Table of Contents
Why High Ticket?…7
Getting Started and What You’ll Learn ..9
Chapter 1: Define Who You Want to Target …12
Selecting a Niche.13
Chapter 2: High Ticket Product Ideas.17
Why People Pay High Ticket Prices 17
What Makes a Good Product From Your Perspective?…20
Chapter 3: Examples of High Ticket Products…22
Chapter 4: How to Package a High Ticket Coaching Product..34
Define Your Value Proposition.35
Pick a Name 36
Create a Curriculum.37
Deciding on Format .40
Chapter 5: Create the Content.42
Upload the Content..45
Chapter 6: How Long Should Your Coaching Program Be? 47
Chapter 7: Pricing Your High Ticket Product 50
5 Factors That Influence The Price..51
Pricing Examples .53
Chapter 8: How to Sell Your High Ticket Product .55
Building Your Sales Page55
How to Write a Sales Pitch..56
Creating a Brand..59
The Sales Funnel.60
Chapter 9: Tools for Managing and Building Your High Ticket
Conclusion and Action Plan67
Sample Content Preview
A high ticket item is anything that you can sell for a relatively large amount of money. This is your ‘big fish’ that you will try and promote and depending on the item, a single sale might provide you with enough money to live off of for a week, a month or even a year!
When a lot of people start working online though, they won’t consider big ticket items as an option. Instead, they focus on small-time products like ebooks that they’ll sell for $10 or $20. But if you start selling big time products, that’s how you make the big time and it’s something that a lot more marketers could benefit from.
Why High Ticket?
So what’s so good about selling high ticket items anyway? Why focus on these sorts of products rather than just selling smaller items that are easier to produce?
There are a lot of good reasons but the most obvious benefit of a high ticket item is that you can make a much bigger profit from far fewer sales. Let’s say that you’re currently selling an ebook for $20. That might be a nice little earner for you but in order to earn a living wage (around $30k minimum) then you’re going to need to sell 1,500 copies. That’s a huge amount of sales to secure and it’s not going to be easy by any means.
Chances are you’ll do this by creating a website. From there, you’ll then start directing more people to your page and after a couple of years you might be getting 1,000 unique visitors a day. Seeing as an average clickthrough rate for adverts you place on your site will be around 1-10% and an average conversion rate for your sales page is about the same again, this means that you can expect to make one sale every… 1-100 days.
And that’s while working incredibly hard. Sure, if you have tons of products, a great route to market and a huge advertising budge then you can make a fortune from low-paying items. Likewise, if you’re already one of the top bloggers in your niche you might be able to make a living by selling a few items or promoting some affiliate products.
But if you’re just starting out and you want to make real money quickly, then you need to make a bigger profit from each sale.Other Details
- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 70 Pages
- 2 Graphics (JPG, GIF, PNG)
- 1 Salespage (HTML)
- Social Media Images, Email Swipes, Optin Page, Mindmap, Resource Cheat Sheet, Checklist
- Year Released/Circulated: 2016
- File Size: 16,484 KB
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4. You may edit the included sales page and opt-in page.
5. No, you may NOT edit the contents of the eBook(s).
6. No, this product does NOT include private label rights. You are granted Master Resell Rights only.
7. No, you may NOT giveaway the main eBook for free. Must be sold for at least $7.00.