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Table Of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Business web sites have changed and are changing still . . . . . . . . . . 4
It’s all about relationships nowadays… . . . . . . . . . . . . . . . . . . . . 4
Think longer-term business development . . . . . . . . . . . . . . . . . . . 6
Your site has two tasks to address… . . . . . . . . . . . . . . . . . . . 7
The basics of search engine optimization . . . . . . . . . . . . . . . . . 10
It’s a results driven game that never stands still… . . . . . . . . . . . . . 10
The way the search engines and SEO works… . . . . . . . . . . . . . . . 13
Two types of search engine optimization . . . . . . . . . . . . . . . . . . 14
The things you need to know about on-site SEO . . . . . . . . . . . . . . 16
Why on-site SEO has changed over the past few years… . . . . . . . . . . . . . . 16
On-site optimization – what needs to be done? . . . . . . . . . . . . . . . . . 17
Content is the key… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
What is off-site search engine optimization? . . . . . . . . . . . . . . . . . . 25
One-way links and the importance of internal linking structure . . . . . . . 26
Generating one-way incoming links… . . . . . . . . . . . . . . . . . . . . . . . 28
Invite them – they’re your friends! . . . . . . . . . . . . . . . . . . . . . 30
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
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Introduction
Whether the operation that you run is large or small, every business needs a web site.
As more and more consumers join the online revolution, it is no longer enough to advertise what you do and the things you have to offer in traditional ‘offline’ ways. Every one of those consumers is a prospect and potential customer for your business, and it is therefore imperative that you get your message out to as many of them as possible, and that means using the internet.
No matter how much of a technophobe you or your colleagues might be, there is really only one answer nowadays to satisfactorily achieving the degree of market ‘reach’ you need. You and your business have to be on the internet, but you have to do the job of having your business presented to the internet community in the right way.
Hence, it is important that you learn what that ‘right’ way is, because not everyone that claims to be a ‘web site’ expert is the real thing. In addition, there are many factors about the web site that you create (or have created) that will dictate how effective that site is.
What this book is designed to do is to teach you the fundamentals about what a web site is, what it can do and perhaps most importantly, how you can make sure that it achieves the things that is should be capable of achieving for your business.
This is not to say that this book is going to teach you how to design or build a web site – even though doing so is almost ludicrously easy nowadays, I am assuming that you are not planning to build your site yourself.
However, the chances are that after reading this book you will be able to make a very good ‘stab’ at basic web site creation if necessary, because many of the fundamentals of site creation ‘cross over’ with what is known as search engine optimization (SEO), which is the main focus of this book.
Let us therefore begin by looking at why you would want – sorry, scratch that, need – a web site for your business, irrespective of whether your company is large or small, brand new or well established.
Business web sites have changed and are changing still
It’s all about relationships nowadays…
It is sometimes hard to remember that the internet has only been a reality for both the average man in the street and the normal business owner for the last 20 years or so. Before that, access to the World Wide Web was limited to a very small number of government officials, military personnel and top scientists.
It was always a dream of Englishman Sir Tim Berners-Lee, who is widely credited with inventing the internet by first connecting an HTTP client and server in 1990, that the net should be a resource available to everyone. Now that dream is the reality of everyday life, so much so that for most people in developed countries, their first thought when they need information or answers is to turn to the net.
This is the first crucial fact that you have to understand if you are running a business. Most people who are regular internet users – and their number is growing by the thousands every day – use the internet as their primary source of information. It follows that if you do not have a web presence, a significant proportion of your potential prospects and/or customers are going to be unable to find information about your business.
Table Of Contents
Introduction 5
Why Work With Niches? 6
Ways to Define a Niche 8
Selecting the Best Niches 10
Making Money in the Long Run 12
Monetizing Your Niche 14
Finding the Best Products for Your Niche 16
Test Marketing Your Niche Products 18
Putting Yourself Ahead of the Competition 19
Niche Blogging 20
Niche Website Design 22
Niches and Search Engine Optimization 23
Important Elements of SEO 24
Building Niche Lists 26
Lists for the Niches Within Your Niche 29
Branching Out 30
The Future of Niche Marketing 31
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INTRODUCTION
Niche marketing has been getting a lot of press lately. You can find discussions of it on Internet marketing blogs, forums, and websites. Ebooks and print books about the subject are popping up everywhere. All of this might lead one to wonder what the big deal is about this fascinating new concept.
But the truth is that it’s not a new concept at all. Niche marketing has been around virtually since marketing came into existence. It is, however, a big deal.
Niche marketing is simply narrowing your focus to a small segment of a market. It has been employed by marketers for many years. Some examples would be health food grocery stores and plus-sized women’s clothing catalogs. But the Internet has taken niche marketing to a whole new level, as it makes it more feasible for marketers to reach prospects who are geographically distant.
The Internet also makes it easier for savvy consumers to shop around. At first glance, this might seem like bad news for small business owners. The mass merchandisers can obtain products at lower prices than the little guy can, so they usually have the best deals. But by focusing on a niche, you can offer greater expertise in the area you specialize in. You can also offer more personalized service. And for some niches, mass merchandisers are not even competitors. They simply do not find it worthwhile to cater to very small markets.
With the right niche, there is plenty of money to be made online. This report will show you how to find the most profitable and sought-after niches, and how to market to those niches most effectively.
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Step 1: Know What You’re Dealing With
Before we get into the proper practice for counting calories and losing weight, we have to learn what a calorie actually is.
A common misconception is that calories are, by their nature, bad for you. This could not be any further from the truth. Calories are the energy our bodies need to survive. Without taking in any calories (caloric intake), our bodies would shrivel up and die due to lack of energy. After all, our cells need energy to survive and they get that energy from the food we eat, specifically calories.
From a more scientific perspective, calories are a measurable amount of energy. One calorie is the amount of energy needed to raise one gram of water by one degree Celsius in temperature. It is important to note that a food calorie is not the same as a regular calorie. Food calories are actually kilocalories, or one thousand regular calories. Therefore, the amount of energy in one food calorie is actually enough to raise one kilogram of water by one degree Celsius.
Calories are used for everything our bodies do. We expend caloric energy when we walk, run, eat, dance, watch TV, type an email, tap our foot to music, and even when we sleep. There is nothing our bodies do that does not require energy from calories. Like it or not, we need calories to keep on living. It’s the amount of calories that we intake each day that has to change if we want to lose weight. But more on that soon.
Every person burns a different amount of calories because of their activities and their genes. People with higher metabolisms burn calories faster, so they can eat more each day and still lose weight. People who have jobs that require a lot of physical activity also burn calories more effectively, so they can eat more and not gain weight either. The problem is that these people are few and far between.
For most of us, we don’t have a job that requires a lot of activity, and as we get older, our metabolism slows down, meaning we have to eat less to stay in shape. We are the ones that this five step calorie counting diet is designed for.
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Your domain name is the ultimate branding tool for your business. You want it to be a name that will stand out when people go to your site, but at the same time you want it to be easy to remember, and easy to tell someone how to get to your site without a lot of spelling or unnecessary directions.
When a domain name is assessed by a professional domain assessment company, there are several things that are considered that make a domain more or less valuable.
• Size: How long is the domain name?
• Relevance: Is it relevant to the subject of the site?
• Uniqueness: Is it specific to one certain subject or can it be used for more than one? Does it convey a sense of humor or political message?
• Simplicity of direction: If you told someone offline how to get to your site would you need to give a lot of directions or could you just say the name and get them there without any problems?
• Domain extension: .com, .org, .biz, .info, etc... should also pertain to what the site is about or what type of organization it is.
Your domain should contain the key words that tell what your site is about. If your site is about gardening, your domain name should convey that. One way to help you decide on a good domain name is to write down the words that pertain to what your site sells or what it's about and put together a nice phrase that works for you. Then once you've done that, go to a domain server and enter it in to see if it's available. You may need to use a hyphen between words. This isn't always a good idea but if you want that really great domain name and it's only available that way, then it might be necessary. Just make sure that when you tell people offline about your site that you let them know the name is hyphenated.
You should try to make your domain name as short and to the point as possible. The longer the name, the less likely that people will want to type it in to find it. Use search engines to look up sites that have content similar to what your site will be about and see what domain names are already being used. You might think of something that's more catchy and appealing than what's out there now, or you might find something that inspires you to think of something else. Try to keep your site content relevant to the domain and vica versa. In other words, if you have a site about dogs and you name it greatdayblasters.com people might not find it when they're looking for Jack Russell Terrier puppies. In the same way if you have a domain name like cutepups4free.com and the site content is about internet marketing, people who are looking for puppies might find it but people looking for internet marketing won't. So keep things in perspective.
Your domain name is very personal and it can be a name that only means something to you or your family, or even your community, but if you want to have more people coming to your site it's always best to keep the name easy to remember, easy to tell others about, and easy to find. The name Spinkindorf might mean something to you, but it's just a little too unique to do much good in search engines. I only know of one time a weird sounding name did any good in commercials and that was the Volkswagon commercials about “farfignugin” but I have no idea if I spelled it correctly or not and I would imagine I didn't. Does anyone really know what the heck that means or why they put it in the commercial? Don't ask me. All I know is that if I want to look up a site about Volkswagon Beetles I'll use the word “volkswagon” in my search.
If you have a really good domain name and want to protect it from being copied by anyone else, it's a good idea if possible to get as many of the extensions as you can and set up similar sites on the other domains. You could use the .com for the main site, .info for the newsletter, .biz for the affiliate program, .org for the charities you establish, etc...
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Introduction
HOW THIS BOOK CAN
HELP YOU
AT THE BEGINNING of our thinking together on this most timely subject, The Power of Creative Selling, I only regret that it is impossible for me to be in your home or office, to discuss with you, face to face, what I have writ- ten. However, in preparing this book, I have taken you into my complete confidence. My purpose has been to vis- ualize myself in your shoes.
I realize that many books on selling are dull and uninter- esting. In fact, you grow tired and weary trying to read them. I have therefore asked myself many times: Is what I am writing interesting? Is it instructive? Is it inspiring? Is it getting over the right idea? Every idea advanced in this book has one objective in view: your interest. Will it stim- ulate you? Will it instruct you? Will it inspire you? Will it increase your understanding? Will it contribute to your growth? Will it help you to be a bigger man and a better salesman?
Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect by convincing him that the thing you want him to buy will best fulfill his needs and desires. In fact, it is creating a want that did not exist before. Creative selling is an individual accomplishment. It em- braces you and the power within you to think and to create. These qualities and attributes are individual, and no one but
Table Of Contents
Introduction
Section One -
Using Bonuses to Build Your Empire|
What Bonuses Are and Why They Work
Section Two -
How to Create Bonuses for Your Target Market
Section Three –
Overcome Common Problems With Bonus Offers
Conclusion
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Introduction
Copywriters learn early in their career that you only have about 20 seconds to capture someone’s attention. Ogilvy, the most sought-after wizard in the advertising business, isn’t saying the size of the audience isn’t important – it most certainly is.
However, a company can have one million ‘eyeballs’ but if they don’t turn into customers then the eyeballs are worth zilch.
However, 1000 eyeballs with a 15% conversion rating…that’s money in the bank today, tomorrow, and ten years from now.
Table Of Contents
Introduction ____________________________________________________ 4
A Little Bit About Captain Biorhythm _______________________________ 5
Is This Biorhythm Stuff for Real? ___________________________________ 6
Notable Uses of Biorhythms _______________________________________ 9
Biorhythm Basics _______________________________________________ 11
The Physical Cycle ____________________________________________ 11
The Emotional Cycle ___________________________________________ 11
The Intellectual Cycle __________________________________________ 11
How the Cycles Work __________________________________________ 12
Positive and Negative Phases _____________________________________ 13
What Are Critical Days? __________________________________________ 15
Should I Just Stay in Bed on Critical Days? __________________________ 17
Critical Is Not Always Bad ________________________________________ 19
Biorhythms and Health __________________________________________ 20
Using Biorhythms to Break Bad Habits ______________________________ 21
Biorhythms in Our Relationships With Others ________________________ 22
What Biorhythms Are Not ________________________________________ 24
Biorhythm Awareness Can Change Your Life for the Better ___________ 25
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Introduction
Have you ever had a really bad day?
Maybe you tripped over the cat as you were getting out of bed, ran out of gas on the way to work because you forgot that you needed to fill up, botched up a major project that the boss was counting on you to get right, and burned dinner. When it was all said and done, you probably wished that you had just stayed in bed that morning.
We all have days like that to some extent. But we also have good days. They might not stand out in our minds like the bad ones do, but everyone has them.
So why are some days horrible and others stellar?
Many of us blame it on fate. But what if I told you that you could avoid having bad days? What if you could prevent even the most devastating of mistakes, improving both your physical and mental health in the process?
You’re probably thinking, “Yeah, that would be nice, but I don’t have a crystal ball.” But you don’t need one. All you need to turn those bad days into good days is a basic understanding of biorhythms and how to use them to your advantage. There is no rocket science involved, just a few calculations that you don’t necessarily even have to do yourself.
Would you like to learn more? In this report, we’ll go over the history and concepts of biorhythms and discuss how you can use them to change your life for the better.
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Welcome to this free report.
I’m about to tell you how you can make money playing online poker, but before you continue reading, I assume that you have a basic understanding of Texas Hold’em poker.
The purpose of this book is not to teach you how to play poker , but rather how to build an online poker bankroll for free.
If you are not familiar with the game or require a brush-up, you can download a free poker guide here:
This report relies on first time bonus offers and reload bonuses. In order to provide you with the most up-to-date information I have partnered with a great website organization called BankrollMob.
BankrollMob is one of the fastest growing poker communities online. This totally free online community also provides monthly prize drawings, a poker forum where you can get poker advice and ask questions, and most importantly, provides bonus opportunities.
But let me explain first how online poker sites make a profit from hosting virtual poker tables.
Online poker rooms make money by taking a small percentage out of each poker pot. This is called the rake.
The amount of rake taken from each poker pot varies from poker site to poker site. Most sites take approximately fifty cents out of every poker pot that reaches five dollars in size.
The poker sites do not care who wins or loses, rather they are interested in having lots of players who will generate pots over five dollars.
They just want online poker players, lots of players who will generate pots over five dollars.
That’s it, more players equal more profits for the online poker room.
It’s that simple.
For online poker rooms to make money they need poker players - lots of players. The more poker players at the online poker tables, the more pots generated and the higher the rake.
So how do these online poker rooms attract and entice new players?
Most online poker rooms offer a welcome bonus to new players. The purpose of the bonus offers are to provide the new player with the opportunity to get a feel for the games, while playing for real money without too much initial risk.
Table Of Contents
1. Enchanted Learning Experiences – Why They Should Be The Norm For Our Children.
2. Creative Imagination – the Brain’s Most Powerful Ability.
3. Pre-School Brain Growth And Development – Is It The
Answer To School Failure, Aggression And Violence?
4. Pre-School Teacher – Could That Be You?
5. Your Amazing Child
6. Sensory Pathways
7. Birth To 1½ Months
8. The Hidden Growth - 1½ to 3½ Months
9. To Be! - 3½ To 5½ Months
10. The Subject Most Likely To Cause Your Child To Fail
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Enchanted Learning Experiences - Why They Should Be The Norm For Our Children.
Brain Based Research And Your Child "Walk upstairs, open the door gently, and look in the crib. What do you see? Most of us see a picture of innocence and helplessness, a clean slate. But, in fact, what we see in the crib is the greatest mind that has ever existed, the most powerful learning machine in the universe." F rom "The Scientist in the Crib" (Alison Gobnik, Ph.D., Andrew N. Meltzoff, Ph.D., Patricia K..Kuhl, Ph. D.)
Such minds should be exposed to enchanted learning experiences where learning becomes the magical natural process nature intended it to be.
The more we discover about the universe around us the more we realize how little we really know. What is true of outer space is also true of inner space - our minds.
At birth we stand like Lucy before the magic Wardrobe prepared to enter a world where enchanted learning experiences become the air we breathe.
The latter part of the twentieth century has seen more discoveries about the human brain than in all previous history of mankind.
It is as though we have been paddling in the shallows of a vast ocean hitherto unaware of its existence. Enchanted learning experiences beckon us out into the deep oceans of discovery and no ocean is more wondrous or mysterious than our brains.
The brain contains a vast number of cells or neurons. It is connections made between these neurons that constitute learning.
Robert Ornstein has estimated that there are more possible links between the neurons in our brains than there are atoms in the known universe.
"We are only now on the threshold of knowing the range of the educability of man . . . We have never addressed ourselves to this problem before." Dr Jerome Bruner, Harvard University
"We will by conscious command evolve cerebral centers which will permit us to use powers that we are now not even capable of imagining.” Dr Fredric Tilney - leading French brain specialist.
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HTML Is short for HyperText Markup Language. Before you can write html code, you need to understand a little bit about how it works. It's not rocket science. It's very basic and is easy to learn once you know a few basic principles. So if you've always wanted to learn html but never took the time because you thought it was too complicated, now's your chance to take charge and get the basics down.
To make it easier for you, it might be a good idea to print this up and read it while you're offline. I'm also going to ask you to open up notepad and start to copy down the codes I give you so you'll be getting the hands-on experience you need to learn this properly. Don't just read this and expect to learn it. It takes actually DOING to learn and with repitition and doing the same things over and over, like the old saying goes, practice makes perfect.
After you print it up for offline reading, click on your start button and go to programs, accessories, and click on notepad. In the top of the notepad type one thing.
This simply tells your document to open up as an html document instead of plain text.
The number one rule with html is that for every item of code you open with a tag, you must close it with another tag. Your closing tags have a forward slash. So the next thing you should type is
Everything else you do goes between these two tags. And just like the beginning html tags have an opening and closing tag, so must everything in between.
The next tags you want to put in will be your header tags. These tell the document what you want to name it among other things. Later on you can also place your meta tags here to tell the search engines what they need to know in order to index your site, but first, let's move along and just put in our head tags.
Between the head tags is where we can put our title tags. This is where you can name your site and it will show in the top of the browser when people go to your site. So you want to make this something that will grab attention or give a brief description of what your site is about. I'm just going to put an example title in here so you can see it.