Table of Contents
Chapter 1- Tips 1-5
Chapter 2- Tips 6-10
Chapter 3- Tips 11-15
Chapter 4- Tips 16-20
Chapter 5- Tips 21-25
Chapter 6- Tips 26-30
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Chapter 1
1 Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don't want to buy products without knowing you will be there to help if they have problems.
2 Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don't like your guarantee or graphics. It could be anything.
3 Think of ways to get your site or business in the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc. Simply write a press release about what you’ve accomplished, then send it to media outlets that cater to your target audience.
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Table Of Contents
Foreword..................5
Introduction..................6
Just What Is Blogging and Pinging???..................6
Why Is Blogging and Pinging The Newest Marketing Tool?..................7
What Do The Spiders See?..................9
Simple Steps Lead to Big Results..................11
Chapter 1: Creating Your Blog..................13
Step1: Go To Blogger.com..................13
Step 2: Create an Account..................14
Step 3: Naming Your Blog..................15
Step 4: Choosing a Template..................18
Step 5: Creating a Test Post..................19
Chapter 2 – Making Your Blog Settings Count..................22
Why Settings Matter..................22
Step 1: The Settings Tab..................22
Step 2: Settings – Publishing Tab..................24
Step 3: Settings – Formatting Tab..................26
Step 4: Settings – Comments Tab..................27
Step 5: Settings – Archiving Tab..................28
Step 6: Settings – Site Feed Tab..................29
Step 7: Republish..................30
Chapter 3: Creating a Yahoo Account..................31
Why A Yahoo Account Is Needed........................31
Step 1: Create Your Yahoo ID and Password..................32
Step 2: Security, Customization, Verification, and Terms of Service..................34
Chapter 4 – Yahoo and Your Blog RSS Feed..................36
What Is An RSS Feed?..................36
Why Use the Yahoo RSS Feed?..................36
Subscribing to Your Blog..................37
Chapter 5 – Blog This!..................43
What is BlogThis!?..................43
Installing BlogThis!..................44
Using BlogThis!..................45
Chapter 6: Pinging Yahoo..................49
Pinging – The Next Step..................49
Step 1: Changing the Code..................49
Step 2: Creating a Yahoo Ping............................52
Chapter 7: Pinging Other Search Engines..................54
Creating a Technorati Ping..................54
Using Ping-O-Matic..................60
How Do You Know If It Is Working?..................62
Chapter 8: Using Business Blogs Instead of Websites..................65
Blogs Vs. Websites For Small Business..................65
Your Business Blog’s Name and URL Matter................66
Finding the Right Key Words..................66
Choosing a Title..................74
Creating a URL That Works..................75
Your Business Blog’s Content..................79
Pinging Your Business Blog..................85
Chapter 9: Tips and Tricks..................86
Tips For Blog and Ping Blogs..................86
Tips and Trick for Business Blogs..................87
Changes to Your Business Blog Template..........88
Change Editor..................88
Adding Links..................90
Change About Me..................92
Changes to Your Business Blog Settings..................93
Conclusion..................95
Appendix 1 - Blogging Submission Sites..................96
Appendix 2 – Weblog Providers..................99
Appendix 3 – Photo Blog Software..................104
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Foreword
This book is just a portion…a TINY portion…of the MASSIVE amount of ‘MOO-LAH” making products you received when you purchased your copy of Seo Cash CowTM. The information presented here is meant to not only educate you, but to make you some SERIOUS MOO-LAH!
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Thank you for your purchase of Seo Cash CowTM, it’s a purchase you’ll always remember as that ONE thing that helped you tremendously on your way to success.
Go out there and grab yourself some MOO-LAH…you deserve it!
