Salespage Snapshot: >>> Click Here To View Full Sales Page... Table Of Contents INTRODUCTION.................3 WHAT ARE BLOGS?.................3 WHAT CAN BE INCLUDED IN A BLOG?.................3 WHY BLOG?.................4 BUSINESS BLOGGING!.................4 WHAT IS BUSINESS BLOGGING?.................5 SMALL BUSINESSES AND B-BLOGGING.................5 ADVANTAGES OF BUSINESS BLOGGING.................7 Boosts Online Branding.................7 Enhancing customer relationship programs.................8 Enhances Search Engine Optimization.................8 Better Tool for Media and PR.................9 Enhances Niche markets.................9 BLOGGING FOR BUSINESS.................9 BLOGGING RESOURCES.................10 BLOGGING SOFTWARE & TOOLS.................10 WORDPRESS.................10 Installing WordPress.................11 Popular WordPress Plugins.................12 BLOGGER.................13 SETTING UP YOUR BLOGGER ACCOUNT.................14 Step 1 – Getting Started.................14 Step 2 – Create Your Account.................15 Step 3 – Name Your Blog.................16 Step 4 - Choose Your Blog Template.................17 Step 5 – Generate Your Blog.................18 RSS AND BLOGGING.................19 HOW DOES RSS ENHANCE BLOG PERFORMANCE?.................20 MAJOR BENEFITS OF USING RSS FOR BLOGGING.................20 Higher Search Engine visibility.................20 HOW TO ADD YOUR RSS FEED TO YAHOO!.................21 Adding Your Content.................21 GETTING YOUR FEED LISTED ON MSN.................22 WEBSITES AND DIRECTORIES FOR HOSTING/SUBMITTING YOUR BLOGS.................23 Sample Content Preview Introduction What are blogs? s you might have experienced, surfing the web was a fairly passive activity in the past. Like reading or watching TV or a bit of a combination of the two. The website as such, was all designed to be a rather one-way informative medium. Then came the advent of the ‘blog… So what on earth, er, the World Wide Web, is blogging? Abbreviated from “web log” a blog is simply a stream-of-consciousness kind of writing. Whether you are a major celebrity or a high school kid, you can blog. It requires no technical skill at all and costs almost nothing. They have become amazingly popular and are continually in the news. Recently, some people have been fired by major corporations for blogging about the goings-on at work! So you know there are plenty of readers out there. What’s the buzz and what’s in a blog anyway? What can be included in a Blog? What could you include in a blog? Practically anything that comes to your mind. In many instances, the discussion depends upon the theme of the website or a web page itself that is associated with a blog. Blogs are an excellent way of expressing personal opinion. These range from discussions about news, current events, sports, hobbies, careers, and various other topics. If you can think it, and you can type, you can blog it, more or less.

Table Of Contents Introduction: A Message from the Author The Five (5) Steps to Creating a Website Register A Domain Web Hosting - Different Kinds of Web Hosting Shared Hosting Dedicated Hosting Multi-Domain Hosting Reseller Hosting - Getting a Web Hosting Account Set Up Building Your Website - Site Structure - Files, Folders and the public_html - Editors ONLINE web design programs OFFLINE web design software and html editors Dreamweaver, FrontPage, GoLive and more Free Web Design Software MS Office Products and HTML Your E-Mail - Private Domain E-Mail Uploading Your Site to the Internet - cPanel’s File Manager - FTP Conclusion Want to Dig Deeper? - The Webmaster Survival Kit Sample Content Preview Introduction: A Message from the Author People don’t like to make mistakes. No one likes feeling like they are lost in the dark or lack information that others may have – especially when it appears that millions of others have solved a puzzle they haven’t yet. As the owner/operator of a highly technical business (web hosting), I have learned that there may be nothing more confusing to the average person than the concept of making, managing and mastering a website. Even though there seem to be billions of websites – most people struggle with the process of developing one; hence, the report you are now reading. My hope is that this information will make clear the terminology you may be bumping into, and that the fundamental concepts of working with, and maintaining a website will become sensible for you. For starters, it’s important to know that the creation of a website is not all that mysterious. Websites are used everyday by anyone who wants to communicate with, market to or share information with the world through the magical technology of the Internet’s World Wide Web. Whether you want to have a website to sell a full line of products, show off pictures of your grandchildren, display your contact information like an electronic business card, promote an event, collect leads for a mailing list…or anything else you can think of – this report will help you understand, in a step-by-step way, how you can design, build, host, manage and offer your website to the world.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table Of Contents Planning The Home Landscape Page 3 The Base Plan Page 5 Planning For Your Needs Page 12 Studying The Site Page 13 Landscaping Materials Page 18 Placing Your Plants Page 25 Choosing And Planting Your Plants Page 27 Landscape Construction Page 66 Terracing Page 68 Backyard Ponds Page 71 Landscaping For Energy Savings Page 77 Sample Content Preview Planning the Home Landscape A landscape which is designed properly is a source of enjoyment for the entire family, it enhances a community and adds to the resale value of your property. Landscape design involves much more than placing trees, shrubs and other plants on the property. It is an art which deals with conscious arrangement or organization of outdoor space for human satisfaction and enjoyment. Some of its major goals include: • Organizing and developing the site for maximum use and pleasure. • Creating a visual relationship between the house and the site. • Reducing landscape maintenance to a practical level. Americans spend tremendous amounts of money landscaping their businesses, homes, streets, parks, schools, etc. Much of this money is wasted, however, because of little or no planning. People cannot understand how to landscape until they know why they landscape. There are several reasons why people landscape: some think it improves the appearance of their place; others like to grow plants; still others just want their place to look pretty. Too often these landscapes dominate rather than serve. Masses of plants or other materials in the landscape may take up a large portion of the space and leave little room for people. So how does the designer arrange space so that people will find it useful, beautiful, meaningful and functional? His methods include: • Observing and analyzing the habits of the people who will be using the space, including their needs, desires and how much space each of their activities requires. • Studying past landscaping methods. • Surveying available materials to solve design requirements. • Analyzing the environment of the site including the view in and around the site. The ecology of the site should be carefully analyzed since it is important in determiningthe design.

Sample Content Preview INTRODUCING THE SIMPLE ONE STEP TO EBAY RICHES TECHNIQUE! Congratulations on obtaining this very powerful report. The one step technique that you are about to discover is a highly unknown, yet incredibly powerful way of making far more sales, getting more bids and building a highly targeted customer list…all rolled into one. If you put it into practice you will see some startling results. THE TECHNIQUE – OFFER A HIGHLY TARGETED “INFORMATION PRODUCT” AS A FREE GIFT That’s all you have to do. Offer a “free gift” that is highly complimentary to your product that would be of huge interest to your potential bidders. Why does this work so well? Because you’re offering something that is of high perceived value to the bidder (maybe even higher than the price of the actual product) completely free. How could the bidder not take it up? He’s looked at other auctions in your category – some even selling the exact same product but only yours offers this unique information product that comes along with the purchase. Suddenly he wants the info-product almost more than he wants the actual product (I have had emails from customers who have told me the only reason they bid for the product was the info-product that came with the auction!). Let’s take a look at a simple example: Dave_Beckham99 sells gardening tools as part of his eBay portfolio. Like all other sellers he has so-so sales. Sometimes he finds a buyer, sometimes he doesn’t. Then Dave thinks “hmm, what can I do to make my gardening tools sell like hot-cakes?”

Sample Content Preview Business Development Welcome to my guide to help you to find the RIGHT third party business development program for you and your business. Thank you for visiting my website and I am honoured to have your attention and a few moments of your time. I know that one-to-one business coaching is not for everybody - partly because it doesn't suit their working style and partly because of the inevitable cost of qualified, highly experienced coaches. I have been searching the small business advice market, looking at a wide range of different business development solutions. I do it for three reasons: 1. I am a student of business - I know that there is always more to learn and I can always get better at what I do. 2. I want to check out my competitors. 3. I want to find a range of programs that fitted around what I can do. Part of my vision is that anyone who comes into contact with me or my websites, gains from the experience. The Internet is overwhelmed with "get rich quick" scams from cheap e-books to more extensive courses. Through my business development knowledge (as a chartered accountant, MBA) and experience (now over 25 years of business experience backed up by continuous development and learning throughout that time) I believe that I can help you to find the best program for you. It's About You

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Introduction First of all, let me thank you for purchasing this e-Book - I hope you find it informative and helpful. And I hope it will even inspire you to go out and create your own piece of software! In this e-Book I am going to show you exactly how I developed my software application from start to finish, without any programming knowledge! I am going to be looking at what problems I encountered and how I overcame them. I will also look at the marketing techniques that I used to recover 75% of the cost of the software within the first 48 hours of it being on sale. I won't just be talking theory, though, I am going to show you the exact emails that I sent out to my mailing list to generate these sales! Not only will this software make me money from the sales but I am also using it to generate “back-end sales” for many years to come without any effort on my part. Again, I will show you exactly how this is done from start to finish. As if that wasn't enough, I will also answer the question that people have been asking me since I released the software: “Why did you choose to develop a software application rather than an e-Book?” I will give you my exact reasons behind this choice and I will also discuss whether this idea is right for you. Software development certainly won't be for everyone but I hope to give you an insight into what it takes and the time/costs involved. Anyway, enough of my rambling - I'm not good when it comes to writing introductions - let's jump right into the good stuff!

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table Of Contents Understanding The Basic Reasons For Having A Sales Letter The Specifics About A Sales Letter The Nuts And Bolts Of A Sales Letter The Complete Alphabet To Creating That Amazing Sales Letter The Final Checklist Sample Content Preview Understanding The Basic Reasons For Having A Sales Letter The basic aim of every business is to enhance stakeholder value. Whether you are keen on generating a huge response from a newspaper or magazine ad, a direct sales letter, or an Internet site, the basic fact you need to realize is "What is it that makes your business tick?" A chief and extensively used form of marketing communication tool is the sales letter. It can construct your client base and increase your sales. What is so special about sales letters that are always read? What is it about the sales letters that sell products? What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others, even though they offer the same benefits and features? Sales letters can portray numerous kinds of information. For example: a) It makes you aware of the product and services that you are offering. The primary and major reason for using sales letters as a marketing tool is to make the customer conscious of your product or service by providing adequate facts to appeal to the reader. b) Make an excuse for futures appointment Sales letter may be used to organize the consumer for contacting in future appointment—for example, visiting him personally or calling him up for appointments.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview So Exactly What Is Viral Marketing? Viral marketing is like sneezing into a crowded room without covering your mouth. The idea is to get people to pass something on. Viral marketing can be done in many ways. Email was the first way that viral marketing was used but since the beginning other ways have been developed that encourage people to pass along information about products, services and internet sites even jokes and video clips to their friends and relatives. Viral marketing can be a very good thing for Internet businesses, especially small ones that are just starting up. It can, also, sound the death knoll for those same businesses. You cannot force a product to “go viral”. If it is good enough just happens. You can, of course, use viral marketing but you can’t force the viral thing to happen. People love to share good things with their friends and families, but they will be just as quick to share an unpleasant experience or the name of the company they think ripped them off even quicker. Should you try to capitalize on viral marketing? You certainly should! You would be the worst kind of fool not to use everything at hand to market your product or idea. Without one doubt, you should reap the benefits of reaching more than just your target audience and stretching those advertising dollars as far as they will go. It is important, though, for you to realize that viral marketing is a strategy. It’s just one tactic. One, however, that does work toward achieving your campaign objectives. Oh, and just one more word of caution. You can craft a brilliant offer and a great message, and follow all the rules of Viral Marketing 101, but if a consumer visits your site and has a bad experience or even a not-as-good experience as expected, you will definitely achieve viral marketing, but the kind you don’t want. Viral marketing is unique and quite extraordinary. We share with friends and family the bargains or freebies we were able to get. If we can copy the freebie we will do it and give it to people that we know. Everybody knows somebody and just like rumors, these freebies can spread fast.

Table Of Contents Preface 5 1. Introduction 8 a. All About A Sales Letter 8 b. Comparison Between Unsolicited Proposals, Brochures And Sales Letters 10 c. Segmentation, Targeting And Positioning 12 d. Following The Aida Model 13 2. Basic Elements Of A Sales Letter 15 a. What Are The Basic Parts Of A Sales Letter? 15 b. How To Create Headlines To Invigorate Your Sales Letters? 17 c. Is It Important To Have A Strong First Paragraph? 19 d. Is Including P.S. In Your Sales Letter Essential? 21 e. Should You Include Guarantees? 22 3. Tips On Writing A Sales Letter 25 a. Fundamental Tips On How To Write An Effective Sales Letter 25 b. A 12-Step Guideline For A Sales Letter 27 c. What Fundamental Questions Should Your Sales Letter Answer 33 d. Is Aesthetics Important For Your Sales Letter? 35 e. Do Short, Powerful Phrases Enhance The Impact Of Your Sales Letter 37 f. Why Certain Sales Letters Lose Business 40 g. What Are Lethal Sales Letter Mistakes? 43 h. What Are The Pitfalls Of A "What If" Approach? 45 i. What To Do When You Just Cannot Write A Sales Letter 47 j. The Disparity Between A Sales Letter And An Advertisement 49 k. Attention Is Critical 50 l. A Rapid Lesson In Writing Sales Letters In A Lucid Manner 52 m. What Is Better – A Long Or A Short Sales Letter 54 n. Do You Always Have To Use Correct English 55 o. Monster Of A Sales Letter 56 p. Is It True That Good Sales Letters Are Like Good Salespeople 59 q. The Ten Basic Rules Of Writing A Good Sales Letter 62 r. Five Useful Secrets Of An Effective Sales Letter 64 s. Do Emotionally Charged Sales Letters Boost Sales 65 t. What Are The Words That You Should Never Make Use Of In A Sales Letter 67 u. Ways To Create A Rapport 70 4. Finishing Up 71 a. Final Checklist For A Sales Letter 71 b. The Last Word 73 Sample Content Preview Preface The basic aim of every business is to enhance stakeholder value. Whether you are keen on generating a huge response from a newspaper or magazine ad, a direct sales letter, or an Internet site, the basic fact you need to realize is "What is it that makes your business tick?" A chief and extensively used form of marketing communication tool is the sales letter. It can construct your client base and increase your sales. What is so special about sales letters that are always read? What is it about the sales letters that sell products? What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others, even though they offer the same benefits and features? Sales letters can portray numerous kinds of information. For example: a) It makes you aware of the product and services that you are offering. The primary and major reason for using sales letters as a marketing tool is to make the customer conscious of your product or service by providing adequate facts to appeal to the reader. b) Make an excuse for futures appointment Sales letter may be used to organize the consumer for contacting in future appointment—for example, visiting him personally or calling him up for appointments. c) Replying to enquiries. If at a previous date, the customer asked for additional information about a specific product or service, a sales letter can be sent to respond to their queries. This, in itself, can create ground to sell the product and service. d) General Information A sales letter can notify the consumer of the latest offers, products, services, sales, and so on. It can be any other information that you feel will interest the reader. The consumer may have specially asked you to inform him about such information and/or you may target consumer groups exclusively.

Table Of Contents 1. Introduction………………………………………………………………………………...5 2. Web 2.0……………………………………………………………………………………….7 2.1 Web 2.0 Overview……………………………………………………………….7 2.2 Web 2.0 Defined…………………………………………………………………8 2.3 Evolution of Web 2.0………………………………………………………….10 2.4 Why Web 2.0 works……………………………………………………………13 3. User Generated Contents-Benefits………………………………………………….15 3.1 UGC Benefit #1: Free Viral Publicity……………………………………..15 3.2 UGC Benefit #2: Free Fresh Content…………………………………….16 3.3 UGC Benefit #3: Free Market Research…………………………………16 3.4 UGC Benefit #4: New Customer Market………………………………..18 3.5 UGC Benefit #5: New Content Topics…………………………………….18 3.6 Maximizing Benefits…………………………………………………………….18 4. User Generated Content- Risks……………………………………………………….20 4.1 UGC Risk #1………………………………………………………………………..20 4.2 UGC Risk #2……………………………………………………………………….20 4.3 UGC Risk #3……………………………………………………………………….20 4.4 UGC Risk #4……………………………………………………………………….21 4.5 UGC Risk #5………………………………………………………………………..21 4.6 UGC Risk #6………………………………………………………………………..21 4.7 UGC Risk #7………………………………………………………………………..21 4.8 UGC Risk #8………………………………………………………………………..21 4.9 Limiting Risk……………………………………………………………………….22 4.10 User Guidelines…………………………………………………………………23 5. User Generated Content- Legal Issues……………………………………………..25 6. Web 2.0 Site Types…………………………………………………………………………27 7. Web 2.0 Site types- Blogs………………………………………………………………..27 7.1 Blog Do’s……………………………………………………………………………..30 7.2 Blog Do Not’s……………………………………………………………………….31 8. Web 2.0 Site Type- Podcasting……………………………………………………….32 9. Web 2.0 Site Type- Social Bookmarking…………………………………………..38 10. Web 2.0 Site Type-Social Networking…………………………………………….43 10.1 Do’s of Social Networking……………………………………………………43 10.2 Do Not’s of Social Networking……………………………………………..44 11. MySpace.com………………………………………………………………………………..45 12. Web 2.0 Social Site- Second Life…………………………………………………….47 12.1 What does Second Life Offer Website Owners……………………….47 12.2 Web 2.0 Site – Squidoo……………………………………………………….49 12.3 Web 2.0 Site – Hub Pages……………………………………………………51 13. Social Networking Sites…………………………………………………………………53 14. Web 2.0 Type Site – Video Casting…………………………………………………54 14.1 Do’s of Video Casting…………………………………………………………..55 14.2 Do Not’s of Video Casting…………………………………………………….55 14.3 Youtube.com………………………………………………………………………56 15. Web 2.0 Website Design………………………………………………………………..57 15.1 Web 2.0 Widgets…………………………………………………………………57 15.2 Personal Page gadgets…………………………………………………………58 16. Putting It All Together…………………………………………………………………..60 17. Web 2.0 Software and Tools…………………………………………………………..63 18. MySpace Tools and Resources……………………………………………………….64 19. Squidoo Tools & Resources……………………………………………………………65 20. Web 2.0 Site Categories & Resources……………………………………………..66 21. Web 2.0/UGC Checklist………………………………………………………………..68 21.1 MySpace……………………………………………………………………………68 21.2 Squidoo…………………………………………………………………………….69 21.3 Hubpage……………………………………………………………………………69 21.4 Daily UGC Posting Worksheet Pg One…………………………………70 21.5 Daily UGC Posting Worksheet Pg Two…………………………………72 22. Web 2.0/UGC Marketing Website Checklist-Squidoo……………………..73 23. Web 2.0/UGC Marketing Website Checklist-Hubpage……………………75 24. Web 2.0 Glossary………………………………………………………………………..78 Sample Content Preview INTRODUCTION Welcome to the latest generation of Web business technology. Most Internet business owners are aware of the ongoing debate about the existence of Web 2.0 and its future. Internet users can argue the issue all they want and still not resolve it. There is one point that everyone seems to agree on. Web 2.0, the new user generated content platform, is a proven, productive tool for building and growing an Internet business. Business owners who embrace Web 2.0 and user generated content can grow their businesses much faster and reach far more potential customers than traditional marketing methods ever could. It doesn’t matter what type of business you operate. Whether you sell products, services or information, Web 2.0 tactics can take you far. The learning curve in adopting user generated content methods of growing a customer base and driving sales is not a difficult one. Most computers running Windows XP have the necessary power to implement Web 2.0 strategies. The Internet has always been considered infinite. Web 2.0 takes business to infinity and beyond. Millions of people have embraced user generated content and surf the Internet daily. Tapping into a portion of those millions can empower business growth and expansion without emptying the business bank account or adding an additional forty hours to the work week. The quicker you implement user generated content into your website and business strategy, the quicker you can reap the benefits.