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According to reports, every year there are 265 billion customer requests and companies spend over $1.3 trillion to serve these requests. However, leveraging chatbots can help you save up to 30%. This is because chatbots speed up response times and can answer up to 80% of routine questions.
Offer 24/7 Automated Customer Support
No one likes waiting and neither do your customers. In fact, 91% of customers who are unhappy with a brand leave without complaining. Chatbots can help engage customers 24/7 with immediate answers to all the frequently asked questions. Offering excellent customer service round the clock will naturally have a positive impact on your customer satisfaction and retention.
Boost Customer Engagement
To build a successful, sustainable business, it’s essential to keep your customers engaged. Brands that successfully engage with their customers can increase the customer spend by 20% to 40%.
By leveraging chatbots, you can take your customer engagement to the next level. Chatbots improve customer satisfaction by delivering immediate one-on-one responses to your customers – exactly what customers want. By using this problem-solving approach, you’ll make your customers happy and satisfied.
Chatbots also offer real-time conversation. They are the fastest way to communicate with your customers, which saves time and money for both you and them.
Improve Team Productivity
By 2020, chatbots are predicted to handle 85% of customer service communications with no human interaction. Chatbots will play an integral role in the shift from human to automated customer services for every brand. While they can’t replace human agents completely, they empower you to offer primary support that filters a customer request before it’s directed to human agents.
To improve the productivity of your team, you need to automate your sales and customer service tasks.
Using chatbots, common queries can be answered immediately, allowing your customer support agents to focus on important tasks that need human involvement.
Improve Lead Generation, Qualification, and Nurturing
Using the information that chatbots receive, you can deliver personalized messages that assist customers along the “buyer’s journey.” This is because you can use a chatbot to ask relevant and necessary questions, persuade the visitor, and generate leads. Chatbots make sure there’s a seamless conversation flow, which generates higher conversions.
Apart from using chatbots to generate potential customers and notify the sales team, you can also use them to determine the unqualified leads through identified KPIs, such as relevancy, budget, timeline, and resources. This prevents you from dealing with time-consuming leads.
Ways Chatbots Are Used in Business
Artificial Intelligence (AI) has advanced significantly in the last decade, and chatbots are one of the most useful products of this AI evolution. Chatbots can help businesses reduce the time taken to answer customer queries and they also reduce the number of customer service agents.
It’s estimated that the chatbot market will reach $1.25 billion by 2025. That’s because many brands are investing in improving their customer experience. The benefits of chatbots go beyond offering immediate responses to customers. They can also perform business tasks such as collecting customer information, scheduling meetings, and reducing overhead costs. That’s why the size of the chatbot market is expanding exponentially.
Thus, many startups and savvy brands are now incorporating chatbots into their daily operations, interaction with customers, and sales processes. Here are five ways businesses can use chatbots:
Deliver Excellent Customer Service
This is a great option for businesses that don’t want their customers to:
Wait for the customer service agent’s answer — “Hold on while we connect you to an available customer agent”, which is frustrating, isn’t it?
Search for answers in the FAQs — customers don’t have the time for scrolling dozens of FAQ pages.
Streamline the Shopping Experience
To offer a great shopping experience only requires you to write what you want to the chatbot and it’ll send the information to the sales department.
Customers don’t have to repeat several times, “I need the same product, but with metal buttons.” Also, the chatbot remembers customer preferences, and it uses this information to offer them a great experience when they return.
Chatbots answer the specific questions customers have instead of displaying a long list of unnecessary information. Remember; the more attention a customer gets, the greater their desire to buy something. This is where chatbots come in handy. You can use them to deliver personalized messages to customers and offer one-on-one help, which will ultimately boost your conversion rates.Other Details
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