Table of Contents
Chapter 1: 10 Key Reasons Most Marketers Fail on Instagram 07
Chapter 2: You Don’t Have to Fail 17
Chapter 3: Instagram Success is All About Persona 27
Chapter 4: Find Your Competi tors on Instagram and Reverse Engineer Them 31
Chapter 5: Curate Top Notch Content and Mix in Your Reverse Engineered Content 37
Chapter 6: Adopt a Content First Sales Funnel 46
Chapter 7: Use Facebook’s Ad Retargeting System to Pull Instagram Users Deeper Into Your Funnel 52
Chapter 8: Pay and Interact with Niche Specific Instagram Influencers 55
Chapte r 9: Continuously Optimize All Parts of Your Funnel 62
Chapter 10: Best Practices 69
Sample Content Preview
What do you think happens? That’s right, a whole lot of nothing.
It doesn’t really matter how engaging your content is. If you are not qualifying people or helping them overcome some serious structural questions regarding whatever it is you’re trying to pro mote, you’re probably not going to achieve much with the traffic.
I’m not disputing the fact that people do pull a lot of traffic from Instagram. But anybody who has ever tried online marketing knows that just because you get traffic, it doesn’t mean you g et conversions. Traffic, click – through, and conversions are totally different things.
By promoting directly to your conversion page, which is your sales page or squeeze page, you may not have qualified the traffic well enough for you to convert those peopl e into paying customers. Your ROI tanks and you end up wasting a tremendous amount of time, effort and money on your Instagram campaign.
Reason #3: Unreasonable suspicion of influencers
Influence marketing is really big on Instagram. Basically, you find p eople who are already influential in your niche and you pay them to mention your product or give shout outs to your profile. Whatever method you use, you leverage their existing popularity and credibility with their community.
The problem is, there are man y fake influencers out there. I am not going to deny this. Nobody can.
There are lots of accounts on Instagram that are flat out fake. Not only are their accounts fake, but the “people” following them are fake too. It’s all a software illusion. It is no su rprise that a lot of marketers have gotten burned by these influencers.
Maybe they are charging $20 a shout out, or maybe they are charging $5 per product mention. But regardless of how cheap the influencer rates may be, it’s wasted money because they don’ t really have any influence. They just have high follower numbers. These followers are not real.
Not surprisingly, a lot of people have been turned off by influencers. They don’t even want to deal with influencers at all.
This is a serious mistake. It’s on e thing to be suspicious of fake influencers, it’s another to completely close your mind to working out a mutually advantageous deal with real influencers. There is a difference.
Believe it or not, reaching out and closing deals with the right influencers can mean the difference between your online store making tens of thousands of dollars a month or your company continuing to struggle.
Reason #4: Choosing to be antisocial
There’s a reason why social media is called social media. It’s supposed to allow peo ple to be social. It’s supposed to enable outreach, engagement, sharing of ideas, and forming genuine communities regarding certain interests and topics.
Unfortunately, a lot of marketers just create pages and blast out content. They don’t care if people r eact to their materials. They don’t care if people even see their materials. They’re just going through the motions.
Well, let me tell you, if that’s how you run your Instagram campaign, you are being antisocial. You’re not reaching out to influencers, nor are you engaging with the fans of your content. This leads to you failing to create a community around your content.
Believe it or not, it is your community that will add dollars to your bank account. That’s how it works. By choosing to be antisocial, you kill your online community before it even forms.
Reason #5: Relying on substandard photos or videos
This should be self – explanatory. Instagram is primarily a photo platform. Accordingly, accounts that feature the highest quality photos tend to get a lot more followers.
Keep it at that level. Post only high quality photos. Post videos with high production quality. This way, you would stand out from your competitors.
Reason #6: Build it and they will come content “strategy”
Have you ever had an amazing ide a regarding a hot photo that people in your niche simply cannot refuse? Chances are, you’ve had such ideas. Well, what would happen if you spend your precious cash on such content ideas?
Let me tell you, nine times out of ten, you probably will fall flat o n your face. You did not do any consumer intelligence. You did not do any research work ahead of time establishing that your audience would actually be interested in whatever content you are putting up.
You can’t just build this content and expect people t o show up and come out of the woodwork. It doesn’t work that way. A lot of businesses fail because of this. Your content must be based on existing demand and existing interest, not based on what you think is hot.
Reason #7: Failure to repost other’s niche specific content
Believe it or not, you can build a tremendous amount of credibility on social media by simply reposting somebody’s tried and proven content. In other words, if somebody posted content that got a lot of likes, engagement, comments and what have you, you can repost that and recreate some of that engagement on your account.
This is perfectly okay because you end up promoting that third party account. You create a win win situation. You build up your own credibility within your niche, and you drive attention to that brand. Everybody wins.Other Details
- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 61 Pages
- 5 Graphics (PNG)
- 1 Salespage (HTML)
- 10 Ecovers (JPG)
- Promotional Ad Material (Emails, Banners)
- Resource Report, Cheat Sheet, Mindmap, Social Media Images, Legal Page, Sales Video
- Year Released/Circulated: 2018
- File Size: 123,926 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights