Table of Contents
Table of Contents .. 2
Introduction ….. 3
Types of Landing Pages … 4
Elements of Successful Landing Pages …. 7
Creating Stunning Landing Pages 9
WordPress Themes & Plugins .. 9
Templates & Systems . 10
Landing Page Optimization … 13
What is Split Testing? . 13
Killer Landing Page Hacks …. 15
Incentives .. 15
Social Marketing Integration …. 16
Engagement Devices .. 16
Conclusion …. 18
Resources ….. 19
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Elements of Successful Landing Pages
Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them?
Well, that is precisely what you should do when you create a landing page. Don’t copy other people’s pages. That’s copyright infringement. Instead, we can borrow elements from those pages that we know are already successful.
There are a few elements you should focus on no matter what type of landing page you create.
1. Headline – As with any type of page, you need a headline to grab attention and get people interested right away. The headline is the most important element of the page, because it’s usually the first thing people see.
2. Media – You’ll generally want some kind of imagery, whether it is video or image-based. This is usually a picture of the product or a video ad, but it could be any type of supporting media. This is usually the second thing people notice on a landing page, but of these four elements, it’s the least critical. You could still have an effective landing page with no graphics or video, but typically graphical elements and videos capture interest and lead to better conversions.
3. Benefits – Every landing page needs a list of benefits. Whether this is benefits of the product or benefits of your newsletter that you want them to subscribe to, you must give people enough reasons to take action.
4. Call-to-Action – A call-to-action is another vital element for any landing page. You must tell people what action you’d like them to take. This could be something like, “Click here to get your copy of this unique marketing system now!” Or it could be something like, “Enter your name and email address to receive your free copy of this life-changing report today!” A strong call-to-action can mean the difference between getting the visitor to take action and having them leave, so pay close attention to this component.
A landing page can have other elements, as well. Just remember that the four elements listed about are crucial to the success of any landing page, so time must be spent making sure these elements are finely tuned for conversions.
Creating Stunning Landing Pages
Most people who work online actually have little to no technically proficiency and very little artistic experience. This makes it difficult for the average person to create their own landing page, and hiring a designer to create a custom page can become very expensive, especially if you need that designer to add special functions to your landing page.
Fortunately, there are many ways to create truly remarkable landing pages without a lot of technical experience. You don’t have to spend a small fortune to have a custom landing page created unless you have very unique needs. Instead, you can do it yourself and save money.
Let’s take a look at some of the ways you can create stunning and effective landing pages with very little technical experience.
Method #1 WordPress Themes & Plugins
If you use WordPress, there are a number of different ways you can use it to create effective landing pages. These pages can be standalone landing pages, or they can be integrated into a blog or website built on the WordPress platform.
This can be achieved with themes, plugins, or a combination of the two, depending on your needs.
The WordPress Landing Pages plugin is a good place to start. This plugin allows you to make beautiful landing pages on your WordPress site using a visual editor with no code required and built-in templates. You can also track conversion rates, clone pages to tweak for A/B split tests and more.
JustLanded is the #1 bestselling landing page theme on ThemeForest.com. This theme allows you to create a fully responsive, highly customized landing page in unlimited colors, with your own fonts and styles and much more, and you can also include your opt-in code.
>> Theme Forest Landing Pages
Method #2 Templates & Systems
Templates are a great way to create landing pages if you have little to no technical ability. There are also full systems that not only contain great designs, but also allow you to easily customize those and have other features such as testing, tracking, social media, and other features built in.
LeadPages is a full system that allows you to create responsive landing pages (as well as launch pages, sales pages, squeeze pages, thank you pages and more) that work on a wide variety of platforms including WordPress, Facebook and most mobile devices.)
There are tons of templates built in that you can customize to create an endless variety of pages. Best of all, you never have to touch a single line of code.
1MinuteSites allows you to create unlimited landing pages customized using their built in templates in one minute or less. The system is truly that powerful and easy to use. These pages also perform well on mobile devices, and they are hosted on their servers which are known for their speed and reliability.
You can also publish your landing pages on your own site with HTML5, on WordPress, or on Facebook!
One place you can find a great system for both building beautiful landing pages using templates and split testing for the best results is:
Unbounce has a 30-day free trial, so you’ll be able to test the system in order to find out how well it works for you before you commit to their monthly fee.
With Landing Page Monkey you will get results fast with attention grabbing, video driven, high converting video sales, opt-in and promo pages.
It provides stunning video backgrounds that use your own or any hosted video from Youtube, Vimeo, Amazon etc. It is an all-in-one web based solution, which allows you to edit pages on the fly, without knowing any coding or possessing any tech skills, and they will even host your landing pages!
Landing Page Monkey works with all leading autoresponder services and can integrate with them easily.
You can also update and create landing pages from your mobile phone with this online app.
Landing Page Optimization
Because your landing page is so crucial, and because, as they say, you only get one chance to make a first impression, it’s critical to ensure that your landing page converts as well as it possibly can. It’s practically impossible to gauge every element of your landing page against the tastes and desires of your target audience. In fact, there have been times when ugly designs have vastly outperformed beautiful designs, and when copy that cost thousands of dollars from one of the world’s most well-known copywriters failed compared to a quick sales letter written by a product owner. Sure, these instances could be considered “flukes”, but the fact is, they happen more often than you might expect. This is why it’s important to use split testing in order to optimize your landing page for optimum conversions.
What is Split Testing?
Split testing is basically the process of testing multiple versions of a page, sales copy, or other marketing element in order to increase conversions. You can accomplish this with special software, or you can do it on your own by using multiple pages with your own unique methods of tracking results.
If you use a system like LeadPages or Unbounce, you’ll have split-testing abilities built right in. This is one of the things that makes these systems so powerful, because you can test the different iterations of your landing pages without using any additional software or incurring any additional expenses for testing software.
Killer Landing Page Hacks
There are a few things you can do to drastically improve your landing page effectiveness, boosting conversions with very little extra work. Let’s take a look at those things now.
Incentives are one of the most important tricks in the landing page book, but many people neglect to use them anyway. Used correctly, incentives can boost conversions significantly, so there’s no reason not to use them.
The average person isn’t going to hand over their personal information such as their email address or phone number without some sort of incentive to do so. Not only that, but incentives work even when your landing page is geared toward selling a product, because you can offer a discount, rebate or bonus to encourage sales.Other Details
- 1 Ebook (PDF, DOC), 19 Pages
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