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Table of Contents
Foreword
Chapter 1:
Getting Started With Creativity
Chapter 2:
What Works For Getting The Juices Flowing
Chapter 3:
Coming Up With Fresh Ideas
Chapter 4:
Use The Net
Chapter 5:
It Doesn’t Have To Be Either Or
Chapter 6:
Sometimes You Need A Break
Wrapping Up
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The Basics
Originative Imagination
Originative imagination, which lies on the far side of our logical brain and our ego, is where all genuinely fresh ideas come from. If a scientist devises something the globe has never seen before, he's utilizing originative imagination. Consider it as fresh clay.
Edison, Bell, and Gates were brilliant inventors who learned to tap into originative imagination. Mr. Edison, for example, was reported as having tested more than 10000 ideas for his electric-light bulb utilizing his synthetic imagination alone, and they all failed. It was only if he tapped into his originative imagination that he pulled off the perfect bulb.
Synthetic Imagination
What is this synthetic imagination? This is the imagination birthed of education and experience. You apply your brain to alter things around, view them from a different angle, or rearrange existing stuff to form something “fresh”. But nothing truly new ever came from synthetic imagination.
How much of what you achieve has never been witnessed before (by you, anyway)? If you author a new book, are you reorganizing stories or legends you’ve seen before, replacing characters, hacking and exchanging? If you write a fresh musical composition, are you really only changing one of your pet childhood songs? If you do a new marketing campaign, are you merely placing your own spin on a successful campaign already utilized by some other company?
Many modern originative thinking books available are in reality concentrating on your synthetic imagination. But there's nothing wrong with this; as a matter of fact it's a vital step. An original idea frequently needs to be fashioned by education, reasoning, and experience in order to mold a finished product.
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Table of Contents
Foreword
Chapter 1:
Introduction To Video Marketing
Chapter 2:
Enter YouTube
Chapter 3:
Basics Of Video Marketing
Chapter 4:
Simple Tools For Creating Videos
Chapter 5:
4 Ways To Use Videos In Your Online
Business
Chapter 6:
How To Boost Profits Using Videos
Chapter 7:
Video Marketing Ninja Tactics
Chapter 8:
Video Marketing Mistakes To Avoid
Wrapping Up
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Chapter 1: Introduction To Video Marketing
The trends of internet marketing have always been evolving. Back then, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have Video Marketing.
What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a video product. Video marketing is great because it has the ability to grow virally. Viral marketing as in it spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a low cost.
People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make content interesting. E-books are so yesterday and have a hard time keeping up with videos which have been getting better and better.
One of the most useful sites out there is YouTube – The world’s largest video sharing site. We shall look into the power of YouTube in the next section.
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Table of Contents
Foreword
Chapter 1:
Service Business Basics
Chapter 2:
Use Market Research To Choose The Best Service Based Company
Chapter 3:
Beef Up Your Marketing Skills
Chapter 4:
Put Together Your Website
Chapter 5:
Brainstorming Unique Advertising Ideas
Chapter 6:
Stay On Top Of Customer Service
Chapter 7:
Types Of Service Based Companies
Wrapping Up
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The Basics
This distinction allows the individual to then decide of the accompanying tools that should be chosen for the purpose of enhancing the business experience and also to contribute positively to the ease of running the business entity.
Most service based forays are labor intensive which the business entity revolves around. This is either packaged as the selling of expertise in a particular field or the selling of the actual “engines” that produce the desired outcome that bring in the revenue.
Either way the quality, efficiency, attention and detail that is exercised within the business are the eventual elements that are going to make or break the business foray into the revenue churning mechanism.
Basically offering the time frame required to create a particular service or to provide the content of the project itself is how the cost factor is calculated and the profits are gained in the service based business.
Therefore the individual would have to factor in the cost of business entity by the labor intensive tool it provides, in order to provide a suitable base line for the eventual calculation of the profits and the pricing suitable to be demanded.
Alternatively the value of the service based business can be calculated on the value of the service being provided in a consultancy capacity which is evaluated against the insights the said service will bring to the company with the intention of creating a system thereby the said company is able to save or be more cost effective.
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Table of Contents
Foreword
Chapter 1:
Introduction
Chapter 2:
Basics Of Email Marketing
Chapter 3:
List Building Essentials
Chapter 4:
Writing Compelling Email Headlines
Chapter 5:
Email Copywriting Essentials
Chapter 6:
Email Links & Click-throughs
Chapter 7:
Advanced Email Marketing Tricks
Chapter 8:
Email Marketing Mistakes To Avoid
Wrapping Up
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Foreword
Email Marketing is the bread and butter of any successful online marketing campaign. By capturing your leads’ emails, you can continually stay in contact and provide them more content of value. Even if your website were to crash or someone hacked into your server, as long as you have safely kept your email list with a private email server, you still will have your moneymaking prospect list with you.
Thus, it is extremely important that we treat our email list with care and adopt good email marketing practices to achieve maximal benefits from our lists.
Email Nuts and Bolts
Become A Guru On One Of The Most Powerful Marketing Tools Online
Chapter 1: Introduction
Synopsis
Email marketing is the art of making money from your email list. It is one of the ways to make money even if you don’t have a fixed blog. As long as you have a list of responsive prospects of customers whom recognize you as an expert in your niche, they will definitely be up for offers of value which you provide for them.
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Table of Contents
Foreword
Chapter 1:
Introduction To Viral Marketing
Chapter 2:
The Power Of Social Media
Chapter 3:
Basics Of Viral Marketing
Chapter 4:
Creating A Viral E-book
Chapter 5:
Using Facebook As A Viral Tool
Chapter 6:
Using Twitter As A Viral Tool
Chapter 7:
Techniques For Creating Viral Buzz
Chapter 8:
Viral Marketing Mistakes To Avoid
Wrapping Up
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Foreword
We all have 24 hours in a day. How much can you accomplish in one day depends on how efficiently you use your time. In the context of drawing traffic and growing your business, it can be quite a tedious process if you were to do it alone.
Then came the concept of viral marketing. Ever visited a restaurant because your friend recommended it? Yup, word of mouth is an extremely powerful marketing tool. With viral marketing, you will be able to reach a wide audience in a fraction of the time and cost.
You’ll be able to do more in less and make full use of your 24 hours. Viral marketing has allowed small businesses and corporate giants to reach a wide target audience faster than ever, and if you don’t tap into this online marketing phenomenon, you’ll be leaving tons of money on the table.
Let’s dwell into the important aspects of viral marketing immediately!
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Table of Contents
Foreword
Chapter 1:
Home Business Tax Basics
Chapter 2:
Getting Organized
Chapter 3:
Calculate Expenses
Chapter 4:
Maximize Deductions
Chapter 5:
Claim Your Health Insurance
Chapter 6:
Track Mileage
Chapter 7:
Use Retirement Accounts
Chapter8:
Hire Family Members
Wrapping Up
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The Basics
Keeping a business journal that consist of all the details of the items that the individual has intentions of submitting for tax breaks would be done at the very onset of the business.
Being able to answer the tax auditors with proper documented proof can take a load off the stress and confusion that might otherwise occur. The more detailed the account the easier the process will be when addressing any queries.
Using the work space area as a tax deduction will also be something to consider and this should be calculated accurately and to the ratio of the premises being used for other purposes such as a dwelling place for the individual.
Any equipment that is being used for the purpose of conducting the business engine efficiently can also be factored into the tax deduction plan. These can be deducted in its original cost incurred state and depreciations are rarely expected to be taken into account.
Claims on savings for retirement plans, medical plans and social security deductions can also be given tax breaks.
The social security percentage can be calculated from the “employer” billing angle also one can include deductions made for any others assisting in the business.
Entertainment can also be a good area to consider for tax relief. Ensuring the entertainment is for business purposes and also to have the necessary backing proof would facilitate the smooth claiming procedure for such relief. Any trips taken for business purposes can also be used to gain some percentage of tax relief. However there should be adequate documentation to substantiate the claim.
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Table of Contents
Foreword
Chapter 1:
Introduction To Twitter And Social
Media
Chapter 2:
Basics Of Twitter Marketing
Chapter 3:
Building Your Twitter Page
Chapter 4:
How To Get More Twitter Followers
Chapter 5:
The Twitter Marketing Strategy
Chapter 6:
Integrating Twitter With Other Websites
Chapter 7:
Advanced Twitter Tricks
Chapter 8:
Twitter Mistakes To Avoid
Wrapping Up
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Foreword
If you were to apply internet marketing strategies that existed 10 years ago, you would be surprised that most of them are no longer viable or have become ineffective.
Thus, it is highly important that we stay on top of the trends of what works and what doesn’t. One of the hottest trending strategies we see nowadays is Social media and one in particular tool – Twitter. Richard Koch in his great book – The Star Principle says that successful businesses must always be the market leader and must always ride on growing trends.
If you fail to tap into these hot trends, you’ll be leaving tons of money on the table. And that’s why, the purpose of this report is to help you tap into this amazing phenomenon and grow your business around it.
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Table of Contents
Foreword
Chapter 1:
Introduction To SEO
Chapter 2:
Keyword Research
Chapter 3:
SEO Basics
Chapter 4:
Onsite Optimization
Chapter 5:
Offsite Optimization
Chapter 6:
Advanced SEO Tricks
Chapter 7:
SEO Mistakes To Avoid
Chapter 8:
Pagerank Boosters
Wrapping Up
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The Beginnings
One of the good things about SEO marketing as it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there. (we will see how in the next few chapters).
This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such as the big “G” (Google).
Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, you will be swimming in loads of traffic.
SEO is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business. Let’s say you are in the dog training niche… Hence, when people search for terms like “dog training tips” or “dog training guide”, you want your web page to appear on the first page of the search results – And that is what SEO is all about!
The better you are at SEO, the more traffic and hence, more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!
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Table of Contents
Foreword
Chapter 1:
Health Is Wealth
Chapter 2:
Nutrition Is Important
Chapter 3:
Watch Your Calories
Chapter 4:
Live A Healthy Lifestyle
Chapter 5:
Your Food Choices
Chapter 6:
Exercise Your Way To Better Well-being
Chapter 7:
Detox Your Waste Away
Chapter 8:
Essential Vitamins
Wrapping Up
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The Basics
Extensive research has shown that many medical conditions are the result of poor eating habits coupled with the lack of consistent exercise and a stress-filled life. Therefore taking the time to seriously address these issues before they turn into problems is one way of keeping healthy.
It would certainly be lighter on the wallet, when the individual is not bogged down with medical bills and the trauma of having to face a terminal condition. Poor dietary plans usually cause less that optimum body conditions, where the clogging, damaging and over working of internal body systems can then contribute to poor health conditions.
Therefore instead of having to deal with the probability of managing poor health, the better option would be to start on a healthy diet plan, a regular exercise regiment and a stress free mindset. Having some knowledge and education on the benefits of healthy living style, will not benefit the individual, if information learnt is not put into practice. As the human body naturally deteriorate as it ages all steps should be taken to ensure the process is not helped along by poor health.
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Table of Contents
Joint Ventures Exposed .. 3
What is a Joint Venture? . 3
Joint Ventures in Internet Marketing ....................... 4
How Does a Joint Venture Normally Work? .............. 6
Types of Joint Ventures ... 7
The Overwhelming Benefits of a Joint Venture ......... 8
Working Alone vs. Leveraging on Joint Ventures ..... 10
Joint Venture Success Formula .............................. 12
Invest in Yourself .......... 12
Understand That Your JV Partners Are Really Busy People .............................. 13
The 3 Things A JV Partner Often Look In To Offer .... 15
Recruiting JV Partners-A Number Game You Can Control ................................ 16
It’s Really All About Finding The Right Partner ........ 17
Use JV’s To Make Sales And Build List. Nothing Else 19
Recruiting Joint Venture-Step by Step ................... 20
Get Your Offer Ready First..................................... 20
Starting Your Own Affiliate Program ...................... 22
Identify Other Marketers in Your Niche or Industry 26
Approaching Potential Partners via Email ............... 27
Approaching Potential Partners via Phone ............. 28
Approaching Potential Partners via Chat Program .. 30
Getting Your Potential Partners to Sign Up ............. 31
Follow Through with Your Potential Partners ......... 33
In Closing ..................... 34
Wealth Goes to Those Who Leverage on Joint Ventures ................................. 34
Prime Examples of Successful Online Joint Ventures ....................................... 36
Joint Venture Success Tips .................................... 37
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What is a Joint Venture?
A business game arrangement in which two or more parties consent to pool their assets with the end goal of fulfilling a particular assignment. This task can be another project or some other business movement. In a joint venture (JV), each of the members is in charge of profits, losses and expenses connected with it. Notwithstanding, the venture is its own entity, separate and separated from the members' different business intrigues.
The parties consent to make another entity by both contributing value, and they then partake in the incomes, costs, and control of the venture. The venture can be for one particular venture just, or a proceeding with business relationship, for example, the Sony Ericsson joint venture. This is rather than a key partnership, which includes no value stake by the members, and is a significantly less unbending game plan.
There doesn't need to be a high danger of disappointment included and another entity is not so much framed. People and companies do joint ventures constantly… out in the block and mortar world and additionally in the internet. Now that it’s out in the open, the joint venture is one of the better kept mysteries of Internet promoting.