Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Meditation is a process that allows you are to reform your mind. You can guide your mind and body to relaxation; reform your thinking, etc. You do this by evaluating your overall behaviors, lifestyle, history, etc. The process is simple. Yet, if you are not accustom to meditation you will need to learn a few basics steps to start living healthier by reforming your way of thinking. To help you get started we will consider organic living, yoga practices, relaxation, and other helpful topics that will guide you to meditate effectively. You will only need to take a few moments of each day to practice meditating. Practice will help you to learn effectively and make it easier to reform your way of living by reforming your thinking patterns. Once you reform your thinking patterns, you will start to notice improvements, since your behaviors will change also. Again, you need practice. Practice is essential, so when you start the processes of meditation to self-development, practice each day. Since there are a few ways to start a meditation process, let us begin with organic living through mediation in self-development. This is probably the best way to go, since your body and mind demands natural processes to live healthy.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview INTRODUCTION I expect you are all aware of what a blog is. Let’s face it – you can hardly go on the internet or switch on the TV these days without running into blogs. They are literally everywhere, and you’ve probably also heard that there is a lot of money to be made with them too. I’m guessing you’d like to get in on the action… Welcome to Blogging Profit Formula. The idea of this report is to show you how blogs can be a complete money making system in their own right. You can start out with nothing and have a blog up and running on the internet in next to no time, and once it’s online you can monetize it in a number of ways, or you could decide to ‘flip’ your blog and make money that way too. I’m going to start right from the beginning and take you through everything. By the time you’re finished you’ll have your own blog up and running online that’s ready to make you money. This of course isn’t the only way of using a blog. A blog can be just one part of a much larger business, and if that’s you then you’ll find this report of benefit too because many of the same principles apply. Enjoy the report, and happy blogging…

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Stress is a misdemeanor waiting to happen. Stress will wear heavy on your nerves when it builds up, causing you to feel depressed. You may start to develop unnatural health issues that seem to have no justifiable cause for its development. This can lead to problems, which is why you want a guide to thriving on stress. You can avoid many problems by taking action instead of letting stress get you down. How can I learn to be stress free? In order to be stress free you have to work at it, it will not come to you over night. It takes time to train your brain to deal with stress. Stress is very bad for you so if you can learn to be stress free you will be better off in the long ran. There are many ways to train you brain to get rid of the stress. What are some of the things I can do to train my brain to be stress free? You have to decide what you may want to try first and see what will work for you. Some people may like to read, which is good for you to be lose in times with a good book. Others like to just walk or even work out. Working out is a good way to get rid of stress so if your stressed you are doing something healthy for your body. Stressors in Thriving on Stress Stressors are something that causes us to feel stressed. We get stressors build up from activities, experiences, or any situation that may cause stress. When we do not have sufficient foodstuff, water, or when we feel overworked, it causes stress to increase. To learn how to manage stress, we must learn how to cope and reduce stressors. However, some of these stressors are encouraging. When you join in activities for example, you often have fun. Still, stress mounts. Therefore, after enjoying activities the best way to thrive on this positive stress is to relax. Relaxation comes from reclining and enjoying something that brings you happiness. For instance, you may relax by watching a healthy program on television, read a book, or just simply recline. When you take time to relax you, reduce stress by lessening up the stressors. On the other hand, when you are stressed from lack of foodstuff, this is unhealthy stress. You have the willpower to take control however by accumulating resources. Instead of letting the stress wear you down, take action. Call resources in your area to see if you have options in getting foodstuff to feed your family. Family community centers, welfare programs and other resources can offer you link to managing your problem. This will help you reduce stress by slacking up on stressors. You can also ask for help from family members, friends, etc when you do not have enough foodstuffs. Perhaps someone will lend you a hand until you receive your next check. Learn to rely on you however, rather than others. Start to think of ways to make extra income so that you and your family can survive. Perhaps you can reconsider your current job. If you do not get enough wages, think of your skills to find out what job you can apply for to increase your income. Perhaps something in your past is haunting you. These stressors, you can minimize by taking action to conquer your ghosts. Learn to meditate and relax often. The strategies you learn will help you to bring your mind in harmony, which will reduce stress. Learn to accept what you cannot change. If you have emotional responses often because of some experiences in your past, practice some helpful therapeutic techniques to take control.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Introduction ...... 3 Your Website .... 4 Getting Traffic ... 5 Local SEO ...... 6 Directories ..... 8 Social Marketing .... 8 Offline Marketing ...... 9 Building a List . 10 Conclusion ...... 11 Sample Content Preview Introduction Many business owners think that online marketing involves setting up a website and waiting for the traffic to roll in, but things aren’t that simple. In order for your website to really work for you, it needs to have a comprehensive marketing plan in place. That doesn’t mean you need to spend thousands of dollars on an ad agency! You can easily do everything yourself. In this report, I’m going to let you in on some of the things you can do to make the most of your company’s website. You’re going to learn how to use your website properly, how to use your online presence to stay in touch with current customers and develop loyalty, while also bring in new customers, and how to get more traffic to your website. So let’s get started, shall we?

Sample Content Preview The Self-Evolving Website id you know that there’s one change you can make to your website right now that’ll take you only minutes to do, but could increase your sales and conversions by 300% or more? In fact, there are likely a lot of little tweaks here and there that could have a profound positive impact on your profits. In this case small hinges do swing big doors. But knowing what to change, as well as what to change it to, is often the challenge. For instance, as a direct response copywriter who has written sales letters producing millions of dollars for top marketers, both online and off, I know that changing your headline has the greatest potential for boosting your sales, because many more people read the headline over the body sales copy. In fact, legendary adman David Olgilvy has said that five times as many people read the headline as they do the sales copy on average. Your headline is quite literally an ad for your ad, so it had better do its job, or your sales message won’t even be read. And if they don’t read it, they certainly won’t buy your product or service.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Introduction There’s very little in this world that is as frightening and uncomfortable as a panic attack. Once they start, panic attacks can send you spiralling out of control. Many people who suffer from panic attacks already have several treatment options that they are using. Sometimes these treatments work very well, and sometimes they hardly work at all. Some panic sufferers have to try many different options before finding one that works reasonably well for them. Even if you find something that works, you may have episodes where the treatment fails, or where treatment is not an option. For example: You may run out of your medication and be unable to get any more of it for a few hours or days. You may have a serious episode and be unable to get an appointment with your therapist or doctor right away. You may not be able to afford to seek medical treatment at the time.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Web Traffic Mechanic When it comes to building an online business, being able to generate targeted, quality traffic is vital to your success. Even if you are not currently promoting a product or service of your own, but are instead involved in affiliate marketing or CPA offers, you still need to be able to generate traffic in order to create profitable campaigns. For many new marketers, the first step in building an online presence involves creating a newsletter that targets a specific niche market. Again, you will need to know how to generate traffic to your squeeze page in order to build your lists and monetize your email campaigns. Thankfully, setting up effective traffic campaigns isn’t difficult or expensive. In fact, you can build a high-powered traffic funnel absolutely free if you‟re willing to dedicate the time and effort into taking a grassroots approach to online marketing.

Sample Content Preview How Many Articles Should You Write to Promote a Niche? With article marketing there are no concrete rules about how to do it for maximum results, especially since niche markets can vary widely. If you want to use article marketing to promote products in a specific niche, you may wonder just how many articles are necessary. Ten? A hundred? A thousand? It all depends. When you consider that your articles are really serving two purposes: 1) driving immediate traffic to your website, and 2) building valuable back links (links to your site from other sites), you would be correct in guessing that distributing more articles is better than distributing just a few. Then again, if you have been lucky enough to discover a truly untapped niche, you may be able to squeak by with just a handful of articles and dominate the search results for those keywords. But this is highly unlikely for most profitable niches. Chances are you’ll be competing with other marketers who are targeting the same keywords, which means you’ll have to distribute a fair number of articles to make significant progress. But this doesn’t have to be a hard thing to do, especially if you get creative with it.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview What Is A Fire Sale? Business owners both online and off have long understood the value of holding a fire sale. It‟s a highly effective way to accomplish a number of business goals. The least of which is raising a lot of money quickly. You‟ve no doubt seen these fire sales. Car dealers advertising, “Everything must go.” The online e-tailer who is clearing out their product catalog and practically giving everything away. A Fire sale is defined as “an emergency clearance sale at greatly reduced prices. Originally, a sale of product that had been damaged by fire or that could no longer be stored because the storage facility had been destroyed by fire necessitating immediate sale or loss of value.” However, as you well know, most fire sales have nothing to do with fires. It‟s an old phrase that was carried along and re-applied to a way of doing business. Now it might be more clearly defined as a sale of assets at extremely low prices.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table Of Contents Introduction ............................. 7 Section #1: Success in Managing or Running a Business .......................................... 8 Principle #1 – Stop Complaining ......................... 8 Principle #2 – Strive to Reach Your Full Potential ........................ 8 Principle #3 – Limit Your Use of Short-Cuts ........ 9 Principle #4 – Be a Continuous Learner .............. 9 Principle #5 – Always Have a Plan – Even if You Don’t Use It ........................ 9 Principle #6 – Don’t Dwell on the Past ...............10 Principle #7 – Give Up When It’s Wise to Do So – Not When it Is Convenient ...........................10 Principle #8 – Listen to Those Around You ...............10 Principle #9 – Have Patience .............................10 Principle #10 – Don’t Settle ..............................11 Principle #11 – Create Opportunities—Don’t Wait for Them .......................11 Principle #12 – Keep the Big Picture in Mind, But Stay Focused on the Short Term Process...................11 Principle #13 – Record Your Progress ...............11 Principle #14 – Record Your Failures .................11 Principle #15 – Do Not Allow Hope to Overcome Analysis...................12 Principle #16 – Develop Good Habits ................12 Principle #17 – Identify and Rid Yourself of Bad Habits .........................12 Principle #18 – Write Your Ideas—And Others’ Ideas Down .........................12 Principle #19 – Set Goals ...................12 Principle #20 – When It’s Time to Be Serious, Be Serious .....................13 Principle #21 – Seize the Moment ......................13 Principle #22 – Don’t Just Learn – Apply ............13 Principle #23 – Take Time to Think About Important Decisions ...................13 Principle #24 – Avoid the Grandiose ..................13 Principle #25 – Think in Terms of Problems and Solutions ..................14 Principle #26 – Delegate Tasks to Others ...............14 Principle #27 – Correct Your Weaknesses ...............14 Principle #28 – Don’t Let Emotions Get the Best of You ..................14 Principle #29 – Be Humble and Honest..............14 Principle #30 – Always Improve Your Business Processes.......................15 Principle #31 – Create Networks with Other Business Owners .........................15 Principle #32 – Do Not Allow Your Personal Life to Interfere with Your Business Life ..............................15 Principle #33 – Be Fast .............................15 Principle #34 – Differentiate Yourself from Competitors .........................15 Principle #35 – Leave Your Comfort Zone .........15 Principle #36 – Be Persistent ..........................16 Principle #37 – Give Things Time to Get Better (or Worse) ....................16 Principle #38 – Be Realistic with Yourself and Others ....................16 Principle #39 – Take Action Immediately ...............16 Principle #40 – Become Goal-Oriented ...............16 Principle #41 – Use Visualization Techniques ...............17 Principle #42 – Work on Your Time Management Skills.....................17 Principle #43 – Organize Your Workspace ...............17 Principle #44 – Create Schedules and Use a Calendar ..........................17 Principle #45 – Take Control of Your Role in the Business .........................17 Principle #46 – Be Analytical About Your Results ............................17 Principle #47 – Stop Doing Things that Don’t Work ............................18 Principle #48 – Find Out Which Forms of Advertising Generate Revenue—And Which Do Not ...............18 Principle #49 – Always Consider the Possibility that You Are Wrong .......................18 Principle #50 – Keep Things Simple ..................18 Principle #51 – When Failure Arrives, Accept it, Learn from It, and Move On .......................19 Principle #52 – Inspire Confidence in Those Around You ...................19 Principle #53 – Do Not Compete with Your Staff; Help Them and Learn How They Can Help You ...............19 Principle #54 – Avoid Becoming Discouraged Easily .......................19 Principle #55 – Adopt the Habits of Successful Individuals .......................19 Principle #56 – Facilitate Discussion ..................19 Principle #57 – Ask Stupid Questions if You Really Don’t Know the Answer .......................20 Principle #58 – Learn and Practice the Fundamentals .........................20 Principle #59 – Always Ask for Comments (Be They Good or Bad) ..................20 Principle #60 – Avoid Getting Irrationally Defensive .....................20 Principle #61 – Concede Important Points When They Are True ...................20 Principle #62 – Cultivate a Willingness to Succeed in Those Around You ........................21 Principle #63 – Don’t Hang Your Hat on Delusional Visions of Overnight Success .....................21 Principle #64 – Affirm Yourself and Your Choices ........................21 Principle #65 – Find Time to Give Yourself a Break ........................21 Principle #66 – Foster Transparency in Everything You Do ........................21 Principle #67 – Prepare Yourself Mentally for Bumps in the Road .........................21 Principle #68 – Be Decisive ................................22 Principle #69 – Focus on Efficiency ...................22 Principle #70 – Create a Product that People Actually Want to Buy .........................22 Principle #71 – Do Not Make Questionable Decisions that Will Prevent You From Sleeping at Night ...............22 Principle #72 – Keep Your Customers’ Best Interests at Mind ........................22 Principle #73 – Streamline Your Business Processes .................................22 Principle #74 – Do Not Ask too Much of Your Employees...........................23 Principle #75 – Learn to Deal with and Overcome Stress ...........................23 Section #2a: How to be Successful in the Workplace and with Money ...........................23 Principle #76 – Improve Your Written Communication .............................23 Principle #77 – Improve Your Verbal Communication .............................24 Principle #78 – Make Friends and Allies ...............24 Principle #79 – Stay Late at the Office Occasionally ..............................24 Principle #80 – Be the First to Volunteer for Undesirable Projects .....................24 Principle #81 – Volunteer to do Presentations ...............24 Principle #82 – Don’t Complain Frequently ...............24 Principle #83 – Try to Take the High Road ...............25 Principle #84 – Avoid Jokes that Some Might Find Inappropriate or Offensive .....................25 Principle #85 – Make an Effort to Appear and Be Stable ............................25 Principle #86 – Collaborate When Asked ...........25 Principle #87 – Always Be Early or On Time ...............25 Principle #88 – Think and Contribute Critically ...............25 Principle #89 – Don’t Sit Quietly at Meetings ...............26 Principle #90 – Empathize with Co-Workers and Higher-Ups .........................26 Principle #91 – Don’t Make Enemies .................26 Principle #92 – Generate High-Quality Work ...............26 Principle #93 – Share Your Work and Ideas with Others .......................26 Principle #94 – Be Honest with Follow Co-Workers and Higher-Ups .......................26 Principle #95 – Be a Self-Starter ........................27 Principle #96 – Meet People and Make Friends ...............27 Principle #97 – Expand Your Understanding of the Business ......................27 Principle #98 - See Opportunities—Not Challenges ...........................27 Principle #99 – Don’t Pass the Buck ..................27 Principle #100 – Don’t Be Afraid to Stand-Up for Yourself ......................27 Principle #101 – Become Deadline-Oriented ...............28 Principle #102 – Share Your Knowledge ...............28 Principle #103 – Build a Portfolio of Your Work ...............28 Principle #104 – Rationalize Why You Are Worthy of a Promotion .........................28 Principle #105 – Don’t Shy Away from Gray Areas .........................28 Principle #106 – Don’t Be an Apple-Polisher......28 Principle #107 – Perform a Gap Analysis ...........29 Principle #108 – Prioritize Your Work .................29 Principle #109 – Master Your Job ......................29 Principle #110 – Stay Alert .................................29 Principle #111 – Dress for the Part ....................29 Principle #112 – Create a Career Map ...............29 Principle #113 – Find a Good Mentor .................29 Principle #114 – Find Someone Who Gets Promoted and Work with Them ............................30 Principle #115 – Never Say ―No‖ ........................30 Principle #116 – Consider Why You Want the Promotion .............................30 Principle #117 – Observe Successful Co-Workers ................................30 Principle #118 – Be Scrappy ..............................30 Principle #119 – Make Your Boss Look Good ...............30 Principle #120 – Befriend the HR Department ...............31 Principle #121 – Make Sure Someone Else Can Do Your Job ........................31 Principle #122 – Timing is Important ..................31 Principle #123 – Don’t Ask Questions if You Can Answer Them Yourself .............................31 Principle #124 – Do More than is Asked of You ...............31 Principle #125 – Follow the Approach of Your Manager ........................31 Principle #126 – Eliminate Turbulence in Your Personal Life ..........................32 Principle #127 – Make Yourself Indispensible ...............32 Principle #128 – Learn How to be a Team Player ............................32 Principle #129 – Learn New Skills ......................32 Principle #130 – Develop New Strategies ...............32 Principle #131 – Make an Attempt to Signal Your Readiness to Your Superiors .........................32 Principle #132 – If Someone Has to Stay Late, Let it Be You .........................33 Principle #133 – Don’t Try to Advance Prematurely ..........................33 Principle #134 – Maintain a Sense of Urgency ...33 Principle #135 – Improve Your Profile within the Organization ..........................33 Principle #136 – Emulate Your Superiors...........33 Principle #137 – Always be Available ...............33 Principle #138 – Keep Your Boss in the Know ...............34 Principle #139 – Apply for Within Company Jobs .......................34 Principle #140 – Learn New Things ...................34 Principle #141 – Look for a Job Elsewhere ...............34 Principle #142 – Practice Self-Promotion ...............34 Principle #143 – Always Maintain a Positive Outlook on Life .......................34 Principle #144 – Make Yourself Known at Conferences .......................35 Principle #145 – Think Like a Leader .................35 Section #2b: How to be Successful with Money ...............35 Principle #146 – Pay Off Your Debt ...................35 Principle #147 – Start Saving Early ....................35 Principle #148 – Avoid Putting Yourself in a Precarious Financial Situation .....................35 Principle #149 – Don’t Drive Yourself into the Ground ...............................36 Principle #150 – Keep Track of Your Finances in a Spreadsheet .......................36 Principle #151 – Make an Effort to Cut Your Expenses ..........................36 Principle #152 – Be Thrifty Where Possible ...............36 Principle #153 – Get in the Practice of Creating and Following Budgets ...................................36 Principle #154 – Try to Cut Your Spending by 10% Per Month .......................36 Principle #155 – Pay Your Bills on Time ............36 Principle #156 – Set Financial Goals .................37 Principle #157 – Invest in Your Career ...............37 Principle #158 – Consider Going Back to School ..........................37 Principle #159 – Keep Your Credit Card Balances Low ..........................37 Principle #160 – Pay Credit Card Balances in Full ..........................37 Principle #161 – Shop Around for Insurance ...............37 Principle #162 – Avoid Unnecessarily Risky Investments .......................38 Principle #163 – Put Money in Index Funds ...............38 Principle #164 – Seek the Help of a Financial Advisor ............................38 Principle #165 – Shop Around for the Best Mortgage ............................38 Principle #166 – Don’t Buy a Big House if You Cannot Afford It ......................38 Principle #167 – Consider Visiting a Mortgage Broker ..........................38 Principle #168 – Look into Taxes Associated with Homeownership .....................39 Principle #169 – Negotiate Selling Prices on Large Purchases.............................39 Principle #170 – Compare Different Types of Mortgage Products ........................39 Section #3: Success in Your Personal Life .............39 Principle #171 – Dream Big—and Translate Those Dreams into Action ........................39 Principle #172 – Reconcile with Family Members ........................40 Principle #173 – Set Relationship Goals...............40 Principle #174 – Develop Self-Confidence...............40 Principle #175 – Make an Effort to be Happy, No Matter What Challenges You Face ...........................40 Principle #176 – Find Ways to Stay Motivated ...............40 Principle #177 – Be Grateful to Your Spouse or Significant Other ....................40 Principle #178 – Commit Yourself to Improving Your Relationship with Your Spouse ..............................41 Principle #179 – Diet and Exercise is Important...............41 Principle #180 – Let Go of Your Fear of Failure...............41 Principle #181 – Define What Success in Your Personal Life Means to You .........................41 Principle #182 – Find Ways to Make Your Life Meaningful .....................41 Principle #183 – Plan Your Personal Life Carefully ............................41 Principle #184 – Schedule Your Life ..................42 Principle #185 – Set Goals ................................42 Principle #186 – Volunteer for Non-Profit Organizations ........................42 Principle #187 – Don’t Let Your Past Limit Your Future ........................42 Principle #188 – Accept Responsibility for Your Decisions ........................42 Principle #189 - Be a Good Listener in Relationships ........................42 Principle #190 – Never Go to Sleep without Resolving an Argument ........................43 Principle #191 – Remain Proactive in Tackling Challenges ...........................43 Principle #192 – Be a Problem-Solver, Not a Problem-Avoider ............................43 Principle #193 – Manage Your Time and Resources Efficiently ...........................43 Principle #194 – Break Your Larger Goals Down into Daily Objectives .............................43 Principle #195 – Spend Time Reflecting on Your Personal Life ........................43 Principle #196 – Commit Yourself to Getting Out of Debt ........................44 Principle #197 – Take Notes ............................44 Principle #198 – Readjust Your Expectations to Make Them Reasonable...........................44 Principle #199 – Stop Blaming Others for Your Problem ...........................44 Principle #200 – Spend Time Relaxing ..............44 Principle #201 – Don’t Panic ..............................45 Principle #202 – Practice Patience with Your Spouse and Children ......................45 Principle #203 – Expand Your Horizons by Making New Friends .....................45 Principle #204 – Improve Your Existing Friendships .......................45 Principle #205 – Observe Successful Relationships and Emulate Them ......................45 Principle #206 – Try to be Empathetic and Caring in Your Interactions with Family Members..................45 Principle #207 – Attempt to Improve Your Mindset ...........................46 Principle #208 – Make Important Lifestyle Changes ..........................46 Principle #209 – Do Not Resist the Inevitable—Embrace It ................................46 Principle #210 – Do Not Allow Others to Dictate the Terms of Your Life to You .......................................46 Principle #211 – Monitor the Path of Your Life ...46 Principle #212 – Accept Responsibility for The Outcomes of Your Work (Good or Bad) ..........................46 Principle #213 – Make an Effort to Strengthen Your Resolve .............................47 Principle #214 – Dispose of Bad Habits in Your Personal Relationships ..........................47 Principle #215 – Strive for Healthiness and Transparency in Your Relationships ....................47 Principle #216 – Make Everyday a Meaningful Attempt to Accomplish Your Goals ...........................47 Principle #217 – Break Out of Your Comfort Zone and Try New Things .....................47 Principle #218 – Be Open-Minded and Accepting of Your Significant Other’s Needs ........................48 Principle #219 – Try to Do Good Things Each Day ........................48 Principle #220 – Find Ways to Put Yourself at Peace with the World and Your Life .................................48 Conclusion .......................48 Sample Content Preview Introduction When it comes to life and business, it is no coincidence that some people always seem to fail while others always seem to flourish. For sure, chance plays a role in everything. But as individuals, as business-owners, as thinkers, and as parents, we have a significant degree of control over our lives. Now, we can use the control that we have to influence outcomes in bad ways. Or we can use it to influence outcomes in our favor; and in the favor of those we care about most. When we use it poorly or when we don’t use it at all, it should come as no surprise that our outcomes are bad. And when we use it thoughtfully and carefully, it should similarly be less surprising when we succeed. Let me give you an example. At work, your employer considers you for a promotion; however, at the same time, she also considers several of your co-workers for a promotion, too. Now, as many do, you might immediately say ―there’s nothing I can do to influence my boss in my favor. Instead, this decision will be determined by things that are out of my control.‖ And, of course, when the day comes, you will not get that promotion. Instead, someone who pushed hard to demonstrate his worthiness for the position will get the job. And you will be left wondering why that person is always successful; and always gets promotions, raises, and the adoration of management. You might even feel resentment towards that person, even though you consider him a friend. When it comes down to it, though, it wasn’t your friend who caused you to miss the promotion (or at least not to give yourself the best shot at getting it). Rather, it was your own behavior that prevented your boss from seriously considering you as a candidate. Fortunately for you, this book is all about situations just like the one we described above. It’s about feeling powerless when you’re not; experiencing bad outcomes when there’s no reason to; and finally, it’s about making sure this problem stops. Most importantly, this book is about success. It is about extracting the characteristics of others that make them successful at work, in parenthood, or in the workplace; and then adopting those characteristics for your own use.