Table of Contents
WHAT ARE DIGITAL PRODUCTS 6
EBOOKS AND SHORT REPORTS 7
AUDIO BOOKS AND AUDIO COURSES 7
VIDEO COURSES AND WEBINARS 8
CHECKLISTS AND PRINTABLES 8
WHAT DOES YOUR AUDIENCE WANT AND NEED 10
DEFINE YOUR TARGET AUDIENCE 10
SOLVE A PROBLEM OR ENTERTAIN 11
DON’T BE AFRAID TO BE SPECIFIC 12
CREATING YOUR FIRST DIGITAL PRODUCT 13
DECIDE ON YOUR TOPIC 13
PICK A FORMAT 14
CREATE THE CONTENT 14
CREATE DOWNLOADABLE FILES 15
LET’S TALK ABOUT INFRASTRUCTURE 16
THE SALES PAGE 16
THE DOWNLOAD PAGE 17
A WAY TO PAY 17
MAKE YOUR OFFER LIVE AND START SENDING TRAFFIC TO IT 19
WHERE TO GO FROM HERE 20
FOLLOW UP WITH YOUR CUSTOMERS 20
CREATE AN ENTIRE PRODUCT FUNNEL 20
THE MAGIC OF CROSS SALES 21
IMPLEMENT AN AFFILIATE PROGRAM AND WORK OUT SOME JV DEALS 22
CONSIDER CREATING MEMBERSHIPS OR COACHING PROGRAMS FOR RECURRING INCOME 22
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What Are Digital Products
Let’s dive a little deeper and talk about what exactly digital products are, what different types you may want to consider putting together for your audience, and the likes. As you read through this chapter, you may start to come up with potential product ideas. Jot them down, so you have something to brainstorm and work from throughout the coming chapters.
The main reason digital products are such a great way to make offers to your target audience, your website visitors, blog readers, and email subscribers is that they are products you can create yourself. There’s no overhead. There’s no long product development and testing process. There’s no warehouses and shipping department to worry about. They are products that your customers purchase online and then download.
I ’m sure you’ve come across plenty of free and paid digital products already. They are the short reports or audio/video recordings you get as a “Thank You” for signing up for someone’s email list. It’s the eBook you bought on a website ages ago to learn how to get your baby to sleep through the night. It’s the video tutorial course you signed up for to figure out how to use Facebook ads. And of course, the report you’re reading right now is a digital product.
I n essence, digital products are bought and downloaded online. Most of them are information products. The big advantage is that they are created once and can then be sold again and again. This means that a digital product business is very scalable. Once you have your product, it’s not much harder to sell 1,000 copies than it is to sell 5. That’s what makes it so attractive to online marketers and solo entrepreneurs. It’s not terribly complicated to get into the information product business, yet you can scale it up to make big money by creating more products and reaching larger and larger audiences.
6 With information products, you end up spending a fairly short amount of time in the beginning to create your product, and then shift focus and spend almost all your time marketing it going forward. Until you’re ready to create the next product. This is a very good thing because it allows you to focus on and learn how to do this one step at a time. It’s yet another reason why it is such a good type of product to produce.
Let’s wrap this first chapter up with a quick look at the different types of digital products out there. What they all have in common is that they are a way to share content and information with the people who are looking for it or need it to reach their goals.
EBooks and Short Reports
One of the easiest digital products for most people to create is an eBook or short report. The eBook you’re reading right now is the perfect example of this. The content is usually written in a text editor or word processor like Google Docs, or Microsoft Word. It is then turned into a pdf and uploaded to the web. Customers can then download the pdf after they purchase the product.
The big advantages of this type of product are that it’s easy to create with software most of us have and are comfortable to use. It’s also easy to change and update the product down the road. You simply go back to your original Word document, changing it as needed, creating a new pdf, and uploading it to replace the old version. If your preferred method of content creation is writing, this is the way to go.
Audio Books and Audio Courses
I f you’re not comfortable typing out your product, or you know that your target audience prefers to listen to content over reading it, audio products can be a great choice. They also make a high-value addition to your written eBook. Record yourself reading your eBook for an audio book component to your digital product that adds a lot of perceived value. Another option is to create an audio course where you walk students through each lesson in audio recordings. You can create checklists and handouts to go along with the audio content.
Video Courses And Webinars
A third option is creating video products. You can create a video course and record each lesson either via screen capture software or by recording yourself talk using your webcam, phone, or even your digital camera. You edit and upload these videos to your site and deliver them to your customers who can either download or stream the videos. If you go this route, I recommend you create short individual lessons over one long video. It makes it easier to upload, download, and consume. It also makes it much easier for you to go back and change one little video instead of the whole thing when you need to make changes.
Of course, live webinars and webinar recordings make another attractive video product. You invite your customers to join you live and then also provide them with the recording later. It’s a fun format that allows you to create your digital content on the fly and interact with your target audience.
Checklists And Printables
Last but not least let’s talk about a quick and easy product you can create out of checklists and printables. People like things that make their lives easier from printable meal plans and shopping lists to checklists for setting up their first blog. Tap into this need by compiling the information and presenting it in an easy to use format. Checklists and printables also make great addition or bonuses to any other digital products.
Of course, this isn’t a complete list of what you can do with digital information products. You could also create apps or software, develop custom spreadsheets and the likes. It’s simply a list of some of the most common and easy to create digital products. It’s a starting point for you, and of course, you can mix and match these products to fit your needs and those of your target audience. Which brings us to chapter two which is where we’ll explore what your potential customers want and need.
What Does Your Audience Want And Need
Now that you know a little more about the different types of digital products you can create, you may be tempted to jump in, pick a format, and get to work. There’s one more piece of information you need first, which is what your audience wants and needs. It’s important to realize that the two aren’t always the same. What your audience wants and what they need to know or work on next can be related, but can also be very different. For example, your potential customers may want an easy way to add an extra $1,000 to their bottom line, but that they need a way to build a list so they can get more repeat business. In that case, your goal is to sell them a product that teaches them how to make an extra grand with a mailing list. But let’s not get ahead of ourselves. Before you can get into your audience’s wants and needs, you need to know who your target audience and ideal customers are.
Define Your Target Audience
Your first job is to figure out who your target audience is. Once you know that, you’ll have a much better idea of what your product should be about and even what format will work best for the majority of your potential customers.
Start with the niche you’re in and then sub-niche it and get as specific as possible. For example, you may decide to create content and information products for local small businesses. You can get even more specific and decide that you want to work with people who have a web presence but are looking for ways to increase their business and their bottom line through online channels. They are the local restaurants, realtors, hair salons, flower shops, etc. who want to learn how to grow a list, get email subscribers into the store, grow their reach on social media, and make it easy to be found online through a Google search. That’s the kind of specific picture of your target audience that you want to create. In this scenario, you may also want to define them as people who are interested in learning how to do these things themselves instead of hiring a social media and email manager. There’s a big difference between the two and one group will be interested in your info products, while the other is looking or a “done for you” service.
Solve A Problem Or Entertain
There are two big motivators that get us to purchase a digital product. One is entertainment, and the other is problem-solving. Think about the digital products you’ve bought in the past. Your Netflix subscription and most of the books on your Kindle are there to entertain you. This guide on digital product creation, on the other hand, helps you solve to problem of making money online (or at least part of the problem). As you start to think about other digital products you’ve bought, you’ll quickly see that they all neatly into one of these two categories. Every once in a while a product may hit on both, but that’s rare and not always possible to do.Other Details
- 10 Articles (PDF)
- 1 Ebook (PDF), 25 Pages
- Posters, Infographic, Checklist, Mini Report
- Year Released/Circulated: 2017
- File Size: 5,167 KB
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