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Video marketing has the ability to grab attention and to help you establish authority in ways that no other form of marketing can approach; so it’s absolutely vital that you start leveraging this type of marketing in your strategy as soon as possible. In fact, video marketing is so powerful that it could very well be all that you need in order to get word out about your business.
Recent studies indicate that more than half (57%) of people have watched at least one video online at some point in their lives, while nearly one-fifth of people (19%) say they watch videos online every day. These numbers are rapidly growing as more people are using the Internet and social media every day.
As much as society loves the television, computers are gradually taking over the device. If you have a newer model television, all it takes is a USB cable to connect your TV to your computer. With a variety of online services and streaming websites out there, you
can watch anything you want online, whether it’s your favorite show, new movies, or your local news cast.
Recent studies also project that more than half of people who watch a video they consider “good” will end up sharing the video with their friends via social media or email. This is an example of how online videos can go viral, which is something we’ll talk about later in this book.
As the Internet has advanced, audio and video files are replacing text and graphics. This extremely powerful medium is something many marketers can use to send their online businesses from the bottom to the top.
YouTube is simply put one of the most underutilized platforms on the web when it comes to digital marketing. Not only is YouTube the second biggest search engine on the entire internet but it’s also the best place to engage in video marketing – which just so happens to be an incredibly powerful tool for persuading audiences and generating clicks and conversions.Other Details
- 1 Ebook (PDF), 20 Pages
- 10 Videos (MP4)
- 1 Salespage (HTML)
- Year Released/Circulated: 2016
- File Size: 177,716 KB
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