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Improved Online Presence
People love a good story and video is the perfect medium to use to tell stories. You can tell more complex stories and keep your viewers engaged longer too. Plus, your viewers are much more likely to share a video story than a written article – especially if you’ve taken the time to consider your audience and what they want to know.
People Feel As If They Know You
When you do a video and people see your face and hear your voice, they start to think they really know you. This builds that all-important “know, like, and trust” factor for your audience, so that they are not afraid to spend money with you and trust you to help them with the problem you purport to solve.
Enhances Social Media Engagement
Video is fast becoming the favorite method for audiences to get information. In fact, some studies suggest that 80% of internet traffic will come from video by 2020. Part of the reason is that people are more likely to share video, comment on video, and engage with you when you make videos.
Builds Trust with Viewers
When people can see you, they develop more trust for you. But don’t worry; you can make videos without being seen and only heard and still develop trust, if you just can’t for whatever reason make a video with your face in it. Podcasts also build trust, so combine a PowerPoint with your voice to create videos and you’ll be amazed at how much more trust you can develop with your audience. And more trust means a bigger return on investment.
Google Search is still the number one search engine and they rank video higher than text. Learn as much as you can about rich video snippets to enhance your SEO. A rich video snippet allows a Google search to display a video next to the search results that appear on Google.
With video, you also end up with more backlinks, fewer bounces, and higher click-through rates. Since they’re highly shareable, you improve your social signals exponentially. You can use a plugin for WordPress to help called All in One Schema Rich Snippets. (https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/)
Improves Your Mobile Presence
Fifty percent of all mobile data happens to be attributed to video. Because of that fact alone, using video is going to make your brand more present online since more people use mobile today than even use personal computers. It’s harder to read text on a mobile device so it makes total sense that video gets more attention on mobile.
Spreads Difficult Information Faster
If you have a difficult concept to explain to your audience, using video is going to make it so much simpler. From showing someone how to cook, to how to use a physical product, to demonstrating an exercise video… video can do it all. You can also explain simple concepts, so video works no matter what type of information you want to impart to your audience.
Due to everything you’ve read so far, your return on investment is going to explode when you start using video regularly. So many people are using mobile, and so many people need to get to know you first before taking your advice. Using video to accomplish that will make your audience feel a lot better about you and will, therefore, increase your ROI exponentially.
If you are a shy person, you may be feeling a little pressure at this point after reading all that information. But no worries – we’re going to talk more about what it means to be shy, how being shy feels, and how to deal with it when making videos.Other Details
- 2 Ebooks (DOC, TXT), 16 Pages
- 2 Ecovers (PSD, JPG)
- Year Released/Circulated: 2018
- File Size: 6,297 KB
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