Sample Content Preview Here, you are piquing interest and making your audience aware that something is going to be available in the future. That will make them more receptive when you eventually share more information and it‟s also a good example of something known as „presuasion‟. This is also a particularly good time to ask your audience what they would like to see. This is one of the great things about a product launch – it gives you time to consult with your audience and to make sure that they actually are interested in the thing you‟re about to spend ages developing. By getting your audience to vote on the kinds of things they‟d like to see from you, you can get them more involved in the product (and thus more emotionally invested) and you can also verify that the audience exists so that you aren‟t risking spending a long time developing a product that no one will go on to buy… For that reason, this step two should actually start around the same time as step one. Once you begin work, let people know while simultaneously keeping the nature of that product shrouded in mystery. 3 Create Your Launch Materials Now you‟re going to create your launch and marketing materials. So that means you‟re going to make your press release (a letter that you will send to the press, telling them about your new product and why everyone should care), a sales page (a single page that exists solely to promote your product and collect sales) and maybe some other things like some email swipes for your audience and maybe some banners, cover materials etc. This can also be a good time to come up with some posts for social media and for your blog. So why are we doing all this now? That‟s because we‟re using a technique called „pre and pick up‟. In short, once you announce your product, you will want to start promoting it heavily. This can take a lot of work as you‟re sending out emails, creating videos, creating sales materials, managing affiliates etc… And what happens if you get ill? What happens if you get very busy and don‟t have time? Or what happens if you just lose enthusiasm? In all those scenarios, you‟re going to lose momentum and you‟re going to lose your audience. Conversely though, if everything is written and everything is ready to go, then you can simply hit „send‟ when it comes to the right time and you can be sure that it is all there and ready to go. And by setting up your sales funnel, affiliate page etc. right now, you can also test that everything works to avoid things going awry on your big launch. 4 Announce Your Digital Product Once the product is finished and all of your materials are in place, you can now announce the digital product thereby entering into your „pre-launch phase‟. Now the world knows precisely what the product you‟re creating is, they know why they should care and hopefully they‟re excited and ready for it to go live. You‟re now going to use this opportunity to create the maximum impact though so that this is big news and so that it gathers lots of attention. And if you can then the best way to do this is by announcing the launch through a big news outlet. This might be a website in your niche or even a magazine. To do this, you‟re going to offer that big outlet the chance to exclusively cover your launch and be the first to break the news. And to do that, you will need to create a press release. While you might feel nervous to give a media source exclusivity on your big launch, it‟s actually a very good strategy because it means that you‟ll be getting coverage from other sources too who get the news from there. In other words, if the Verge were to cover your technology review (which is probably aiming a bit too high but just for argument‟s sake…), then you would find that every other site like Engadget and Wired would also cover it soon after because they‟d read the news there. A press release is a small letter that is designed to encourage the press to cover your story. The key to using these successfully is to make sure that your press release is an actual story that will be interesting for the intended audience of the chosen website or magazine. If your press release is just transparent self-promotion, then don‟t expect anyone to cover it.

Sample Content Preview If you were told about someone who owned a candy company, you would automatically assume that they were not weird at all and were insanely happy just eating chocolate all day. This was not the case for Milton Hershey, who was actually a bit different and who did not always get along with people with whom he interacted. His unique vision for candy-making was not met with a lot of positive reactions and he had to return to his family farm and work on his recipe alone to get it right. This journey into embracing his own unique vision made him a success and he was able to craft the candy that would be the backbone for a vastly successful, multi-million-dollar company that is still around today. Being weird is not always a problem when you are a creative person and letting other people ruin your creative vision through doubt can just harm you in the long run. The story of how the Hershey Company came to be should show you how much you can benefit from sticking to your own personal goals and dreams in the face of derision and criticism. Creators who make new products and craft items that they are told cannot be made are almost always people who are considered to be weird. There is something in the social fabric that we weave that makes us want to identify people who go against the grain of the expectations of others as being odd or offbeat in dangerous ways. Being willing to struggle to create something that you can envision is a skill that weird people often have in spades and their fortitude over the years has led to hugely successful careers and the formation of wildly successful companies that are still around today. If you have been worried about being weird or different and how it might impact your ability to get a job you love or open a business, you need only look at the story of Milton Hershey and how he managed to overcome criticism and a lack of support to found one of the biggest companies that have ever made candy in the world. 2. Mark Zuckerberg While famous for many reasons these days, Mark Zuckerberg was a great example of a nerd who just could not quite fit in. While smart and successful in school, he was odd and not liked by his classmates overall. He struggled to make friends and get dates and his original idea for Facebook was to make sure that he could connect romantically with girls. He later expanded his idea to make sure that others who were socially awkward like him could find dates and connect in an easy way with girls that they struggled to talk to at school. The vast success of Facebook could be considered an accident, but he was at the center of the development process of the site all along and has made critical decisions along the way that indicate that he knows how the social structure of online life works rather well. Being a unique thinker who was not engaging successfully socially with others in his age group, he managed to make a website that would launch many people into social health in ways that they could never have managed without his help. Facebook is worth so much money these days that it should be no question to anyone that being odd and off-beat has delivered great results for Mark Zuckerberg. He is still unapologetically odd and has continued to stick to his own personal code that got him to the place that he is today. This has not always made him popular, but it has made him a huge success and that is what is more important. 3. Amy Schumer Amy Schumer has taken a lot of heat over the years for being off-beat and doing comedy that no one else does. She has been told over and over again that she could be much more successful if she would do mainstream comedy, lose weight and commit to living in Hollywood like a normal person in her shoes. She has never once given in to this pressure and has continued to be unapologetically herself for years. She is willing to make fun of herself as well as other people when she is on stage and many people see her as a hero for those who usually do not get a voice in the public eye. She has said many times that she could have been more successful over the years by changing who she was but that she loves to tackle the topics that no one else is talking about. Shedding light on social issues and the problems that women who are not thin and successful experience in life, she has made sure that she calls attention to the things that really matter. Some people might call her brash and harsh, but she has made sure that many people are aware of all kinds of social issues and concerns that others have been sweeping under the rug for years. While she might have been reviled as a comedian who is sticking her neck out too far at times, Schumer has made sure that she has stood for the right things many times over. She is a great voice for activism and women’s rights and she frequently points out that the average woman never gets her due, no matter that advertisers and other forms of media are supposedly talking to her and thinking about her on a daily basis.

Sample Content Preview The best way to choose a platform is to look at all of the features that the most popular applications offer. Some of these include the ability to stream video, screen sharing, statistics tracking and reporting, chat rooms, mobile access to the seminar and much more. Decide which features you absolutely need and then decide what your budget is. Then you can begin weeding out platforms that don’t meet your needs. If you need a starting point, some of the most popular webinar platforms on the market right now include WebEx by Cisco, GoToWebinar, ClickWebinar and AnyTalk. There are also budget platforms that cost nothing at all to use but are limited because they aren’t really set up for webinars, but can be used as such with the elimination of many of the standard webinar features. These include Skype and Google Hangouts. Step Two: Gather Your Equipment You are going to need some equipment if you want to host a webinar. These vital pieces of hardware will allow you to make your webinar run smoothly and look professional while you are conducting it. Let’s go through the required equipment list piece-by-piece in order from most important to least. Your Computer: You need a good computer if you are going to host a webinar. You don’t necessarily need to run out and buy a new, state-of-the-art computer intended for graphic intensive business applications unless your own computer performs very poorly. What you need to make sure of are things like CPU speed and multiple cores – a quad core at the minimum. You also need a sufficient amount of RAM, with 4 GB being the absolute minimum and you’ll want to make sure that you have a solid soundcard, video card and Ethernet port on your computer. Your Internet Connection: This one has just a couple of very specific requirements: you need to have a wired connection, not a Wi-Fi connection, and you need to have a lot of upload and download speed. 10 Mb connections are the starting point for running webinars. Your Webcam: If you plan to use streaming video during your webinar, you are going to need a good HD webcam that sends out a professional video feed to your attendees. Anything less than HD is considered unprofessional in this day and age. Your Microphone: A good USB microphone that has the quality that you want for a webinar (for about $100) is the Blue Yeti. However, there are other choices too. Get a really good microphone though that sends out a very clear, very professional audio stream. Don’t rely on your laptop microphone or a cheap USB mic. Step Three: Plan Your Presentation Your next step in the process will be to plan your presentation. This can be challenging if you have never hosted a webinar before. However, if you follow these steps you will have a presentation that is worth presenting on launch day. 1. Decide upon a topic: You need to know what you are going to present if you want to proceed with preparation. It should be something that you know about and can be regarded as an “expert” in as well as something that people want to learn and will allow you to pair with a monetization model. 2. Decide what multimedia you need: You want to have some slides prepared or any other multimedia that helps you make your point. Create all of your multimedia well in advance so that you have time to practice with it. 3. Become familiar with your platform: You need to make sure that you know your platform very well, which means that you need to practice with it, play with it and especially, conduct test runs with your webinar. Read all of the tutorials for using the webinar platform and make sure that you are using it to its full potential. 4. Write a script: You’ll need a script to follow, with your slides or other multimedia factored into it. This doesn’t necessarily have to be followed completely but it will give you a framework to lean on to make sure you don’t get lost during your presentation. 5. Record Yourself: Make sure that you are recording yourself doing practice webinars so that you can see how you appear to others. Getting some friends or colleagues to watch your webinar and give you tips for improvement wouldn’t go amiss either.

Sample Content Preview And you can even repeat the strategy you just employed in order to multiply the income several times over. The other thing to recognize, is that you need to be smart about the way you approach these business models. The key is very much to work smart rather than hard. You need to be able to understand the thought process of your audience and you need to know how to create something that will work without wasting lots of time and effort on small details that really don’t matter. But I’m not just going to tell you what not to do. I’m also going to help you actually get started with one of these smart business models so that you can begin seeing that passive income pour in right away. In this guide, you’re going to learn three simple ways to start making money while you sleep. And all of them will be simple, effective and easy to implement… Selling a Digital Product Online One of the easiest ways to start making passive income is to sell a digital product online. This is what Tim Ferriss calls a ‘muse’ – a very simple sales process that will bring in cash to fund the things that you care more about. So where do you start? First, you need to acquire said digital product. A digital product is anything that you can sell that doesn’t have a tangible aspect. A good example here is an ebook but video courses also work well, as do email courses. Whatever the case, a digital product has the benefit of being completely free to produce (no overheads) and not requiring any delivery or storage. This means you can create it once and then sell it indefinitely. And you can also use a digital delivery system to take payments and then send the product. To make this product, you can either spend some time doing it yourself (an ebook is just a PDF in most cases, which you can make with MS Word) or you can hire someone to do it for you. Writers and writing agencies are easy to find online and won’t normally cost you that much (a few hundred dollars often for an entire ebook). You’re then going to create a sales page. This is going to be a single page designed to sell your product using persuasive writing and a smart layout. It’s very important that this page be well designed because you need to gain the confidence of your audience and look like a ‘real business’. There must be no concern in their mind that their payment might get lost in transit, or that you’re going to take their money and then never deliver the actual product. It’s also very important that you make it as quick and easy as possible for people to checkout. That means they should be able to click ‘buy’ without having to worry about entering their payment information or sign up. Most sales are made on an impulsive basis and in order to take full advantage of that, you need to ensure your site allows for those impulsive purchases! Finally, you’re going to use Facebook Ads in order to target your advert to the right people in a way that means you’re only paying when someone actually clicks one of the ads. You get to set how much you’re willing to pay for each of those clicks, which means that you’re going to be able to ensure that you’re earning more money overall than you’re spending. In short, the right people get sent to your sales page, they get tempted by your sales pitch and they quickly and easily check out. Making it Actually Work But none of this is actually anything new. No doubt you’ve heard of selling digital products before and it’s not exactly rocket science working out the basics! The key is to making a business model that will actually work and understanding what it is that makes some products sell very successfully while others never do. The first key element is the niche and the demographic. You need to pick a product that has a very broad appeal and that offers a lot of value to the buyer but also one that won’t be going up against too much competition and that won’t struggle to get noticed. If you make a book on ‘fitness’, then you’re going to be going up against thousands of other eBooks, some of which will have much bigger budgets than you. That means you’ll have to pay a lot more in terms of advertising in order to get noticed.

Table of Contents Lesson 1: An Introduction To Email Marketing ........................ 5 First, a Few Stats...... 7 Top Reasons You NEED to Invest in Email Marketing ........ 10 Lesson 2: Autoresponder Comparison and Review ........... 16 What is an Autoresponder? ......... 17 How to Choose an Autoresponder ...................... 19 Comparisons............ 26 Summary ................... 30 Lesson 3: Top Tools for Creating Landing Pages ............... 31 Do You Really Need a Landing Page Tool?... 37 More Useful Tools . 39 Lesson 4: Opt-In Landing Page Tactics .......... 42 Some Things to Consider ............. 43 Two More Techniques: Incentives and Pressure .................... 47 Getting People to Your Landing Page ............... 50 Lesson 5: Email Copywriting - How To Write Effective Email Copy That Gets Opens and Clicks .... 53 How to Write Well .. 55 How to Write Copy That Gets Clicked and Read .................... 59 Lesson 6: Subscriber Relationship Building .......................... 64 Understanding the Value of Your List ................ 65 How to Build Real Relationships .......................... 68 Things Not to Do .... 71 Lesson 7: Autoresponder Sequence Power . 75 Why an Autoresponder Sequence is Such a Good Strategy ....................... 76 Some Things to Consider ............. 78 How to Write the Perfect Autoresponder Sequence .............. 80 Lesson 8: Landing Page Traffic – How To Drive Traffic To Your Opt-in Landing Page ...... 86 PPC ... 88 Blogging ..................... 91 Solo Ads and Ad Swaps ............... 93 Lesson 9: List Monetization Tactics .................. 96 Selling a Product .... 98 PLR ... 99 Affiliate Marketing .. 99 Selling Physical Products .......... 102 Sell Ads ................... 104 Lesson 10: List Segmentation 105 Targeting by Demographics ..... 106 How to Segment Your Audience ....................... 107 The Way to Think About Your Subscribers and Leads ..... 109 Using This to Your Advantage 111 Lesson 11: Getting Inboxed – Your Guide to Email Deliverability ..... 115 How to Avoid the Spam Folder .......................... 118 Email Sender Reputation ........... 120 How to Improve Your Sender Score ............... 121 Getting Into the Main Inbox ...... 123 Lesson 12: Email List Maintenance ................ 125 Why Email Hygiene is So Important ................ 127 Top Ways to Maintain Email Hygiene ............ 129 Sample Content Preview In the case of email marketing, you only need to pay for an autoresponder. Once you‟ve done that, you have the means to collect and send emails, which means the only thing left for you to do is to write said emails. Guess how much writing an email costs? And it barely takes any time either (remember: time is money!). In short, this is an incredibly quick and cost effective way to start marketing. Another stat that‟s interesting is the fact that 91% of consumers check their email every single day. That‟s a huge statistic but in reality it‟s probably rather conservative. The reality is that most of us check our phones not only every single day but countless times throughout the day. The reason for this is that we get a notification each time we get a new email. There is no way for us to miss an email, which stands in stark contrast to a Facebook post or a Twitter Tweet which is very easy to miss. In fact, the main way that you tend to hear about new Facebook posts is via email. Think about the Facebook pages that you have Liked. Can you honestly say that you get 100% of the messages that any of them put out? The answer for most of us is „no‟ and the obvious reason for that is that we‟ll only check Facebook every now and then and even then, we‟ll likely only see a small percentage of what‟s on offer because that‟s what will make it to our homefeed. The only way we would stand a chance of seeing 100% of the content from a given page is if we were to manually navigate to that Facebook page every single day and scroll down through the posts. And who cares enough about a brand in order to do that? With email on the other hand, you not only check your inbox multiple times a day anyway, but you also get alerted each time a new message comes through. Of course, this is only true of your inbox and not of your „social‟ mailbox or spam – but using the tips you‟ll learn over the course of this… course… you‟ll learn how to make sure you end up in the inbox and not one of the other two. So, that‟s what the stats have to say but what about the things that a survey can’t quite capture? Top Reasons You NEED to Invest in Email Marketing Here are some of the top reasons that you can‟t afford not to invest in email marketing… 1. Email Marketing is More Personal The first and most important consideration is simply that email marketing is much more personal as compared with other forms of marketing. When you send someone a message via email, you are messaging them in their inbox and that means your messages are going to be placed right alongside messages from their friends and family, as well as all the other things that they signed up for. All of a sudden, the way that your messages are parsed and interpreted changes. Suddenly, this is in a folder filled with correspondence that demands attention and your email message will take on that same importance as a result. As a marketer, it‟s your job to take advantage of this too – by making sure that your content is written in a way that feels personal and direct – this will have a much better impact on readers and make them much more likely to sit up and take notice of what you‟re saying. People like getting messages from people – not companies. 2. Email Marketing is Immediate With email marketing, you have complete control over your message and that even includes the timing with which your message is sent. On Facebook or Twitter, you will write a message and then hope that your followers see it at some point in the near future. However, with email marketing we‟ve already discussed that your recipients will get a buzz in their pocket as soon as the new message comes through. Even if they have several messages that they haven‟t read (meaning that they won‟t get notified for each new message), they‟ll still tend to check their messages to dismiss those unread contacts at several times throughout a day.

Sample Content Preview Would many of your friends? Most people still don’t like digital products because they aren’t getting anything tangible in return and they don’t want to read a book on a screen. Unless the information is so valuable to them that they’re willing to spend lots of money for this privilege, you’re going to struggle selling it. And some people will struggle even to grasp the concept of a digital product. When you sell a physical product though, you’re making yourself a much larger potential audience and thereby opening up the potential for a much larger profit. At the same time, physical products will usually solve very specific problems for very specific people and be easy to describe and explain. This all makes them far easier to market to a wider audience. And when you sell a physical product through a dropshipping business, you’ll be acting as a reseller. Despite the fact that you never actually receive the product, you will still be reselling in theory and thus normal pricing conventions apply. The normal pricing convention in this particular scenario is ‘keystone pricing’. In simple English, that means you make a 100% profit – selling products for twice the value you pay for them and essentially getting 50% commission. What’s even more important though, is the way that dropshipping keeps your customers engaged with your brand. When you sell an affiliate product to a customer, you are recommending them a product that you didn’t create and that you have no hand in creating. You’re admitting that it’s not ‘your’ product and that someone else created it and you’re sending the customer away from your website in order to buy it. Now ask yourself with brand they’re more likely to remember: yours? Or the brand printed on the product they bought and the website they bought it from? Furthermore, it now becomes highly unlikely that they’ll ever buy multiple products from your website. They’ve been sent away from your brand and so if they’re going to do some shopping, they’ll be doing it on the site where they bought the affiliate product! With dropshipping though, the manufacturer is a silent partner. This is just the same as buying from Amazon – the company has no involvement as far as the buyer is concerned and so they can focus on buying from you and from dealing with you. The result is that your business looks much more professional and the customer stays engaged with your brand much better – potentially even placing multiple orders for multiple products! Branding Your Products Better yet, some forms of dropshipping actually allow you to add your branding to the product, thereby communicating loud and clear that it was you that created the product and greatly strengthening your brand awareness, visibility and professionalism. You can now sell your very own branded clothing line, or your very own supplement line – truly cementing yourself as a professional in the industry and an expert. This is called ‘white label dropshipping’. The term white label simply means that the company you’re using to drop ship through will be a completely silent partner – not adding their branding or logo anywhere to the products themselves or to your packaging. The ‘white label’ is the simple white packaging/sticker that will be placed on your items and that the company will then print your logo onto that white label, in order to allow you to design your own branded item. And in some cases, you can even design some aspects of the product. For example, a white label supplement company will let you sell supplements that come in pots bearing your logo and your company name. But what’s more, is you can often even decide what goes into them. For example, if you were to design your own multivitamin or multimineral, you could choose precisely the vitamins and minerals you wanted to put into it and then give it a name of your choose like ‘Multi Core’. Add your logo and some fancy packaging, pick a price point and sell it. But despite having complete control over the dropshipping in this manner, you don’t need to create any design specifications or blueprints, you don’t need to work with a manufacturer and you don’t need to put in a ‘MOQ’ (minimum order of quantity) and potential get stuck with thousands of dollars of supplements that no one will buy. It really is the perfect business model, offering truly passive income, zero risk or up-front cost and complete control. How to Find a Dropshipping Company Now comes the tricky part – finding a dropshipping company. Unfortunately, not every business out there is going to be willing to offer dropshipping services because they benefit you much more than them! But more and more companies are starting to offer the service over time to adapt to the changing demands of online business. The only challenging is finding them. Fortunately, there are a number of directories that store all this information for you to easily find online and these sites make life a lot easier. In the full ebook, we discuss a number of dropshipping directories that you can use and compare them based on their price and their convenience. Some good examples include DropshipDesign, Doba, Shopster and WorldWide Brands. We also look at some free alternatives.

Sample Content Preview] Consider for a moment the circumstances that led to our evolution and to our current state of being. Put simply, humans have thrived because we are able to adapt very well to our environment. To that end, we have a nervous system and musculature that is inherently plastic and able to change, warp and adapt as the situation demands. We grow new neuronal connections, we develop specific muscles and others atrophy all at the same time. And our brains and bodies love to adapt in these ways. When we learn new movements and when we challenge our bodies in new ways, it triggers the release of reward chemicals – endorphins and dopamine – which help to reinforce and cement the specific sequence of movements and thoughts that led to that effective movement. This triggers the formation of new connections and that in turn is what keeps the brain youthful, adaptive and learning. In turn, this makes it easier for us to learn other new things and keeps our brain dynamic and growing. This has been shown to be highly protective against age-related cognitive decline and more serious cases of dementia and Alzheimer’s. In short, if you don’t use it, you lose it. Meanwhile, complex and challenging movement is what allows us to train all of our supporting muscles, our proprioception, our balance and more. It’s what maintains our flexibility and it’s what gives us functional strength that can actually translate into useful power when we’re working and playing. But this is not what most of us get from our current routines. Instead, most of us will spend a good 8-10 hours of every day working in an office. When we’re not working in the office, we’re commuting to and from work. All this time we are sitting. In the dark. While highly stressed. When we’re not commuting in and out of work, we’re probably sitting at home in front of the TV. Sitting is incredibly bad for your health. For starters, it takes years off of your life due to the considerable lack of activity which allows your heart atrophy. Meanwhile, it causes serious changes to your musculature. Your hip flexors – the muscles that you use to curl your legs behind you – will become stretched and weakened. Meanwhile, your hip extensors – the muscles in your legs that you use for kicking – will become tightened and shortened as your knees are constantly as high as your waist. This creates an imbalance that results in more pressure being placed on one side of your pelvis than the other. This is what leads to an ‘anterior pelvic tilt’ where the pelvis leans forward forcing your buttocks outward and actually making you physically shorter! Of course this isn’t terribly good for your pelvis or your back either and can lead to pain and discomfort. At the same time, being at the computer all day means that your neck is constantly craned upward, while your arms are stretched forward. This causes a similar tightness and shortness in the pectoral muscles while weakening and stretching your lats and traps. The result is that you end up with a hunch-back posture which once again isn’t particularly attractive or functional. Again, it’s very simple really: you spend all day in a single position which causes your body to adapt to that position. Some muscles become tense and stiff while others weaken and atrophy. The complete lack of variety in your movement means you get practically frozen in that position and this isn’t even a movement that we would have naturally used in the wild! So we go to the gym to fix all this. But if you’re like most people, your version of fixing this will involve lifting weights through a very static range of motion using ‘single joint’ movements. These include the likes of bicep curls, which challenge you to curl a weight while bending only your elbow and bench press which further strengthens your pecs. These exercises do not train the muscles in any functional manner because it isolates them. In the real world, we would only ever train our muscles in unison – working together as one tool and incorporating lots of smaller supporting muscles to help us balance and to give us more support as we go through various motions. The worst part of it is that most people only train a select few muscles this way – specifically those that are on the front of their bodies. These are called the ‘mirror muscles’ because they’re the ones that look the best in the mirror. But we often don’t spend nearly as much time on our traps, our lats, our erector spinae or our transverse abdominis. The same goes for obliques, for forearms or for all the tiny muscles in between that do things like moving our toes. This actually makes us even more maladapted. We’ve spent all day sitting down hunched over and then we train the muscles at the front of our bodies with heavy weights. The result is that we’re likely to cause a serious injury.

Table of Contents Chapter 1: Introducing Instagram ........ 4 Why Instagram Matters ..... 5 Instagram in Numbers.... 6 What You Will Learn ...... 7 Chapter 2: Instagram’s History and Features .... 8 Instagram Riches . 10 Chapter 3: Getting Started With Instagram – Choosing a Niche and Setting Up ..... 12 Selling the Dream 13 Examples of Highly Effective Instagram Accounts ...... 14 Choosing Your Niche ......... 15 Getting Started .... 17 Chapter 4: How to Grow Your Account ............ 18 Growing an Instagram Account, the Basics .. 19 How to Gain Followers .. 20 Chapter 5: How to Use Instagram Riches ......... 22 Instagram Riches: The Basics .......... 22 Going Live ............ 23 Making Boomerangs ......... 24 Tips, Tricks and Hidden Settings . 25 Chapter 6: Making the Most of Instagram’s Powerful New Features ........ 26 Why We All Should be Excited by the Trend Toward Live ........ 27 How to Create Great Stories and Live Videos – Tips and Advice ............ 28 Content That is Great for Stories and Live 29 Chapter 7: How to Create Stunning Pictures and Videos ............. 30 Hardware ............ 31 Composition ........ 32 Chapter 8: Monetizing Your Instagram Account and Finding Sponsors ..... 33 Promoting Your Own Products and Services 34 Finding Sponsors . 35 Conclusions ............. 35 Sample Content Preview Chapter 2: Instagram’s History and Features Instagram was created by Kevin Systrom and Mike Krieger and first went live in October 2010 as a mobile app. The basic premise is very simple. Instagram allows you to upload a photo to your own profile and to view photos that others have uploaded on a feed. The objective here is different from Facebook however. Rather than keeping an archive of all your photos in order to tell your own story; the objective with Instagram is rather to be more selective. You will generally upload a single photo at a time and spend a little time cropping it, adding filters and generally making it look as artistic as possible. Instagram has since been described by many as an opportunity to find art in everyday moments. You’ll see pictures of empty gyms, of wine glasses with lipstick stains, of sunsets, of running shoes covered in mud – all with different filters applied and a story to tell. Those who understand the platform well manage to create some very artistic images using only very limited tools. Those tools are ‘filters’. These are simple effects that can be applied to Instagram images, in order to give them a retro look, different colour temperatures, faded effects and much more. It took no time at all for the service to grow to 100 million users by April 2012 and 300 million by December 2014. This is unheard of growth in the industry and as such, it was only a matter of time before Facebook would come knocking and make an acquisition. Facebook demonstrated tremendous faith in the platform when, in April 2012, it purchased Instagram for a whopping US $1 million (cash and stock). This would prove to be a smart move – while Instagram grew by 23% over the following year, Facebook would only grow by 3% during the same timeframe. Facebook made a promise to Instagram users at the time not to ruin the platform with new features or to be too intrusive. For the most part, the company has been true to its word and it would certainly be fair to say that Instagram has maintained its integrity and core purpose over the years. Instagram has been somewhat integrated into Facebook but not to a huge degree; if you did not know that the two were owned by the same company, then you could very realistically not realise it on looks alone. That said, there have still been a large number of different changes and updates to Instagram over the years and these have largely improved the platform. For instance, Instagram would originally only support a square image format in order to mimic old Polaroid photos. Later, it would introduce the ability to upload photos in a range of aspect ratios, creating many more possibilities over time. Another perhaps overdue feature that was added in 2013 was video sharing. Users could record and share videos up to 15 seconds and with resolutions of 640x640. This was seen by some as an attempt to compete with other platforms that revolved around video sharing – such as vine. However, it was arguably a logical addition to the platform’s roster of features. Then came more precise editing controls. Rather than just being able to add different filters, users could now alter different settings manually – controlling things like the brightness, the contrast, the saturation etc. Instagram Direct was also added in 2013 and was another important upgrade. This allowed users to send images directly to other users. In 2015, new features were added to this mode, allowing for basic instant messaging and the ability to share multiple photos at once. The main function for this however is of course to share pictures that you think a friend or a contact will particularly enjoy. And then came Instagram Riches… Instagram Riches Instagram Riches was added on August 2nd 2016 and at the time of writing, it is the newest big addition to Instagram’s functionality. It’s also one of the biggest game-changers for the platform and very much a product of its time. Essentially, Instagram Riches allows users to add images and videos for their followers to see and that will disappear after 24 hours. These images don’t appear on the user’s profile grid on the feed and also allow for the inclusion of Live Video – which are Live Streamed videos that can last for up to one hour. Live video uses the same interface as the stories option but will self destruct instantly once they’re over. Instagram Riches has a lot of potential for marketers and has many unique benefits outside of the main features of Instagram. The first reason for this, is that Instagram Riches appear in a different place to the other content on Instagram. These appear in small circles along the top of a feed, thereby drawing a lot more attention to themselves and at the same time increasing engagement. The other reason that Instagram Riches are so successful and one of the reasons they are so much a product of their time, is that they can be likened to various forms of live content. Right now, live content is all the rage. This was a big deal in 2015 and 2016 with the likes of Periscope and Meerkat. These were two massive ‘live streaming’ apps that enabled users to broadcast videos live to a global audience. These videos could be recorded and would then remain on the channel for a while for those who missed them. But the most exciting part of these platforms is being able to look at the world map (in Periscope at least) and tune in to all the people broadcasting live from anywhere in the world. You can see behind-the-scenes from live News broadcasts, you can see people vlogging from their kitchens over their morning cup of coffee and you can see people working out live.

Sample Content Preview While this isn’t a set-in-stone plan yet, what you are going to do is to try and be a little realistic at this point and decide exactly the kind of travelling you want to do and how you want to do it. And it also means thinking about the kind of travel you can do. Because being a digital nomad can mean different things to different people. If you’re married with kids, then you might find it hard to up and leave. You’d have to either take them out of school, or be without them for long stretches. But that doesn’t mean you can’t still live the lifestyle – how about being a digital nomad within the country and working in different amazing places around where you are? Or how about going on lots of smaller trips? If you choose to go for an open-ended trip, even better. But in that case, think about whether you want to go somewhere touristy, whether you want to go to Europe, or whether you’re going to climb mountains. Maybe you’ll do all three and you’ll plot a map through multiple countries. Step 2: Ask Your Boss A lot of people don’t feel terribly comfortable about starting an online business. Does that mean that they have to give up on the dream of being a digital nomad? Not at all! Actually, they can just as easily become digital nomads by doing a ‘regular job’ but taking it on the road with them. Try speaking to your boss and see if you can do your current job while you’re travelling. If they say no, then try speaking with your current boss about the possibility of doing a different role within the organization. It’s nerve-wracking but you’ll probably find they’re more amenable to the idea than you expect. It is the 21st century after all… No? Then another option is to look for other jobs. Again, this can be ‘normal’ employment just like you’d normally look for. The only difference is that you’re going to look for jobs that specifically lend themselves to working online. That could mean working on web design (which of course can easily be done online in most cases), being a copywriter or anything else. Some jobs will even mention in the job description that they allow you to work from home (which means ‘from anywhere’ to us!). Always be sure to double check in the interview though. Step 3: Create Your Own Online Business Failing that, you can create your own online business. This is a relatively easy thing to do, you just need to provide a service online and find clients who are willing to pay for that service. So you might be a writer, a web designer, or a consultant. Alternatively, you could sell photography, you could run a blog or a vlog, you could look for a company to sponsor you on social media or you could sell a digital product or an affiliate product. There are tons of different business models you can run easily online and this is something you shouldn’t be afraid to experiment with. Note that this doesn’t mean you have to hand in your notice tomorrow (as much as you might like to). There’s no need to take unnecessary risk, so instead, why not try creating an online business in your spare time to test your model and then quitting your day job only once you have proven that this method works. Step 4: Find Your Gear Now you need to get your tools and gear for travel and working on the go. Whenever you go travelling for a long time, your travel gear is going to be an essential consideration. However, when you go travelling for a long time and you’re going to be working online – then it becomes even more important still! So what does the budding internet entrepreneur need to take with them on their travels? In terms of your general travel equipment, you’ll of course need a bag. Invest in a good bag because this is going to be a highly important tool for you in the future. You’re going to use this every single day to keep your things in and thus it needs to be light and convenient to carry, while also protecting your worldly possessions and keeping them safe. Look for something with plenty of pockets and that is going to be small enough stow under your seat on the plane (this will save you a TON of time). It’s also important to think about your clothes and any necessary accessories. Choose clothes that are thin and light and that will wash easily. Choose clothes that don’t need ironing and then try to roll them into thin tubes for easy packing. A microfiber towel is a very thin and light towel that dries almost instantly and can be folded to fit into a pocket.

Sample Content Preview In this course we are going to be focusing on free methods to create and rank your video contents almost overnight (even if you have never done a single video before) using some top notch secrets which 99% marketers have no clue about. Advantages of Video Marketing Here are some the underlying benefits of video marketing: Video marketing is the fastest medium to build your online authority and presence. Simply put it is the surest way to position you at the top of targeted prospect’s mind. Due to this unfair advantage traffic converts 2X-3X more than any other leads out there. Video marketing is completely free to use. Can give unlimited razor targeted leads if done in the Right way… (But most people do it in the wrong way) Videos almost instantly increase your search engine (Google, Bing, Yahoo loves video content) rankings therefore is a GOLDMINE for SEO. Instant increase of conversions: A recent study has demonstrated that 57% online consumers are more likely to buy a product after watching video demonstration and testimonial of the product. Video is easily accessible: With the growing use of tablets and smart phones videos can be watched anytime, anywhere.