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Table of Contents
Introduction To Product Creation Blueprint … 3
Choosing A Product Type ….. 5
Choosing A Topic .. 7
Creating eBooks . 10
Creating An eBook Cover … 12
Creating Videos .. 14
Selling Your Products . 16
Amazon Kindle (KDP) ….. 17
Barnes & Noble ……. 18
Secondary Retailers 18
Draft2Digital . 19
Kobo Writing Life ….. 20
Apple ……. 20
Promoting Your Products …. 21
Final Words . 22
Resources … 23
Sample Content Preview
Choosing A Topic
Many people create a product on something they are personally interested in or have knowledge or experience in, because they simply feel it will be easier to create a quality product. While that is generally true, it doesn’t necessarily mean that product will sell.
A good way to get an indication of what type of material is selling well is to take a look at various online marketplaces and search through the bestsellers in various categories. If you already have a topic in mind, go to a section that correlates and see if anyone else is selling a product on a similar topic, and if so, how well are they selling?
Let’s say you want to write a product on growing cacti. Here’s an easy way to research.
1. Visit Amazon.com.
2. Hover over “Books & Audible” in the menu on the left.
3. Click “Kindle Books” or “Books”.
4. Then click a category that closely matches your topic, in this case, Nonfiction, then Crafts, Hobbies & Home, and then Gardening & Horticulture.
5. This will show you a list of “New and Popular” titles in the genre, and you can drill down further. In this case, I clicked “Ornamental Plants”.
6. The first book in “Ornamental Plants” under “New and Popular” is “Succulents Simplified: Growing, Designing and Crafting with 100 Easy-Care Varieties” by Debra Lee Baldwin. There are also several other books about cacti and succulents on this page.
Product Creation Blueprint
7. Click the bestselling book on your list, in this case “Succulents Simplified’, and look for “Product Details”. This will tell you the book’s bestseller rank overall in the Kindle Store as well as in some of its various categories.
This particular book, at this moment, is #28,495 in the Kindle Store. It’s also #1 in several categories, including Ornamental Plants and Flower Arranging.
A good general rule of thumb is that a book with an overall rank of #30,000 or lower means the title is probably making fairly decent money for the author. A book with a rank of around this number generally sells (and this is a very general number) around 50-75 copies per month.
This number can vary widely based on several factors such as current new releases that may affect rankings drastically, and the fact that a book may rise very quickly and fall just as quickly, but it gives you a good idea of what you might expect around that ranking if you stay there for a while.
Remember that rankings are highly volatile on Amazon. A book could be in the top 1,000 one day and drop to 15,000 the next, or vice versa.
Product Creation Blueprint
Rankings are based on sales in correlation to things such as length of time since the last sale and how well other books are doing. It’s not easy to predict.
Another way to find out if a product might sell is to check out magazine publishers to find out if any magazines are being published on the subject. If so, a product would probably sell well, because it’s not likely a publisher would create and market a magazine without doing research first into whether it would sell.
You could also write their advertising department to ask what their current subscriber number is, or their reach. This will give you a good indication of how popular the magazine is and how large the market might be.
Remember, interest in a market does not necessarily equal sales!
For example, there could be hundreds of thousands of websites about insect collecting, but if people in that market aren’t spending a lot of money, all the traffic in the world won’t matter. So look for products that are actually selling, not just general keyword numbers or website numbers.
You can use this same technique with virtually any online or offline marketplace. Some ideas include:
• Your local library or bookstore
• Websites of Barnes & Noble and other booksellers
• The ClickBank Marketplace
• Affiliate forums
• Internet marketing discussion groups (WarriorForum.com etc)
Browsing these sites will give you plenty of ideas, and checking out bestseller lists will make it easy to find out what is selling and what isn’t.
Ebooks are perhaps one of the easiest type of info product to create, regardless of your skill level or experience. Using software such as Microsoft Word or Open Office you are able to create a simple PDF-formatted document that can be sold to your audience.
If you want a general idea of how easy it is to create a book for sale on Kindle, for example, take a look at this checklist:
1. Write your book in Word or another word processor and save it in .doc format.
2. Add a title page with the book’s title, author name and copyright notice at the front.
3. Be sure each chapter has “Chapter One”, “Chapter Two”, etc. set as “Heading 1”.
4. Create a flat book cover design at 1600×2400 pixels, or pay someone to do it for you.
5. Submit the doc file and cover JPG to Kindle.
It’s really that simple! There’s no special formatting required in most cases, because their conversion program can convert your doc file to the .mobi format used by Kindle.
And here’s a fantastic free resource that will compile all of your documents into the many different popular formats, including mobi and .epub!
If you want to sell your book on ClickBank or another similar platform, all you need to do is take that same document and export it as a PDF file, zip it up and it’s ready to go!
Creating An eBook Cover
People say that you shouldn’t judge a book by its cover, but the fact is, almost everyone does. It’s only natural, because the cover is the very first impression you get from most books. Unless someone tells you how great a book is before you see it, you probably won’t know anything about the book other than the title and what the cover looks like.
This is especially true online.
As you’re browsing through a traditional bookstore, most of the books only present the spine. Thus, the title generally becomes the first impression for most books, except those few that are displayed with their front cover facing out. But that is generally reserved only for big sellers.
But online, you see the full front cover displayed as a small thumbnail amongst many others. If your cover doesn’t stand out and grab attention, the rest of your marketing – your title, your description (blurb), your reviews… none of that will matter.
Fortunately, there are a number of decent designers available on sites like Fiverr.com. For $5, you can get a book cover that is probably better than anything you could do on your own, unless of course you’re already a good designer. For $20-$50, you can get a really excellent cover done by a highly experienced designer.
Your book cover is definitely not a place to skimp. You only get one chance to make a first impression, and it better be a good one
There are also thousands of designers that can create quality covers for you. Check out their portfolios to find someone whose work matches the goals you have for your cover.
Creating videos is a little trickier, but with the right software or service you can easily create video products that will sell. In fact, there are online services that make it incredibly easy to create videos just by uploading a few images or slides and some music!
Some of these services will even allow you to make a simple video for free so you can see how easy it is, thus allowing you to choose one that works best for you without having to pay to test out a ton of services you may not like.
Services that can help you make videos:
Stupeflix – With free personal plans and Pro plans starting at just $29 per month, Stupeflix is a great option for making simple videos very quickly. They have a number of different themes available, and a sizeable library of music available, or you can upload your own music or audio.
Animoto – Animoto makes video creation as simple as 1-2-3. Just upload pictures, choose music, add some text, and press a button and your video is created. They currently have 50 video themes available for pro users. Pricing for business plans starts at $19 per month.
GoAnimate – GoAnimate will help you create cool animated videos on a variety of themes using built-in animated cartoons. The professional service has plans $79 per month that allow you to remove their branding.Other Details
- 1 Ebook (PDF, DOC), 21 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML, PSD)
- File Size: 14,306 KB