Table of Contents Introduction 4 Chapter I: What is Mobile Marketing ? 6 Chapter II: Why Mobile Marketing ? 8 Chapter III: What’s a Mobile Website ? 11 Chapter IV: Going Mobile by Installing a Responsive Website 13 Chapter V: Going Mobile by C reating a Mobile Website 25 Chapter VI: Going Mobile by Adapting your Existing Website 31 Chapter V II : Make a killing by selling Mobile Websites 43 Conclusion 47 Resources 48 Special Offer (for the next 7 days only) 49 Sample Content Preview Introduction: Welcome to the latest and most effective Going Mobile Made Easy Training Guide, designed to take you by the hand and walk you through the process of easily and effectively positioning your offline or online business on Mobile in no time. We are excited to have you here, and we know this will be very helpful for you and your business. This complete and high-quality training guide will surely help you learn everything there is to know to get your business on mobile in the shortest time ever. You will be able to considerably grow your army of potential clients or customers 100% targeted to your business just for been mobile. Something amazing about “Going Mobile” is that you are able to find and connect with a lot more people who share the same interests as your business - and a lot faster than email, TV, radio or any other regular communication channel, including social media.

Table of Contents Introduction......................4 Common Causes of Stress6 Health Issues................6 Emotional & Relationship Issues..............................6 Family Stress.................6 Job Stress......................7 Social Stress..................7 Retirement...................7 Suggested Exercises......7 Post Traumatic Stress.......9 Suggested Exercises....10 The Symptoms of Stress.11 Suggested Exercises....13 Managing Your Stress.....14 Dealing with Stress.....14 Suggested Exercises....14 Dealing with Work Related Stress..............................16 Suggested Exercises....18 How to Relieve Your Stress.........................................20 Suggested Exercises....21 Learning to Avoid Stress23 Holiday Stress.............24 Suggested Exercises....24 Suggested Exercises for Children............................27 The Stress of Being a Parent.......................................29 Suggested Exercises....31 Conclusion......................33 Sample Content Preview Introduction It seems today as though everyone goes around saying that they are stressed out. But do you really know what stress is and what the difference between stress and depression is? The definition of the word depression is: "severe despondency and dejection, typically felt over a period of time j and accompanied by feelings of hopelessness and inadequacy." ! Most professionals would agree that stress is one of the leading causes of depression. Depression can lead to severe mental health issues and worse which is why any stress needs to be identified and treated as soon as possible. The dictionary definition of the word stress is: "a state of mental or emotional strain or tension resulting from adverse or very demanding circumstances." "he's obviously under a lot of stress" Other stress related words include: strain, pressure, (nervous) tension, worry, anxiety, trouble, difficulty; It is important to understand the difference between the words stress and stressor. Stress is the way you feel when under pressure. A stressor is the factor or thing in your environment that causes the way you feel. Common stressor's include things such as noise, going out on a first date, or having to deal with unpleasant people. Everybody leads extremely busy lives and who doesn't feel as though they are running around like crazy all day? I know I do! You get up and get yourself and your children ready for school. You spend all day at a job, you may or may not like, and then come home to a world filled with homework, dinner and household chores. It is no wonder that you feel stressed out and unable to manage. The current statistics on stress show that that your job, money and health issues are the main causes of stress. In the U.S. alone over 77% of people report feeling regularly stressed out from the above issues and more. Additionally 48% of people say that they lay awake at night because of stress. Over 50% of stressed out people say that they experience fatigue and irritability due to stressful issues. The worst part is if that stress is left untreated it can lead to more serious issues including anxiety, panic attacks and depression. Time off work due to depression is the largest reason that medical insurance companies have for paying out benefits.

Table of Contents INTRODUCTION 4 PART 1: UNDERSTANDING THE NEGOTIATION PROCESS 6 The Importance of Preparation 6 Establishing Goals and Limitations 7 Communicating Clearly 7 Active Listening 8 Closing the Deal 8 Exercises for Part 1 - Understanding the Negotiation Process 9 PART 2: THE IMPORTANCE OF PREPARATION IN NEGOTIATIONS 11 First Comes Research 11 Negotiating the Location 12 Exercises for Part 2 - The Importance of Preparation in Negotiations 13 PART 3: ESTABLISHING GOALS/LIMITATIONS 14 Prioritizing Your Goals 14 Setting Limitations on the Negotiation 15 Exercises for Part 3 - Establishing Goals/Limitations 17 PART 4: COMMUNICATING CLEARLY TO GET WHAT YOU WANT 19 Organizing Your Thoughts 19 Barriers and Distractions to Clear Communication 20 Exercises for Part 4 - Communicating Clearly to Get What You Want 21 PART 5: IMPROVE YOUR CHANCES WITH ACTIVE LISTENING 23 The Importance of Body Language in Negotiations 24 Exercises for Part 5 - Improve Your Chances with Active Listening 25 PART 6: CLOSING THE DEAL AS A WIN FOR YOU 27 Knowing When to Concede 27 Knowing When the Deal is Made 28 After the Deal 28 Exercises for Part 6 - Closing the Deal As a Win for You 28 IT'S TIME TO CELEBRATE! 30 Sample Content Preview Introduction You negotiate every day of your life. If you're not negotiating, you're likely not living the satisfying life you could be living. If you lack crucial negotiation skills, you may be letting others have the upper hand and letting your life go by without a say in what happens or how it happens. There doesn't need to be a situation that involves lots of money, a property or a big event for you to use negotiating skills. If you interact with your spouse, the bank, your kids, car repair staff or anyone at all, you can fare better if you know how to negotiate successfully. Negotiation Skills will teach you how to successfully communicate to gain the cooperation of others. Negotiation is nothing more than communicating and communication is necessary with everyone you encounter - from your spouse and kids in the morning to your boss and coworkers during the day. This guide will teach you the basic skills you need for to navigate in the sometimes murky waters of communication. By the time you finish reading this guide, you'll better understand and be able to apply the skills you learn and to become a more confident and successful negotiator. One of the most frustrating negotiations that people have to engage in is when purchasing a new or used car. Armed with the skills you learn in this guide, you'll think of that negotiation process as simply a game and be better able to walk out the door and not look back if it's a bad deal. If negotiation is part of your job and you engage in it on an almost daily basis, this guide can show you some secrets and tips of closing the deal. If you've lost a deal in the past after a long time of back and forth negotiating, you'll want to know how non-verbal clues and body language knowledge can help your career by honing those skills. There are so many ways this guide can help you - whether you're considering applying for a new job, motivating students if you're a teacher or simply facing an everyday life of negotiating with people you may come in contact with. If you've never thought of negotiating as something you need to learn, think again. Traps and scams are everywhere these days, and it takes knowledge of the power of negotiation to recognize them when they come your way. Get ready to be amazed at the ways you can use negotiation skills in your life. Part 1: Understanding the Negotiation Process Before you begin the negotiation process with another person, you'll need to know what's involved. This is where research skills come into play. Research helps you prepare for the negotiation process before applying the skills you learned. You negotiate every day - in fact every time you ask someone a question that involves a yes or no answer. From asking your kids to take out the trash to asking your boss for a raise, negotiation skills play a major role in the outcome.

Table of Contents Introduction 3 How to Access Great Online Resources ...6 How to Know if It’s a Credible Source ........6 Organize Your Research Notes ........7 Exercises for Chapter 1 – Hunting and Gathering .......8 Analyze Your Audience ........9 Keep the Audience Interested ..9 Know the Difference Between Informative Or Persuasive Speech .......11 The Benefits of Analyzing Your Audience 11 Exercises for Chapter 2 – Analyzing Your Audience ..12 Writing Down the Bones of Your Speech ....14 The Power of the Introduction 14 Writing Down the Meat of the Speech .....15 Wow Them With the Conclusion .....18 Exercises for Chapter 3 – Writing Down the Bones of Your Speech ....18 Editing and Practicing for Timing .......20 The Cycle of Editing Your Speech ..20 What if You Get Writer’s Block? ......21 The Best Ways to Practice Your Speech .22 Exercises for Chapter 4 – Editing and Practicing for Timing ........23 Getting Rid of the Jitters ....25 From Butterflies to Nausea – How Bad Can it Get? ..25 Tricks to Keep You Calm and Engaged With the Audience 27 Exercises for Chapter 5 – Getting Rid of the Jitters ..28 Sample Content Preview Introduction The Public Speaking Handbook is all you’ll ever need to be able to craft and deliver speeches that will dazzle your audience and ensure you get through it calm, cool and collected. You’ll learn some tricks of the trade on how to research information about the subject of your speech. The exercises at the end of each chapter will help you craft your speech and provide tips about how to deliver it in a masterful way. Compiling a speech that will be both dynamic and that will connect with your audience is just as important as the speck delivery. If you hate research or don’t know how, this handbook will provide you with information to help you zero in on your subject and ‘hunt and gather’ the information your audience wants and needs. Analyzing the group you’ll be speaking to is also addressed in the handbook. You should know your audience even before you begin to craft the speech from the information you’ve gathered. For example, does your audience know a bit about the subject you’re presenting or do you need to begin from Square One?

Table of Contents Table of Contents 4 Do People Purchase More from Authority Figures? ..... 5 Headlines Sell 7 Do Obliged People Buy More From You? .. 9 Bundling Your Products Together 11 Adding Scarcity to Your Offers . 13 Who Doesn't Want to Buy Cool Products? .. 15 What Makes People Buy? 17 Using Social Proof to Create Buyers ... 19 Using Reciprocity to Influence Buyers .... 21 The Power of Illusion . 23 Sample Content Preview DO PEOPLE PURCHASE MORE FROM AUTHORITY FIGURES? Research does seem to support the theory that people will buy more from someone who is seen as an authority figure. If this is true, then how can you apply this tactic to your own business? First you need to understand the concept behind this. An authority figure is someone who has gained the trust and respect of others. This is not an overnight occurrence, it takes time to build this type of relationship. Let's look at some ways you can set yourself up to be viewed as an authority in your business. The best way to become an authority in any niche or field is to publish a book. Authors are automatically viewed as an authoritive person. With the current boom of self publishing it is really easy to publish your own book. Another way to gain authority so people will buy from you is to be featured in interviews and articles. Start offering to do interviews with people that are related to your industry. You can then publish the links to these interviews on your blog or in your newsletter.

Table of Contents INTRODUCTION 4 CONTENT CREATION 5 THE BENEFITS OF BLOGGING 5 What kind of content draws the most traffic? 6 Other content creation strategies 7 Takeaways 8 SOCIAL NETWORKING 9 Facebook 9 Twitter 10 LinkedIn 11 Takeaways 12 GUEST BLOGGING/COMMENTING 13 Finding guest blogging opportunities 13 Contacting the blogs you've found 14 Blog commenting 15 Takeaways 15 VIDEO MARKETING 12 Webinars 18 What about Google Hangouts? 19 Takeaways 19 JOINT VENTURES 20 Ad swaps 20 Thank you-page cross promotions 20 Give away bonus products 21 Cross promoting in different media outlets 21 Turn the joint venture into a real partnership 22 Takeaways 22 CONCLUSION 23 Sample Content Preview Introduction If you think that the only way to get traffic to your website these days is paying for it - think again! While it may be true that some of the "good old" free traffic methods, like SEO, are getting more difficult and unpredictable all the time, new methods are constantly popping up to replace them. In this guide we'll go over some of the most powerful free traffic methods that are still working today. Among other things, you'll learn: • How to get free traffic through content creation and blogging • The types of content that draw the most clicks and visitors • That content creation is not just about publishing articles - there are many other forms of content that can be just as useful • How to use social networks to drive loads of free traffic to your site, and which network you should focus most of your efforts on • Why guest blogging and blog commenting are excellent ways to establish yourself as an expert in your industry, while also bringing in direct traffic • The best ways to use video marketing to your advantage - both through creating and publishing videos, and by hosting webinars • How you can team up with other marketers in your niche to get highly qualified traffic at no cost Content Creation Many free traffic strategies revolve around creating and publishing engaging content. Whether the content is published on your own website or on someone else's (for example through guest blogging, which is covered in a later chapter), it can help establish your site as an authority in your niche, and draw lots of targeted traffic to it over time.

Table of Contents Table of Contents 3 INTRODUCTION 4 Closing - What Is It? 5 The Importance of Lead Generation to Closing 6 Sales Approaches and How They Relate to Closing 7 THE ANATOMY OF A CLOSER 10 Motivation 10 Belief 11 Sincerity 11 Focus 12 Takeaways for This Section 13 THE SET UP 14 Steps to Take Before a Close 14 Closing a Sale Starts at the Beginning 14 Prospects and Planning 15 Greeting Prospects and Your Elevator Speech 16 Listen and Learn 17 Takeaways for This Section 18 HOW TO CLOSE 19 Takeaways for This Section 20 SALES MYTHS OR WHAT NOT TO DO 22 Your Brochures and Website Don't Matter to the Customer 22 Make Sure That You're Talking to the Right Person 22 A Hard Sell is Hard to Sell 22 Takeaways for This Section 23 CONCLUSION 24 Sample Content Preview Introduction The closer is the king of the business world. If he played baseball, he'd be the powerhouse home run hitter. If he was a golfer, he'd have a scratch handicap with the smoothest touch on any green in the world. He's that heavyweight boxer who knows when to float like a butterfly and when to sting like a bee. He's a pro who knows all the angles and who's seen it all. He's the main man, the go-to guy and the ringer all in one. Why? The answer is simple. The closer makes money. Money is what sales is all about. Think about that for a second. It's one of those blatantly obvious thoughts that, upon consideration, become deceptively complex. A great many people make the mistake in assuming that sales is about technique or presentation or product knowledge. While successful salesmanship does, in part, touch upon all those things, it is not about any them. Instead, a sale is about money, nothing more and nothing less. Anyone who thinks differently is being, intentionally or unintentionally, naive. A successful salesperson understands that their job is to generate income by convincing a customer to purchase what they are offering for sale. Moreover, they also understand that their job is to convince that customer that what they're selling is vastly superior to what the competition is selling. Finally, and perhaps most importantly, they understand that their job is to make the customer want and need to possess the product or service they're selling more than anything else. Part drill instructor, part psychologist and part succubus, the closer is like no else in the business world. As the title suggests, this book is about learning the most innovative, as well as the most effective, ways to close a sale. Good sales techniques equal good sales. Good sales equal a healthy bottom line for everyone involved. However, before we get to the specifics of the art of closing the sale, let's take a look at a couple of the primary concepts that quality closing depends upon. Closing-What Is It? Closing, at its most basic, is successfully selling something to someone. However, it's extremely important at the outset to understand that simply selling for the sake of the sale is a mistake. No matter how important sales are to a particular business (and they ARE extremely important), no sales momentum can be maintained by shoving product out the door and down customer's throats. Every actual or potential salesperson has seen the 1992 film of the David Mamet play Glengarry Glen Ross. The play follows four salesmen in a Chicago real estate office over the course of two days. An outside sales trainer is sent to the office to increase profits through a sales contest where the top two performers will be rewarded with lucrative "warm" leads and the bottom two will be terminated. In his opening speech to the salesmen, the trainer tells them, "A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing."

Table of Contents Lead Generation - What Is It? 4 The Importance of Lead Generation 5 The Sales Funnel 6 The Difference Between a Prospect and a Lead 6 Inbound Marketing vs. Outbound Marketing 7 THE INTERVIEW-METHOD A 9 Select a Domain 9 Build an Attractive Website 10 Content is King 10 Line up Interviews 11 Follow Up with Your Offer 12 Takeaways for This Section 12 THE INTERVIEW - METHOD B 14 The Process 14 The Benefits 17 Takeaways for This Section 18 LEADING WITH CONTENT 20 How It Works 20 Why It Works 21 Takeaways for This Section 21 THE SURVEY METHOD 23 Takeaways for This Section 24 FREE BONUS ON RELATED PRODUCTS 25 Takeaways from This Section 25 CONCLUSION 27 Sample Content Preview Introduction You are in the business of making money. If you're not, you should be. As a business owner, or potential business owner, turning a profit should be your primary goal. If you're not keeping an eye on your bottom line, then you soon won't be in business at all, no matter how revolutionary or innovative the products and/or services you offer may be. The most successful entrepreneurs understand and embrace this concept. They never shy away from the chance to turn an opportunity into a profit. Effective lead generation is one of the most important elements of any successful business. When you are able to generate leads you are able to generate sales, and sales equal money. Therefore, learning the how to successfully generate leads, time and time again, is the number one way to ensure that you are in, and remain in, the business of making money. As the title suggests, this book is about learning the most innovative, as well as the most effective, ways to generate solid leads. Good leads equal good prospects. Good prospects equal sales opportunities and the more sales opportunities you have, the more actual sales you will generate. However, before we get to the specifics of lead generation, let's take a look at a couple of the primary concepts that quality leads depend upon. Lead Generation - What Is It? Lead generation, at its most basic, is the process of creating interest in and/or awareness of a product or service offered by a business among the general public. This awareness and interest can be created to directly generate sales. An example of this is television and print advertising. Here, the business directly solicits the general public with information in an attempt to generate sales. Alternatively, awareness and interest can be created to indirectly generate sales by first directing a consumer to free content which, in turn, will lead to more awareness and interest. As this dynamic between the potential consumer and the business grows, the consumer's trust and confidence in the business increases. At the appropriate time, the business solicits the potential consumer with a direct offer. Because of the pre-existing trust-based relationship, the likelihood of the consumer responding positively to this offer is greatly increased. In this way, the indirect lead generates a sale. The bottom line is that understanding what a sales lead is, and how it works, is the first step to profitability for any business. Speaking of profitability, let's take a look at the next concept.

Table of Contents INTRODUCTION 4 KEEPING YOUR COMPUTER SAFE 5 Most Common Threats 5 Protecting Yourself 6 Software 8 Takeaways 9 KEEPING YOUR WEBSITE SAFE 10 Encryption and passwords 10 Software 11 Scripts and server-side settings 12 Backup your data 14 Takeaways 14 KEEPING YOUR PERSONAL INFO SAFE 16 Be careful when submitting your info 16 Social media 17 Storing information safely 18 Takeaways 19 TOP 5 ONLINE COMMON SCAMS TO WATCH OUT FOR 20 Takeaways 23 CONCLUSION 24 Sample Content Preview Introduction Viruses, identify theft and online scams - those are just some of the things we have to battle on an almost daily basis. This guide will serve as an introduction to the most common threats found online, and teach you how you can protect yourself. In this book you'll learn about: • How to keep your computer running smoothly, and free from threats like viruses and other malware • The software that helps you stay secure • What steps you need to take to ensure your website is safe from threats, and secure for visitors • The most common ways hackers can exploit your website (using attacks like SQL injections and cross site scripting) • How to keep your personal information safe on the web • Why you should consider taking a restrictive approach to social media • The best ways to store and dispose of personal or sensitive files • The most common online scams, and what you can do to avoid them ...and much more! Keeping Your Computer Safe You don't have to be a security expert to keep your system safe. It does, however, help to know a little bit about the basics in order to find the best way to protect yourself. This chapter gives you a quick introduction to the most common threats, and the ways to counter them. Most Common Threats Note: it is often difficult to accurately categorize different threats, and many actually belong in several categories. For example, a virus can also contain spyware. The generic term to describe software developed with a malicious intent is malware.

Table of Contents Ease of Navigation ... 3 Most important info above the fold . 4 Correct sizing of pictures 5 Lead visitors through the site ..... 6 Multiple calls to action ... 7 Subscription box 7 Video on the site .... 10 Phone # on top right ..... 12 Pages should include .... 13 Phone number & Address details ... 15 Call to action on every page ..... 17 Unique selling proposition clear ..... 20 Personal branding .. 21 Correct use of Images ... 23 Photo of owner 24 Non-Distracting design . 25 Trust factors ..... 26 Credit card logos .... 27 Multiple ways to contact .... 28 References/Testimonials .... 29 Relevancy ... 30 Audio from owner . 31 Blog + Frequency of posts .. 32 Avoid Flash and frames 33 All links working ..... 34 RSS installed ..... 35 Facebook.... 36 Twitter . 37 Testimonials ..... 38 Optimization for keywords . 40 Captions, Alt Text ... 41 Nice fonts ... 42 Centered layout ..... 44 Dark text on light background .. 45 Plain background ... 46 White space ..... 47 Sample Content Preview 1. Ease of Navigation: Make sure the site is easy to use and straightforward. When thinking about how your site will look and be used, make sure that the menu bar is easy to find and is clear. Use headings that aptly describe the information they contain. Also, don’t try to be overly creative or innovative in a way that makes people confused when they come to your site. Stick to what has worked for other websites and try to make your site look (in general) like the majority of other sites out on the web. For instance, have the menu along the top of the page or on one of the sides. Don’t try to be creative and put it on the bottom of the page or make your headings unclear; this will only confuse and aggravate your visitors. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Plan out your navigation based on your homepage. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content.