Table of Contents
Internet Marketing Business Models ……. 5
Introduction to Internet Marketing . 5
Defining the Business Model 6
Types of Business Models …. 6
How to Choose the Right One for You 11
Conclusion .. 12
Getting To Know Your Market through Research .. 13
What is Market Research? .. 13
Benefits of Market Research ……. 14
What You Are Trying to Learn …. 15
Market Research Methods .. 16
Personal Market Research . 16
Interviews for Market Research .. 17
Focus Groups for Market Research …. 18
Competition-Based Market Research . 18
Telephone Surveys for Market Research …. 19
Internet Market Research … 19
Conclusion .. 20
Creating Your Online Identity and Brand ……. 21
What is an Online Identity & Brand? … 21
Why is it Important? …. 22
Setting Up Your Brand 22
Creating Your Physical Identity … 22
Creating Your Intangible Identity . 23
Branding & Propagation …… 24
Maintaining Your Brand …… 25
The Importance of Googling Yourself . 25
Blogging …… 25
Professional Associations … 26
Google Alerts …… 26
Domain & Social Media Names .. 26
Signatures & Descriptions … 27
Forums and Q & A Websites …… 27
Conclusion .. 27
Setting Up Your Marketing Website Hub ……. 29
What is a Marketing Website Hub? ….. 29
Traditional Marketing vs. a Marketing Hub .. 29
Why You Should Have a Marketing Website Hub ……. 30
How a Hub Works ……. 31
Setting up Your Hub: Step-by-Step (200) … 32
Hub Elements ….. 33
How to Create Downloadable Products. 36
Defining a Downloadable Product ……. 36
Why Digital Products? . 37
Type of Digital Products …… 38
Choosing Your Method ……. 42
Conclusion .. 42
Setting up A Solid Sales Funnel …. 44
What is a Sales Funnel? ….. 44
The Sales Process …… 44
Common Types of Sales Funnels ……. 47
Upselling & Cross-Selling … 50
Conclusion .. 50
Quickest Way to Get Visitors to Your Site ….. 51
Getting Visitors to Your Website Organically …… 51
Fastest Methods of Getting Visitors …. 52
Conclusion .. 57
The Art of Building a List of Buyers ……. 58
What is an Email List? 58
Why an Email List Is Important … 58
The Basics of Building an Email List … 59
Promoting Your Email List .. 61
Conclusion .. 64
Using Competitors Products to Your Advantage … 66
Who Are Your Competitors? ……. 66
What is Your Market Position? …. 67
What Products Are Offered by Your Competitors? ….. 67
Eight Ways to Use Your Competitors Products to Your Advantage …. 68
The Free Method to Finding New Customers 74
Who Are Your Customers? . 74
What do Those Customers Need? …… 74
How Can You Meet Those Needs? …. 75
The Free Method: Lead Magnets 75
Types of Lead Magnets …… 76
Conclusion .. 80
Sample Content Preview
The next model that we’re going to discuss is the Amazon affiliate program. The reason that the Amazon program isn’t lumped in with the other affiliate marketing programs listed above is simple: it’s so good that it deserves its own section. Amazon has everything that you could possibly want listed on their website.
It doesn’t matter what product you are looking for, Amazon almost certainly has it. The great thing is: if you send someone to Amazon to buy a product that they were looking for anyway, Amazon pays you a commission.
All you have to do is figure out how to get people to your page, determine what products they are interested in, and then send them onto Amazon to buy that product.
Next, we’re going to discuss content marketing. Content marketing is a type of marketing where you create content for the purpose of creating keywords that you will be indexed for in the search engines.
This is different than a blog, because this content is designed differently. It needs to inform and be of great value to the reader. It is more formal than a blog post; it is an article.
Content marketing works as long as you remember that content is king – meaning that having good content (and a lot of it) is the number one thing that is going to get your website ranked high in the search engines.
You still need to do your keyword research of course, and you still want to be using linking strategies, but content marketing is all about the quality of the content.
Next, we’ll be discussing blogging. Blogging is something that nearly every major company does on their website and there is a really good reason for that – it works. There are several reasons that someone might start a blog for commercial products and services: first, it builds credibility.
If people read a blog post about the industry and you know what you are talking about, then they are much more apt to buy something from you. The second major advantage is that it builds the number of keywords that you’re indexed in the search engines for, which means more traffic.
Finally, it brings visitors to your blog through their own volition. If someone reads your blog and subscribes to your RSS feed, they could come and revisit whenever you create a new post.
In addition, if they commented on a post and someone responds to it, they might come back and read more content – and possibly even convert to a customer.
The next model that we’re going to discuss is drop shipping. Drop shipping is very similar to retail in the way that it works. You (as the retailer) buy a product for a wholesale cost, then mark it up and sell it to the consumer.
However, the difference with drop shipping is that when you are a retailer, you normally have to pay for the products upfront and then hope that they sell.
When you do drop shipping, you do not pay for the product until someone actually orders it.
If you want to see an example of a good drop shipping business model, all you have to do is look at Createspace, which is now owned by Amazon.
If you write a novel, for example, you can upload it to Createspace, and when someone orders a paperback copy of your book, then and only then is it printed and shipped out.
Next, we’ll cover ecommerce websites. Ecommerce websites should not be a mystery to anyone, since nearly everyone shops online these days. An ecommerce website is simply a website that sells products or services.
Usually, these are products that you have purchased yourself (or in many cases created) so it is different from both affiliate sites and drop shipping in that regard. However, drop shipping sites and many affiliate sites can be considered ecommerce sites if you use the broader definition.
You can either build your own ecommerce website or there are plenty of sites like Etsy, WordPress templates, Shopify and a whole lot more to help you create a website to sell online.
Ecommerce websites do take a bit more work than some of these other models, because you have to be constantly updating your site, marketing it and fulfilling orders, but it can also be a lot more lucrative.
The next internet marketing business model we’ll discuss is apps. Apps never used to be included in the internet marketing model, but they have become one of the most effective ways to make money online these days. Apps are mobile programs that accomplish a specific purpose.
There are generally three types of apps out there: free apps, free apps with in-app purchases and premium apps (which also sometimes have in-purchases. In addition, there can be two kinds of premium apps – ones that you pay for just once and monthly subscription apps that you keep paying each month to use.
You don’t to be an app developer to be able to make money from this business model; you just have to have a great idea and then hire an artist and developer to create the app for you.
How about starting a lead generation business? Lead generation is a necessary service in the internet marketing world.
People that have products and service to sell need people to sell to, and people that can gather leads for those salespeople can make a lot of money.
Lead generation can be done in several different ways. You might even classify affiliate marketing as lead generation, although generally when you gather leads you don’t have to work nearly as hard to sell the product. Instead, you are just sending the person through to another site.
You can also generate leads in the form of email addresses. If you can collect a few thousand legitimate email addresses, there are companies out there that will buy them.Other Details
- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 45 Pages
- 2 Graphics (JPG, GIF, PNG)
- 1 Salespage (HTML)
- Promotional Ad Material (Emails)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images
- Year Released/Circulated: 2017
- File Size: 30,555 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights