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Table of Contents
Chapter 1 – Introduction..................................................4
Chapter 2 – Creating A Project Management Methadology ....9
Chapter 3 – Where Does The Buck Stop?..........................12
Chapter 4 – Can You Manage Yourself Out Of A Paper Bag?.15
Chapter 5 – Setting The Stage For A Successful Project......18
Chapter 6 – The Importance Of Developing And Maintaining A Budget...31
Chapter 7 – Taking Action - Execution Of The Plan.............34
Chapter 8 – Rules To Manage By.....................................38
Chapter 9 – Your Personality And Project Management Style43
Chapter 10 – The Cycle Of Decision Making......................47
Chapter 11 – Getting Your Project Back On Track..............55
Chapter 12 – Keeping It Moving......................................68
Chapter 13 -Problems and Solutions ...............................71
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Chapter 1 - Introduction
Like many people who feel stressed and “under the gun,“ so to speak when it comes to a major project you have going in in your life, you are looking for the instant cure - the magic beans that will lead you up the beanstalk and to the golden goose. No such thing. Good project management - for any project - takes patience and planning.
Something that very few people today seem to realize.
How many projects have you started and than had to give up because of lack of funds, cooperation or simply because of lack of focus? You are far from alone. Every professional project manager runs into these snags. Each day you get into the office and it seems that something is going drastically wrong with the project. It’s almost like facing a nuclear meltdown on a daily basis. The trick of being a successful project manager is fairly simply - you have to manage the project and not let the project manage you.
Are you facing a project crisis right now? Do you have a project that you feel will never get done? One that has a deadline that you feel is going to be impossible to meet? One that is running out of funds? One that you feel that you should never have taken on because you don’t have the skills for the project. Do you feel like skipping to Tahiti so that you can get away from the project?
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Table of Contents
Chapter 1 – Introduction..................................................4
Chapter 2 – Understanding Internet Marketing ....................6
Chapter 3 – Web Traffic ...................................................8
Chapter 4 – How To Increase Your Traffic .........................11
Chapter 5 – How To Earn From Your Traffic .......................14
Chapter 6 – E-Commerce ...............................................16
Chapter 7 – Tips for Successful E-Retailing .......................19
Chapter 8 – The Blog World ............................................23
Chapter 9 – Writing Blogs for Profit ..................................25
Chapter 10 – Blogging Guidelines to Attract the Dollars ......28
Chapter 11 – Blog Writing 101 ........................................31
Chapter 12 – Advantages of Internet Marketing .................34
Chapter 13 – Earning on the Web, Home-Based ................36
Chapter 14 – Disadvantages of Internet Marketing .............38
Chapter 15 – Marketing Online 101 ..................................41
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Chapter 1 - Introduction
Do you want to turn your idea into gold? Now you can… easily!
The Internet has opened a lot of great opportunities to mankind. Since it was introduced, people became in touch even with the things they do not have close encounters with on a daily basis. There are a lot of things one can learn online; there are many things to share and obtain, as well. In the end, the Internet is best enjoyed when you get to take advantage of its countless benefits. It is quite important that you know how to use the power of interconnectivity for your own gain to make your experience in the virtual world a truly enriching one.
The Internet is more than just an information portal. It is also fast becoming an income-generating planet. In fact, in this business-oriented generation of ours, the Internet appears a more efficient tool for marketing than anything else. As many should have attested by now, you can sell both goods and services online. All you need is a great strategy and a creative spirit.
The key to doing effective business online is Internet Marketing. It is the revolutionary tool that is used as an effective strategy to benefit your enterprise, whether it is just starting or you are already an established biggie. The Internet stands as the cheapest way to advertise and sell whatever you have up your sleeves. It is one effective device that could help you reach millions of people without an added cost. If you still do not know it, you can very well make your business grow at minimal expense with Internet Marketing.
Table of Contents
Page 3…..The Ocean – Our Most Unexplored Frontier
Page 4…..The History of Scuba Diving
Page 6…..Diver Education
Page 8…..Different Types of Diving
Page 10…..Different Scuba Diving Skill Levels
Page 12…..Are You Healthy Enough to Dive?
Page 15…..Basic Diving Equipment
Page 20…..The Divers Respiratory System
Page 22…..Finding Your Way Under Water
Page 24…..Scuba Diving Safety Guidelines
Page 26…..About Under Water Pressure and Decompression
Page 27…..Gravity Underwater
Page 28…..Underwater Dangers
Page 33…..Scuba Diving Organizations and Communities
Page 32…..Where To Dive
Page 33…..Dive Vacations
Page 35…..Diver’s Glossary
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The Ocean – Our Most Unexplored Frontier
Many people think that space is our final frontier – and that is not entirely true. While it is more difficult to get to outer space, we probably know more about the various planets and environments in space than we do about what lies beneath the surface of our oceans.
Just as in outer space, there is a whole environment, or ecosystem, under the waters that cover 75% of our planet, with 70% of our planet being ocean waters. Beneath those waters there really is an entirely new world -a world full of beauty and mystery that few humans have the opportunity to experience.
But the lucky few who do have the opportunity to experience this vast under water world are able to do so because they are scuba divers. Obviously, human beings cannot breathe underwater, so instead, they rely on a portable respiratory system that is self contained.
In fact, that is what the word Scuba means: Self Contained Underwater Breathing Apparatus. This apparatus allows human beings to dive to depths that were once unthinkable, and to stay under the water for long periods of time, depending on how full the air tank is. Different mixtures of gasses are used in the air tank, depending on the length and depth of the planned dive.
Forages into this underwater world have become increasingly popular, especially since Scuba diving equipment makes it so easy. Now, if there is an ocean nearby, you can bet there are scuba divers, scuba lessons, and scuba diving clubs in the vicinity as well. There are even scuba diving clubs that are not located near oceans. These clubs plan trips around the world to go scuba diving in different oceans!
When you see the beauty that lives so peacefully under the water, it isn’t any wonder why scuba diving is so popular. In fact, it is a world that is so amazing and breath taking that you will want to make an under water camera part of your essential dive equipment.
While no sport suits everyone, most people who try scuba diving are hooked after their very first dive. Most people are looking forward to their next dive before they ever return home from the last dive.
Table Of Contents
INTRODUCTION ......................... 6
GETTING YOUR SITE READY FOR TRAFFIC ................... 6
SEARCH ENGINE OPTIMIZATION ................................. 8
PAY-PER-CLICK ADVERTISING................................... 10
PAY-PER-LEAD PROGRAMS ................................... 11
BLOGGING ............................... 12
BUILDING BACKLINKS FROM OTHER WEBSITES ................................ 13
FORUMS AND SOCIAL NETWORKING SITES ............... 14
SOCIAL BOOKMARKING ........... 15
ARTICLE DISTRIBUTION ......... 16
PRESS RELEASES ..................... 17
MAILING LISTS ........................ 18
FREE REPORTS ......................... 19
HOW NOT TO GENERATE TRAFFIC .............................. 20
OFFLINE TRAFFIC GENERATION ................................. 22
TRACKING YOUR TRAFFIC ................................... 23
KEEPING YOUR VISITORS COMING BACK .................. 24
IS YOUR TRAFFIC TARGETED ENOUGH? ..................... 25
TRAFFIC GENERATION IS AN ONGOING PROCESS ............................. 26
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Introduction
Before the Internet, traffic was something that you dreaded every morning on your commute to work. Today, Internet marketing has brought forth opportunities for many people to eliminate that dreadful commute altogether. And traffic is now something that people want lots and lots of, at least when it is coming to their websites.
The Internet has brought forth many changes, and the Web itself is in a constantly changing state. Once a medium that consisted mostly of text and sparse graphics, the Internet has become a multimedia playground full of sights, sounds, and interactivity. New ways to interact with people across town or across the planet are coming about all the time. In order to be successful webmasters, we must not only be aware of these changes, but also use them to our advantage.
Getting lots of high-quality traffic is essential to any website’s success. Traffic generation must be an ongoing effort if it is to produce consistent results. In this report, we will examine some ways to get new visitors and keep them coming back, and what to do with your traffic when you get it.
Getting Your Site Ready for Traffic
The first thing we must do, before we even start trying to get visitors to our websites, is make sure that our website is ready for them. No matter how much effort you put forth or how much money you spend to get traffic coming in, if your visitors do not find what they’re looking for, it’s all for naught. But if you give your visitors what they want, they’ll stick around and come back for more.
If there is one thing that your site needs plenty of, it’s content. Content gives your visitors the information they need, and it gives the search engines what they need to index your site. It doesn’t matter if you’re running a blog, a video website, an ecommerce store or a free music downloads site. Content is truly king, and your site needs lots of it.
That’s not to say that audio and video are a waste of time. They certainly aren’t. They can add a great deal of interest to your website. They can illustrate concepts that you just can’t get across in writing. They give visitors options when it comes to how they receive the information they are seeking. And they provide incentive for other webmasters to link to you.
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Table of Contents
Introduction 3
Choosing a Topic 5
Where to Start 6
Your Opening 12
The Body of Your Speech 15
Using Humor 18
Your Closing 20
Benefits of a Written Speech 21
Public Speaking Without Fear 22
Body Language 27
Notes, Cue Cards, or What 29
Speaking with Flair 31
The Eyes Have It 32
How to Speak 35
Movement and Gestures 40
Broadcasting versus Conversation 42
The 4 C’s 44
Finding the Right Voice 47
Making a Good First Impression 50
Impromptu Speaking 52
In General 54
Judging Yourself 58
Conclusion 60
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INTRODUCTION
“Peace, Peace--but there is no peace. The war is actually begun! The next gale that sweeps from the north will bring to our ears the clash of resounding arms! Our brethren are already in the field! Why stand we here idle? What is it that gentlemen wish? What would they have? Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death!”
– Patrick Henry
“Fourscore and seven years ago our fathers brought forth, upon this continent, a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.”
- Abraham Lincoln
“I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident, that all men are created equal."
I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.
Table Of Contents
Page 3…..Introduction
Page 5…..Assessing Your Boating Needs
Page 9…..Different Types of Powerboats
Page 12…..Inboard Engines
Page 13…..Outboard Engines
Page 14…..Inboard/Outboard Engines (I/O)
Page 16…..Different Types of Hulls
Page 18…..Different Types of Hull Material
Page 20…..The Electrical System
Page 23…..The Fresh Water System
Page 25…..Marine Navigation System
Page 28…..Other Systems To Consider
Page 32…..Power Boat Accessories
Page 34…..New vs. Used Power Boats
Page 36…..Common Safety Equipment
Page 42…..The Importance of Training
Page 44…..Super Yachts
Page 46…..Buyer’s Checklist
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Introduction
So, you are ready to buy your very first powerboat! How exciting! You can probably already see yourself out on the high seas, enjoying the wind, the sun, and the waves – doing what you know you love – boating!
The first question you may ask when you arrive at the dealership will most likely be ‘how much does it cost?’ But this really isn’t the first thing to consider. Neither is ‘how fast does it go?’
While these are questions that need to be asked at some point, they aren’t the first things to consider. A great deal of thought and research needs to go into purchasing a power boat – even if it isn’t your first one! There are many decisions to be made.
First, you need to understand that certain elements of a power boat have a huge effect on the boats performance, handling, and safety. Not taking these things into consideration could result in a disaster on the open seas that you don’t even want to think about right now. Let’s just say that not taking the time to select the right boat for your boating needs could result in a tragedy, such as death.
That’s what this guide is for – to help you learn everything you need to learn in order to make the right decisions when you go power boat shopping. By the time you finish studying this guide, you will arrive at the boat dealership well-prepared, and while you will still have plenty of questions of your own to ask, such as ‘how much is it?’ and ‘how fast does it go?’ you will be able to answer all of the questions that the salesman needs to ask you as well. Together, with help from your salesman, it won’t take very long at all to find and buy the perfect power boat for you.
Just so that we are on the same page, so to speak, let’s start by defining exactly what a power boat is. A powerboat is any boat or water vessel that is powered by an engine.
The engine may be an inboard engine, and inboard/outboard engine, or an outboard engine. The engine may be powered by gas or diesel fuel, but diesel fuel is usually used for larger powerboats.
Steam is another method of powering a powerboat, and the first powerboat was in fact a steamboat. Obviously, this method of powering boats is out-dated and no longer used.
Powerboats are typically between 10 and 220 feet long, and Yachts, which are considered to be powerboats, may be even longer. The price for powerboats can cost as little as $2000 for a small, used boat, on up into the millions for Yachts. Depending on the type of powerboat you buy, there may be sleeping capacity for 0 to 10 people on board.
It is important to shop around. Don’t buy the first boat that you see at the first dealer you visit. Visit other dealers in your area, or even in other towns. Check out dealers websites online. Take a look at the used boats that are for sale as well – you may find a stellar deal!
Table Of Contents
Begin with What You Know Page 6
Choose Your Passion Page 8
Research the Market Page 9
Know the Competition Page 11
Building a Better Website Page 13
Building Your Readership Page 15
Establish Yourself as an Expert Page 17
Give Your Website More Substance Page 19
Use eBooks to Build Your Membership Page 21
Link Building Increases Niche Domination Page 24
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How to Choose a Profitable Niche and Dominate It
“When it comes to creating your online business the best way to insure your success is to find a niche market and then claim the throne in that niche. There are many sites that are available to help you build your computer empire, but Cracking Online Wealth Code is definitely at the top of the pack”
The internet is the best way to learn about finding and claiming your place in a niche market. John Truong and Kevin Nguyen are two of the guys to help you navigate your way through the vast conglomerate of website support and noise and keep you focused on your goal of achieving success through the internet.
John Truong is well known among the internet circles. He has launched a successful career over the internet. Kevin Nguyen has been working with the mentoring of John to learn and establish his first niche business. With the help of his mentor, Kevin has been able to make over $200,000 in his first year of internet business.
Anyone can create and launch a successful internet niche business.
It just takes some time, some planning, some understanding and plenty of effort. Success in any market or industry is not necessarily easy, but with the help of Kevin and John the process is made simple.
This report is designed to help you establish your niche by determining the best path for you and your business. You will learn to recognize trends, to recreate trends to your own personality and to follow your passion. If you don’t enjoy what you are doing then you will always struggle with success.
With the help and suggestions you will find throughout this report you will begin to develop an expertise in the internet niche of your choice.
Knowledge truly is power.
The more you know about your niche, the more you understand that niche, and the stronger you become established as the leading authority the quicker subscribers will come to you.
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Advertising Medium Comparisons-
All business owners are eventually confronted with a serious dilemma --how to advertise, in which medium, and which is the best deal for each dollar spent.
Do newspaper ads out pull radio spots; or is the power of television the only way to go? The answer is different for each business, each situation, each location and each product.
The following are the pros and cons of each medium. Knowing these can help you decide which medium is right for advertising your product.
NEWSPAPERS:
The Good-
✔ It's fast. An ad in a magazine may take three months to break. A newspaper ad can come out the next day. If you need business fast, this is great.
✔ Newspapers have wide array of editorial topic selection to match what you are advertising. For example, if you are selling car parts, you can place your ad in the paper's automotive section, or have it placed next to news stories about cars. Newspapers also have international news, local news, etc., all of which help you focus your advertising effort.
✔ You get a lot of room, if you need it. Remember, long copy always sells better than short copy. The broad area of a newspaper page is ideal for long copy.
✔ Newspapers can insert your catalog, flyer or whatever preprinted materials you might have.
✔ You can use them to distribute reader response items, such as coupons, contest entry forms, surveys, and other such things.
✔ Newspaper can reach large numbers of people, depending on circulation. Large urban dailies, for example, may easily reach 1 or 2 million potential buyers overnight.
✔ They are available nationally, regionally, or locally.
Table Of Contents
What is a big ticket opportunity? Page 7
So what is the benefit to selling a high ticket item? Page 10
Blueprint To Success Page 17
Step One: Who Are You Marketing To? Page 18
Step Two. Creating A Business Image. Page 20
Step Three. Advertising Page 24
Step Four: Online and Offline Networking Page 30
Step Five. Funded Proposals. Page 32
Step Six. 2.0 Marketing Page 33
Step Seven. Get a mentor. Page 34
Recap Page 37
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What is a big ticket opportunity?
A big ticket program or opportunity is a product or service that sells for more than $1000.
An example might be an audio seminar, a coaching program or even a high level software product. However, it doesn’t have to be a single high ticket item it can be a package of items. In fact, some of the more successful and easier to sell high ticket items come as a package.
Take for example the Passport to Wealth program.
This program lets you sell tons of amazing marketing software and educational programs all designed to help internet marketers become more successful. Now this program takes it a step further and makes it easy for you to continue making money from your customers but we’ll get into that in a bit.
For now, it is simply a product or service that costs more than $1000.
Now you might be scratching your head and saying to yourself, “Isn’t it harder to sell an expensive product?”
The answer is a flat out no.
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Table of Contents
Introduction
Chapter 1 Why Writing Copy for the Web is Different
Chapter 2 Visitors Are Important to You
Chapter 3 Plan in Order to Succeed
Chapter 4 How to Write Effective Copy for the Web
Chapter 5 How to Find Effective Keywords and Keyword Phrases
Chapter 6 Keep it Short and Sweet
Chapter 7 Other Essential Components for Good Copywriting
Chapter 8 Get a Headline that Grabs
Chapter 9 How to Go About Writing a Headline
Chapter 10 Test the Tone of Your Headlines
Chapter 11 Make Your Text Links Look the Same
Chapter 12 Be Positive from Beginning to End
Conclusion
Resource Guide
Unpublished Bonus
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Introduction
Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.
In this book, we will look at the basics of producing good copywriting for the web. But before we start there are a number of things that you should remember.
First, people do not read a website in the same way that they would read printed material. In fact, there are three characteristics which affect how a web user will react to the online content of a site.
It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there. So if your text is too long, then they are less likely to read it. So if you want a web user to believe what you have to say, you must be able to back up the hype.
In order for any web copy to be effective, it must take into account the characteristics mentioned above.
What is most important of all when looking at copywriting for the web, is not to underestimate the importance of the basics. If you just jump straight into it you may find yourself in trouble, and your site not being as effective as it should be.