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Table Of Contents
Introduction.............................................. 5
Tactic #1: Be Consistent with Your Social Media Identity ....................... 6
Tactic #2: Create a Coherent Social Media Message ....................... 6
Tactic #3: Create a Twitter Profile .......................... 7
Tactic #4: Create a Fan Page for Your Business on Facebook ............................. 7
Tactic #5: Track Your Twitter Results ......................... 8
Tactic #6: Think in Terms of Social Capital .......................... 8
Tactic #7: Using the Twitter Search Engine......................... 9
Tactic #8: Use Twitter to Conduct Market Research ........................ 9
Tactic #9: Create a Tutorial Series on YouTube ............................. 10
Tactic #10: Create a Linkedin.com Profile ...................... 10
Tactic #11: Put a Thumbnail Photo in Your Social Networking Site Profiles ........................... 11
Tactic #12: Lure in Followers by Posting Free, Useful Information ....................... 11
Tactic #13: Promoting Your Business Through Blog-Commenting .......................... 12
Tactic #14: Encourage Existing Customers to Use Your Facebook Fan Page ........................... 12
Tactic #15: Use Your Own Judgment Over That of Experts .......................... 13
Tactic #16: Improve Your Search Engine Ranking Position with Linkedin.com ....................... 13
Tactic #17: Integrate Your Social Media Marketing Efforts with Everything Else................... 14
Tactic #18: Use Forums to Pull in Site Visitors ......................... 14
Tactic #19: Link Up with Seasoned Experts ....................... 15
Tactic #20: Remember that Social Media Marketing is Still Marketing .................... 16
Tactic #21: Join Networks Related to Your Niche ............................... 16
Tactic #22: Link Your Twitter and Facebook Accounts .......................... 17
Tactic #23: Use Your Facebook Fan Page to Give Your Customers a Behind-the-Scenes Tour .................. 17
Tactic #24: Encourage Others to Promote Your Twitter Account and Facebook Page ................................. 18
Tactic #25: Avoid Engaging in Flaming or Fights ............................ 18
Tactic #26: Participate in Discussions with Visitors .......................... 19
Tactic #27: Let Customers Contribute to Your Fan Page .......................... 19
Tactic #28: Use Your Site to Demonstrate How Your Business Helps Others ........................ 20
Tactic #29: Provide Angry or Upset Customers with Compensation .............................. 20
Tactic #30: Carefully Consider Trade-Off between Customer Engagement and Your Time ......................... 21
Tactic #31: Don’t Let Privacy Concerns Stifle Your Marketing Campaigns ................................... 21
Tactic #32: Don’t Live in Fear of Making Mistakes .................................. 22
Tactic #33: Using Tumblr.com to Save Time ................................ 22
Tactic #34: Integrate Your Twitter Feed with Your Homepage .............................. 23
Tactic #35: Use Tumblr.com for Longer Tweets .................................... 23
Tactic #36: Tumblr.com vs. Other Blogging Platforms ........................................ 24
Tactic #37: Selecting a Tumblr.com Theme .................................. 24
Tactic #38: Alternatives to Tumblr.com (Ping.fm) ........................... 25
Tactic #39: Use Last.fm for Music-Related Businesses ............................ 25
Tactic #40: Use Your Facebook Profile to Refer People to Your Business’s Fan Page .............................. 26
Tactic #41: Pull Your Email List from Your Autoresponder to Find Buyers Who Use Facebook ................... 26
Tactic #42: Refer Your New Friends to Your Fan Page .................................. 27
Tactic #43: Use Your Email List to Find Customers on Twitter............................. 27
Tactic #44: Put Your Latest Updates in Your RSS Feeds for Those with Readers ........................... 28
Tactic #45: Truncate Your RSS Feeds to Hook Readers ................................ 28
Tactic #46: Add a “Find Use Elsewhere” Box on Your Website........................... 29
Tactic #47: Use Disqus.com with Tumblr.com....................... 29
Tactic #48: Use Disqus.com (Or Other Services) to Allow People to Comment on Your Site ....................... 30
Tactic #49: Create a Discussion Forum for Your Website ............................. 30
Tactic #50: Populate Your Discussion Forum.................................. 31
Tactic #51: Make Money from Your Discussion Forum ................................. 32
Tactic #52: Use PHPFOX to Create Your Own Social Network ......................... 32
Tactic #53: Populate Your Social Network ........................ 33
Tactic #54: Generate Revenue from Your Social Network ............................ 33
Tactic #55: Promote New Products Using Twitter .................................. 34
Tactic #56: Using Twitter to Promote a Firesale .................................... 34
Tactic #57: Using Twitter to Grow Your Email List .............................. 34
Tactic #58: Creating a Wordpress Blog ............................... 35
Tactic #59: Using Your Facebook Fan Page to Send Out Information .............................. 35
Tactic #60: Using Your Facebook Fan Page to Request Information & Pictures ............................. 36
Tactic #61: Using Event Invitations on Facebook ............................ 36
Tactic #62: Create a Facebook Application ........................ 37
Tactic #63: Create a Free Discussion Forum on Your Facebook Fan Page ............................. 37
Tactic #64: Have Your Fan Page Open to a Splash Page with Discounts and News ........................ 38
Tactic #65: Cross-Promote Your Social Media Accounts ............................ 38
Tactic #66: Create a Twitter Contest ............................ 38
Tactic #67: Create an iPhone Application that Features Your Feeds from Your Various Social Media
Accounts ......................... 39
Tactic #68: Modify Your iPhone Application for Use with Smartphone Operating Systems .......................... 39
Tactic #69: Use Twitter to Promote Recent Updates to Your Website .................................. 40
Tactic #70: Add Digg/Reddit Buttons to Your Website ..................................... 40
Tactic #71: Create a “Tweet This” or “Post This to My Facebook Account” Button ...................... 40
Tactic #72: Using YouTube to Talk to Your Customers Directly ......................... 41
Tactic #73: Using the “Insights” Feature on Your Facebook Fan Page to Monitor Your Traffic ..................... 41
Tactic #74: Use Your Facebook Fan Page to Promote Your Fan Photos and Testimonials ......................... 42
Tactic #75: Promote Your Facebook Fan Page with a Facebook Ad ................................ 42
Tactic #76: Add a Google Buzz Button to Your Site .............................. 42
Tactic #77: Start a Conversation and Get Readers Involved ................................. 43
Conclusion................................ 43
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Introduction
The rise of social media has transformed business as we once knew it. In the past, business owners were limited in how they interacted with customers, how they collected information about them, and how they marketed new products and services to them. Today, these strictures have been removed, permitting business owners to gather information, learn, and respond much faster than ever before.
It has also transformed the business landscape in another way: by creating a rift between those who know how to navigate social media sites and services; and those who do not. Those who don’t know how to use social media services may find themselves on the defensive constantly—doing anything to retain customers—even if they had a successful business model only years ago. On the other hand, those who feel comfortable with social media may now find themselves at a significant advantage.
Whether you’re currently using social media to promote your business or are thinking about doing so, it is important for you to understand how to do it correctly. No matter whether you’re inexperienced or a veteran social marketer, if you don’t have the right information, it can be easy to botch a marketing campaign or simply run out of ideas.
Fortunately for you, this guide was designed for people in your exact position: those who know that social media is an important part of doing business today; and who want to learn how to use it correctly.
In the rest of this guide, I’m going to provide you with 77 stand-alone tips that you can use to integrate social media into your business, use it to market your products, use it to find new customers, and use it to manage existing customers and extract information from them.
