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Table of Contents
What is Linked Marketing and Why Should You Care? ... 6
LinkedIn Objectives .................... 7
Building Your Profile Strategically ..... 9
Your Headline ............................ 9
Your Summary ............................. 10
Experience ................................ 12
Projects ........ 13
Skills and Endorsements ...... 13
Education ..... 14
Additional Info & Honors & Awards ...................... 14
Your LinkedIn Photo ................. 15
Keywords Are King..................... 16
Choosing Keywords ................... 17
Your Company Page .................. 17
Branding ...... 18
Expanding and Utilizing Your Personal Network ............. 20
Degrees of Separation .............. 20
Rapporteur .. 21
Inviting Others to Connect ..... 21
Managing Your Network and Connections ......... 22
Marketing Yourself and Your Business ............................. 24
Influencer Marketing ................ 24
Climbing the Ladder .................. 26
Content Marketing ..................... 27
Shareaholic . 29
LinkedIn Pulse ............................. 29
Posting and Updates ................. 30
Company Updates ...................... 31
LinkedIn Investment – LinkedIn Premium and Ads ......... 33
What You Get With LinkedIn Premium ................ 33
LinkedIn Ads ................................ 34
Conclusion ......... 35
LinkedIn Top Tips ....................... 35
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What is Linked Marketing and Why Should You Care?
If you run any sort of blog, website or business online and you want to find opportunities to grow and to increase your turnover and profits, then you need to make sure you're on LinkedIn and that you're making the most of it.
Of course you probably know how important social media marketing is in general and chances are you're already investing time, money and effort into managing your presence on Facebook and Twitter. Or at least you certainly should be if you aren't already…
But LinkedIn? That's a much smaller social network and most likely you're thinking that it belongs much lower down on your list of priorities. You might even be asking yourself why LinkedIn marketing specifically deserves an entire book dedicated to it…
So what's going on then? Well, the point that many people miss is that LinkedIn is not about sheer numbers. Rather, LinkedIn is about who it gives you access to and how you can use that to expand your business. LinkedIn actually offers huge opportunities and advantages that other social networks just can't match due to the way it allows you to interact with highly influential individuals within your industry or niche.
LinkedIn is different from other social networks for one big reason: it's designed for businesses and it actively encourages self-promotion. This is entirely different from Facebook for instance which encourages you to only add people you actually know to your list of contacts. On Facebook, the pages for businesses is an afterthought at best and any serious attempt to promote yourself might be seen as spam and result in punitive measures.
LinkedIn on the other hand is a tool for self-promotion. It gives you access to a gigantic network of contacts operating within your field and it gives you the means to reach them, to work with them and to be seen by them. They say that business is all about 'who you know' and LinkedIn is all about making sure that you 'know' the right people.
Table of Contents
INTRODUCTION ............. 4
PSYCHOLOGY OF SURVIVING AN EMERGENCY .. 5
Mental & Physical Awareness .................. 5
Get away from immediate danger ............ 6
Three C’s: Stay Cool, Calm & Collected .. 6
Assess The Situation ............................... 7
Take Inventory What Do You Have With You? ........................ 8
Awareness is Critical 8
WHAT IS BUGGING OUT? 8
BUGGING IN VS BUGGING OUT ....................... 10
When Should You Bug In? ..................... 10
When Should You Bug Out? .................. 11
BUG OUT PLAN BASICS 13
TIMING YOUR BUG OUT: 3 STAGES OF AN EVACUATION ................. 13
1st Stage - Masses Unaware - Going Unnoticed ................... 14
2nd Stage - Masses Take Notice - Partial Evacuation ........... 15
3rd Stage – Panic & Mass Evacuation ... 17
BUILD YOUR BUG OUT BAG ........................... 19
What is a Bug out Bag? ......................... 19
What to Pack in a Bug Out Bag.............. 22
Where to Store a Bug Out Bag............... 24
BUGGING OUT WITH PETS ............................ 25
YOUR “GET HOME PLAN” .............................. 28
NAVIGATING IN AN URBAN DISASTER ............. 29
Preparing to Travel Your Route ............. 30
Your Get Home Bag ............................... 30
Communicating with Family Members ... 32
TAKING YOUR PREPAREDNESS WITH YOU WHEN YOU TRAVEL ........ 34
Establishing Evacuation Routes ............. 36
Packing A Travel Survival Bag ............... 37
Traveling Tips......... 39
Hotel Safety and Security ....................... 41
Expanding Your Get Home Back ........... 43
GETTING BACK HOME IF YOU ARE OUT OF TOWN WHEN DISASTER STRIKES .................... 45
Coming Up with a Plan ........................... 46
Navigation: Study the Maps ................... 49
CREATING AND HIDING A CACHE................... 51
PLANNING YOUR ESCAPE FROM THE CITY ...... 54
Safety & Security in an Urban Emergency ............................. 54
PREPARE FOR AN EMERGENCY ON THE ROAD ............................... 56
FINAL THOUGHTS ....... 60
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Introduction
In an ideal world we would be able to choose, or at the very least know, the exact scenario in which a disaster or an emergency will affect us. We would know when, how, where and we would know exactly what to do.
In an ideal world we would have everything we need ready, within arm’s reach and we would know exactly at the moment when we need to evacuate, shelter in place or get to a safe location.
But no, in the real world we don’t have that luxury. In the real world you don’t get to choose when, how, where or even why you’ll be facing an emergency situation or how much time you’ll have to react.
You and your family could be thrown into an emergency or survival situation due to a number of reasons, without warning and in an instant. Natural disasters, terrorist attacks, social unrest, and road emergencies are just a few of the scenarios where your safety and even your survival could be threatened. The real key is, first, realizing there’s no way to know how an emergency will unfold, and second being ready at all times and taking your preparedness plan with you is the most effective way to maximize your odds of surviving in a disaster or emergency.
Most bug out literature out there will tell you that a bug out bag is specifically and strictly designed to help you survive for 72 hours. However, my opinion is that a bug out bag should last however long it takes you to get to your pre-established and relatively safe location.
In addition, most of the publications and training you’ll find, will assume that you are bugging out of your home. They fail to consider my earlier point that, "in the real world you don’t get to choose when, how, where or even why you’ll be facing an emergency situation". So, what good will a bug out bag do you if it's at home and you’re stuck on the highway, in a public place or at work when emergency strikes? In this book we’ll cover that step by step of putting together a, "get home bag".
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Table of Contents
Introduction 04
Chapter I: What Email Marketing is all about 06
Chapter II: Why you should definitely use Email Marketing for your business 12
Chapter III: The Top 10 Email Marketing Automation Tools 19
Chapter IV: How to get the most out of Email Marketing 21
Segmenting your Email List
Writing E-mails
Building relationships with your list
Right Time for mailing
Frequency of mailing
Tracking your Success
Rinse & Repeat
Chapter V: The 10 do’s you have to apply 22
Chapter VI: The 10 don’ts you have to avoid 24
Chapter VII: Shocking Email Marketing Case Studies 26
Chapter VIII: How to use Email Marketing as an Internet Marketer 29
Conclusion 30
Top Email Marketing Resources 31
Limited Special Offer (for the next 7 days only) 32
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Introduction:
Welcome to the latest and very easy to apply Email Marketing Training, designed to take you by the hand and walk you through the process of getting the most out of Email Marketing on behalf of your business.
I’m so excited to have you here, and I know this will be very helpful for you.
This exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool, what you really need to know in order to dominate Email Marketing the easiest way possible, using the most effective tools and in the shortest time ever.
This is exactly what you are going to learn:
In Chapter I, you will learn what Email Marketing is all about. We will give you the easiest definition for it, as well as cover very important factors so you can have a simple but accurate and complete understanding of Email Marketing before you start working on it.
In Chapter II, you will learn why you should definitely use Email Marketing for your business. You will learn about some of its amazing benefits, as well as several shocking facts that will make you decide to start using it right away.
In Chapter III, you will learn about the Top 10 Email Marketing Automation Tools you can use to start enjoying this amazing advertising strategy. These are several services dedicated to giving you Email Marketing Services, as well as help you get the most out it at the same time.
In Chapter IV, you will learn how to get the most out of Email Marketing. We will cover topics like: Segmenting your Email List, Writing E-mails, Building relationships with your list, Right Time for mailing, Frequency of mailing, Track your success and Rinse & repeat.
Table of Contents
INTRODUCTION_4
WHAT IS GOOD CUSTOMER SERVICE?_5
Takeaways 6
26 RULES OF OUTSTANDING CUSTOMER SERVICE_8
Getting in touch with you 8
Interacting with customers 11
YOU AND YOUR EMPLOYEES 16
Takeaways 20
CONCLUSION_22
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Introduction
Anyone who owns a business should know how important customer service is, especially in today's increasingly competitive business world where it's crucial to embrace every chance you get to stay one step ahead of your competitors.
However, knowing exactly what methods and strategies to employ for the best possible results isn't always easy. There are many potential pitfalls, and even smaller mistakes in customer service can snowball into large issues if not dealt with properly. Hopefully, by reading this guide you'll have a good idea about why you should make customer service a priority, as well as exactly how to go about it.
Among other things, you'll learn:
• What good customer service is all about, and why it's something you should prioritize in your business
• The potential dangers of not putting enough effort into your customer service
• How good customer service often leads to increased sales
• How to structure your customer service routines so it's easy for customers to get in touch with you, minimizing frustration and delays
• What you and your staff should keep in mind when interacting with customers, and the mindset required to be able to offer stellar customer service
• How to ensure your employees deliver the best possible customer service, and what you can personally do to ensure customer satisfaction
• Why you must always be on the lookout for things to improve, and how to get ideas and feedback directly from customers ...and much more!
Good customer service is all about making the customer associate your business with positive feelings. It's about going that extra mile that your competitors aren't willing to. There are many ways to accomplish this, and of course the ideal methods and strategies vary a lot depending on what kind of business you have. What they all have in common is focusing on the customers' needs, ensuring they always come first.
Table of Contents
INTRODUCTION 4
WHAT IS MOMENTUM? 6
WHY MOMENTUM IS IMPORTANT IN YOUR LIFE 7
MAIN POINTS OF CHAPTER 1: WHAT IS MOMENTUM? 9
HOW TO CREATE MOMENTUM IN YOUR LIFE 10
THINGS YOU CAN DO TO ATTRACT AND CREATE MOMENTUM 11
MAINTAINING MOMENTUM IN YOUR LIFE 13
AN EXERCISE IN MOMENTUM 14
MAIN POINTS OF CHAPTER 2: HOW TO CREATE MOMENTUM IN YOUR LIFE 17
MOMENTUM KILLERS 18
TEN TIPS TO HELP YOU WIN AGAINST MOMENTUM KILLERS 20
MAIN POINTS OF CHAPTER 3: MOMENTUM KILLERS 24
MOMENTUM: KEEP MOVING FORWARD 25
YOUR LIFE – WITHOUT MOMENTUM 25
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Introduction
The Momentum Principle introduces the concept of using the power of momentum to create success in all areas of your life. You'll discover exactly what momentum is, how it's necessary to get a jet plane off the ground - and how it can change your life for the better.
When you tap into the momentum principle, you'll be discovering both ancient and modern secrets. Without momentum, the wheel would never have been invented, the Wright brothers' plane would never have lifted off the ground and Abe Lincoln would never have become president.
The formula for building momentum - Velocity x Mass = Momentum - can be used as easily in your personal life as in the scientific plan for lifting a jet plane off the ground.
As you build momentum in certain areas of life, the quality of your life will become more of what you envision when you reaching the pinnacle of success. Your tasks will become easier and you'll reach the finish line faster and with less angst than you normally would without momentum in your life.
The Momentum Principle contains the facts and theories you need to know to create, attract and maintain momentum in your life. It's an essential guide on how to build the momentum necessary to carry through with every task and challenge in your life.
Learning how to create, attract and maintain momentum is essential - but, you've also got to know and be able to recognize the "momentum killers" which can threaten the essence of momentum and shoot down all your dreams of success in mid-flight.
This guide lists ten sure-fire momentum killers which you can easily identify in your life. You'll also find ten counter-attack methods to get rid of the "killers" as soon as they appear.
As you gather momentum in your daily life, you'll notice subtle (and sometimes remarkable) differences such as a definite increase in self-confidence, an upward shift in self-esteem and a boost in motivation to help you complete tasks, change habits and eventually realize all of the hopes and dreams for your life.
Table of Contents
Introduction 4
What is Content? 5
Why is Good Content Important? 6
The Benefits of Content Repurposing 8
Time is Money 8
Kick Start Your SEO 9
Grab a Larger Audience 10
Get Your Message Across Loud and Clear 10
Become an Authority 11
Takeaways for This Section 11
Where to Find Content to Repurpose 13
Look at Your Own Stock of Pre-existing Content 13
Keep an Eye Open for Evergreens 13
It is a Popularity Contest 14
Have You Said Everything You Need To Say? 14
What to Do if You Don't Already Have Existing Content 15
Takeaways for This Section 15
How to Repurpose Content 17
Conclusion 24
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Introduction
Content is king. There is no doubt about the truth of this statement. Good content, in whatever media format you choose, will provide an outstanding return on the investment of time and/or money spent acquiring that content. The problem lies in the addition of the word "good". While everybody knows good content when they see it, not everybody knows how to produce or obtain content that is actually engaging. So, instead of saying that content is king, perhaps we should be saying that good content is king.
This is where content repurposing comes in. Content repurposing is nothing more than taking good quality content, repurposing its structure and message to get more mileage out of what is already effective. Think of it as a form of media recycling. Instead of manufacturing new content whole cloth, you reuse and recycle the materials contained in previous content to produce brand spanking new content that can be used to great effect in another environment. Content repurposing is a highly effective way to produce or obtain new content that will make your marketing efforts effective.
The purpose of this guide is to show you how to repurpose content easily and quickly. We'll take a look at the specific benefits that content repurposing brings to the table. These benefits can serve as powerful motivators to begin looking at your content in a more multi-dimensional manner. Next, we'll take a look at where to find good content to repurpose. You'll learn that the best content is very often right under your nose. Finally, we'll take an in-depth look at the techniques used to actually repurpose content. In this section, you'll learn the tips and tricks used by repurposing pros to reintegrate their content both horizontally and vertically in the marketplace. Best of all, you'll also learn how to make those tips and tricks work for you and your content.
However, before we begin, let's take a moment to re-familiarize ourselves with the concept of content - what it is and why it is important. Why? Well, unless you clearly understand what good content consists of and why content is the number one element in any marketing strategy you can't possibly begin to learn how to repurpose that content. Think of this refresher as an opportunity to build a good foundation for your repurposing efforts. When you have a grasp of the basics, it's easy to use those basic principles to you advantage when repurposing content.
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Number 29:
Subject: [DAY 29] Email Marketing and Profits!
Email marketing is actually where the true profits come from product creation. The product was your lead generation tool to get subscribers on your buyer list. And now you make the real money from sending quality emails promoting not only your future products but also those products from other creators.
While your list is smaller, under a few hundred people, stick to promoting other affiliate products from similar niche topics of your own. If your first product was on list building, only promote other products in the list building, email marketing, traffic and funnel creation niche topics.
If you were to promote a social media product to this list, it likely would results in low conversion rates and unsubscribers.
I also recommend that you promote only those products that you have read through and think the method is solid and would add value to your subscribers. Bottom line, if you wouldn’t have been happy with buying it yourself, don’t send an email to your list about it.
You can find upcoming products to promote using the JV groups in Facebook, Muncheye.com and the upcoming launch Calendar in both WarriorPlus and JVZoo. Many product creators will also give you review access and have email swipes available that you can use.
When starting out take advantage of these email swipes and just add in your own personality. Don’t use the swipes word for word but use as a template for your own email.
Email marketing is an area that you will want to spend time learning and increasing your education through other courses. This is what separates those who build solid relationships with their list and make the $100+ day and those who struggle to get even a few sales each day from their list.
Of course email marketing becomes more effective the larger your list but getting those first sales will show you the potential once your list is much larger and you are releasing products every month or quicker and have begun trading bonus spots and have new subscribers coming in each and every day.
Table of Contents
Introduction 04
Chapter I: What PPC Marketing is all about 06
Chapter II: Why you should definitely use PPC for your business 12
Chapter III: The Top 20 PPC Ad Networks and Automation Tools 19
Chapter IV: Setting up a PPC Campaign from Start to Finish 23
Creating a PPC Campaign in Google AdWords
Creating a PPC Campaign in Bing
Creating a PPC Campaign in 7Search
Creating a PPC Campaign in Facebook
Creating a PPC Campaign in Twitter
Creating a PPC Campaign in LinkedIn
Tracking your Ad Campaigns
Testing, Optimizing and Scaling
Chapter V: The 20 “do’s” you have to apply 24
Chapter VI: The 20 “don’ts” you have to avoid 26
Chapter VII: Shocking PPC Case Studies 28
Chapter VIII: How to use PPC as an Internet Marketer 30
Conclusion 32
Sample Content Preview
Introduction:
Welcome to the latest and very easy to apply PPC Marketing Training, designed to take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.
I’m so excited to have you here, and I know this will be very helpful for you.
This excellent and exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool, what you really need to know in order to dominate PPC Marketing the easiest way possible, using the most effective tools and in the shortest time ever.
This is exactly what you are going to learn:
In Chapter I, you will learn what PPC Marketing is all about. We will give you the easiest definition for it, what the core components a PPC campaign are, how PPC works, and how to set the Right Objective with PPC.
In Chapter II, you will learn why you should definitely use PPC for your business. You will learn about some of its amazing benefits, as well as several shocking facts that will make you decide to start using it right away.
In Chapter III, you will learn about the Top 20 PPC Ad Networks and Automation Tools you can use to start enjoying this amazing advertising strategy. These are several services dedicated to give you PPC Advertising and help you get the most out it.
In Chapter IV, you will watch our over-the-shoulder method for Setting up a Profitable PPC Campaign from Start to Finish. We will cover topics like: Creating a PPC Campaign in Google AdWords, Bing, 7Search, Facebook, Twitter and LinkedIn, Tracking your Ad Campaigns, and Testing, Optimizing and Scaling.
Table of Contents
Introduction ..... 5
What Are Private Label Rights? ......... 7-9
Understanding PLR Terms And Conditions .................................. 10
PLR Types .. 10-14
Private label Rights: Fact VS. Fiction ..... 15
Uses For PLR Content ............................ 17
PLR Web Content ............................ 18-20
PLR Ebooks 21-26
PLR Autoresponders ......................... 26-27
Building Lists With PLR .......................... 28
Back End Sales: Opening The Sales Funnel ................................. 30
Blogging With PLR Content ............... 31-33
Using PLR Content For Article Marketing .................................. 34-37
Creating Audio And Video Options From PLR Content ................ 38-39
PLR As Research Material .................. 39
Using PLR On Other Sites .................. 41
Infinite Options ............................... 42
Preparing PLR Content ...................... 43
The Biggest Mistake In The World Of PLR Content ..................... 44
The Second Biggest Mistake In The World of PLR ...................... 45
Why Are Rewriting And Editing Essential? ................................ 46-53
Levels Of Uniqueness ...................... 50
Why A Complete Rewrite Isn’t a Reason To Reject PLR .............. 52
Rewriting PLR Content On The Fly .... 53
Beyond Word Replacement ................... 55
Making It Better: Style ..................... 56
Making It Better: Keywords .............. 57
Obtaining PLR Content ..................... 57
Selecting PLR Content ...................... 59
Getting Into The PLR Business .............. 62
Conclusion ........ 66
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Introduction
“Private label rights (PLR) content is a key component to many online businesses and has become a highly visible part of the Internet marketing landscape.”
This ebook will explain PLR content and the terms and conditions governing its use. It will also map out several ways that you can use PLR materials to improve your online business.
We'll look at the different ways of obtaining PLR content and how you should modify it for maximum effectiveness.
We'll even look at how those with an aptitude for writing may be able to generate an income as a supplier of PLR to other marketers.
This is all going to be done within a certain context, however. While some people like to trumpet PLR as the “lazy man's” way to riches, we won't take that angle. As anyone with successful experience with PLR can tell you, it takes more than a large file filled with inexpensive PLR articles to become wealthy.
Private label rights provide an efficient and workable means of generating a substantial online income.
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INTRODUCTION
Private label rights content is one of the most versatile items in smart Internet marketer's toolbox. PLR material has nearly universal application and is capable of aiding virtually any Internet marketing project.
However, PLR content is a tool. It isn't an automatic means of income generation. In order to make PLR work for you, it's essential to know how to use the tool the right way.
Although most marketers have a basic understanding of how PLR content works and some of the ways they can use it, they often make mistakes in applying their understanding to the material.
There are seven common blunders that can have devastating impacts on the profitability of private label rights content use.
This report will cover those “seven deadly sins”, explaining the common mistakes and providing you with information you can use to avoid them in your own business.
PLR content is great stuff. If it's used correctly. When you handle it poorly, however, it tends to do little more than waste time and produce disappointment. Let's take a look at the wrong ways to work with private label rights—and the better alternatives to those common failures.
If you can avoid these common errors, you'll be well on your way to getting the best possible return from your private label rights investments.