Table of Contents
Chapter 1: Social Media Marketing – An Overview
Chapter 2: 8 Reasons Why SM Marketing is Essential
Chapter 3: Manage SM Marketing Campaign Depending on Your Online Business
Chapter 4: The Classic Way to Do Social Media Marketing and Why it is a
Waste of Your Time
Chapter 5: Steps to Quicker and Easier Modern SM Marketing
Chapter 6: Niche Research and Targeting it the Right Way
Chapter 7: Your secret Social Media Marketing Weapon: Content Curation
Chapter 8: Reverse Engineer Your Competitors’ Top Content
Chapter 9: Fine Tune Your Payload Content
Chapter 10: Market Your List Right
Chapter 11: Unlock the Power of Repurposed Content
Chapter 12: Use Automatic Content Sharing
Chapter 13: Scale Up Your Targeting
Chapter 14: Sell to Your List Differently
Chapter 15: Reinvest Your Profits the Right Way
Sample Content Preview
What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and social media platforms and turning that into cold, hard cash in your bank account.
I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I’m talking about Facebook, Twitter, YouTube, and Pinterest.
Taken together, the traffic volume you can get from these four platforms is mind blowing. They can potentially pump a tremendous amount of traffic. But that’s just part of the equation. That’s just the top of the funnel. Potentially, you can push a lot of traffic from the top. That’s how wide the top of the funnel is.
This training will focus on these four platforms, but you can pretty much use the tips that I’m going to share with you and modify them to market on other platforms since many of these principles easily apply.
You might need to modify them a little bit. For example, if you are thinking of marketing on Instagram, a lot of the things that I will teach you about Facebook, Twitter, YouTube, and Pinterest, can be tweaked to work well on the Instagram platform.
Now that you have a clear idea of the heavy visibility that you can achieve with social media, keep in mind that visibility does not mean traffic or clicks to your site. This is a myth. The visibility that I’m talking about means visibility on those platforms.
When people share your content within those platforms, you can enjoy a tremendous reach within such platforms.
But this does not automatically mean that when you share content on Facebook, people who see your link on the materials shared by their friends would automatically click them.
Get the idea out of your head that raw visibility, or as Facebook terms it, “reach,” automatically translates to traffic. It doesn’t work that way. Instead, you need to start with heavy content visibility on each platform. People must see your stuff there. You must achieve a wide enough reach.
People may not necessarily click on through to your site, but that’s secondary. At this point, you just want your brand to be visible. You just want people to become familiar with your brand.
So what’s the big deal about visibility anyway? You may be thinking, since visibility doesn’t mean actual visitors to your website, what good is it?
Think about it this way, when was the last time you saw an ad for the first time and automatically clicked it? If you’re like most other people, you probably would want to see the ad show up a few times for you to become familiar with it. You might glance at if from time to time, you might read the description from time to time, but after enough showings, you might seriously think of clicking through.
The same applies to your content on social media platforms. Don’t expect that just because you come up with catchy titles and nice, attention-grabbing graphics that this is enough for you to expect a tremendous amount of clicks to your website. It doesn’t work that way.
People have to be comfortable enough. Your content has to become familiar enough for them to click on it.
When audience members click on the content you share through your social media accounts, they get a chance to like your page, follow your Twitter feed, pin your posts, or subscribe to your YouTube channel. They still stay on the platform, but they get a chance to subscribe to your account or follow you.
This is the second stage of the social media funnel or inverted pyramid. You have to develop some sort of in-platform credibility. Your content is not just this random material that came out of nowhere. Even if people don’t click on it, they see enough similarity in terms of branding, graphics, as well as other content cues so that your brand stands apart from everybody else’s.
Again, they may not necessarily be motivated to click, but with enough repetition through social media channels targeting certain topic categories and hashtags, your brand doesn’t remain an unknown quantity.
Once you have people checking your content out through your social media accounts, you can then send them “call to action” content (CTA). This content recruits people to your mailing list. This social content that you’re sharing offers some sort of incentive.
Maybe you’re giving away a free booklet, maybe you’re giving away software— whatever the case may be, there is some sort of giveaway to incentivize people to click on that link, enter their email address, and join your mailing list.
Whether you use freebies, special content, special free tickets to an online webinar that’s pre-recorded, it doesn’t really matter. Whatever the case may be, the endgame is to get people to join your list.
When you look at the funnel, the endgame is to get people to that narrow end of the funnel. At that end, you’re not necessarily getting them to click on an ad to buy something. You’re doing something far more valuable.
Instead, you’re calling them to action so they join your list. You are converting your social media reach, meaning, the top end of the funnel, to list membership, which is at the very narrow point at the bottom of the inverted pyramid.
This is where the magic happens. Once people join your list because you have successfully incentivized them to enter their email on your squeeze page, you get a tremendous opportunity to build a long term sales relationship.Other Details
- 1 Ebook (PDF, DOC, TXT), 83 Pages
- 5 Ecovers (PSD, JPG)
- Year Released/Circulated: 2020
- File Size: 36,475 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can convey and sell Private Label Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites