Good Ecommerce MRR Ebook

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Table of Contents

Introductory …… 4
Chapter 1: Accounting Principles . 6
Chapter 2: Ecommerce – The Positive Negative …… 8
Chapter 3: eCommerce Fundamentals ….. 10
Chapter 4: All About Personal Accounting ………… 12
Chapter 5: Everyday Accounting 14
Chapter 6: Fraud Protection And E-commerce …… 17
Chapter 7: Improve Conversion Rates – Effective Content 18
Chapter 8: Managing An Ecommerce Business ….. 20
Chapter 9: Shopping Carts And Online Stores …… 22

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Chapter 1: Accounting Principles

Ecommerce was seen as a passing fad or gimmick when the pioneers of the process began.

Certainly, being tied to a computer screen to make a purchase you would need to wait for wouldn’t hold the interest of consumers. Yet inroads were made and sales were conducted.

One of the prevailing difficulties associated with early online transactions was the safety of personal financial information. As hackers gained access to non-encrypted data it was a rallying point for many ecommerce businesses. There had to be a better way to do online business.

The Debut of Encryption

Webopedia describes encryption this way, “The translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access to a secret key or password that enables you to decrypt it.”

The keys to ecommerce were given back to online business when transactions became encrypted. The privacy of customer data allowed ecommerce to become a viable option for consumers once more.

Suddenly the world of cottage industry and extensions of brick and mortar stores began to flourish and entrepreneurs began to willingly dip their toe into the cyber frontier.

This was a new way of doing business in the cutting edge of intangibles. No longer did business owners absolutely need a sales staff, no longer was an outgoing personality required for business startup, no longer did business mean a storefront.

Business Without Borders

The possibilities expanded as more and more businesses began to recognize their business could be presented in a global fashion.

Business had been so associated with a town, region or district, but online business could be conducted without barriers or distinctions.

Ecommerce allowed the ‘every man’ an opportunity to explore the world of business. What had been seen as elite and unattainable was suddenly an archaic notion. Ecommerce thrived on a ‘no discrimination’ policy.

Entrepreneurs of all ages, racial distinctions and economic levels began to find value in marketing to a worldwide clientele who cared more for the product than the arena of personal definition that often-made brick and mortar business more difficult.

An Interesting Paradigm

A phenomenon that has taken place in many ecommerce stores is the advent of a growing percentage of online sales while brick and mortar store sales are either static or in a slight decline. This seems to indicate a change in the purchasing decisions and shopping patterns of consumers.

Perhaps in the future we will see more product fulfillment centers and fewer brick and mortar storefronts as ecommerce continues to gain steam as a premier shopping alternative.

Chapter 2: Ecommerce – The Positive Negative

Here are so many positives in opening an ecommerce business online. For instance, your business can be open 24 hours a day, seven days a week and it can be open on holidays even when you are personally enjoying the festivities.

Ecommerce is typically much less expensive to start than a brick and mortar counterpart. In many ways it may seem like a no-brainer to rush headlong into an ecommerce store.

However, some of the negatives should also be considered. For instance, your website may be geared to a worldwide audience, but when you launch the site it is simply a little-known commodity on the edge of cyberspace. It’s tough to have a grand opening online because it can take a while for consumers to find you.

So much rests on the rankings of site engines to help ecommerce stores get up and running.

One of the things that consumers like about ecommerce shopping is also one of the things that business owners find most challenging – no personal contact with buyer. Your automated ecommerce solution helps maximize productivity while minimizing direct interaction with customers.

Some sense of contact can be initiated through autoresponders that provide helpful tips and/or instructions to assist the buyer with their new purchase or in understanding your business a little bit better.

Online businesses have discovered ways to present the possibility of consumer input…

1) Business Blog (Blog) – This allows you to post personal items about the product, yourself and your ecommerce store. For certain customers this provides a personal touch they may still desire. It also allows you some level of personal interaction with consumers.

2) Forum – This allows business owners to read up on what customers are saying about the product. Questions can be answered and elements of the personal touch can be clearly seen.

3) Feedback Form – Allow consumers the opportunity to provide feedback (both good and bad) that will be automatically posted on your website. This can help other customers make a decision because the feedback did not originate with a member of your ecommerce team.

When the feedback is bad make sure to respond and if the product truly is not a solid performer make sure to remove it from your lineup of available products. Even unhappy consumers can appreciate your willingness to do the right thing.

Most consumers are happy they don’t have to talk to a sales associate. As a business owner you should also be thrilled that this knowledge provides you with an opportunity to reach out to disenfranchised consumers with a product they need in an environment they are comfortable with. Just make sure your do your best to optimize your website so search engines can rank your site in the best possible way.

Other Details

- 1 Ebook (PDF), 21 Pages
- 1 Squeeze Page (HTML)
- 3 Ecovers (JPG, PNG)
- Year Released/Circulated: 2019
- File Size: 1,459 KB

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