Table Of Contents
Introduction
What’s an autoresponder?......................5
How can I make money with autoresponders?......................6
Pick a topic
Your personal interests and areas of expertise......................8
A self-quiz for finding a topic......................10
Marketability: Will they buy?......................13
A quiz for marketability......................13
Research your market
Searches: Google, eBay, Amazon......................17
Groups and forums......................23
Survey Says? Conducting marketing surveys....................25
Sample marketing survey......................29
Create content
Original content......................30
Affiliate and reseller programs......................33
Craft your autoresponder messages
Making your product irresistible.....................42
Testimonials: A marketer’s best friend...................44
Spam-Me-Not: Avoiding too much hype......................47
Spam filters: Is your message zap-proof?....................49
Formatting your autoresponder messages......................50
Set up your site
Name your domain......................54
Web hosting: free or fee?......................57
Accounts you need: NameStick, PayPal, ClickBank......................62
A note on web site content.....................63
Build your opt-in list
Free methods: articles, e-books and mini e-courses......................64
Paid methods: PPC campaigns, classifieds, and co-registration lists.................66
Drive traffic to your site
Keywords: Optimize, don’t stuff......................73
Keep visitors coming back......................74
The No-Spam Diet: Black and white listing...................75
Launch your list building campaign......................77
Sample Autorseponder Messages......................79
Recommended Reading......................105
More Resources......................107
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What’s an autoresponder?
If you’ve ever asked for information online about a product or service or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.
Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.
Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.
Table Of Contents
You Need to Read THIS! 5
What Network Marketing is Not 6
Common Mistakes to Avoid For Newbies 7
Common Mistakes to Avoid For Non-newbies 13
Other Common Mistakes To Avoid 19
People To Avoid At All Costs 20
Conclusion 24
Recommended Resources + Bonuses 25
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You Need To Read THIS!
Welcome to the exciting follow-up book on Network Marketing. In the first book, we have explored on one of the most important yet least talked about, most overlooked aspect of network marketing or Multi-level Marketing (MLM) – Knowing how to CHOOSE a network marketing company and getting the most out of it.
Now what? Okay. I have chosen the right company. Will it really work for me? The truth would sound more like how can I make the company WORK in my favor?
Remember the staggering truth that 95% of people fail in MLM? I strongly believe that among the 95%, there are sincere, hardworking people who work hard to make the business work for them, but are spending most of their time and money DOING ALL THE WRONG THINGS!
This book once again is not a typical HOW TO guide. There are lots of HOW TO scattered throughout the Internet and many, many more HOW TO available from your upline and from MLM books all around the world. Yet strangely many people miss out the fact that it is EASIER NOT TO do the WRONG THINGS than learning to do the RIGHT THING.
Sounds simple?
Ironically, common sense is not common.
Avoiding the wrong things saves you the valuable TIME (some people in MLM do the wrong things for YEARS) so you can learn how to do the RIGHT things with the time you saved.
Is this practical stuff or just theory? Must I do the wrong things myself to prove that it is really wrong so I can feel it for REAL? Well, A mother doesn’t need to go on drugs in order to prove to her child that they should AVOID drugs now, don’t they?
Remember that in MLM, just like in real life that we must learn from the mistakes of others. We don’t all the time in the world to make all the mistakes ourselves!
With that thought in mind, let us proceed once again…
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Table Of Contents
Introduction ........................5
Knowing the Basics ........................7
Appraising a Website’s Value ........................12
Key Value Indicators ........................14
Are You Buying or Selling? ........................21
Sale Negotiations ........................34
Other Considerations ........................37
Resources ........................39
Appendix (sample forms)........................41
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Introduction
Existing Methodologies and Models of Valuation
Buying and selling is the foundation of any business venture – the capitalist business-owner buys the raw materials and supplies (including other equipments and machineries necessary to put together the final product for sale, be it finished goods or services; manufactures the goods, organizes the marketing system and finally brings the product/service to market. Final product selling price is determined by computing the manufacturing costs, overhead administrative and miscellaneous expenses and then adding a percentage of the product cost to come up with the final selling price.
The booming web business is basically similar but typical methodologies and models of product valuation are either non-existent or hardly ever cut-and-dried. After the initial e-business boom, most e-business investors are now more knowledgeable and circumspect.
The main drawback, especially when talking about selling a website, is the lack of a definite model with which to establish website valuation strategies. Some buyers and sellers eventually settle to use two models:
• Cash Flow (Profit/Revenue) Multiples
• Value of Re-creation
Website valuation is one of the most difficult and complex issues in the World Wide Web. Currently, important factors that have to be considered in establishing a website’s market value are the site’s quantifiable variables, metrics, and instinct. However, where do you draw the line in establishing the value of what you are selling? How do the quantifiable metrics and instinct interplay with each other?
Establishing a website’s market value should include all relevant factors and variables that directly impact the site’s worth similar to buying or selling established businesses, real estate, stocks and bonds.
Table Of Contents
RESEARCH
HOW TO PICK A NICHE
HOW TO RESEARCH A NICHE
KEYWORD RESEARCH
HOW TO PICK YOUR KEYWORD PHRASES
HOW TO FIND OUT HOW COMPETITIVE A KEYWORD IS
USING KEYWORD ELITE
WHICH PRODUCTS TO PROMOTE
USING SHOPPING.COM
GOOGLE TRENDS
AFFILIATE WEBSITES
ALEXA RATING
GETTING ACCEPTED QUICKLY TO AFFILIATE SCHEMES
CUSTOMER BUYING CYCLE
BUILDING SITE
DIFFERENT SITE LAYOUTS FOR DIFFERENT PURPOSES
SEO BASICS ON PAGE OPTIMISATION
TEMPLATE FOR ADSENSE PAGE? Download from my site
LANDING PAGE / SQUEEZE PAGE
LIST BUILDING / AWEBER
HOW TO WRITE GOOD FOLLOW UP EMAILS
PROMOTE SITE WITH FREE METHODS
ARTICLES
SQUIDOO
HUBPAGES
USFREEADS
BLOGS
CREATING AN RSS FEED
DIGG
STUMBLEUPON
PINGMYBLOG
FORUMS
SUBMIT TO DIRECTORIES
PROMOTING SITE WITH PAID METHODS
GOOGLE ADWORDS
ADVERTISING BANNER
WEBSITE CONTENT WIZARD
ARTICLE POST ROBOT
SELLING / MARKETING TACTICS
SPYING ON COMPETITION
SCARCITY TACTIC
WHAT MAKES PEOPLE SAY YES
LONG TERM PLANS
EDUCATION – EBOOKS / SITES
SETTING GOALS AND SCHEDULES
KEEPING MOTIVATED
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Introduction
Can you make hundreds or even thousands of dollars a day with Internet Marketing? The honest answer is YES you can as long as you are prepared to do the work. Where many people get disheartened is when they HAVE put in the work but still don’t get any results.
The main reason for this is it often takes too long to get to a stage where you know what you are doing; you’ve already given up before your first successful campaign. It can take ages learning a bit here, a bit there, and people won’t give up ALL their secrets as they are afraid it will affect their own business.
Well, what a lot of people don’t realize is the Internet is expanding at such a rate; there actually isn’t enough marketers to go around! From being an IT Trainer for the previous 10 years, I know that you truly learn through teaching others. I used to get so frustrated reading people’s posts on forums about how much money they were making when I hadn’t yet made anything.
I have created this guide for your own education and you can even give it away freely to others as a gift to your web site visitors.
Believe me, nothing feels greater than getting up in the morning, sitting at the computer in your boxer shorts (or whatever you wear) and looking at how much money you made while you were asleep. I want you to experience that feeling, so please read this report in full and I hope it puts you on the path to your own success story.
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Table Of Contents
Introduction 3
Finding Your Product 4
Saving Money on Supplies 7
Mistakes to Avoid 8
Marketing and “Your Story” 14
Finding the Best Shows 21
Getting to the Show 22
Setting Up Your Space 26
Making Each Show Your Best Show 35
How Much Inventory Do You Need 38
Setting the Right Price 40
Necessary Bring-Alongs 43
Safety at The Show 45
After the Show 47
Where the Shows Are 48
Online Craft Shows 53
Shopping at Craft Shows 54
Conclusion 58
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INTRODUCTION
It’s been a tradition for me, my mom, and my grandmother for years. Ever since my grandparents moved from Wisconsin to Arkansas, it’s has become an annual pilgrimage. We make the 7 hour drive to their house where Thursday, Friday, and Saturday is filled with activity.
Every October in Bentonville, Arkansas, the whole town – neigh the whole area – turns into a huge craft fair. There are so many craft shows, you literally have to sit down and make a schedule in order to see the ones that you really want to see. Otherwise, you’ll get sidetracked and end up at a non-eventful show when everyone tells you the other one across town is the place to be.
We plan well in advance not only where to go, but what we will wear, where we will eat, and what specifically we are looking for. Every year, my Grandma has one thing she is relentless at finding – one year it was a quilt, one year it was a fall vest, another year it was a purse.
I’ve looked forward to these shows each year because not only is it a way for me to spend some quality time with my family, it’s also fun to find new crafted items and show them off once I get back home.
Now when I talk about craft fairs, I mean “real” craft fairs. The vendors are everyday people who have found a unique product to sell and make that product themselves. I’m talking about hand personalized, unique Christmas ornaments, hand-sewn golf towels, and candles made on someone’s kitchen stove.
Some craft fairs concentrate on the fine arts – paintings, fine jewelry, furniture, etc. I don’t go to these types of shows – mostly because I can’t even afford to look at these beautiful things. Where everyday people can make the most money is at local, homegrown craft shows in the local park or civic center. If you’re shopping, these types of shows will also be where you’ll find the best talent anyway.
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Introduction
Dear Website Owner,
You’ll be shocked at how big an impact little things will do for your website conversion rate once you apply them…
The sole purpose of this guide’s to point out these little things so you can act upon them immediately. It’s a fast read and not some 300+ page report, it don’t have to be.
This zooms right into target, powerful and concise without any fluff or fillers. I’ve divided it conveniently into two sections revealing two of the most important elements affecting website conversion - “Website Mechanics” and “Power Copy”. You’ll discover 40 killer techniques guaranteed to help skyrocket your website conversion rate… and make it sell more - much more!
Look, though the Internet has developed a language of its own, we may always find some offline predecessor to the terms commonly used.
For starters, the concept of ‘website conversion’ is tied to the idea of “response rate” in the Direct Marketing industry. Simply put, the conversion rate of your website measures how well you persuade your visitors to take the action you want them to. This is normally measured as a percentage, so if out of every 100 visitors to your website 3 buy your product, you’ll have a conversion rate of 3%.
Experience and simple arithmetic show that it is more beneficial to try and improve your conversion rate than to increase website traffic.
In other words, if you want to double your sales, try doubling your conversion rate rather than your traffic.
The whole irony of this situation is that most webmasters spend most of their time trying to double traffic to their websites rather than improving their sites conversion rate. But if you have a poorly converting website then you are simply wasting the traffic—and money!
Let us then change this situation by focusing on those elements that make up a website that is a conversion workhorse…
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When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could – by imitating men. Authoritarian leadership and tight control was the hallmark of that day’s businessman, and women were not exactly welcomed into the ranks of management. Well ladies, that was yesterday, and today is today!
Forget what your mama or your boss told you, because following the rules can be bad for your career. Today’s CEO/entrepreneur can no longer tap his/her company’s full potential using a “command-and-control” style. The 21st century business woman needs to be able to build a vision based on the awareness of economic transformation, then help her partners and staff fulfill that vision. She must draw on a wide range of skills to get to the top and stay there. Following are 7 Key Characteristics that are essential:
1. Sell the Vision: A leader with a fresh, independent plan for her company’s growth and future has a distinct advantage in luring and keeping great talent and investors. Vision is not some lofty ideal, but an obtainable concept that is easy to understand and will make the company grow to another level.
2. Reinvent the Rules: While women have traditionally been socialized to please others, the 21st century leader knows that good girls rarely post great returns. The strong managers/owners today not only anticipate change, they create entirely new organizations that respond to shifts and search for innovation.
3. Achieve With A Laser Focus: Go where others fear to tread! Being aggressive and ambitious has long been considered male traits, but they are key qualities for new leaders. Today’s business woman has the ability to home in on opportunities that others may simply not see, and then excel in that uncharted territory.
4. Use High-Touch in a High-Tech Era: When a number of leaders are conducting business by e-mail, voice mail, passwords, and PINs, the female entrepreneur succeeds because she guides with a strong, personal, bed-side manner. Today’s business woman is just as technologically savvy as her peers, but her skill with staff and customers is “high-touch” which gives her a critical edge and separation from the “pack”.
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Table Of Contents
I. Opening
II. About the Author
III. Introduction
IV. Formatting Suggestions
V. Product
VI. Prospects
VII. Passion
VIII. Headlines
1. EzMoney With Ezines by Gauher Chaudry
2. Make Your Words Sell by Joe Robson (Dr. Ken Evoy)
3. The Free Advertising System by Jimmy D. Brown
4. 33 Days to Online Profits by Yanik Silver and Jim Edwards (Yanik
Silver)
5. Paperless Newsletter by Monique Harris and Terry Dean
6. Internet Success Diamonds by Neil Shearing
7. Great Headlines Instantly by Robert Boduch
IX. The Product Story/Body/Explanation
1. Amazing Pop UPs by Jonathan Mizel
2. Make Your Net Auctions Sell by Sydney Johnston (Dr. Ken Evoy)
3. Net Breakthroughs by Terry Dean
4. Killer Covers by Vaughan Davidson
5. Adminder by Sam Robbins
6. How to Write Million Dollar Ads, Sales Letters and Web Marketing
Pieces that Sell Like Crazy by Collin Almeida
7. Psychological Triggers by Joseph Sugarman (Mark Joyner)
8. Net Profits by Declan Dunn
X. Bullet Benefits
1. Online Marketing Newsletter by Jonathan Mizel
2. Secrets to Creating Killer Net Ads by Bob Silber
3. Advanced Hypnotic Writing by Joe Vitale (Mark Joyner)
XI. What You Get and Bonuses
1. The Ultimate Milllion-Dollar Idea Generator by Jeff Gardner
2. Make Your Knowledge Sell by Monique Harris (Dr. Ken Evoy)
3. Profits Vault by Jimmy D. Brown
4. Ezine Tactics by Lee Benson
5. Web Site and E-zine Promotion Made Easy by Dirk Dupon
XII. Testimonials
1. Banner Ad Magic by Scott Covert
2. The Internet X-Factor by Terry Dean
3. Internet Success Blueprint by Neil Shearing
4. Top Ezine Ads by Jerome Chapman
5. Instant Sales Letters by Yanik Silver
6. How to Write Your Own eBook in 7 Days by Joe Vitale and Jim
Edwards
XIII. Guarantee
1. Conversations with Millionaires by Mike Litman & Jason Oman
2. How to Double Your Small Business Sales in 20 Minutes a Day
with Follow-Up Marketing by Kevin Donlin
3. Anatomy of a Marketing Roll Out by Jonathan Mizel
4. Internet Success Spider by Neil Shearing
XIV. Call to Action
1. Minisites Profits by Phil Wiley
2. Writer's Friend by Collin Almeida
XV. P.S.
1. Classified Magic by Robert D. Boduch
2. Instant Internet Profits by Yanik Silver
XVI. More Examples and Copywriting Resources
XVII. Get Your Own Personal Unique Gold Edition of Web
Sales Letters Supreme
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Introduction -- Get Started!
"You're just one good web sales letter away from a million dollars."
Actually, famous copywriter Ted Nicholas (who has made many millions of dollars) didn't say "*web* sales letter." The Internet didn't exist when he started making his direct marketing millions.
You want to sell more of your products and services on the Internet, am I right?
Sure I am, or you'd be a chat room right now.
Odds are, many of you have so far failed to sell much at all of your products and services.
Whether you have a 500 page content rich site or a stripped down to the barest essentials minisite, what you need is a web sales letter that *makes the sale.*
Right?
If you can talk, you can write a web sales letter. You don't have to know any secret ways of putting words together -- just keep them one after the other :)
The trick to learning how to write web sales letters or anything else is to learn the *structure.*
That's what this book will teach you -- the pieces of web sales letters plus the principles that make them work.
As you'll see, a lot of it is common sense. Not rocket science or brain surgery.
What is advertising/marketing? According to an old time copywriter named John E. Kennedy:
"Advertising is salesmanship in print."
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WRITING META TAGS
Remember Your Motives
Search engine optimization isn't just about getting a top listing. Ultimately, webmasters optimize their pages in hopes of getting sales, or, for content-based sites, getting ad revenue. This should always be your first priority.
For example, consider that you were searching for "shoes," and that the first listing looked like this:
Shoes Online: Sneakers, Sandals, Shoes, New Shoes, Footwear
Come to Shoes Online to get shoes! We have all kinds of shoes, sandals, sneakers, and more. Shoes Online has great footwear. Click here for shoes!
Would you click on it? And furthermore, would you consider buying shoes from that website? You probably wouldn’t.
Even though search engine optimization usually focuses on search engines, it's important to remember that everything you do still needs to appeal to users. Keep this in mind as you "optimize" your title and Meta tags. I've seen many sites that have titles like the one above, and they may get a good ranking, but the person ranked lower than them (just a few positions lower) will get more clicks than they do. Why? It's simple, the title is more attractive, and is well optimized without looking like keyword spamming.
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Table Of Contents
Give Away Events Exposed! 5
How Do Give Away Events Really Work? 7
What You Need To Have Before Joining A Give Away Event 10
How to Identify a Quality Give Away Event 14
The Hot Spots & Places to Look For Give Aways to Join 17
How to Maximize Your Cash Points From Give Away Events 19
Give Away Event & List Building Tips 21
Recommended Resources + Bonuses 24
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Give Away Events Exposed!
All smart Internet Marketers and list owners know that “the money is in the list”. And I know you are one of them, too!
Therefore, every marketer who firmly believes in how much business, influential power and wealth a mailing list can bring are doing just about any and every way possible to build their mailing list.
That’s why you see marketers running advertising campaigns such as:
> Pay-Per-Click
> Ad Swaps,
> Article Marketing,
> Joint Ventures,
> Affiliate Recruitment Drive,
> Press Releases,
> Traffic Exchanges,
> Paid E-zine/Web Advertising, and
> Much more than this list can bear!
And the savvy marketers often run these campaigns with one goal: build their mailing list! (Besides trying to sell, of course.)
Now some of these methods require low to high costs to run, which can be out of the option for beginning marketers who are on a tight budget. And one thing is for sure: all well-executed advertising and list-building campaigns require a high degree of skill.