Table of Contents
Table of Contents 3
Step One: The System 8
Step Two: The Offer 13
Step Three: The Squeeze Page 16
Information to Collect 18
Step Four: Traffic 20
Free Traffic 20
Paid Traffic 26
Bonus Strategies 30
Autoresponder Services 35
CRM Systems 36
Additional Resources 36
Sample Content Preview
FreeAgent is a very affordable CRM system that has a wealth of features, including email tracking, outbound call tracking, sales activity tracking, real-time alerts and updates, mass email send, calendar syncing, and more.
Plans start at just $29 per month, making it a great option for new companies and those who aren’t doing enough business to support the price of one of the more expensive options.
Once you’ve decided which system you’re going to use and you’ve signed up for an account and familiarized yourself with how it works, it’s time to move on to the next step—the offer.
Step Two: The Offer
Once you have chosen your system and set up your initial campaign, it’s time to think about creating your offer, which many people refer to as your “lead magnet”. It’s kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.
Remember, this offer should appeal directly to your chosen demographic. You can’t expect to catch a catfish with a flashy lure meant for bass. While it’s possible, it’s not likely, and you’d stand a much better chance of catching a catfish with something that is known to appeal to them—such as chicken livers, or earthworms, or stink bait.
Try to think about what might appeal to your target audience. What would they be interested in learning that they don’t already know? What would they be interested in getting a discount on?
Most people create a special report as their lead magnet. It’s usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and aren’t selling information on the topic.
For example, if you’re in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeowners’ associations, utilities, road frontage, home inspections, etc.
But if you’re selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you don’t want to give away all your information for free.
You can always outsource the creation of your lead magnet, or purchase a high-quality PLR product that you can use. This will save you a lot of time.
If you are in the Internet marketing or B2B (business-to-business) fields, you might be interested in signing up for the Automated List Profits monthly program, which delivers two fully-automated lead generation packages per month and includes a report, squeeze page, and thank you page. All you have to do is paste your opt-in code and upload everything!
You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.
Once you have your lead magnet ready, be sure to add a link to it to your autoresponder service as a follow-up after people opt-in. You don’t want to have to send all those freebies out manually!
Check your autoresponder’s help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but it’s not difficult. It’s about as easy as sending an email.Other Details
- 2 Ebooks (PDF, DOC), 26 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2018
- File Size: 2,415 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights