Table of Contents Introduction 5 Podcasting 101 7 Types of Podcasts 9 Solo 9 Duos 9 Interviews 10 Groups 11 Getting Started With Your First Podcast 13 Computer 14 Microphone 14 NEAT Widget 16 Blue Yeti 16 Blue Snowball iCE 17 iRig Mic Lav 17 Recording & Editing Software 18 Domain & Hosting 19 Distributing Your Podcast 21 Podcasting Success Strategies 23 Should You Use A Script? 23 How Can You Find Listeners? 24 What Should You Talk About? 25 Final Words 26 Resources 28 Audio Recording and Editing Tools: 28 Podcast Hosting: 28 Podcast Directories: 29 Sample Content Preview Types of Podcasts There are many different types of podcasts you can create for your audience, and nothing says you need to stay with a single format. In fact, lots of people use multiple formats for their podcast based on whatever they are trying to accomplish at a given time. Let’s take a look at some of those different formats, and how they can best be used. Solo Most podcasts are solo, simply because it’s usually individuals who start them. Solo podcasts generally consist of one individual talking about a particular subject during each “episode”. Duos Duos are also popular, with two people talking together about the topic. Duos are often spouses or friends, but may be business partners, or other close acquaintances. The reason most duos are close is that their personalities need to mesh well for the podcast to be interesting. Duos need to feed off each other, joke around with each other, and be able to read each other to understand where the other one is going with the conversation and respond thoughtfully. Interviews Interview based podcasts typically involve two people. One, the host asks questions, and the other party provides information and shares their strategies, and experiences within the podcast. The interview format is a simple one: The host provides a set list of questions ahead of time, giving their guest a chance to review the material and prepare for the episode. Just like in any other podcast scenario, it’s always best to have a pre-written outline of what you plan to cover within the podcast, as well as opening and closing remarks. Interview based podcasts can work especially well if you manage to get well-known people in your industry to participate, because those established names can draw in additional listeners, and they may even promote your podcast to their own fans or followers. Groups The group format can be tricky, because powerful personalities often have difficulty taking a backstage to each other and tend to talk over one another and interrupt. But they can be very successful if they are properly moderated. If you’ve ever watched a show like Real Time with Bill Maher or The View, you’ve pretty much seen how interesting, and dynamic this type of format can be. The group format isn’t as common in podcasting because of the need to moderate so many personalities and because of potential scheduling conflicts, but they can be quite successful if executed correctly. As I mentioned before, you don’t have to stick to a single format. You might run your podcast as a single format most of the time, and switch to other formats here and there, or you might switch it up all the time. It’s totally up to you, and what you hope to accomplish. If you are just getting started with podcasts, you’ll likely want to start with just a solo podcast format. That way, you can cut your teeth on the process involved in creating great podcast content, gain experience and become more comfortable speaking to your audience. Then, as you become more familiar with the process and feel prepared to try a new format, consider the interview-style format where you can welcome a guest from within your niche market to appear on your podcast. It’s a great way to network with others in your industry while giving your listeners helpful information that will motivate them to continue tuning in each week, or month. Plus, with interviews, you aren’t required to come up with as much content as you would in a solo-format. You simply create a list of questions and let your guest provide the answers. In exchange for them appearing on your podcast, you could promote one of their products or website. It’s a win-win! Getting Started With Your First Podcast A lot of people mistakenly believe that they need special equipment in order to create a podcast, but the truth is, you probably already have most of what you need on your computer.

Table of Contents Chapter 1: The Power of the Web ........ 3 This Book . 5 Chapter 2: The Economy of the Web .... 7 The Balance of Power ....... 10 Chapter 3: An Introduction to SEO ..... 12 A Brief History of SEO........ 13 Chapter 4: A Penguin, a Panda, a Pigeon and a Pirate Walk Into a Bar… ... 15 All Google’s Updates and What They Mean for a Good SEO Strategy ... 16 Chapter 5: The new SEO and Everything You Need to Know to Succeed ... 21 Chapter 6: Content marketing ............ 25 How to write great content ............ 26 Chapter 7: The Power of Video for Massive Influence and Engagement ... 31 Chapter 8: Social Media Marketing Done Correctly ....... 34 Selling the Dream 35 Social Media for Communication .... 36 Chapter 9: Branding and Building a Brilliant Website..... 39 How do You Create a Brand? .......... 40 Web and Logo Design ....... 42 Chapter 10: Your Strategy ..... 45 Sample Content Preview Chapter 2: The Economy of the Web So, assuming you’re a complete green-horn at this point, you might be wondering how precisely money gets generated online. Where does it all come from? Why is it profitable to run a website that is free for anyone to read? The answer is advertising. If you create a website and place adverts on it, then you will get paid by the advertisers, depending on how many people see your website on a given day. The simplest way to explain this to someone unfamiliar with internet marketing, is to say that it is the precise same business model as the one used by free magazines handed out at your local subway stop. These magazines don’t cost anything to read but because so many eyes are on then, the publishers can charge advertisers large amounts to show their ads. You can do the precise same thing by having a website with a large amount of traffic. There are several different ways in which advertising can make you money as a web publisher: - PPC – This is ‘Pay Per Click’ and popular examples include the likes of Google AdSense. You also get ‘CPM’ which means Cost Per Impression. PPC pays out when someone clicks on one of your ads and CPM pays out each time an advert loads on your site. You sign up to the ‘ad network’, get given some code, place it on your site and start earning. - Banner Ads – Banner ads are much more straightforward. These are agreed with advertiser on a per monthly basis and you’ll simply get paid a fee by that advertiser each month that the ads are displayed. - Affiliate Marketing - Affiliate marketing is a big aspect of internet marketing and it’s actually one of the principle ways that money gets made online. Here, you get paid commission if someone buys a product that you recommend. So, let’s say you’re a big blogger who writes about fitness. You might then recommend a certain protein shake and each time someone buys that shake using the link you’re provided with (which is how they know you sent them), you will earn 30% of that sale. The more persuasive you are and the more visitors you have on your site, the more you can earn. o There are various other variations on this theme. In ‘white label dropshipping’ for instance, you sell a product that you brand as your own but each time a sale is made, a manufacturer will do the work and send out the item while taking a cut of the money. - Sponsorship – These days, sponsorship is more and more of a big deal on the web. If you can build a website with thousands of viewers, or a YouTube channel with a million subscribers, then that will make you a ‘thought leader’. Now brands will want to associate themselves with your brand and so they might pay for you to give them a shout out, or even just to wear their clothing. This is how your general blog will make money online, but of course there are many different types of business that run and thrive online. That’s because these days, you can sell pretty much anything online. Often then, your business will simply sell a product or service. If you are a law firm, then you make money through your website every time someone calls up and secures your services. If you have an ecommerce shop selling CDs, then you’ll make money each time someone buys a CD. And these days, more and more creators also sell ‘digital products’. So, a digital product is simply a product that isn’t physical. So, this isn’t a car or an ornament, but rather it is an ebook or an online course. The advantage here is that anyone can make a digital product – often it is just a PDF. What you are really selling in this case is the knowledge. Likewise, a company can sell digital services, which means they’ll be selling article writing, web design, search engine optimization… in other words, they’ll be selling things that the other sites can use in order to be more successful selling their products. Whatever the business model of the website, social media channel or YouTube channel though, the constant truth is that more traffic = more money. The more people view your site, the more advertisers will want to work with you, the more you’ll be able to sell products for commission, and the more you’ll be able to sell your own products and services. That said, there is one thing that is actually MORE important than traffic, and that is engagement. In other words, do the people who come to your site go there because you have advertising everywhere, or do they go there because they love your brand and they’re curious to know what you’re going to write about next? It’s the fans that are likely to buy your products and to follow your recommendations. They are the ones you want on your site. The Balance of Power In each of these different business models, the balance of power is slightly different. Your aim is to ensure that the balance is in your favour as often as possible. So, for example, if you are making money from PPC, where do you think you are on the ladder? You’re right at the bottom! Somewhere at the end of this long chain, someone is making a purchase. AdSense means that an advertiser is paying Google for each visitor and Google is then giving you a percentage of that money. So not only do you have Google as the middle man, but you are also losing a customer – normally for only a few cents. That customer is then heading over to another website, where they are making the other company more money. You know that on average, each customer is worth more to the advertiser than they are to you, otherwise, the advertiser wouldn’t have the money to pay for your adverts – it wouldn’t be profitable! So, you should think long and hard before covering your website in ads and calling it a day. If you go direct to an advertiser and get paid per month for a display ad, then you’ll be a little higher up the ladder because you’ll be making money directly from the advertiser without anyone taking a cut in between. Better yet is to be an affiliate marketer. Affiliate marketers often make very large cuts of the overall profit and in the case of digital products, this can sometimes be as much as 70% or even 90%. The product owners don’t mind giving away so much profit because they wouldn’t have made the money themselves anyway. This is additional to what they are already making from their own sales and the more commission they give away, the more sellers they attract to help them shift units.

Table of Contents Money Chakra: The Journey Begins . 1 Chapter 1: The Root Chakra . 7 Chapter 2: The Sacral Chakra . 15 Chapter 3: The Solar Plexus Chakra 21 Chapter 4: The Heart Chakra .. 31 Chapter 5: The Throat Chakra 39 Chapter 6: The Third Eye Chakra 46 Chapter 7: The Crown Chakra 52 You Are Your Own Money Magnet. 59 Sample Content Preview But How Is This Related To Money? As mentioned earlier, each chakra represents a certain part of our bodies as well as consciousness or behavior. A disruption in balance in any one of these chakras will have an impact on either our health or emotional and behavioral states - which will indirectly impact the state of abundance in our lives. This also includes abundance in terms of our finances. A person’s ability to manifest money in life would be affected significantly, as well as their attitudes towards money. For example, an imbalance in a certain chakra would result in a person’s low self confidence, which is crucial when it comes to making decisions and pursuing opportunities. This will then end up with the person not being able to earn more money in life to live the kind of life that they want. Hence, in the coming chapters, we will address the seven major types of chakra and their specific characteristics, as well as the psychological and physiological aspects that it corresponds to. We will also look into how an imbalance in any of these chakras can affect us financially. Later, with regard to each chakra problem, we will also suggest practical steps as well as exercises you can take tore-align your chakras, ensuring that you achieve abundance financially, as well as in all other aspects of your life. The Root Chakra This chakra is located at the area between the genitals and anus, which is known as the perineum. It is represented by the color red - owing to the fact that it vibrates at a lower frequency. The Root Chakra is all about being physically there and having a sense of belonging in any giving situation. It also corresponds to your survival instincts where it gravitates into a point of trust and self-preservation. If this chakra is active and balanced, you feel grounded, stable and secure. You don’t find it hard to put your trust on people. You will feel present in your current being and feel connected and rooted to your physical body. However when this chakra is weak and not activated, you may feel inferior in terms of your appearance where this can be your weight, height or body shape. You may also feel that you’re not pretty enough and you do not have direct control of your life. You feel that you’re not good enough and can easily feel unwelcomed when it is not the case. Therefore, you are in a constant battle of fear and tension. It is also possible for your Root Chakra to be over-active. If this is the case, you are easily agitated by the slightest provocation. You might also be someone who is materialistic and be overcome by greed. This may result into addiction of different sorts. For instance compulsive gamblers, drug addicts, alcoholics, video-game addicts as well as shopaholics. These are all results of an overly active Root Chakra. When you’ve become comfortable in that state, it is hard for you to revert back and change for the better. This particular scenario can be observed with teenagers nowadays who are rebellious and are caught up in social ills as a result of wanting to prove their point and identity crisis. This happens when they do not have a sense of self, and are willing to do anything because of peer pressure to feel more worthy of themselves. Your Money Chakra Constantly feeling bouts of anxiety, stress or guilt over money? Is it difficult to handle your finances well? Or is it hard to accumulate material wealth? These issues may very likely be caused by blockages or imbalances in the Root Chakra which usually manifests itself in the form of fear and major insecurities about survival - this ties in closely to financial security, as our basic needs in life are dependent on this aspect. With an unbalanced root chakra, you will constantly feel insecure when it comes to your finances, even if your income is a sizeable amount. Your survival energy is centered on money, and every bill or expense that comes your way makes you feel behind. You have an unhealthy obsession with money and feel the constant need to keep finding ways to earn more money, and feel stressed when you don’t. You may also find yourself in a less than ideal career, and face financial problems all the time. You may feel stuck and sluggish, but yet your fear holds you back. You never feel like you are good enough and this affects your drive to achieve what you want in life. These are all signs of an imbalance in the Root Chakra. With a balanced Root Chakra however, you find yourself more confident in yourself as well as your ability to earn and manage your finances. You organize your finances well; you have enough for what you need and want in life. You are also more unlikely to have an unhealthy preoccupation with money or material things.

Table of Contents 1. What is List Building?. 2. What is Email Marketing?.. 3. Requirements for List Building ……. 4. Niche Selection …….. 5. Setting up a Squeeze Page ……….. 6. Creating a Free Report ...… 7. Setting up a ThankYouPage.……… 8. Picking Offers to Promote ... 9. Working With an Autoresponder…………. 10. How to Get Messages for Follow up ……. 11. Email Subject Lines Tips.... 12. Writing Profitable Email Sequence ……… 13. Using Great Call to Action …………. 14. Driving Traffic to Your Squeeze Page ….. 15. Writing Emails That Sell…… 16. Scaling for More Profit ..…... 17. Trends In Email Marketing… 18. Benefits Of Using Email Marketing ... 19. How To Increase Your Email Deliverability 20. Benefits Of Having A Clean Email List…… 21. Key Indicators For Email Marketing………. 22. Conclusions…. Sample Content Preview Here is one of the best methods for creating unique email subject lines and messages: Personalization + Urgency + Excitement + Information + Curiosity If you are able to combine atleast 2 or all 5 of the above elements in 70% of your messages, you will definitely get great result from your email marketing campaigns. The rest 30% of your emails should have in them free and valuable information for your audience. In this wayyou will help them and build credibility at the same time. Below you can find some great email subject lines tips so that you can create engagement and get high open rates for your emails. 1. Use The Fear Of Missing Out People will react to the fear of missing out more than to anything. A lot of successful brands and marketers are using this in their blog headlines, ads and email campaign and you should too. When it comes to inducing this type of fear you have to create urgency and imply time sensitivity using different power words and expressions for this like: urgent, alert, breaking, important, missing out, etc. 2. Intrigue And Make Them Curious In order to make your subscribers curious and excited about your email you have to induce them the desire for closure. For that you have to use open-ended subject lines that will make them desperately open your email. These types of subject lines can be questions or intriguing statements that are breaking the pattern for the subscribers. 3. Include Pain Points In Your Subject Lines This means that you need to do your research right and know your audience very well in order to be able to know their pains, problems and needs. It is already known that pushing the pain buttons of your potential clients is an important part of a sales process and in our case, the sales process is to make them to open your emails. An example of such a subject line in the weight loss niche would be: “Aren’t you tired of that belly fat?” This might come out as a little bit to aggressive but it definitely pushs hard a strong pain point for this specific audience. 4. Use Social Proof This is a big one that even some of the biggest marketers oversee. Social Proof is one of the best tactics for persuasion and converting people into buyers. Just have a look at what all the top online shops and marketers are doing. Amazon is using reviews and ratings, marketers are using testimonials, local businesses use Facebook Reviews and Google+ Ratings and the list can go on. In the case of emails subject lines you can use numbers to build social proof and credibility. An example of that would be “5000 people can not be wrong about this method…” 5. Use Numbers A trick that almost every blog that goes viral on the web is using is to include numbers in over 75% of their headlines. You should pay close attention to most of the emails and articles that you are reading. It’s 100% sure that most of them contain numbers. Numbers attract us because they are something that clears out confusion and ambiguity for us. An example of such a subject line is “ 3 Ways to Build Your Dream Body forthe Summer” 6. Use Association One of the best triggers for people is to see the topic they are interested about related to someone they trust and admire, like a celebrity. That is why many brands are paying huge amounts of money to different celebrities to promote tand use their products. You can use this to your advantage when you are creating your email subject lines because by using a celebrity name your subject line will instantly stand out in your subscriber’s full inbox. 7. Use Personalization This is something that has become more and more popular in the last few years and the reason for that is simple, it works. It is said that the most beautiful word a person can here is their own name. Well, this isn’t any different for reading. If your list is built in such a way that allows you to insert the name of your subscriber in the subject line, then by any means, do it. You will see that you will get up to 2 times bigger open rates. 8. Use “How To” Type Of Subject Line We love tutorials, explanations and learning how to do things so it’s only natural for us to be into “How To” subject lines. Like numbers “How To” has a hypnotic effect over us and grabs our attention instantly. Have a look at your inbox, you will notice that many of the subject lines start with how to or contain different variations of this expression. A very good example for such a subject line would be “How To Get A Slim Body Till Christmas” 9. Use Stories There is nothing better than a good story, right? Of course there isn’t, even the best sellers in the world are the best storytellers. Stories get our attention and when your subject line starts like the beginning of a beautiful story than it’s to good not to find out more. Thereare many examples of how marketers are using stories in their subject lines but a few good ones would be “I saw a pink donkey yesterday” or “How Adrian became an overnight success” 10. Use Humor In Your Subject Lines There is nothing that can beat a good sense of humor and that can be seen with your subject lines. People love having a good laugh and by getting them to do it from the subject line, you will make them want more so they will open your emails. Obviously, this is something that requires a little bit of creativity and thought, but it will definitely be worth your while when you will check your open rates. Many famous marketers and even big brands and companies are using humor from time to time to get more engagement from their audience and it works like magic. There are even marketers out there that already have humor in their subject lines like a brand signature. People don’t recognize their emails if they don’t see something funny in them.

Table of Contents Introductory . 4 Chapter 1: Computer Backup .... 6 Chapter 2: Computer Repairs .... 9 Chapter 3: Data-Recovery: What You Need . 11 Chapter 4: Electronics Stores.. 13 Chapter 5: External Hard Disk Drive ..... 15 Chapter 6: How To Build a PC . 16 Chapter 7: iPhone Downloads . 19 Chapter 8: Malware Or Spyware .... 21 Chapter 9: Online Backup 22 Sample Content Preview Chapter 1: Computer Backup It's happened to most of us; we've lost a document or a folder because there was no computer backup. Whether you lost a few lines you were typing because of power failure or your entire system crashed, computer backup is the only way to prevent such mishaps from destroying your files. Computer backup can be basic or sophisticated, costly or simply the price of your average floppy disk. Depending on your needs and the importance of your files, you will need a computer backup system that reflects your budget and your lifestyle. Many computer users prefer to keep it simple and back up their data with a floppy disk or by copying and pasting documents. This is the most basic form of computer backup, but it is not satisfactory for everyone. Floppy disks often wear out, and you can have files stored on floppy disks for years that might be not perform if they are stored on old disks. On the other hand, if you use your files quite frequently, your floppy disk could wear out, which creates another problem for your floppy disk storage. If you simply store your document elsewhere on your computer, it might not survive a complete computer crash, although minor annoyances should not interfere with your files. Because of problems with viruses, computer crashes are becoming a more frequent occurrence for many PC users, and therefore, computer backup software is the best option for many consumers. There are many files that are worth the time and investment involved in obtaining good computer backup software. Examples of such files are: · Bank records · Personal documents · Digital photos · Address books · Software downloads · Special projects The best computer backup software not only creates a copy of your documents automatically, but it uses encryption algorithms to protect your information from unauthorized access and spyware. Your filename will also be encrypted to protect against intrusions. Most computer backup software is quite user friendly, and new files can be added instantly at the click of a mouse. In addition to many great features, most computer backup software will enable you to: · Create new backup programs · Select files and folders for backup · Define compression settings · Choose target of backup · Store backup info in various locations The best computer backup programs are not rigid, but allow the user the flexibility to choose where and how their files will be stored. You can choose to have everything copied automatically, or specify which files you wish to have a backup. If you have a large volume of material to store, you can select compression settings, which will minimize the size of your documents and will enable you to store more information. You can also choose where you want your backup information to be stored, and you can place the data in various locations automatically, for instance, in your hard drive, USB stick, Network folder, CD, DVD and Remote FTP Server. You can also create a simultaneous backup communication between a remote FTP server and local storage devices. Your computer backup software should provide easy user interface, the option to store your data in multiple versions and the capability to restore your files to their original folders. Most programs have a very easy to use help menu, and many have service lines to help customers who wish to communicate with an assistant. You can also obtain special features for your computer backup software, such as a disaster recovery CD or DVD, which will get your computer back up and running after a crash. You can have peer to peer backups for extra protection and virus scanning capabilities that will safeguard your valuable files against tampering. Computer backup software varies in prices, and it is worthwhile to invest in the best program you can afford, especially if your business depends on valuable files. Don't let an unexpected computer crash destroy your valuable data, but invest in computer backup software today. Chapter 2: Computer Repairs Owing a computer is almost essential in today’s world. With the introduction of the internet and the convenience of email as a method of communication, it’s easy to see why most people want to have a computer in their home or office. Computers are like anything else and there are times when they don’t operate as planned. It’s frustrating to be sitting at your desk ready to play a game or work on a document only to find that your computer isn’t being cooperative. When it comes to computer repair it’s often wise to seek out professional help. A computer technician is specially trained to evaluate the problem and offer the best possible solution. There are certain types of computer repair that you might want to undertake yourself. These are usually minor fixes that can be handled with a bit of instruction and attention to detail. A computer repair that you might be able to take care of yourself is the replacement of the computer’s battery or fan. Every desktop computer has a fan inside of it. This fan is used to keep the computer’s components cool. It’s essential that the fan operates efficiently to ensure that the computer doesn’t become overheated. The first sign that your computer’s fan might not be operating properly is that you’ll notice a different sound when you start or run your computer. Instead of immediately taking it to a computer repair shop, take a moment to test the fan. Computers typically have two fans. One is used to cool the power supply and the other is used to cool the CPU. Open the cover of the computer and listen. If the sound does appear to be coming from the fan that cools the CPU you’ll want to replace it. If the computer is still under warranty than this type of computer repair will be done free of charge. Follow the instructions you were given for repairs at the time of purchase. If the warranty period has elapsed you can either take it to a computer repair shop or do it yourself. The very first and most important step when doing any computer repair is to unplug the computer from the electrical outlet. You’ll then need to examine the fan to see how it’s connected. It will probably be attached by a few small screws. Once these are loosened you’ll need to disconnect the fan from its power supply. This will be one or two small clips. Then take the fan to your computer repair shop and purchase a new one. After replacing it, reattach the cover and plug the machine in. The fan should operate perfectly now and the noise that you were hearing will have disappeared. Sometimes a computer will make noises because a piece of hardware isn’t attached properly. One of the likely culprits is the CD-Rom or DVD drive. Again for this type of computer repair, you’ll want to carefully remove the cover and listen for the source of the noise. After tightening the screws that hold the hardware in place and reattaching the cover, plug the machine in and listen if the offending noise is gone. When it comes to computer repair it’s important to be safe and thorough. Computers are an expensive investment and keeping them running efficiently is crucial. If you are comfortable handling a small computer repair yourself, give it a try. If you’re not comfortable, take the machine to a local computer repair shop and allow the experts to do their job.

Table of Contents Introduction ..... 6 Chapter 1 – Why It’s Important to Set Goals ... 8 Setting Goals Empowers You .... 10 Setting Goals Improves Your Self-Esteem ..... 11 Setting Goals Changes Your Reality .... 12 Setting Goals is Good for Your Health . 13 Chapter 2 – Discover What You Really Want 15 Overcoming Disappointment and Setbacks.... 16 Discover What You Want from Life ...... 17 Wants and Needs .. 19 How to Discover Your "Big Why" 21 Chapter 3 – Decide What You Want in Life ... 23 Brainstorming Your Goals 25 Your Mind Creates your Experiences ... 26 Creating the Right Mindset ......... 27 Chapter 4 – Create Highly Charged Goals .... 29 Condensing Your Goals ... 30 Possible Challenges......... 33 The Power of Anchors ...... 35 Create Your Goal Anchor . 36 Chapter 5 – Establish a Deadline for Each Goal ..... 38 Regrouping Your Goals .... 39 Long-Term Goals ... 40 Medium-Term Goals ........ 41 Short-Term Goals .. 41 Set Deadlines for Each Condensed Goal ....... 42 The Power of Affirmations 43 Chapter 6 – How To Program Your Mind for Success...... 44 Programming Your Subconscious Mind ......... 45 Creating Powerful Affirmations ... 46 Converting Your Condensed Goals into Affirmations ......... 47 Overcoming Negative Thoughts with Affirmations .... 49 Using Creative Visualization....... 50 Controlling Your Mind ....... 51 Chapter 7 – Plan for Accelerated Success .... 52 Creating an Action Plan ... 53 Harnessing the Power of Mind Mapping ......... 54 Create a Mind Map for Each Goal ........ 55 Consistent Daily Actions .. 56 Chapter 8 – How To Be a High Performer ..... 58 Peak Performance vs. High Performance ...... 59 Daily Planning ........ 60 Block Out Time for Your Goals ... 60 Winning Back Time 61 Create a Daily Success Planner . 62 Increasing Your Energy and Focus ...... 63 Creating Change in Your Environment Through Action ...... 64 Chapter 9 – Overcome Limiting Beliefs ........ 66 Your Achievements Aren’t Defined by Your Circumstances ......... 67 The Power of Belief 68 Question your Beliefs ....... 69 Overcoming Your Conditioning .. 70 Changing your Life . 70 Uncover and Overcome your Limiting Beliefs . 70 Chapter 10 – Bringing it all Together .. 74 Do’s and Don’ts ...... 77 It’s Time for you to Make a Decision .... 78 Conclusion .... 79 Sample Content Preview Chapter 2 – Discover What You Really Want Now that you know why it is so important to set clear goals, it’s time to discover what you really want. Most people, when setting goals, don't take the time to do this because they don't really know what it is they want. This can be a problem because if you're not sure what it is you want, chances are high that you will drift through life and not achieve much. With our incredibly hectic lives, this is understandable. By the end of the day, you may be thoroughly exhausted, making the thought of planning your life's goals the last thing on your mind. By the time you get to the weekend, you may be so exhausted from your week, that thinking about what you want from your life has taken a back burner. Life can be difficult, and when you've had numerous disappointments along the way, it can be hard to believe that you would be able to achieve all the dreams that you had as a child. The good news is that discovering what you want to achieve in your life is really easy, even if you're not sure what you want right now. When you know what it is you want from life, you're chances of achieving it increase. Many people know exactly what they want in their lives and can achieve even their most prominent dreams as a result. Overcoming Disappointment and Setbacks For many people, by the time they’ve reached their late 20s, they’ve closed down their own ability to dream big because they’ve had so many disappointments and setbacks in their life. During our childhood, life can seem full of amazing possibilities, and we are excited about what the future holds. However, the harsh realities of life can often knock us down. Relationships that didn’t turn out as we had hoped, careers that went wrong, illnesses, and numerous other disappointments are all a part of growing up and learning that life isn’t always a bed of roses. The challenges we face in our life can enable us to become stronger, wiser, and more capable individuals, or they can cause us to become disillusioned, disempowered, and disappointed in our life. The disappointments we encounter in our life, condition us to believe that we will face even more challenges in the future. Unfortunately, we often experience what we think may happen. In chapter nine, you will learn how to overcome these self-limiting beliefs, so that you can begin dreaming big again and start making exciting plans for your future. If you know exactly what it is you want to achieve in your life, congratulations, you’re one of the very few individuals who know what they truly desire. For those who don’t know what they want, you may not be consciously aware of your life’s most significant goals. To start figuring out what you want from life, follow this simple exercise. Discover What You Want from Life The first step to discovering what you want from life is to consider your life and record all the things that cause you to suffer. Write down everything that creates pain for you on some level. This could include things like your career, your income, your relationships, your health, your weight, your emotions, your family, and a variety of other issues. Next, you want to transform these problems into concrete goals. To do this, merely convert each issue into its complete opposite. For example, if you always seem to end up in unhappy relationships, you can create a goal to begin having deep, fulfilling, lasting relationships from now on. You can quickly create goals to achieve the opposite of what you are experiencing currently in your life. Simply for the very reason that you are presently suffering from each of these areas in your life means you can transform them into powerful goals that will motivate you to create the change in your life that you desire. Absolutely anything that has been causing you pain, especially if it’s been going on for a while, can be transformed into its opposite to create a powerful new goal. You may think that it’s impossible to change, especially if the problem has been going on for years, or that it may be too hard to transform. You may be thinking, "It's never changed before, so why would I even consider that it might change in the future?" It's natural to be pessimistic, especially when you've never seen any evidence that it's possible to change. Many people hold themselves back because of what they believe or don’t believe. The information in chapter nine will show you some powerful tools and techniques that you can use to overcome your self-limiting beliefs that are holding you back. You will also discover how to open up your faith in the possibility of a great future. Wants and Needs Everyone has desires, and desires can be incredibly motivating, but they can also quickly get out of control and can drive us in ways that can be detrimental to our health and well-being. A sincere desire to help others can change the world. However, the constant desire for more money and material possessions can be destructive and unfulfilling. Desire can be a very powerful creative force that pushes us to get out of bed in the morning, to eat, sleep, and work to pay for everything you want and to look after your family. Even your ability to read, relax, watch a movie or listen to music is a product of your desire. Your entire life is a reflection and expression of what you desire. To avoid your desires becoming destructive, it is essential to understand the difference between what we want and what we need for our survival. It is crucial that you know that your needs are entirely different from your wants. A need is something that is important for us to live in a way that allows us to truly enrich our lives and that may also contribute to other's happiness. It supports our life at a profound level. This includes food, shelter, clothing, security, fulfilling relationships, new experiences, and a variety of other things. Wants are things that you don't genuinely need. They are things that you can survive without or things that don't make your truly happy. You may think that getting a bigger house, owning an expensive car, or living a life of abundance and endless free time will make you happy. However, there is no guarantee that achieving these kinds of goals will make your life truly fulfilling. You can feel successful and wealthy without having any trinkets to prove to yourself that you are rich and successful. This doesn't mean you should fake it until you make it. Instead, it is essential to start working to overcome low self-esteem and gradually improve your self-worth. Your environment will begin to reflect this inner change, and you will start to find external opportunities that will help you to improve your finances and increase your material possessions.

Table of Contents Introduction . 4 Chapter 1: The Law of Attraction – True or False? .. 6 What is the Law of Attraction? .... 6 The Problem With the Law of Attraction ... 10 Chapter 2: Taking Opportunities ..... 12 You Make Your Own Luck 15 Chapter 3: Overcoming Challenges 17 You’re in Over Your Head . 20 You Don’t Know Your Own Worth .... 22 Life Gets in the Way . 24 Chapter 4: Springboarding ....... 26 Success Begets Success . 28 Choosing Your Direction ... 29 How to Transition Into What You Want ..... 31 Chapter 5: The Plan .. 35 Conclusion . 38 Sample Content Preview Chapter 2: Taking Opportunities In the last year, I have fulfilled a large number of dreams and goals that I’ve had. I’ve written a best-selling book, I’ve started working with a leading tech firm and I’ve become a regular on one of the most watched YouTube channels. I got flown to somewhere I’ve always wanted to visit, all expenses paid, and I met some world-famous personalities in my industry. Last year, I bought a house and launched a highly successful app. The year before that, I got married. Over the last couple of years I’ve visited over 20 different countries. And I’ve maintained a highly active social life and a ripped physique. As for adventures, I’ve had a few. I’ve climbed a mountain, I’ve driven go-karts on the road around Berlin, I’ve bungee jumped, I’ve driven a boat down the Thames in England, I’ve eaten dinner outdoors in front of the Coliseum in Rome… In fact there’s rarely a month that goes by that I don’t get to try something new. I’m not bragging, I’m just stating facts. Now I’m going to tell you how it happened for me and how it happened for you. And the simple answer is that I said ‘yes’ a lot. A lot of things came my way. A lot of great opportunities. And instead of saying I didn’t have time, instead of asking others if I should take up those opportunities… I said yes. And I’ve been doing this for the past decade in fact. I’ve been saying yes to some tiny opportunities, many of which seemed like nothing at the time. I built an app for someone here, designed a website there. I went on a couple of dates. I took on new clients in my writing business. I said yes when a friend invited me to a concert I knew nothing about. Some of these things didn’t even seem like opportunities at the time. A lot of people would have turned them down. Maybe they were unconfident and didn’t think they could do it. Maybe they were too lazy or too tired. But each of those little opportunities led to newer and better opportunities and experiences. They built on each other. A little experience here and there, the right contacts here and there. Making new friends. Planting the seeds of new ideas. Constantly saying yes allowed those opportunities to build on each other and for more and more to come. Right now, in your own life, I bet there are plenty of opportunities you are not taking. Even if that’s just the opportunity to do something constructive with a bit of free time you have. Or the opportunity you have to do something new with a friend. It might be that you’ve been offered a training opportunity at work that you’re currently ignoring. This reminds me of two friends. A bunch of us went off to college when we reached 18 but these two friends stayed at home and worked for a local supermarket. They both told us that they were off to do great things and that we were just wasting our money (of course college creates endless opportunities… but we won’t go into that!). Over the next few years though, they both stayed in those jobs and not much seemed to happen. Behind the scenes though, they were acting very differently. Friend A was taking every opportunity for development and progression that came their way. They want to the training days. They went to the leadership seminars. They went to the teambuilding. They schmoozed. They danced (probably). They said the right things. They smiled at every single customer. Meanwhile, my other friend said no to every opportunity that came their way. They thought that they were too good for these things. They were going to be rich! Why would they care about that management course? Or becoming team leader? But guess what? Friend B is still in that same job right now. Friend A meanwhile eventually became team leader. Then floor manager for the clothing section. Then manager of the store. Then they became regional manager. Then they got headhunted by another company. Now they earn far more than the rest of us dare to guess. The only difference? They took the opportunities that life handed out to them. You Make Your Own Luck So, you might say that all this success was just luck. You might think that all you have to do is to wait for things to be handed out to you? How is that proactive! Firstly, recognize that this isn’t easy. Doing all that training won’t have been easy for my friend when everyone else was out partying. Or when they were in a serious relationship. Or also pursuing another hobby as a radio presenter. Saying ‘yes’ is not as easy as it sounds. It’s scary and it’s challenging. Secondly, you need to recognize that you in fact make your own luck. Because not all of these opportunities will appear without your action. The first thing to do is to take note of the ‘law of attraction’ that we discussed earlier. In other words: you need to present yourself as someone who is deserving of these opportunities. You need to be well dressed. Eloquent. Confident. Capable. THEN you will find more and more people start offering you things. If you portray yourself in the right way, then you will be batting away offers for high paid jobs and exciting opportunities. The other way you make your own luck is by chasing down opportunities when they don’t present themselves. That might mean going to networking events in your industry. This is SUCH a valuable way to progress your career. If you want to find love, or sex, then you need to go to dating events, get on online dating, get on Tinder, go to bars, go to clubs. You need to create every opportunity for life to give you what you want and you need to be ready to seize it when that happens.

Table of Contents Foreword Chapter 1: Basic Principles of Body Language Chapter 2: How to Read Body Language Chapter 3: How to Speed-Read People’s Minds to Enhance Our Lives Chapter 4: The Role of Eyes in Body Language Chapter 5: The Role of Head and Face in Body Language Chapter 6: The Role of Neck, Chest and Back in Body Language Chapter 7: The Role of Hands and Arms in Body Language Chapter 8: The Role of Legs in Body Language Chapter 9: The Role of Lips in Body Language Chapter 10: Ways to Improve Body Language Wrapping Up Sample Content Preview Chapter 1: Basic Principles of Body Language Before we start out with the amazing techniques, we are going to tell you about reading body language, it is most important to first understand what body language really means. This initial chapter tells you what this concept is all about, and what specific principles are involved. Knowing these principles, you will know what you should be looking for exactly when you are trying to speed-read what goes on in a person’s mind. So, here is a brief description of what body language means and what you should keep in mind when you are trying to interpret it. Basic Principles of Body Language In both formal and casual communication, a lot of emphasis is placed on words or what people say. However, nonverbal communication is equally or perhaps even more important. Body language says a lot, and many times, what it says has more impact than the words that are actually spoken aloud. For instance, a person might say “I am happy to welcome you into my home.” But, if their arms are crossed over their chest, their body is in a rigid stance, and their face is unsmiling, then an opposite message to his words will come across. The person they speak to will see and feel this, and will react accordingly. Recognizing the power of nonverbal or body language, psychologists have long been studying a field of science called kinesics. This delves into body language as a significant factor in communication, and in extension, in human relationships. For example, for managers and leaders, understanding body language is very important. Nonverbal gestures and cues help them evaluate their employees and assess the reactions or thoughts of people in the boardroom. From the job interview process up to the time when an employee resigns his job or gets fired, his body language is observed and “listened to.” Outside the work environment, nonverbal language is equally important. Every member of a family, parents and children, lovers, spouses, neighbors, friends, enemies—communicate through nonverbal means. And although silent, nonverbal messages are often loud, clear and unmistakable. The teenager who storms out and bangs a door, the lovers who exchange tender looks and the mother who worriedly waits for a daughter to come home—these people do not have to say even one word to communicate their exact feelings. Therefore, the first basic principle of body language is this:- Body signals reveal true feelings and thoughts. Most people, under normal circumstances, are not consciously aware of their body language. As such, they do not often use body language to lie or cover up the truth. This means that compared to words, body language tends to be a more accurate reflection of what they truly feel or think. In cases when what a person says is different from what his body language says, trust the nonverbal message more than the actual words. How to read body language correctly is a skill that is developed through experience, practice, and careful observation. Being observant is especially important to learn how to correctly interpret nonverbal language. One should know that it is not just the facial expressions, the body stance, or the movements of the limbs that comprise body language. Here are other elements of nonverbal communication:- • The distance or space between the people communicating (also called proxemics) • The breathing or respiration of the person, and other signs if present or noticeable: perspiration, blushing, pulse rate • The quality of his voice (pitch, pace, volume, intonation, pauses and others) • How a person holds or touches certain things such as a pen, cigarette, bag or his glasses Being observant means noticing all these, in addition to the facial expressions, of course, and the movements of the body. Through studying body language, one can further learn intricate varieties and details to these general expressions that convey different meanings. Chapter 2: How to Read Body Language Now that you know what body language means, it is good time for us to start with our initial techniques. There are various ways of reading body language—you should know how to look for the telltale signs—but at the same time, you should know that there will be exceptions. In any case, these signs are almost universal and you can use your better judgment to find out how people tell what you want to know, most times without putting their thoughts into words. Let us get started with the various tips and techniques on how you can read and interpret body language in the people that you meet. How to Read Body Language For people who are interested in learning how to read body language, certain skills are necessary. First, one must be observant. Second, they must be willing to put effort into the learning process. They should understand that they will need real experience as their hands-on training, and that they will not master the art overnight or after just a few days or weeks. It takes careful study and much patience. That said learning to read body language is not a very difficult task. One reason for this is that it has been studied for a long time by psychologists and scientists. They have laid down considerable groundwork to guide those who are truly interested in learning how to interpret nonverbal language. Another reason is that learning the skill is inherently fascinating and useful. All people want to know when someone is lying to them, or what real thoughts lie beneath a poker face. The study of body language is also naturally engrossing for someone who is interested in people and the dynamics of relationships. Here are some tips to read body language:- 1. Note the facial features, especially the eyes. These are the “windows to the soul” and they convey much of what a person feels inside. If the eyes are dilated or seem to be wide open, it means that the person is interested in the topic or in the person he is talking to. Dilated eyes also indicate focus or concentration. In other cases, they can mean that the person has been taking drugs. 2. Where the eyes are directed can also be significant. If they are looking at the side, the person may be feeling guilty or wanting to hide something. If the eyes are looking down, he may be feeling shameful or subservient. But these interpretations are not correct one hundred percent of the time. It will take experience to learn how to correctly gauge what the eyes are saying. Here are a few facial gestures or movements and what they can mean: 1. Rubbing the chin – The person is thinking or trying to decide on something. 2. Eyebrows raised – These indicate shock or surprise. The greater the emotion, the higher the lift of the eyebrows. 3. Touching the eyebrows quickly – This can mean a sort of a greeting, a sign to acknowledge someone who has just entered the room or started talking to the person. Also notice the general body position. If one person’s stance or position is similar to that of the person next to him, this can mean that they both are comfortable with one another, and that they are hitting it off. This is called “mimicking” or imitating the other person’s body position. Observe as well the distance or space between two people. The closer they are, the more affection, warmth or openness there is between them. If they are far apart, they can be recent acquaintances who are not (yet) very interested in one another. If one person moves closer to another, but this second person moves farther away, this means he is turning away or refusing any further closeness. But if the second person moves closer too, he is reciprocating the first person’s interest or advances. The hands, fingers, arms, legs, feet and other body parts can express so many things that it will take a whole book to cover all the possible interpretations. Learn more by reading on the subject, and observe people around you to become more skilled in interpreting body language.

Table of Contents Introduction - What Is Bitcoin and Cryptocurrency? ... 5 A Look At Cryptocurrency and Bitcoin’s Colorful Past .. 6 Why Do Cryptocurrencies Exist? ... 8 How Bitcoin Works ...10 The Technology Behind Bitcoin ....11 Bitcoin Value – How Is The Value Of Bitcoin Determined ...15 Bitcoin’s Value Lies In Its Utility ....16 Bitcoins Are Incredibly Scarce .19 Supply And Demand Affects Bitcoin Value Directly ....21 Different Techniques To Acquire Bitcoin ...24 Buy Some Bitcoins ...24 Trade Your Other Cryptocurrencies For Bitcoin 26 Get Paid With Bitcoins ...26 Complete Small Tasks On Websites .29 Join Bitcoin Faucets .29 Mine Your Own Bitcoin ..30 Bitcoin Mining – Everything You Need To Know About Bitcoin Mining ...33 Bitcoin Mining Terms You Should Get To Know ....33 Bitcoin Mining Hardware Commonly Used By Miners .34 The Role Of Mining In The Creation Of New Bitcoins .35 What Is The Blockchain? ....36 What Exactly Is Bitcoin Mining? ....38 Bitcoin Mining And Mining Difficulty ...40 Bitcoin Cloud Mining – An Alternative To Joining Mining Pools? ....42 Is Bitcoin Mining Profitable? ....42 Bitcoin Storing – How To Store Your Bitcoin And Other Cryptocurrency Safely44 Online Wallets 45 Mobile Wallets 47 Desktop Wallet ....48 Paper Wallet ...49 Hardware Wallet ..50 Trading And Selling Your Bitcoin For Profit ....53 Bitcoin Trading Strategies ..54 Popular Bitcoin Trading Platforms 55 Are You Ready To Start Trading Bitcoins? ..61 Using Bitcoin As An Investment Strategy ..62 Bitcoin Investment Methods 62 Strategies To Succeed In Bitcoin Investing ..65 Accepting And Using Bitcoin In Your Business....70 Online And Offline Businesses Can Accept Bitcoin Payments ...70 How To Handle The Volatility Of Bitcoin .71 Why Your Business Should Start Accepting Bitcoin Payments ..72 The Benefits Of Bitcoin Payments For Your Business 72 How To Protect Yourself Against Fraud And Theft ...79 Bitcoin And Cryptocurrencies Are Not Scams ...79 Scam #1 – Fake Bitcoin Exchanges ..80 Scam #2 – Phishing Scams 82 Scam #3 – Cloud Mining Scams ...84 Scam #4 – Ponzi Scams ....86 The Future Of Cryptocurrency ....88 Massive Support From The Masses ..89 Bitcoin In Developing Economies .90 Fast And Cheap International Payments 91 Combat Crime and Corruption .93 Blockchain Technology Will Become Mainstream ..94 Sample Content Preview Why Do Cryptocurrencies Exist? Many people have started thinking that cryptocurrencies, Bitcoin in particular, are on the brink of replacing our national currencies such as the US Dollar, British Pound Sterling, Euro, Canadian Dollars, and more. This is because cryptocurrencies have started to become very viable alternatives to traditional currency. Cryptocurrencies exist to address weaknesses in traditional currencies which are, of course, backed by central banks and governments. This makes traditional currencies prone to corruption and manipulation, among a host of other issues. Unlike traditional currencies, there is no governing body that backs Bitcoin and other cryptocurrencies which means they aren’t subjected to anybody’s whims. Bitcoin is completely decentralized, open source and transparent. This means that you can see all the transactions that have ever been done on the network and you can check and review the blockchain data yourself to verify the authenticity of each transaction. Bitcoin runs on highly complex mathematical algorithms to regulate the creation of new bitcoins and to make sure no double spending ever occurs on the network (remember, this is the Achilles’ heel of failed virtual currencies before Bitcoin). The Bitcoin code is so secure and advanced that it’s virtually impossible to cheat the system so if you’re thinking you can create an unlimited number of bitcoins, you’re greatly mistaken. One of the main problems of traditional currency is that these aren’t limited in number. This means that governments and central banks can print more money when they see fit. When more money is printed and enters the economy, this reduces the purchasing power of our paper money which means we need to spend more for an item we’ve only spent a few dollars on before; this is called inflation. Bitcoin, on the other hand, is a different story. The Bitcoin Protocol states that only 21,000,000 bitcoins can ever be mined and created which means that bitcoin is, in fact, a scarce resource. Also, like national currencies, bitcoins are divisible, much like cents to a dollar. The smallest bitcoin unit is called a Satoshi, and it is 1/100,000,000 of a bitcoin. This means you can invest a few thousand Satoshis at a time until you finally get a whole bitcoin. Of course, if you go this route, it may take you some time to get to 1 BTC but if the price continues to skyrocket, then buying a few Satoshis regularly may pay off in the long term. Another reason why cryptocurrencies are gaining in popularity is that it is highly portable which means you can bring it with you anywhere you go. You can do the same with physical money and gold. However, a large amount will lead to a heavy load on your wallet or bag. Try putting a million dollars in a briefcase or carrying a bag of gold! It’s certainly not as light as it looks in movies. With cryptocurrency, you have different wallet choices, all of which are highly portable, so you can easily make payments whenever and wherever you want. Bitcoins are not subject to bank and government regulations. This means you don’t need to pay those hefty bank fees which you incur whenever you send payments to other people. You also don’t need to wait several hours or maybe even a few days for your payments to clear or post as bitcoin payments are made almost instantly (usually in 10-45 minutes). How Bitcoin Works In this section, we will do our best to explain the Bitcoin process as simply as possible without going into too much technical jargon. The first thing you need to do is get yourself some bitcoins. You can either mine this yourself, receive some as payment for goods or services, or buy at a Bitcoin exchange like Coinbase or Kraken. There are different wallets for you to store your new bitcoins in. You can use a desktop wallet, mobile app wallet, paper wallet, hardware wallet or an online wallet. There are pros and cons to each type of wallet. However, most experts agree that online wallets, specifically those on exchange sites, are not so secure because both your private and public keys are saved online. This makes your wallet highly vulnerable to hackers. When you’ve selected the most suitable wallet for your needs, you can then start making bitcoin transactions. To send bitcoin to another user, all you have to do is just get their email or bitcoin address, enter the amount you wish to send, write a quick note to tell them what the payment is for (this is optional), and hit the Send button! Alternatively, if you’ve got the QR code to their bitcoin wallet, you can simply scan it and hit Send. The transaction will appear in the other person’s account in a short period of time, usually between 10-45 minutes. The reason for this ‘wait’ is explained more fully in the next section. And that’s it! Bitcoin transactions are quick, safe, cheap and the perfect alternative to paying with bank-issued credit and debit cards, and even paying in cash. The Technology Behind Bitcoin On the surface, Bitcoin transactions appear to be fast and easy – and they truly are. However, behind the scenes, the technology that makes the Bitcoin network run seamlessly is a massive ledger known as the blockchain. It’s massive because it contains a record of all bitcoin transactions that have ever taken place since Bitcoin was first released in 2009.

Table of Contents Foreword Chapter 1: Understanding The Controller Personality Chapter 2: Understanding The Promoter Personality Chapter 3: Understanding The Analyzer Personality Chapter 4: Understanding The Supporter Personality Chapter 5: Understanding The Promoting/Supporter Personality Chapter 6: Understanding The Promoter/Controller Personality Chapter 7: Understanding The Controller/Analyzer Personality Chapter 8: Understanding The Analyzer/Supporter Personality Chapter 9: Understanding The Centric Personality Wrapping Up Sample Content Preview Chapter 1: Understanding The Controller Personality Do you have what it takes to be a controller? What does it mean to have the controller mindset and conduct? Don’t be scared by the term of controller. As you learn their attributes in this chapter, you are going to be equipped to deal with them effectively. This chapter talks about: - The Attributes of the Controller Personality - A Controller’s Strengths - A Controller’s Weaknesses - How to Deal With a Controller? Not all of us like the terms of controllers but you will learn exactly why you need these controllers on earth to make the world a better place to be. The Attributes of the Controller Personality A controller is usually someone who takes initiative in doing things naturally. They are the ones who have no problems with decision making. These people appear to be strong-willed, confident, capable and efficient. When controllers are hanging out with their friends, they will come out with ideas of the activities. They will decide where the places will be and who will be in-charge of a certain task. When a controller is running his own company, he knows exactly which direction to head to. In a family, if a husband is a controller, the wife and children will not need to worry about a thing simply because the husband has already made all the decisions. This group of people is very task-oriented. Whenever a task is given to them, you can be sure they are in good hands and know they will get it done on time. Their motto is this – no matter what it takes, it has to be done. How about the sensitive side of them? Well, if you are a lady and looking for a new age sensitive guy, controllers are going to disappoint you. Controllers appear to be insensitive and emotions will not normally affect them in any way. While some of your friends may not even dare to confront you of your wrongdoings, these people have no problems with it comes to confrontation. A Controller’s Strengths Get Things Done: A controller’s performance is always almost certain. Not only that they get things done right, but also fast and on time. They will use all the resources available and the only thing they want to save is time. Even money is not so much of a big deal when it comes to solving problems. Remain Calm Under Pressure: Have you seen people who cannot work under pressure? Are you one of them? If you are, controllers can definitely help you to overcome if you model after their character. They remain calm when problems arise and are still able to make rational and wise decisions. Innovative: Yes, they are innovative. If you put them in the middle of a jungle, they are probably the last ones to starve to death because they will find various ways to keep themselves alive. If you have heard Air Asia, a budget domestic airline in Malaysia, they are pretty good in innovation. The CEO, Tony Fernandes took over the directorship of the airline while it was still losing money. However, through his innovative creativity, he was able to turn the airlines around. He changed the entire booking system to online and sales started to boost. It has expanded and still expanding ever since. Not only they are routing domestic flights today, they are also operating flights to other countries like Singapore, Indonesia, Macau, England, Australia and New Zealand. Even MAS Airlines (Malaysia Airlines), couldn’t keep up with the competition. I like their motto and it goes like this – We Innovate, Others Imitate! Recognized Leadership: Since controllers are the ones who start the ball rolling, they are often recognized of their leadership and authorities. Some people call them the born leader, even many leaders are made. A Controller’s Weaknesses Weak in Support: A controller is usually weak in support. In layman’s term, if you are looking for encouragement or support when you are down emotionally, controller is probably the last person you want to go to. You would probably hear from term phrases like, “just face it”, “get a life”, or “just move on, what’s the big deal” and these are the words you do not want to hear when you are down. Relationships May Not Be Their First Priority: While many of them are married and have children, to some controllers relationships may not be their first priority. Even they may present during your family outing but corporal ideas are spinning in their heads most of the time. Neglect the Feelings of Others: Don’t be surprised if controllers push you too hard in what you do because in their minds, results are all that matter. You may be thinking about having a great night out with your friends and yet at the same time, your boss needs to you to work overtime in order to meet deadlines. How to Deal With Controllers? Now that you know the attributes, strengths and weaknesses of a controller and how do you actually deal with them? There are tons of ways, really but for the purpose of this e-book, I will share few practical points so that you can use them in time of need. Be Submissive: Submission basically means to obey and do what your superior asks you to do (within the legal boundaries). Digging deeper, submission is more than just obedience and conduct. If you think about it, submission comes when there is disagreement. Even when there are times you do not agree with your boss’ idea, you will still have to submit to him. If you never know, bosses favor those subordinates who submit to them rather than those who are against them. Know What Is Best For Them: This can be easier for you now as you already know what they have in mind already – results. So whenever you work with them, you must work for their best interests. I know we mentioned about submission in the previous points but will it be possible for your boss to implement the ideas you have in mind? The answer is a very resounding yes! It is when your idea is perceived to be much more workable, effective and practical than your boss’ idea. When he knows your ideas will help him to achieve the goals (which is to make bucket loads of money, branding or involves in charity) of the company, he will have no problems saying ‘yes’ to your proposed ideas. It is simply for the good of the company. Many people on earth out there find it difficult to work with or for those who have the controller personality. Well, things change when you know what they think and what matters to them. When you do, unity and harmony sets in. Have you ever wondered why some of your colleagues gain favors from your superiors? They just know how to make their bosses happy. Even though most of the examples above are illustrated in the context of an employment, you will find controllers among your friends and family as well. I believe you are able to identify them from now on.