Many individuals regrettably end up with bronchitis, breathing issues, cancer, and lung disease and so on. As teenagers, we thought it was the cool thing to do, as all of our friends were doing it. We might have picked up the habit watching parents or grandparents smoke.
How smoking impacts you:
No one knows what would happen to you if you don’t quit until the time comes for you to know. You may get cancer in your mouth, in your lungs, you might have a difficult time breathing, fast heartbeat, you might have problems walking across the room. Many things might happen to you if you don't quit. Ironically, however, a few individuals smoke for years and nothing happens to them. Yet, throughout the years these individuals feel sluggish, tired, and frequently get colds more often.
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Table of Contents
Foreword
Chapter 1:
Child Health Basics
Chapter 2:
Healthy Eating
Chapter 3:
Healthy Hygiene
Chapter 4:
Doctor Visits And Vaccinations
Chapter 5:
Sleep And Exercise
Chapter 6:
Limiting TV And Internet
Chapter 7:
Maintaining Health Insurance
Chapter8:
Common Childhood Diseases
Chapter 9:
How Maintaining Good Health Helps Your Child In The Long Run
Wrapping Up
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Chapter 8:
Common Childhood Diseases
Synopsis
Although there are several different diseases a child will commonly be exposed to, these can be prevented with the adequate amount of good hygiene practices firmly in place. However in spite of all the possible precaution taken the child may still fall prey to these diseases and it would be in the parent’s and child’s best interest to have some knowledge of these diseases beforehand.
Sickness
The following are some of the more common childhood disease:
Respiratory syncytial virus – being a rather common disease which is further enhanced with the presence of the flu bug, it usually causes a lot of problems for the child.
These would include pneumonia and bronchiolitis, inflammation of the small air passages in the lungs, and general difficulty in breathing.
Fifth disease or otherwise known as slapped cheek disease – this is usually seen as a lacy red rash that would appear on the child’s torso and limbs.
Although the child may not experience and severe life threatening possibilities, nonetheless it is a rather uncomfortable experience especially for younger children.
Hand, foot and mouth disease – this is considered a rather common disease where blisters or sores will appear inside the mouth and on the palms of the hands and also on the soles of the feet.
The virus that causes this disease will create a lot of discomfort for the child but is not really serious and will usually decapitate after about 10 days.
Scarlet fever or otherwise sometimes also known as strep throat – this infection is usually cause the child to experience severe soreness in the throat area accompanied by a bout of high fever.
The scarlet fever rash usually starts on the chest and then extends to the abdomen and then all over the body. It usually has the look similar to that of bright red sunburn patches.
Chapter 9:
How Maintaining Good Health Helps Your Child In The Long Run
Synopsis
Healthy and happy children are less likely to succumb easily to diseases as their immune system would be strong enough to be able to withstand and onslaught of negativity.
The Benefits
Any child will be able to function better if he or she has been taught to adhere to clean and tidy attitudes and environments. Encouraging the child to have a regular exercise program or physical activity will also help to further strengthen to possibility of having the long term enjoyment that good health conditions can bring.
With the proper foundation in place the child will also be able to avoid any instances of obesity and ill health which seems to be quite common today. This is mostly due to the very unhealthy diet plans and lifestyle most children indulge in.
Parents should take the practice of preparing healthy meals so that the children can develop this habit and carry it on into adulthood.
Exercising with the child will also help the child understand the merits of this with regard to maintaining long term good health.
Doing these things together will also have the added benefit of creating a closer bond between parent and child, thus effectively allowing the child to feel loved and wanted always.