Table of Contents
Chapter-2. Getting Started With Your Twitter Marketing Strategy
a. Choose the right username
b. Create a bio that captures your business
c. Upload a photo or image that makes you stand out
d. Introduce yourself by sending your first tweet
Chapter-3. Using Twitter For Better Engagement And Marketing in Your Business
a. Twitter Marketing Strategy
b. How To Use Twitter For Business?
Chapter-4. Best Practices For Twitter Marketing Success
a. Using Hashtags
b. Use More videos and Images
c. Sharing media mentions
d. Twitter campaign
Chapter-5. Major Updates in Twitter Marketing This Year
a. Cleaning up the platform
b. Allowed Narrowcasting
c. Counting users in a different way
d. Permitting Users to Follow Different Topics
Chapter-6. How To Set Up A Successful Twitter Ad Campaign
a. Twitter Ads Versus Promoted Tweets
b. Decide the Objective of Twitter Ads
c. Fill in Details of the Ad campaign
d. Creating an Ad group
Chapter-7. How To Create The Best Content For Successful Twitter Marketing
a. How frequently post should be tweeted?
b. Twitter Posts – Ideal Length and Duration
c. Objectives for Twitter content Creation
d. Best Practices for Twitter Content Marketing
Click Here To Grab Twitter Profit Hacks HD Training Video
Chapter-8. Best Ideas For Successful Twitter Contests
a. Follow, retweet and like to enter
b. Tagging a friend
c. Use Hashtag to enter
d. Show how to enter
e. Play to Win
Chapter-9. Best Ways To Live Tweet An Event Successfully
a. Ready to react
b. Mixing up
c. Repurposing and wrapping it
d. Pre-preparation for the event
e. By Creating hashtags
f. Making every tweet count
Chapter-10. How to Track Twitter Followers And Analyze Metrics?
a. Benefits of using Twitter analytics
b. most important Twitter metrics to track
c. How to use Twitter analytics
Chapter-11. Case Studies
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3. Upload a photo or image that makes you stand out
Don’t underestimate the importance of picking the right picture or image for your profile (and please, please, please don’t send a tweet until you have uploaded one). For businesses, the perfect profile image will be one that your customers already know and associate with your business—like your company logo. For individuals, you’ll want to use a close-up headshot and make sure you are the only person in the photo.
4. Introduce yourself by sending your first tweet
Now is the perfect time to send your first tweet. It’s not going to be anything earthshattering, and you won’t have any followers (yet) to see it, but it will let people know you are a real person or business and not a robot or spammer. Make the tweet something simple; your introduction to the Twitter world.
5. Find the right people to follow
Who you follow on Twitter will dictate the type of content you have access to and the quality of the relationships you’re able to establish? For this reason, you’ll want to set up some criteria, based on your experience, your industry, and what you’re trying to accomplish.
People you want to follow could include friends, professionals in your industry, other local businesses, colleagues, and even current or potential customers.
When you’re starting out, the key is to follow businesses, like yours that are doing it well— don’t mimic everything they tweet but pay attention to how they are engaging and the type of content they share. Keep your eye on Twitter’s “Who to Follow” feature (in the left column) for recommendations for people and businesses that fit your interests.
6. Tell your network you’re on Twitter
Before we go any further, need to tell you something you need to know to grow your following on Twitter is not easy—especially if you’re starting from scratch. However, lucky for you, your business already has a following and many of those people that shop at your business. If someone has already joined your email list, they most likely would love to connect with you on Twitter too. Send out an email to your contact list, inviting people to follow you on Twitter.
7. Get the tools you need
Like anything else, if you want to be successful on Twitter you want to make sure you have the right tools. There are several tools out there including three you’ll want to have access to from day one.
– Monitor your profile on the go with the Twitter mobile app
– Schedule tweets and track your reach with any tool
8. Create your first Twitter List
Twitter Lists are a cool feature provided by Twitter to let users organize the people they follow into specific groups based on industry, relationship, expertise, etc. When you’re first starting out, lists won’t need to be a top priority because you’ll still be growing your community but creating at least one List to let yourself get accustomed to using them.
It’s much easier to keep your contacts organized from the beginning than to try to organize them when you really need them.
9. Save some searches
Similar to Lists, Saved Searches let users organize their content, but do it based on a specific topic rather than on specific users. Saved searches work exactly as they sound. You find a topic of interest or relevance to your business, search for it in Twitter’s “Discover” tab, and then save it for future reference. After saving it, you can easily go back and see results as they appear in real-time.
Some ideas for searches to save include your business name, your name, the city/town that you’re in, industry-related topics, popular hashtags, etc.
10. Connect your touchpoints
A study found that 80.5% of small business websites do not link to social media networks. Please do not make this mistake. Connecting your website to your Twitter profile will help drive traffic and organically build your social following. You’ll also want to make sure you’re inserting a link into your email newsletter with a strong call-to-action. 11. Don’t forget to have a plan!
Just being on Twitter won’t be enough to accomplish those goals—even if you follow these 10 steps to getting started. What will allow you to achieve those goals is having a social strategy about the way you plan to engage on Twitter, the type of content you want to share, and the milestones you hope to achieve.
Your strategy probably will change once you get started, but without having one before you launch your first tweet, you won’t make it much further than these first 10 steps.
Twitter is a dynamic social networking tool where you can search for any topic and access the information related to it be it pop culture, local or global news or any brands you use. Various businessmen and big companies are using it to continuously update their business to stay in trend.
Many businesses like HubSpot are making use of twitter to engage users, to Advertise their brand, increase followers and more. Content can be easily distributed with the help of the twitter platform. In this chapter, you will learn various tricks that can be used to improve your twitter marketing efforts.Other Details
- 1 Ebook (PDF), 68 Pages
- Top Resource Report, Cheat Sheet, Mindmap
- Year Released/Circulated: 2020
- File Size: 6,491 KB
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