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Beyond that, there are countless other search engines and directories like AltaVista, Ask Jeeves, and AllTheWeb.
Should you optimize for those as well, or simply level your sites on the major players and bypass all the search engines and directories below them? Not necessarily. You still want your pages listed in as many locations as possible. You just shouldn’t try to satisfy every one of them with regard to optimization.
Satisfy the top four contenders. Then, if you have the time and ambition to broaden the scope of your SEO efforts, do it. If not, don’t worry about the hundreds (or even thousands) of other search engines and directories that exist.
You’re only human. And just meeting the optimization criteria of the top four is going to be challenging and energetic enough.
Of course, unless you plan to make search engine optimization your life‘s work, it’s not likely you’ll invest most of your energy in that one single area (even when restricted to the top four players). But you do need to invest a fair amount of quality effort.
And that basically equates to these two missions…
1. Get your pages indexed by major search engines.
2. Improve your page rank and position in search results.
In order to accomplish both of those, you need to carefully balance the line between good optimization techniques and the urge to take things a bit too far.
In other words, you need to make certain you carry out your two missions without stepping over the line into what’s commonly referred to as “black hat” search engine tactics.
That dark and evil territory would include things like…
Keyword Stuffing – repeating keywords over and over again for no logical or practical reason
Hidden Content – including keywords or text that’s the same color as the background for the purpose of manipulating search engine crawlers
Doorway Pages – not intended for viewers to see but rather to trick search engines into placing the website into a higher index position
Although these types of practices were once considered intelligent and effective methods of optimization, they can now result in having your website banned from search engines entirely.
In general, it’s better to concentrate on the most popular and most reasonable optimization techniques. By doing that, you’ll not only achieve the results you’re looking for, your efforts will have long lasting results.
And when you consider how much work is involved in getting any website to the top of search engine rank and position, it’s worth whatever effort it takes to get it right the first time.
Search Engine Strategy Basics
For the most part, there are three basic things you’ll need to do in order to accomplish proper and effective search engine optimization.
compile keyword lists
publish keyword-rich content
establish a beneficial link strategy
Naturally, having software that can help you accomplish those four things quickly and efficiently would be a great asset. So, in addition to exploring each of these areas, we’ll include the best software programs for making each task easier to perform.
The core of any SEO strategy is built almost entirely around the group of keywords you choose to target.
The first order of business is to decide which groups of keywords you’ll be utilizing. In most instances, those groups will be either directly or indirectly related to the topic or niche that your website is (or will be) associated with.
Once you’ve established the individual groups of keywords you want to target, you can begin to compile a comprehensive list of top-level phrases that have each of the following characteristics:
are searched for by thousands of viewers each and every month
have little or no competition associated with it
The more people who search for the term combined with the least amount of competition associated with it, the more valuable the keyword will be with regard to gaining automatic search engine traffic.
Beyond that, you’ll want to compile lists of secondary keywords. These would still be valuable, but not to the extent that the first top-level list would be.
The main advantage of lower level keywords is the fact that you don’t have to work quite as hard to get definitive search engine recognition. And since you’ll automatically get fairly decent results position, you’ll also receive additional targeted viewer traffic.
To make up for the lack of quality in the keyword itself (in most cases that equates to fewer searches being conducted every month and therefore less competition), you need to work with a much larger quantity of lower-level keywords.Other Details
- 1 Ebook (PDF, DOCX), 21 Pages
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- Year Released/Circulated: 2021
- File Size: 897 KB
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