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You create a digital information product, and work hard towards your product launch. You announce it to your list. You’ve even done quite a bit of legwork in advance and promoted it via email, Twitter, Facebook, article marketing and guest blogging… and maybe even a guest interview on a web radio show.
The big day comes. You’re quite pleased with the sales. But they trickle off within the first month - perhaps even the first week or two – and after that, you’re lucky if you make $100 a month on your product.
There’s something wrong with the scenario here: Most likely the lack of a follow up plan.
Your Follow Up Plan
It’s actually amazing how many people don’t realize the importance of contact or sales follow up – let alone having an actual follow up plan for every campaign. Yet this happens with a huge percentage of online entrepreneurs. They put all their emotion and energy into creating the product and launching it... and leave the sales to take care of themselves.
The truth is, even if your sales are good, there are so many more ways to maximize them, and it should all be done at the planning stage.
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What Is A Twit?
A “twit” is a foolishly annoying person. We all know people who are twits and at least one point in our lives we have probably acted like a twit. There is an urban legend that says a pregnant goldfish is also called a twit, but since there is no such thing as a pregnant goldfish (goldfish lay eggs) we can pretty much put that legend to rest.
Before the birth of social networking, an annoying person was pretty much limited to annoying one person at a time. On some occasions, like family reunions or parties, a twit could annoy a small group of people at the same time. This problem was usually solved by not inviting the offending party to future events.
But now that social networking has arrived, there exists the potential to annoy thousands of people at the same time. One simply needs to do a Facebook update or send out simple tweets about the minutiae of everyday life. Pretty soon these updates will become very, very annoying. I really don’t care that my cousin has just return from buying a dozen eggs at the corner market or that her cat likes the new brand of cat food.
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What Is A Fire Sale?
Business owners both online and off have long understood the value of holding a fire sale. It’s a highly effective way to accomplish a number of business goals. The least of which is raising a lot of money quickly.
You’ve no doubt seen these fire sales. Car dealers advertising, “Everything must go.” The online e-tailer who is clearing out their product catalog and practically giving everything away.
A Fire sale is defined as “an emergency clearance sale at greatly reduced prices. Originally, a sale of product that had been damaged by fire or that could no longer be stored because the storage facility had been destroyed by fire necessitating immediate sale or loss of value.”
However, as you well know, most fire sales have nothing to do with fires. It’s an old phrase that was carried along and re-applied to a way of doing business. Now it might be more clearly defined as a sale of assets at extremely low prices.
One common and effective model for a fire sale works like this:
You start out selling a product at a very low price, and then every few days, the price goes up. This usually lasts for 7-days, and then the offer is pulled off the table forever.
Table of Contents
Chapter 1: Why Start An Online Business?
Chapter 2: The Right Mindset
Chapter 3: The Various Types Of Online Businesses
Chapter 4: The Essentials Of An Online Business
Chapter 5: Promoting Your Online Business Affordably!
Chapter 6: If You Build It, Will They Buy?
Chapter 7: Providing Excellent Customer Service
Chapter 8: Why Sell Resell Rights Products?
Chapter 9: Meet Mark Austin – CEO of WWW.Resell-Rights-Weekly.Com
Appendices:
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CHAPTER 1: WHY START AN ONLINE BUSINESS?
There are various reasons why someone should start their own onlinebusiness. Here are a few that I have listed, not necessarily in any priority.
1. Affordability (in my case the reason why I got started)
2. Freedom
3. Get paid anytime of day
4. No commuting
5. Create your own work hours
6. Be your own boss
7. Take long lunch breaks!
8. No overhead
9. No inventory
10.Easy to start
11.Easy access to big markets
12. Easily target your customers
13. Easily help others and get paid for it!
We will take a look at these reasons individually.
Table of Contents
What is Niche Marketing? . . .. . . . . 4
How do I know which niche is for me? . . . . .. . . . 6
Getting to know your niche . . . . . .. . . . . . 7
Now that I know my niche, what do I do? . . . . .. . . . . 8
How will I really benefit from niche marketing? .. . . 8
How It Works . . .. . . 9
Why It Works . . . 19
The Don’ts Of Niche Marketing . . . . .. . . . . .. . . . . 22
Conclusion . . . . . 23
A Final Thought . . . . .. . . . . .. . . . . . 26
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NICHE MARKETING
UNDERSTANDING THE BASICS
First things first, we will explore what niche marketing is and how to get started by choosing which niche is best for you.
What is Niche Marketing?
According to Wikipedia, Niche Marketing can be defined as follows: “A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.”
The business dictionary defines it as follows:
“Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.”
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Table Of Contents
Introduction ............................................ 4
What is premenstrual tension? ............................ 5
What causes PMS? ......................................... 9
How is PMS diagnosed? .....................................11
How does medicine deal with PMS? ..........................12
Other ‘across the counter’ treatments .....................16
Dietary considerations for dealing with PMS ......................18
Herbal remedies for PMS ...............................21
Exercise to combat the worst of PMS .......................25
Other well known ways of relaxing… ....................30
Meditation to help overcome PMS .......................30
Deep breathing .................................33
Acupuncture for relaxation, stress and pain relief ..........................36
Aromatherapy for taking the stress out of life ....................38
Conclusion...............................41
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Introduction
For many millions of women all over the world, misery and irritability are a monthly fact of life, something that they have to live with month after month after month.
However, what most of these women perhaps don’t know is that whilst premenstrual tension (PMT) or premenstrual syndrome (PMS) is suffered by as many as three out of every four ladies, it is not necessary to suffer anywhere near as much as they do.
Although the number who suffer premenstrual problems as a chronic condition every month is mercifully small at somewhere around 2-5% of all sufferers, it is nevertheless a fact that for many women, PMT or PMS is a blight on their live every month that they could well do without.
In truth, there are plenty of entirely natural things that women can do to limit the worst symptoms associated with PMT or even get rid of them altogether and of course, because we are talking of completely natural solutions here, there is very little possibility of adverse side-effects either.
Before moving on to begin looking at how you can deal with PMT entirely naturally, let's start by considering the condition itself and why perhaps as many as 75% of women suffer from it each and every month.
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Table of Contents
Chapter 1:
Becoming an Expert – What Does It Actually Mean?
Chapter 2:
The Prerequisite to Being an Expert – Having the Knowledge
Chapter 3:
Education through Observation
Chapter 4:
Practice Makes Perfect – Deliberate and Non-Deliberate Practice
Chapter 5:
A Great Way to Become an Expert at Something – Teach It to Someone
Chapter 6:
Improving – The Hallmark of an Expert
Chapter 7:
Building People’s Trust
Chapter 8:
Becoming Visible – Selling Yourself through High Visibility
Chapter 9:
Expertise Lies in What You Want to Achieve
Chapter 10:
When Do You Become an Expert?
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Introduction
Many times, we use the word „expert‟ quite casually. We refer to someone who knows a lot about something as an expert.
But what is true expertise really?
And, if you are looking at becoming an expert, what do you need to do?
This eBook turns your normal perspective of expertise on its head and tells you what real expertise is all about. More importantly, it tells you about when you can call yourself as an expert within your niche.
Get ready for this journey of self-discovery.
Table of Contents
Introduction...........................................................................................3
Creating Profitable Blogs.................................................................5
Optimizing Your Blogs......................................................................7
Using Plugins To Enhance Your Blog.......................................10
Monetizing Your Blogs....................................................................12
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Introduction
Welcome to the world of profitable blogging, where you will be able to create websites that are monetized from the very beginning, while being thoroughly optimized for top search engine ranking.
With just a few clicks, you can instantly install a blog and begin to add in high quality content, to attract subscribers and prospects from various niche markets, and because of the fact that Wordpress (which will be our main focus in this ebook) is a free open source platform, your overall costs are limited to only needing a domain name and a hosting account. This means, that you can easily venture into numerous markets and test the waters without having to invest money in creating websites, hiring designers or search engine specialists.
When it comes to creating your online blogs, you have a few options available. For those who are unable to register a domain name and set up a hosting account, choosing a free blog hosting option sounds like a good idea.
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Table Of Contents
1B-Introduction
2B-What is a Chargeback?
3B-What is the Chargeback Process?
4B-The Costs of Chargebacks to Merchants
11B The Immediate Costs of Chargebacks
12B Merchant Account Fees and Problems
13B Chargeback Inevitability
5B-Preventing Chargebacks Prior to Sale
14B Offer a Quality Product
15B Offer a Clear Product Description
16B Offer an Anti-Fraud Statement
17BObtain a Good Merchant Account
18B Create a System for Handling Chargebacks
19B Maintain Records Properly
20B Provide a Telephone Number
21B Scrutinize Sales
22B Beware of Free Email Accounts
23B Beware of Some International Orders
24B Beware of Unusual Orders
25B Follow-up on Scrutinized Orders
6B-Preventing Chargebacks at the Point of Sale
26B Tell Customers Who will do the Billing
27B Provide a Good Receipt
28B Collect CVV2 Codes
29B Collect Customer Telephone Numbers
30B Use an AVS System
7B-Preventing Chargebacks After the Sale
31B Provide Status Updates
32B Handle Customer Interactions with Chargebacks in Mind
33BAct quickly
34B Refund when Necessary
8B-Other Chargeback Solutions
35B SET and Similar Offerings
36B Signature Collection Services
37B Chargeback Advocates
9B-Other Causes of Chargebacks
38B Information Requests
39B Cardholder Disputes Placing Order
40B Transaction was Processed Repeatedly
41B Failure to Render Services
42B Refund not Processed
43B Invalid Account Number
44B Transaction not Processed Timely
10B-Simple Billing Error
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Introduction
John Acme is an online merchant. Through his websites he sells widgets to the public. With a merchant account and a credit card processor, John is able to offer potential customers an easy way by which they can order his widgets. His business is new, but he is seeing a regular profit that allows him to meet his living expenses.
One day, John opens his mail and finds a letter labeled “Retrieval Notice” from the provider of his merchant account. The notice references a specific transaction and requests a copy of the sales documentation. Acme finds this odd, as the transaction had seemed to go off without a hitch when it was processed weeks before.
John Acme may not yet realize it, but he is looking at a potentially costly situation. He has already sent the widgets to his buyer and has already accepted the payment he received. His response to the retrieval notice will determine whether or not he will be allowed to “keep” the sale at all. If he fails to provide the proper documentation, he may receive a chargeback. The money he earned will be deducted from his merchant account and he may very well never see the widgets he already shipped again.
If John is able to provide important information, he may be able to prevail. However, the proverbial deck is stacked against him. Merchants are assumed to be “in the wrong” whenever a customer requests a chargeback. If John’s efforts fall short of what is required, he will lose the chargeback argument and find himself charged additional fees on top of losing the sale.
What does John need to show the merchant account provider in order to protect himself? What kinds of information are valuable in these circumstances? What kind of things can online merchants like John do in order to prevent situations like this from happening again and again?
This report attempts to provide answers to these questions. Chargebacks are a potentially devastating force for any online merchant and must be treated seriously. Chargebacks and the fraud that is often their precursor are regular events in the world of online sales and they pose a huge risk to merchants of all types.
Table of Contents
MAXIMUM LIST BUILDING....1
TABLE OF CONTENTS.2
MAXIMUM LIST BUILDING INTRODUCTION.3
THE TOOLS YOU NEED.........4
CREATING A HIGH CONVERTING SQUEEZE PAGE.....9
PROMOTING YOUR SQUEEZE PAGES FOR MAXIMUM RESULTS...13
MAKING MONEY WITH EMAIL CAMPAIGNS........18
FINAL TIPS.21
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Maximum List Building Introduction
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription to your list, or newsletter. Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow up emails that ideally will compliment what you originally gave them. These newer promotions may be for more free products, or ones that your subscribers will end up purchasing from you, and should almost always be in the same niche that they originally showed interest in. That is how you will be able to make money from your list! Email marketers (like you!) collect leads using a combination of squeeze pages and opt-in forms.
These opt-in forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template. If you are completely new to Internet Marketing, that may sound complicated but it really isn't at all. It is simply a cut and paste procedure.