Exploding Your Sales PLR Ebook

Table of Contents

Introduction
Overview of Pricing
– Pricing Strategies: Getting Started
– The Bigger Picture
– Pricing with Regard to Competition
– Rule 1: Premium Products Sell at Premium Prices
– Rule 2: Wowing through Price Is a Bad Move
– Don’t Be Afraid
– Times Are Changing
– Increase Sales by Presenting Choices
– Rewards for Customers Equals More Cash for You
– Trials and Lead Generation
– Banning the Word Cheap
– Value Added
Summary
Overview of Added Value
– Adding Value Explained
– Cut-Off Dates
– Limited Numbers Done Right
– Standard Testimonials
– Testimonials – But Better
– The Ultimate Testimonial
– The Standard Bonus
– Bonuses – But Smarter
– Bonuses Done Right
– A Little Something Extra
Summary

Sample Content Preview

The fact is, if your price is too low, people look at you and wonder why the heck you’re charging that tiny amount. If your brand spanking new piece of advanced technology software is really as good as you say it is, why does it only cost ten dollars? So there we have rule number two. Never price yourself so low that you think people will look and think wow that’s a quality sounding product, look how little it costs! That’s not what they’re saying at all. They’re saying, “Wow, look at how little that costs. There can’t be that much to it.” So in effect, all you’re doing here is adding even more value to your product through a higher price. It might be the same product, but I tell you now, it’s much more likely to sell more copies at a price that someone might look at and think that it’s reasonable, or average than something someone might look at and fall off their chair at how cheap you are. Don’t Be Afraid Too many people are afraid to take the leap and price their products as they believe they’re worth. Too many people look at competition and think they have to cost less otherwise no one is going to buy their stuff, or they’ll make less money out of it. This is simply not true. Don’t undervalue yourself just for the sake of being cheaper. If you have a better product, you put a higher price tag on it. The experimentation and playing around to find the right combination of offers, deals, follow-up and pricing options can come later. I could show you so many products that are out there right now, in competition with each other, but one is charging a heck of a lot more than the other. How about this guide, for one? Here’s us charging you a thousand dollars for the complete set of manuals, but there are plenty of other guides out there that cost ten dollars. Will the quality of both of them be the same? Looking at the price alone, from a customer’s point of view, I highly doubt it.

Times Are Changing – Business Needs To Adapt How about the latest purchase you made for your house, whether it was a whole work surface, a new garage door, a toaster, a dinner table, whatever it was. I bet if you think about it, you’ll see that times have changed. A long time ago, even before I was born, people wanted things that worked. They were just ok. But nowadays that’s not enough. It’s got to be the best, the fastest, the nicest, the easiest to use. There’s a real market for premium products emerging. Make sure you don’t place yours in the bargain bin if it’s meant as premium product, not a bargain basement product. Increase Sales by Presenting Choices Ok enough of that for now. I want to talk about something else that’s rarely done, especially in the world of online marketing and info products, and that’s offering different price plans from the word go. Sure people might change their price, put it up and down to experiment, put on offers and so on, but that’s not doing much if your original plan isn’t well thought out.

Even with the simplest of single sale info products such as this, you’re presented with options. The more, the better to be honest. Whether you’re a high ticket item offering smaller chunks to be paid at extended periods, or a low priced membership site that does the opposite, and offers a lump sum that gives access for three months, six months or even a year. Remember, the sales process is all about answering the customer’s questions, and squashing their fears or any problems they may come up with in their minds for not buying your product. It’s no good you selling someone on something and then they find out they don’t have the payment option they want. Make sure you add multiples of these. It’s simple, if there’s anyone out there with a website that only offers one payment option, they’re losing sales. Don’t let this be you. Rewards for Customers Equal More Cash in your Pocket Rule five, and one of the most important. Never ever, no matter what you do, ignore the people that have purchased from you before. It’s not hard to come up with ways to reward them. Right now, I’m putting together an ID number system for myself that allows previous customers to come along and buy my stuff at a discounted rate.

These people are the most important of all. You’ve already got them on your lists, they’ve already bought your stuff, which means they’re willing to spend money, and of course they trust you, and they’re serious about wanting more information, or the products and services you offer. Remember this, because if you forget you’ll go broke. It’s as simple as that. You want to keep the customers that are buying from you happy, and you want to stay in touch with them. If you don’t go out of your way to please them, you’ll have to go out and spend wads more on finding new customers. Look after them, because they’ll be with you for a long time to come and will form the base of a successful business from the word go. Trials & Lead Generation Rule number six: Avoid free trials unless you’re aiming for lead generation. The problem with free trials is that you’ll attract all sorts of freebie seekers, and just like I don’t want anyone here that doesn’t want to make a successful business of themselves, I’m sure you don’t want people wasting your time either, taking up valuable resources and just picking something up because it’s free. As I learned with my big experiment site back in the day, it’s far better to charge a small amount for a short trial, say one to three dollars for the first week simply to sort those people out that are coming to you just because they can, and those that are coming to you because they’re serious. I’ve got a great example for you here too. Now a good friend of mine set up a site when we were in our early days on the scene. He had a pretty good product backed up by a multi level affiliate system, or a matrix of sorts. Anyway, he started promoting and all was going well, until word started spreading around some of his affiliates about some guaranteed signups site that sold signups to anything free, for a fee. Now unfortunately I’m sure you can see what’s coming. Not only did the affiliates go for this one, which wasn’t much help to them, because of course most of these untargeted people were just freebie seekers signing up because they were getting something in return from the guaranteed signups sites, and only a tiny percentage were actually going for his hosting package or the pay plan he had in place. What he ended up with was a system clogged full of people that had no idea what they were subscribing to, weren’t making him or themselves or the people that referred them any money, and had no interest in doing so. A real resource disaster case, that one, because it rendered the pay plan almost useless. Make sure you do this one right and offer a trial for a small fee if your product permits. You could be looking at a similar costly situation otherwise.

Banning the Word Cheap Rule seven: Never tell anyone your product is cheap. Yuck. Nothing major to dwell on here, really, but never ever describe your products as cheap. Competitively priced – yes, the best price for that service – yes, cheap – no way. That just devalues your product full stop. More often than not, people don’t want cheap. They want quality at a good price, especially in online business. Rule eight: Don’t be afraid to experiment with pricing strategies. I can understand how you might be worried that customers, who bought your product costing four hundred dollars, would be annoyed that they receive an e-mail for a special seasonal offer cutting that cost in half, but it seriously doesn’t work that way. You’re not offending anyone by doing this, and it’s the only way you’ll come up with new techniques and tactics yourself, through testing. The fact is real world businesses do this all the time. They have super sales, then they put prices up at Christmas time and particular times of the year when their products are going to be more in demand, discount things daily, add and remove discounts and so on. It’s not a wrong thing to do. It’s not unethical. It’s business. And if your customers have ever left their houses to go and purchase something from a store, they’ll know this too. So here’s the deal. If you need some extra cash, why not offer a limited number of members, a long subscription at a discount of a month or so throughout the year? I have to say this one works real well, and I had a large percentage of my member base from my previous site hand me large up front wads of cash that I could put to good use making more cash. If I’d left them at their twenty dollar per month fee, I might have made an extra few hundred dollars, but at a slower pace. There’s nothing wrong with you adding discounts to the end of five or six day follow-up messages, so on and so forth. In fact, there’s nothing wrong with changing your price on your main page without any warning or notice. Don’t fall into the trap of worrying what previous customers are going to say, because seriously, this happens in the real world all the time. I know in all my experimental days I’ve never had someone come to me and shout or complain because I pulled a quarter off the price a day after they bought it. If you have a quality product, that’s good enough, not to mention you owe it to yourself to try different methods like in the above examples until you get things dead perfect. Value Added Rule nine: Always add value. We’ve got a whole section that talks about adding value in a moment, through bonuses, different approaches, promo’s, and the like. But for now, remember when coming up with a price for your product, don’t let it be the only product. Strange sentence indeed, but look at it this way, what kind of things are going to allow you to increase your price and actually persuade people to buy your stuff at the same time? The quality of your product and sales system are the obvious, but how about bonuses? What about testimonials from known and trusted people in your field? It’s not just material things either. What about your reputation and how others see you? So here’s a final tidbit of advice for you. If you feel that your product isn’t worth the four hundred dollars you’re charging then increase its value through these methods. If you still don’t feel it’s worth it, then at this point, you know that you’re charging too much for it. Ok, I’ll be honest with you. If you want to succeed and get your price just right, without being ‘cheap’ you have to do a little work. A little research and a little brain work. It’s not all straight forward one two three. Understand that it’s not about being cheaper than anyone else, it’s about pricing your product correctly depending on competition, who you’re aiming your product at, its quality, and your research and tracking results.

Other Details

- 1 Ebook (PDF, DOC), 54 Pages
- 1 Squeeze Page (HTML)
- 2 Ecovers (PSD, PNG)
- Year Released/Circulated: 2022
- File Size: 9,245 KB

License Details:

[YES] Can be sold
[YES] Can offer Resell Rights
[YES] Can offer Master Resell Rights
[YES] Can resell Private Label Rights
[YES] Can be edited
[YES] Can put your name as the author
[YES] Can be broken down into articles
[YES] Can be used as web or e-zine content
[YES] Can be added into membership sites
[YES] Can be sold in any format
[YES] Can be packaged
[YES] Can be offered as a bonus
[YES] Can be sold on auction sites
[YES] Can be published offline
[YES] Can be given away (in any format)