PLR Ebook Table Of Contents
Introduction 3
Section 1: First Things First – Background And Definitions 16
The Nature, Scope, Realm And Arena That Is “Mystery Shopping” Or Incognito Business /Customer Services Investigations, Observations, Evaluations, Report And Feedback
The Value-Proposition That Goes Both Ways
Risks, Reward, Benefits And Pitfalls For MSE (Mystery Shopping Enterprise)
Section 2: MSE Fundamentals, Toolkit 35
Basic Tools, Start-Up And Succeeding, Requirements, Applications And Certifications
Scouting, Alliances, Business Partners, Networking, Collaboration, Marketing And More
Section 3: Entrepreneurial Secrets for MSE SUCCESS 50
Keeping Your Secret/Incognito Status And Persona, Reputation Intact
Tracking Success, Learning From Failures, Expertise And Experience
Suites Of Service, Business And Professional Offerings
Techniques For Succeeding At MSE
Conclusion 59
MSE Online Links and Resources
PLR Ebook Sample Content Preview
Introduction
It should come as no surprise that a true test of your entrepreneurship with, in and through a guest, secret or mystery shopper/shopping, guest experience, professional customer and business services, services intelligence business and customer feedback type endeavor (MSE for short: Mystery Shopping Enterprise), TAKES HARD WORK!
It asks for attention to detail, action and business plans, networking, specialized tools, method and strategy, working deliberately to be successful, regardless of the phase that your business is in, start-up, development, enrichment, expansion, down-turn, sell or closure. You need to set goals, persist, collaborate, network, reach out, build a reputation, get the word out, referrals and testimonies, build a track record, use customized specialist tools, reporting, observation techniques, inquiry and whole bunch of other refined skills put to good use, expertise, experience, work on your feedback and reporting, following and customer service yourself, marketing and managing the business. As the MSE business owner/operator you need to focus on BOTH process and outcome in order to make the most of your business.
When it comes to the boundaries and parameters of what MSE is and covers, most sources define the mystery or secret shopper type business as
All activity that is happening incognito, with hidden purpose, secrecy, role-play, imitation, observation, covert, under-cover etc.
For example: A store detective hired in-house in plain-clothes walking the store pretending to be a shopper, BUT is really and employee of the business, oftentimes fall into this category as well. They actually have a real job to do and task at hand – protecting the interest of the business and guarding against shop-lifters and thieves for example, while not obviously so. There when they need to be!
Another (the majority) of the field falls within a ‘market research’ type context and roots itself in business process, customer perspectives and outcomes. A mystery shopper’s task and mandate centers around observing, evaluating, recording and reporting process/outcome, experience and quality of employees, customer service, and the like.
Mystery shopping is increasing in prevalence as companies realize that the informed, empowered consumer wants and demands more than just the bare essentials and run-of-the-mill ‘service’ anymore. Most utilize these professional services for a pretty darn good reason – they want to measure and keep, improve and develop the quality of their services.
In this scenario companies often recruit and send guest, secret or mystery shoppers to 'act' in the role as normal shoppers or to actually shop in return for some combination of goods, discounts, compensation, store credits, and more. The so-called ‘perks’ for the service. If you enjoy shopping this is a great way to earn some money, explaining why there has suddenly recently been an explosion of new providers and entrepreneurs (just like us) on the scene. This guide will help you learn and discover MORE about how to succeed in this arena and context.
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Table Of Contents
Introduction.......................................................4
Chapter 1: Crafting a Winning Headline...........................................................5
Chapter 2: Headline Templates.........................................................10
Conclusion........................................................15
Sample Content Preview
Introduction
When it comes to selling a product, nothing is more important than the quality of the product itself. If you have a good product, pitching it and attracting word-ofmouth advertising will be easy. Customers will recognize that it has intrinsic value as a product; and they will purchase it and spread the word to their friends.
However, when it comes to selling that same product, the next most important thing is the quality of your sales pitch. Even if your product is excellent, you won’t get a lot of word-of-mouth advertising unless at least a few brave souls are willing to purchase the product initially to kick things off. And the only way that will happen is if you persuade them to. And that’s where copywriting comes in.
Copywriting, for the uninitiated, is the art of using salescopy to persuade readers to become buyers. In the remainder of this guide, we will focus on the most important part of any piece of salescopy: the headline. In chapter 1, we will briefly consider what should go into a good headline. And in chapter 2, I will give you an exhaustive list of “fill-in-the-blanks” headlines for all occasions.
