For those not down with the lingo yet, a ‘niche’ basically means a subject or a topic. This is the area of interest that your website is going to focus ...

Imagine being able to create a virtual “sticky note” for your business that is seen by thousands of visitors a day. Now consider the branding opportunity that is now at ...

Before you even seriously think of starting on Twitter, do these first. If you set up a website, you should have been doing these already. Just in case you’re unclear ...

It involves three new technologies that has really turbocharged its effectiveness. First of all, you can use software to create video. You no longer have to patch together or shoot ...

What is Content Marketing? Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing? There’s a chance you know the term ...

What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in ...

According to Internet Live Stats, Google now processes over 40,000 search queries every second, which translates to more than 3.5 billion searches every day and 1.2 trillion searches every year, ...

Then there’s the idea of actually running the business day-to-day. If you’re already a busy professional, how can you possibly afford the time to build an additional business on top ...

Many marketers use some sort of one-size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to ...

And your marketing campaigns will be far more successful and ultimately, cost you less in terms of time spent tweaking and split-testing campaigns. Because you’ll know what makes people tick. ...