Table of Contents
Introduction to Retargeting ..4
What is Site Retargeting? ..7
Site Retargeting Tracking ..8
Understanding Social Media Retargeting ..9
Facebook Exchange (FBX) 10
The Power of Email Retargeting .12
Why Email Is Perfect for Retargeting .12
Why Search Retargeting Is Not Always Cost-Efficient 14
Why Understanding the 3-Step Customer Journey to a Sale Is So Important .16
What Are Cookies? 18
Choosing the Correct Retargeting Platform and Advertising Exchange .19
Choosing an Ad Exchange or Network .20
How to Set up Your Retargeting Campaign .22
Segmentation Can Make or Break Your Retargeting Campaigns .27
Choosing Marketing Campaign Length and Frequency Caps ..28
Top 10 Retargeting Tips ..30
Sample Content Preview
What is Site Retargeting?
When you hear people talk about retargeting, most of the time they are speaking of site retargeting. Remarketing is not the same thing as retargeting, but the phrases are used interchangeably in many cases. The major focus of this report is site retargeting, which makes up the vast majority of all retargeting marketing campaigns.
Site retargeting keeps your brand and message in front of people who leave your site or blog without taking a desired action.
Most people think about generating sales when they talk about online businesses. This is probably going to be an eventual goal in your business. You have to make sales to generate profits, and you need profits to make sure you can continue to do business. This only makes sense. However, site retargeting is not just about selling products and services. It is about getting people to fill out forms, take surveys, join contests and subscribe to your email newsletter.
In the very first paragraph of this report, you discovered that 98 or 99 out of every 100 people that visit your site will leave without doing anything. Those are industry standards across all types of businesses and demographics. Even if you do an incredibly good job and get 3 to 5 people out of every 100 to take some type of action the first time they visit your site, 95 to 97 targeted prospects are leaving without doing anything.
Retargeting attempts to convert those 95 or 97 or 99 tire kickers into buyers. If your goal is to have someone join your email list, site retargeting can help. No matter what action you want visitors to your site to do, site retargeting dramatically improves the odds that you get the desired result.
Site Retargeting Tracking
How do you know what your website visitors do after they leave your Internet property? You can keep track of the activities of your site visitors with tracking code. With site retargeting, cookies are embedded into the Internet browser of a web surfer that visits your site or blog. Whatever that person did on your site, whatever pages they looked at and what actions they took, are recorded.
Depending on certain filters and formulas you set, they are then shown advertisements when they visit other websites. This is a great way to make sure that a person returns to your site to buy a product, even if they are thinking about purchasing a product on another website, blog or web property. You can see how powerful this is to get people back to your site. When you use site retargeting, and your competition doesn’t, you enjoy the advantage of keeping your audience engaged, and it is easier to turn prospects into customers.
Understanding Social Media Retargeting
Facebook is the king of social media online. That statement probably does not come as a surprise to you. Unless you have been living under a rock since 2004, the year Facebook was born, you are well aware that FB is the most powerful and influential Internet business not named Google. With over 2 billion active monthly users, Mark Zuckerberg’s online social hangout offers a lot of opportunity for Internet marketers.
YouTube counts more than 1 billion active monthly users, and Instagram has 700 million active participants every month. Those are numbers should make you sit up and take notice for an obvious reason. If you find out where a large number of people are hanging out online, and you can deliver a smart retargeting campaign to those people, you can have a positive impact on your business. Basically put, it’s easier to make a sale or get someone to join your email list when you address a large prospect pool, rather than a small one.
Social media networks are very large prospect pools.
The top retargeting platforms understand this. They partner with Facebook and some of the other large social media sites to get your advertisements in front of your desired prospects. Later in this report, we will outline the best retargeting providers for you to work with, and they all provide social media retargeting.
When people are interacting on Facebook and other social media hangouts, they are there to socialize and have fun. This laid-back state of mind is perfect for the smart marketer. Present the right kind of lowpressure, no-pressure display ads to social media account holders, and you can double or triple your conversion rates. This is possible because of the demographics and targeting options offered by the likes of Facebook. Facebook Exchange (FBX)
Facebook Exchange is the biggest social media ad platform in the world. FBX gives you access to all of the data Facebook collects on user intent. Combined with the tracking data you gather through the retargeting cookies you place on your website, this allows for extremely focused marketing on Facebook. The addition of real-time bidding to FBX makes it possible for marketers with any sized budget to compete for online ad impressions.
This means you don’t have to have deep pockets to get the right type of ad in front of the right kinds of people on Facebook. By using Facebook Exchange or some other social media advertising network or exchange, in coordination with a retargeting platform, you can deliver advertisements on social media sites to people who have interacted with your website in the past.
(If that sounds confusing, don’t worry. Later in this report, we will cover exactly what retargeting platforms and ad exchanges are, and which ones you should be working with.)
Here is an example of how all this works. The retargeting provider you choose will give you a tracking tag to add to your website. This invisible tag places cookies in your web visitors’ browsers and tracks their movement online. It doesn’t gather personal information and assigns an anonymous piece of tracking data that lets FBX know when someone who has visited your website is on Facebook.
When this happens, your retargeting platform works with FBX to deliver display ads on the right sidebar of Facebook. You can imagine how powerful this can be. You can customize different ads depending on the actions of people that visit your website. If someone reads your blog post about the benefits of creating your own herb garden and they go to Facebook, you can deliver that person an advertisement for a free e-book on the top 10 herbs you can grow at home.
This allows you to build your email list, and also gives your web visitors exactly what they are looking for. This beats the traditional advertising method of using one cookie-cutter ad to show to everyone. You create and deliver advertisements on FB and other social media sites which relate directly to the pages social media users have visited on your site or blog. There is really no end to the versatility and profitability that social media retargeting can deliver for your company.Other Details
- 10 Articles (PDF)
- 1 Ebook (PDF), 31 Pages
- Posters, Infographic, Checklist, Mini Report
- Year Released/Circulated: 2017
- File Size: 4,596 KB
[YES] Can use
[NO] RESELL OR GIVEAWAY