Table of Contents
The Art of Storytelling 6
Stories That Sell 11
How to Inspire & Motivate 14
Effective Storytelling Hacks 17
Sample Content Preview
Every story has 3 main parts:
The beginning, the middle and of course, the end. When using storytelling to further your outreach, your story needs to cover all the bases, which means you’ll begin by:
Step 1: Setting the Stage
In the first part of your storytelling campaign, you’re essentially laying the foundation for your story arc. You’re setting the scene.
In phase 1, you’re outlining the conflicts that your audience is suffering with. In other words, you’re acknowledging the problems that they need help with and clarifying your brand message to demonstrate you understand your market and what they’re struggling with.
This is an important step because it will set the tone for your entire campaign and help connect your brand with its audience.
Step 2: Providing a Solution
In the second part of your storytelling campaign, you’re offering your audience with a solution to the problems outlined in step one.
You’re connecting with your market by being personal, engaging them directly with your content and demonstrating to them that you understand what they need and can give it to them.
Step 3: Call to Action
At the end of every great romance book, the hero and heroine ride off in the sunset, finally at the point of finding their happily ever after. In market-based storytelling, you’re prompting your customers to click that buy button, subscribe to your channel, or follow your brand so they can achieve that same happily ever after.
This is the point where they need to make a decision to move forward, to set themselves on the path towards reaching their goals with your help and guidance.
The anatomy of every successful stories always includes these three crucial steps. Launching a storytelling campaign with hard-sell or an aggressive approach that bypasses step one and two will result in turning away many customers who would otherwise fall in love with your brand.
You need to romance them throughout your campaigns. This begins by explaining that you understand their issues, providing a solution to that conflict, and then prompting them to take action so they can experience the rewards.
In the next chapter, we’ll look at how personal stories can help to infiltrate the most competitive markets and help you stand out in crowded spaces.
How to Inspire & Motivate
Stories must carry a level of inspiration and motivation and there’s no easier way to do that than by making it personal.
This is where you explain why your brand was created, what motivated you to create a company in your market and what your personal goals and missions are.
Of course, you want to keep your audience in mind when crafting this story so that they feel a part of it and can go on the journey with you.
For example, if you are selling a weight loss course designed to help people live a better, healthier life, your story should begin by outlining your personal journey and transformation.
You become your own case study and subsequently, the best testimonial you can possibly offer.
But you then need to emphasize how your training program will produce the results your audience is looking for. It’s one thing that you could accomplish your weight loss or fitness goals, but how can others be sure they can follow your lead?
This is where personal storytelling becomes a critical component to successfully connecting with your audience on a deep level. It’s when you get the opportunity to show them what’s possible and how by purchasing your fitness program they too will be able to reach their goals.
The more personalized your storytelling campaigns are, the more effective they’ll be. Testimonials are a powerful weapon in sales and marketing but when you begin by sharing your own personal journey with your audience, you’ll be able to create an unforgettable story that will motivate and inspire your audience.
In the next chapter, I’ll share some tips and techniques to maximizing the effectiveness of your storytelling campaigns.
Effective Storytelling Hacks
I call these storytelling hacks because they’re fast and easy ways to ensure you are hitting the hot buttons and fulfilling your goals by creating an irresistible story that will resonate with your audience.
Tip 1: Listen to your Audience
Once you’ve kicked off your storytelling campaign, you need to start listening. This is when you gauge responses and can keep a pulse on how your audience feels about your story.
Listening to responses helps you tweak your storyline so that it better aligns with what your market is looking for so it’s important that you stay on top of each phase of your storytelling campaign and leave room for adjustments and growth.
Tip 2: Be Memorable
This goes without saying, but there are easy ways to ensure your story is share-worthy. You want to get as many people talking about your story as possible which means you want to research and understand audience triggers and overall motivations. Knowing your audience will make it easier for your stories to stick.
Tip 3: Be Personal
You want your story to connect with the average consumer in your market so it needs to be told at a level they best understand.
Getting personal in your storytelling campaigns will make it easier for you to connect with your market but it will also ensure you’re approachable, come across as genuine and that you are deeply involved.
People want to know that you are offering a high level of engagement and involvement in the products and services they purchase.
It’s all about creating a marketing campaign that improves the experience of your customers.Other Details
- 2 Ebooks (PDF, DOC), 19 Pages
- 5 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2019
- File Size: 2,350 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights