Table of Contents 1 ONCE UPON A YOGI 4 2 IT ALL STARTED IN INDIA 5 EARLY HISTORY 5 YOGA HISTORY UNTIL THE 1940S 6 MODERN YOGA HISTORY 7 YOGA PHILOSOPHY 7 CONCLUSION 8 3 WHY YOGA? WHY NOT 9 BENEFITS 9 AVOIDANCES 10 CONCLUSION 11 4 PATHS TO YOGA 12 TYPOLOGY – OVERVIEW 12 ANANDA YOGA 13 ANUSARA YOGA 13 ASHTANGA/ASTANGA) YOGA OR ASTANGA VINYASA YOGA 14 BHAKTI YOGA 15 BIKRAM YOGA 15 CHOCOLATE YOGA 16 FORREST YOGA 16 HATHA YOGA 17 INTEGRAL YOGA – SRI AUROBINDO 17 INTEGRAL YOGA 18 ISHTA 18 IYENGAR YOGA 19 JIVAMUKTI YOGA 19 JNANA YOGA 20 KARMA YOGA 20 KALI RAY TRIYOGA 21 KRIPALU YOGA 21 KUNDALINI 22 MANTRA YOGA 22 MOKSHA HOT YOGA 23 POWER YOGA 23 PURNA YOGA 24 RAJA-YOGA 24 RESTORATIVE YOGA 25 SIVANANDA YOGA 25 SVAROOPA YOGA 25 TRADITIONAL THAI YOGA 26 VINIYOGA 26 VINYASA YOGA 26 ZEN YOGA 27 CONCLUSION 27 5 THE BARE ESSENTIALS: YOGA WEAR AND OTHER NECESSITIES 28 APPAREL 28 tops 28 pants 28 PROPS 29 mats 29 Blankets and bolsters 29 straps 30 chairs 30 balls 30 CONCLUSION 30 6 BREATHE IN, BREATHE OUT YOGA BASICS 31 ASANAS 31 BHAKTI 31 DYHANA 32 MANTRA 32 MUDRA 32 NIYAMA 32 PRANAYAMA 33 VINYASA 33 CONCLUSION 33 7 A FINAL TWIST: CONCLUSION 34 Sample Content Preview 1 ONCE UPON A YOGI Today’s world is full of options for keeping in shape. Fitness methods pass through various phases of interest. There is always some “new” form of keeping the body in shape or toned appearing on the marketplace. There are the older muscle- or bulk-building exercise involved in weight and strength training. There are also other forms appealing to women such as jazzercise, and NIA. However, one of the constants over the past 4 decades has been yoga. People are turning to yoga for many reasons. These range from managing stress to preventing health issues. Yoga is used to help heal the body from addictions. There are also those who decide to do yoga simply because it is “trendy.” They attend yoga classes in yoga studios because a celebrity chooses to endorse it. There is also the lure of achieving a “yoga body.” Yoga is about the physical – about improving and toning the body. Yet, yoga is also about the spiritual development of an individual. In truth, yoga is a combination of movements and positions designed to develop the link between the head and the consciousness. Depending upon which form of yoga you choose, and there are many different forms, the focus will be on the exercises or positions (asana) or the development of the consciousness. Yoga intentionally includes aspects of conscious development of both the physical and the spiritual. This is an integral part of an ancient tradition that cannot and does not separate the body form the spirit/mind/soul.

Table of Contents 1 INTRODUCTION 4 2 HISTORICALLY SPEAKING –A BRIEF HISTORY OF SPORTS MEDICINE 6 EARLY PRACTITIONERS OF SPORTS MEDICINE 6 Middle Ages And The Renaissance Period 7 MODERN TIMES AND MODERN HISTORY 7 SPORTS MEDICINE FOLLOWING WORLD WAR II 8 TIMELINE: SIGNIFICANT PERSONS, GROUPS AND DATES IN SPORTS MEDICINE HISTORY 9 CONCLUSION 11 3 ASSESSING YOUR SUITABILITY AND ELIGIBILITY 13 SPORTS MEDICINE – A BRIEF DESCRIPTION AND DEFINITION 13 CHARACTER ASSESSMENT 14 INTERESTS 16 INITIAL EDUCATIONAL REQUIREMENTS 17 INITIAL EDUCATIONAL PLANNING 18 CONCLUSION: A SUMMARY OF THE OVERALL REQUIREMENTS 18 4 REACHING YOUR GOAL – DIFFERENT PATHS, DIFFERENT EDUCATION 20 TYPOLOGY – AN EMBARRASSMENT OF RICHES 20 Athletic Trainer or Sports Therapist 20 Biomechanic/Kinsiologist 20 Chiropractor 21 Exercise Physiologist 21 Fitness Instructor/Personal Trainer 21 Massage Therapist 21 Nutritionist/Sports Dietician 21 Occupational Therapist 21 Orthopodist 22 Physical Therapist 22 Podiatrist 22 Researcher in Exercise Scientist 22 Sports Medicine Physician/Medical Doctor 22 Sports Psychologist 23 Strength and Conditioning Coach 23 MAJOR AREAS OF SPECIALIZATION IN SPORTS MEDICINE TODAY 23 EDUCATIONAL POSSIBILITIES 24 GETTING THERE – HOW TO REALIZE IT AND WHO TO GO TO FOR HELP 25 CONCLUSION 28 5 SO THIS IS YOUR CAREER – NOW WHAT 29 JOBS – THE WORKPLACE ENVIRONMENT 29 Research 30 fieldwork 30 Clinical work 30 BASIC EMPLOYERS 31 professional sports and its athletes 31 Amateur sports 32 Governments 32 Clinics 32 SPORTS MEDICINE PRACTITIONERS AND THEIR EMPLOYERS 32 HINTS FOR THE SPORTS MEDICINE JOB HUNTER 33 CONCLUSION 35 6 CONCLUSION 36 Sample Content Preview 1 INTRODUCTION Sports medicine is a relatively new field or subsection of medicine. Although it has solid roots in the past, its existence is very much a part of the history of the 20th and 21st centuries. Sports medicine is a growing field of employment due to the explosive expansion in sports and athletic activities. Not only are there the traditional high school, professional and amateur sports, there are also the “extreme” sports. With every athletic event, there is risk of injury. In the instances of the so-called extreme versions, the likelihood of accidents and harm to the body increases. The focus of sports medicine is on the proper functioning of the human body during athletics and sporting competitions. Its concern is to prevent and treat any possible injuries resulting from such activities. There is a demand for practitioners in the discipline of sports medicine. The need for people to be able to diagnose and manage sporting injuries is increasing proportionately to the interest in extreme, elite, professional amateur and recreational sports. Employers vary from professional team owners or managers to elite athletes to high schools and colleges. Anyone interested in pursuing a career in this field of study and work will find him or herself facing an ever-widening choice of possible employment. The field of sports medicine is growing because it is a varied one. It is not a single sphere of expertise. The term “sports medicine” is a wide umbrella encompassing diverse professions. It is not a single profession. This makes the term hard to define, but it opens up many different doors of employment for now and in the future. Where specifically does a specialist in sports medicine find work? The specialist works with athletes in the field and in a clinical setting. He or she may become a team physician or an athletic trainer. There are those in sport medicine who practice as orthopedic surgeons, exercise physiologists, biomechanists, physical therapists, sports psychologists and sports nutritionists. All have their own niche within this diverse subsection of medicine.

Table of Contents 1 INTRODUCTION 4 WHAT IS SCRAPBOOKING? 4 IS THIS THE JOB FOR YOU? 4 2 WHAT TO EXPECT WITH A SCRAPBOOKING BUSINESS 6 THE TYPE OF WORK 6 HOW MUCH CAN YOU MAKE? 7 TIME 8 GETTING STARTED: FOCUS SMALL FIRST 8 CHAPTER 2: DO YOU HAVE THE SKILL? 10 CREATING YOUR OWN 10 YOUR WORK IS MORE THAN JUST A SCRAPBOOK 11 CHAPTER 3: SETTING UP YOUR WORK SPACE 13 YOUR WORK SPACE 13 GETTING THOSE SUPPLIES 14 TIPS FOR SAVING MONEY 15 STORING AND ORGANIZING 16 CHAPTER 4: CONTRACTS AND NEGOTIATIONS 17 SETTING PRICES 17 DOING THE NEGOTIATIONS 18 GETTING PAID 18 HANDLING DISSATISFACTION 19 CHAPTER 5: ADVERTISING YOUR BUSINESS 21 OFFLINE ADVERTISING 21 ONLINE ADVERTISING 23 ADVERTISING: PORTFOLIOS 24 CHAPTER 6: MANAGING YOUR BUSINESS 25 DAY TO DAY 25 FOCUS ON PROFITS 26 CHAPTER 7: RESOURCES FOR SCRAPBOOKING 28 FORUMS 29 CHAPTER 8: ADD ON SERVICES FOR YOUR SCRAPBOOKING BUSINESS 31 ONLINE SERVICES 31 DIGITAL SCRAPBOOKING 31 TEACHING OTHERS TO SCRAPBOOK 32 SELL KITS 32 CONCLUSION 34 Sample Content Preview 1 INTRODUCTION Starting your own scrapbooking business is not a small task, but it can be one of the best options available to those who are creative, looking to work from home or who want to share the experience they already have. Scrapbooking is a fun project to do with your family. It is easy to relive all of those special moments with your children or with your friends. However, when you take on the scrapbooking of another person, often times to depict events that you did not partake in, you have to go one step farther. You have to bring through the memories they have without making it look like you were not there. It can be challenging. WHAT IS SCRAPBOOKING? Scrapbooking is the process of taking photos and memorabilia from past events and placing them into photo albums and books. However, the process is not just one in which you will throw together photos and call it done. Rather, you likely will invest in several key steps such as using decorative elements to embellish the book. You will also spend a good deal of your time focusing on adding descriptive text, whenever it is possible to do so. The scrapbook is not only a collection of photos, but it is a representation of the special memories of the entire family. This often includes any items that help them to remember this special day, such as ticket stubs or a pamphlet from a special play. The key here is to take all of these items and to put them together, somehow, in a creative book that the family can hold on to for years to come. How you do this is really up to you, but it should always focus on the goal of the family for which you are creating the book.

Table of Contents CONTENTS INTRODUCTION 3 OVERVIEW OF THE PUBLISHING INDUSTRY 4 Traditional Print Publishers 4 Self Publishing 4 Electronic Publishing 5 Getting Started 5 THE WRITING PROCESS – AN OVERVIEW 6 FINDING IDEAS 6 WHAT WILL PEOPLE BUY? 7 WHAT TO CONSIDER WHEN CHOOSING AN IDEA 8 STICK WITH WHAT YOU KNOW 10 ALL ABOUT AGENTS 11 WHO NEEDS AN AGENT? 11 THE BOOK PROPOSAL 12 REPRESENTING YOURSELF 13 HOW TO LOCATE AGENTS 13 CONTACTING AGENTS 14 CHOOSING A GOOD AGENT 15 ALL ABOUT PUBLISHERS 17 BEHIND CLOSED DOORS 17 Sending In Your Own Submissions 17 When An Agent Submits to Publishers 18 THE PITCH MEETING 18 THE OFFER…WHAT A DEAL! 19 The Offer 19 The Advance 20 Royalties 20 Book Delivery and Publication Dates 21 NEGOTIATING THE CONTRACT 22 MARKETING A BOOK 24 PRE-PUBLISHING MARKETING 24 POST-PUBLISHING MARKETING 25 ON THE ROAD…NEAR AND FAR 26 SELF-PUBLISHING AND ELECTRONIC PUBLISHING 28 CONCLUSION 31 Sample Content Preview INTRODUCTION The publishing industry remained virtually unchanged for decades in terms of how books are published. The writer would write a fiction or non-fiction book, hire an agent, select a publisher, and eventually a book would be printed. Of course, printing and marketing a book are two entirely different things. The point is that once the printing process was developed, books were destined to be printed for hundreds of years on paper. The printed book still remains the most common and popular method of publishing. Five-hundred thousand or more new titles are published every year. But there is an emerging trend that is expected to eventually change the world of publishing. Electronic books available online that can be downloaded to special readers or desktop computers are becoming more and more popular. In fact what people seem to be waiting for before this form of publishing explodes is a more comfortable reader, more available titles, and time to adjust to the idea of pages that are electronic rather than printed. When you talk to people about books, many get a faraway look in their eyes. They are thinking of those wonderful moments before going to sleep with a book in their hands. They are remembering those golden moments when the day’s struggles and worries are over and it’s time to get lost in another world contained in the pages. This may seem like a romantic view of the books, but people who enjoy reading talk about the feel of the book’s page in their hands and the words that can convey emotions, actions, concepts, failures, and successes.

Table of Contents CONTENTS 1 HAPPY BIRTHDAY TO YOU! 4 YOU ARE THE EVENT PLANNER 4 Party Planning is the Key 4 Consider What You Will Need to Host a Birthday Party 4 Initial Party Planning 5 WHAT KIND OF PARTY DOES YOUR CHILD WANT? 5 Consider a Themed Birthday Party 5 INVITATIONS FOR YOUR PARTY 5 Other Methods Used To Invite Guests 6 Electronic Invitations for the Electronic Age 6 Custom Printed Party Invitations 6 Get Creative and Design Your Own Invitations 6 Homemade Paper Invitations – A Classic Method 7 Create a Guest List 7 Choosing Your Guests 7 The Choice is Yours 7 MAKING THE PARTY APPEALING TO KIDS AND ADULTS 8 Provide Enough Seating 8 2 GET THAT PARTY STARTED! 9 ADDRESS AND MAIL THE INVITATIONS 9 CAREFUL PLANNING SAVES YOU MONEY 9 Favours and Goodies 9 What Goes in a Goody Bag? 10 THE ALL-IMPORTANT BIRTHDAY CAKE AND OTHER PARTY FOODS (ON A BUDGET) 10 How About Cupcakes? 10 Decorate Your Cake With Care 10 Other Party Foods 10 Plan What You Will Serve 11 TIME HONOURED BIRTHDAY PARTY RECIPES 11 The Birthday Cake 11 Frosting the Birthday Cake 12 Other Recipes Suitable for a Child’s Birthday Party 13 Happy Birthday Cake Cones 13 Birthday Rice Krispie Treats 14 Catch of the Day 15 Easy Sausage Balls 15 Tortilla Pinwheel Sandwiches 15 Cream Cheese Fruit Dip 16 Birthday Party Dip 16 People Puppy Chow 17 Giant Birthday Cookies 17 Delicious Party Punch 18 3 EXPERIENCE THE FUN OF A THEMED PARTY 20 THEMED PARTIES CAN ACTUALLY BE EASIER TO PLAN AND THROW! 20 Airplane Party 20 Ancient Egypt Birthday Party 21 Arts and Crafts Party 21 Astronaut Birthday Party 21 Barbie Birthday Party 22 Baseball Party 22 Basketball Birthday Party 23 Bee Birthday Party 23 Circus/Carnival Party 24 Dinosaur Birthday Party 24 Dress-Up Tea Party 25 Farm Birthday Party 25 Fireman Birthday Party 26 Football Birthday Party 26 Garden Birthday Party 27 Hot Wheels Birthday Party 27 Jungle Safari Party 28 Movie Night Birthday Party 28 Pirate Birthday Party 29 Pool Birthday Party 30 Robot Birthday Party 30 Superman Birthday Party 31 Train Birthday Party 31 Truck Birthday Party 32 Wild West Birthday Party 32 Wizard of Oz Birthday Party 33 Sample Content Preview 1 HAPPY BIRTHDAY TO YOU! Children always look forward to their birthdays as a time of fun and games with their friends, neighbours and family members. The anticipation for kids can start weeks ahead of time, with frequent reminders to parents as to the date of the big day – as if Mom and Dad could forget! Kids are always full of ideas as to what they want their party to be like. They will come up with suggestions such as pony rides, magic shows, and puppet theatres, while you may be thinking wistfully about hiring a caterer or a party planners to do all the birthday party work for you. YOU ARE THE EVENT PLANNER Your imagination stops short as you realize that the planning and organizing of this birthday party is going to be totally up to you due to budget constraints. You also know that this party is very important to your precious child, so you want to make sure that this event is the type of party your child wants. PARTY PLANNING IS THE KEY You may be wondering how you are supposed to pull this off and stick to a budget as well. An age appropriate birthday party for your child requires both planning and preparation, and it is this behind the scenes work that is going to either make or break the party. Prior planning is also the key to holding the perfect birthday party while sticking to your budget.

Table of Contents INTRODUCTION 3 1 THE BASICS OF ONLINE SHOPPING 4 HOW SHOPPING ONLINE IS DIFFERENT FROM SHOPPING IN THE STORE 4 KNOWING WHAT YOU WANT VS JUST BROWSING 5 DO YOU NEED IT NOW OR CAN IT WAIT? 6 2 COMPARISON SHOPPING 7 SEARCH ENGINES ARE YOUR BEST FRIENDS 7 COMPARISON SITES OR COMPARE ON YOUR OWN 8 HOW MUCH TIME SHOULD YOU SPEND COMPARING PRICES? 9 3 KNOW YOUR ONLINE SHOPPING OPTIONS 10 BIG RETAILERS 10 SMALL RETAILERS 11 ONLINE AUCTION SITES 11 4 HOW TO SAVE EVEN MORE 13 FREE SHIPPING 13 DAILY SPECIALS 14 OVERSTOCK SITES 14 AFFILIATE PROGRAMS 14 ONLINE COUPONS/ PROMOTION CODES 15 SHOP DURING DOWN SEASONS 15 SOME SITES JUST HAVE BETTER PRICES 15 5 THE QUESTION OF QUALITY 17 READ THE REVIEWS – IT'S ONLY A BARGAIN IF IT'S A GOOD PRODUCT 17 WHO CAN YOU TRUST? 18 6 SHOP SAFELY 21 IDENTITY THEFT IS NO BARGAIN 21 HOW TO PROTECT YOUR PERSONAL INFORMATION 22 7 HOW TO APPLY IT ALL TO FIND THE BEST DEALS 25 Sample Content Preview INTRODUCTION Shopping online is a way to make shopping simple. At the same time, it is also an easy way to make shopping enormously complicated. Having practically limitless resources, stores, and items for sale can be a double-edged sword. You could spend your entire life surfing the web, saving large amounts of money, and still not see everything that is for sale. On the other hand, you could waste your life always looking for a better bargain. This does not mean that you should scrap the whole idea of shopping online. You just need to learn about how it works and how to do it the right way. Any tool is only going to benefit you if you know how to use it properly. The prospect of bargain hunting is an exciting one. At one time this meant you went from store to store until you found the absolute lowest price for an item. You felt this warm feeling of satisfaction knowing that you had found this item at the perfect price, the best price anywhere. You had beaten the system. Now you have a new tool, the internet. Instead of driving from store to store, you can go online. You are not limited by how much gas you have in your tank or by how far away a store is. If you want then you can shop stores that are halfway around the world. The sky is the limit. But this tool brings with it a new set of problems. Which web sites have the best deals? How do you find these web sites? How many web sites do you have to look at until you can be reasonably sure that you will not see the same item for a much lower cost somewhere else after you have already bought it? Basically, how do you save money when shopping online?

Table of Contents Contents 1 ALL ABOUT THE KOI 3 2 AERATION AND FILTERING NEEDS 5 3 DESIGNING AND BUILDING A KOI BREEDING POND 12 4 BUYING YOUR FIRST KOI 18 5 FEEDING YOUR KOI 20 6 Breeding Your Koi 21 7 Turning Your Koi Business Into A Flourishing Business 24 Sample Content Preview 1 ALL ABOUT THE KOI The hobby of keeping Koi is a fascinating one that can become a lucrative business with a little research and a lot of work. Owning Koi is a relaxing pastime that you will enjoy throughout your life. The Koi is one of the most beautiful fish in existence. Their colors are eye-catching and their agile bodies are quite graceful when gliding through the water of their pond. A group of Koi can live for more than two hundred years when cared for properly, although 25-35 years seems to be an average lifespan. Long Lived Fish Need Plenty of Room Since it lives such a long time, the Koi is able to increase in size dramatically, as long as it has a good diet approved for Koi, the proper water conditions, and enough living space. It is not difficult to care for Koi, as they require most of the same care as other fish kept by hobbyists. The main difference is that Koi require lots of room, so they are housed in good-sized outdoor ponds. Intelligent and Friendly Koi are intelligent fish, and their antics can be a source of amusement for many years to come. Koi will swim over to you when you call them, and like to be stroked and petted. They can be taught to eat out of your hand, which most Koi owners thoroughly enjoy experiencing. Though they are naturally bottom feeders, they quickly catch on to eating traditional dry Koi food that floats on top of the pond water. Bet You Can’t Own Just One Many Koi owners compare owning these fish to eating a bag of potato chips, as it is almost impossible to have just one of them! Your Koi collection can be for your own pleasure, or you can build a Koi business out of your passion for these fish. A business of this type necessitates a long-term commitment from you, as you are working with living, breathing creatures, which deserve the best of care. Many people make pets out of their Koi, which assures that they get nothing but the best of care. You will get a kick out of purchasing a feeding ring for your Koi, placing the food inside of it, then watching as the fish scramble over each other to be first in line.

Table of Contents 1 INTRODUCTION 4 2 WHAT BRANDING CAN DO FOR YOUR BUSINESS 6 INGREDIENTS FOR SUCCESSFUL BRANDING 6 BLOGGING IS JUST 1 PRONG IN A CAMPAIGN 7 3 JUST WHAT IS A BLOG ANYWAY 9 TRAITS THAT DISTINGUISH BLOGS 9 OTHER FEATURES FOUND IN BLOGS 10 4 WHO CAN BENEFIT FROM BLOGGING? 11 HOW THE EXPOSURE CAN PAY OFF 12 THE ADVANTAGES OF BLOGGING 13 5 GETTING ONE SET UP 15 COMMON PROGRAMMING OPTIONS 15 Getting A Web Address For A Blog 16 DOING IT YOURSELF 17 HIRING A PRO 17 Tips For Hiring Pros 18 6 MESSAGE IS EVERYTHING 20 KNOW YOUR TARGET AUDIENCE 20 Tips For Setting The Tone And Style 21 THE ABCS OF SEO 22 Selecting The Right Words 22 Why SEO Matters 23 CONTENT PITFALLS TO WATCH OUT FOR 24 7 MAINTAINING YOUR BLOG 25 OPTIONS FOR MAINTAINING YOUR BLOG 25 THINK MULTIMEDIA 26 FREQUENCY OF POSTS MATTERS 27 8 GETTING THE WORD OUT 28 PAY-PER-CLICK ADS TARGET READERS 28 INCOMING LINKS CAN BOOST NUMBERS 29 FULL ADVERTISING FLIGHTS 30 AFFILIATE MARKETING HAS ITS PERKS 30 GIVEAWAYS AND CONTESTS 31 9 A FEW WORDS IN PARTING 32 Sample Content Preview 1 INTRODUCTION Making your business, product or service stand out from the pack as a trusted name is the key to success. When people automatically purchase your products or services and try new offerings because they have learned to trust what you have to offer, your path is assured. Putting yourself on this path calls for building your brand. This is more than a logo. It involves building up an inherent trust and an instinctual belief in the quality of a product or service based on the brand name behind it. Consider some of the products you purchase in everyday life strictly because of the logo on the label. When you recognize a product from its logo or are willing to go out on a limb and try something new because a company you recognize sponsors a product, that’s a result of successful branding. It is a proven, effective way to build rapport with customers and gain repeat business. While branding does involve a number of facets, today’s Internet-based world has given rise to a new tool to get the word out and make the connection with clients. A blog can serve as an “in” to help you reach out to customers on a more personal level as you seek to gain and build upon their trust. Many companies large and small have turned to the Web to boost their own branding efforts. Blogging is one of the most powerful ways available on the Internet to add to branding efforts for a few key reasons. When these often conversational vehicles are used to reach out to customers and potential customers a sense of connection is gained. When the general public feels “connected” to a product or service, they tend to bring repeat business.

Table of Contents 1 INTRODUCTION 6 2 HOW IS ADVERTISING DIFFERENT IN 2010? 7 STAND OUT OR NEVER BE KNOWN 7 IMPORTANT MESSAGES IN 2010 8 CREATE AN ADVERTISING PLAN 10 AN EFFECTIVE ADVERTISING PLAN FOR 2010 TACKLES A WIDE RANGE OF MEDIUMS AND IT DELIVERS A CLEAR MESSAGE. IT ALSO PROVIDES CONSUMERS WITH A CLEAR SOLUTION TO THE EVER-POPULAR QUESTION, “WHAT DOES THIS BUSINESS DO FOR ME?” 11 3 WORD OF MOUTH IS STILL KING 13 #1: FOCUS ON CUSTOMER SERVICE 13 #2: LOCAL OFFERS 14 #3: BE ACTIVE IN THE COMMUNITY 14 #4: SPONSOR LOCAL ACTIVITIES 14 #5: ASK FOR THE RECOMMENDATION 14 #6: ASK CUSTOMERS TO COMPLAIN 15 #7: KEEP THE PROMISES YOU MAKE 15 #8: DO MORE THAN THE MINIMUM 15 #9: SATISFY THE UNHAPPY CUSTOMER 15 #10: AS FOR REPEAT BUSINESS LATER, TOO 15 #11: LOOK THEM IN THE EYE 16 4 FREE WAYS TO ADVERTISE YOUR BUSINESS 17 # 12: GOOGLE LOCAL 17 #13: GOOGLE COUPONS 17 #14: CHECK OUT YELLOW PAGES ONLINE 18 #15: GET ON YAHOO LOCAL 18 #16: GET REVIEWS ON YAHOO LOCAL 18 #17: SEND OUT PRESS RELEASES 18 #18: TRADE WITH OTHER BUSINESS OWNERS 18 5 BUILD A WEBSITE 20 #19: BUILD A WEBSITE 20 #20: GET YOUR WEBSITE LISTED IN SEARCH ENGINES 20 #21: USE SEARCH ENGINE OPTIMIZATION 21 #22: KEYWORD RICH TITLES 21 #23: WRITE AN EFFECTIVE META TAG 21 #24: LOCAL.COM 21 #25: CRAIGSLIST 22 #25: GET A BLOG 22 #26: SET UP A NEWSLETTER 22 #27: REGULAR EMAIL CAMPAIGNS 22 #28: ALERT EVERYONE THROUGH A PRESS RELEASE 23 #29: RUN A CONTEST 23 #30: GET IT PRINTED 23 6 SOCIAL MARKETING AS ADVERTISEMENT 24 #31: LINKEDIN 24 #32: FACEBOOK 25 #33: MYSPACE 25 #34: VISIBLEPATH 25 #35: SOFLOW 25 #36: ORKUT 25 #37: TWITTER 25 #38: DIGG.COM 26 #39:YOUTUBE.COM 26 7 FOCUS ON SEO 27 #40: HEADERS 27 #41: KEYWORD PLACEMENT 27 #42: KEYWORD DENSITY 27 #43: HYPERLINKS 28 #44: WEBPAGES 28 #45: FOCUS ON THOSE KEYWORDS 28 #46: GET LINKS IN 28 #47: LINK YOUR SOCIAL NETWORK SITES 28 #48: LINK HOW TO ARTICLES 29 #49: SQUIDOO.COM 29 #50: HUBPAGES COUNT TOO 29 #51: NETWORK FOR LINKS 29 #52: EZINEARTICLES.COM 29 #53: OTHER ARTICLE DIRECTORIES 30 #54: FORUMS YOU VISIT 30 #55: ANY PLACE ELSE 30 #56: DO NOT FORGET EMAIL 30 8 WORK THE BLOG 31 #57: POST REGULARLY 31 #58: INTERACT WITH OTHER BLOGS 31 #59: WRITE A GUEST POST 31 #60: BE UNIQUE 32 #61: PLACE A BOOKMARK TOOL 32 #62: BECOME A RESOURCE 32 #63: CREATE AN EFFECTIVE LANDING PAGE 32 #64: INTERACT WITH OTHERS 32 #65: PAID SEARCH 33 9 HOW TO STAND OUT 34 #66: GET ON TELEVISION 34 #67: GET ON RADIO 34 #68: OFFER LOCAL DISCOUNTS 34 #69: WRITE FOR THE PAPER 34 #70: AVOID THE GRAPHICS, BUT GO BIG 35 #71: DO GO FOR MEDIUM 35 #72: FOCUS ON LIVE CHAT 35 #73: OFFER A FREE SERVICE 35 #74: EXPAND YOUR SERVICE AREA 35 10 TIPS FOR ADVERTISING YOUR BUSINESS LOCALLY FOR LESS 37 #75: THE BASIC BUSINESS CARD 37 #76: FLYERS STILL WORK 37 #77: USE YOUR CAR 37 #78: CHECK OUT YOUR CHURCH 38 #79: GET LISTED IN YOUR CHAMBER OF COMMERCE 38 #80: GET INVOLVED IN SCHOOLS 38 #81: PAPER COUPONS WORK 38 #82: CHECK OUT TRADE FAIRS 38 #83: USE THE CLASSIFIEDS 39 #84 USE PROMOTIONAL TOOLS 39 11 NETWORKING TIPS THAT WORK 40 #85: LOCAL BUSINESS NETWORKING 40 #86: WRITE A DIRECTORY 40 #87: BUILD YOUR BLOG WITH OTHER BUSINESSES 40 #88: TWITTER ABOUT OTHERS 41 #89: CHECK OUT YAHOO GROUPS 41 #90: GO WITH THE MOMMY BLOG 41 #91: NETWORK WITHIN GROUPS 41 #92: PULL TOGETHER FOR A CONTEST 41 #93: CHECK OUT INTERNET RADIO 42 #94: FLYERS EVERYWHERE 42 A CONCLUSION WITH MORE 43 #95: DO HIRE A PRO 43 #96: DO NOT FORGET THE SALES PAGES 43 #97: GET ELECTRONIC IF YOU CAN 43 #98: RESEARCH WHAT’S NEW 43 #99: GIVE A SEMINAR 44 #100: TALK ABOUT YOUR BUSINESS 44 #101: DO NOT HIDE IT: ASK FOR THEIR BUSINESS 44 Sample Content Preview 1 INTRODUCTION As a business owner, you know the importance of having other people know about your business. Advertising is rarely an option. Even those huge companies that you know well, who do not need to advertise (because you will likely go to them repeatedly) put a good deal of their profits back into advertising their business. As a small business owner, marketing your business is important. It does not matter if your business is a small one, such as a local repair shop or retail store, or a larger one, finding the right way to communicate with your prospective clients is critical. One of the biggest concerns a business has is getting their potential clients to know about them. You know you have a great service. You are confident that you can wow the customer with your abilities. Yet, they do not call. They do not come in to your store. They do not visit your website. The only way to help this process is by spreading the word about your business and letting everyone know what it is and what it can do for them. Do you have a strong advertising background? Most small business owners (offline and online) do not. Yet, you do not need to have this type of advertising background to find success through advertising means. The more creative and direct you are, the more successful you will be. Keep in mind some things you do not want to do such as promising more than you can offer. However, be as creative as you can be if you hope to attract new customers to your business.

Table of Contents INTRODUCTION 5 1 PRE-INKING 7 RATIONALE 7 QUALIFICATIONS 8 PERSONALITY 9 PROS AND CONS 10 CONCLUSION 11 2 THE CREATIVE AND THE MUNDANE – PREPARING A VIABLE BUSINESS PLAN 12 THE BUSINESS PLAN’S OVERVIEW 12 THE INTRODUCTION 13 MARKETS AND COMPETITION 13 MARKETING 14 SERVICES AND/OR PRODUCTS 14 FINANCIAL DATA 14 PROJECTIONS 15 CONCLUSION 16 3 IT’S NOT JUST LOCATION, LOCATION, LOCATION – SHOPPING FOR A SHOP 17 LOCATION 17 THE LEGAL SIDE OF TATTOOING 18 Healthy Licenses 18 Civil Licenses 18 OTHER NECESSITIES 19 CONCLUSION 19 4 INKING IT: SETTING UP SHOP 21 FOR INKING ONLY 21 WAITING AROUND 23 OTHER 24 PURCHASING YOUR EQUIPMENT 25 AND STILL MORE STUFF 25 CONCLUSION 26 5 INK IT LOUD – THE ART OF PROMOTING YOURSELF AND YOUR SALON 27 MARKETING 27 ADVERTISING 28 Print 28 CONCLUSION 30 6 THE ART OF RUNNING A BUSINESS – TAXES AND OTHER FUN STUFF 31 DAY-TO-DAY, MONTH-TO-MONTH OR WEEK-TO-WEEK OPERATIONS 31 OTHER OPERATIONAL COSTS 32 Taxes 32 Licenses 33 Loans 33 Membership fees 33 Business Plan 33 CONCLUSION 34 7 DREAM BIG – EXPANSION AND OTHER SELECT VISIONS 35 CONCLUSION 36 CONCLUSION 38 Sample Content Preview INTRODUCTION The term “tattoo” comes from the Polynesian word “tattau” or “tatatu.” The seafarer and explorer, James Cook, discovered the process on his voyages to Tahiti in 1869. He brought the concept back to Europe. In a short period, “tattaws” became popular among all classes of people. Tattooing is an ancient art. Historians have documented it among many ancient peoples. In fact, tattooing dates back as far as 3,000 B.C. It was known and practiced among the Egyptians, the Greeks and Romans, the natives of North America, the pre-Colombian inhabitants of Peru and Chile and among various Asian peoples. The reason for each group to use tattoo s to mark or modify their body differs. For some people, it was a status symbol, for others, an indication of their criminality. Tattoos upon the different parts of the body can indicate so many different things. In the past and present, they signify declarations of love or act as talismans of protection. They are pure adornments and signs of remembrance. Tattoo s, like many cultural forms of expression, wax and wane in popularity. In the mid to late 19th century, tattooing found popularity among the British and European aristocracy. It was also accepted among miners and sailors. During the early 20th century, the trend waned among the upper classes but remained a staple part of the identification and right-of-passage among sailors. The young seaman got his tattoo at a tattoo parlor. Many of these small shops were found close to the ports-of-call of large cities. The sleazy image of tattoo s and tattoo parlors continued to remain a staple image of movies featuring sailors or drunk, foolish boys. The tattoo was a sign of male manhood and male stupidity. This was particularly true in jokes where some character was depicted with the name of a girlfriend on his arm tattooed above the name of another girlfriend scratched out. Numerous jokes worked around the tattooing of the word “Mother” on a beefy arm.