Table of Contents
PINTEREST FOR TRAFFIC & PROFITS …… 1
INTRODUCTION TO PINTEREST ….. 3
EXPLOITING THE POPULARITY OF PINTEREST . 5
EXAMPLES OF SUCCESSFUL PINTEREST CAMPAIGNS ……… 6
VIRAL MARKETING WITH PINTEREST …… 8
QUICK START IDEAS ………. 10
MAXIMIZING EXPOSURE FOR UNLIMITED FREE TRAFFIC …. 11
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Exploiting The Popularity of Pinterest
In order to create an effective marketing campaign within the Pinterest community, you need to understand the features and extended options when creating pins.
One of the most powerful components of a successful pin is in your ability to create, collect and display various images from your websites, resources, and even other website’s in your niche market.
Visitor’s to Pinterest are interested in exploring relevant content pertaining to their interests, and while many of Pinterest pages are designed around specific brands, physical products and collectibles, you can easily create popular Pinterest pages around your offers, just by helping members discover your very own “themed” image collections.
For example, if you are in the business of selling physical products, such as t-shirts, mouse pads, books, DVD’s or anything in which you can usual visual marketing components to sell your items, you can easily create a Pinterest page that includes a full collection of product images from your inventory.
But even if you sell digital products, you can still take advantage of image themed pins by creating a visual library of everything associated to your brand, including your logo, ebook covers, and other image-based marketing materials.
And don’t just stop there. With Pinterest you can also create visualmarketing campaigns around other image types including spreadsheets, graphs, charts, and even mindmaps!
Examples of Successful Pinterest Campaigns
Consider the image-based training tools that you use within your products. All of these can be used to create Pinterest based pages that provide a visual illustration of the services and products that you offer.
Drawing from a couple of examples of successful Pinterest marketing, let’s take a closer look at Etsy – their Pinterest page vailable at http://pinterest.com/etsy/pins Etsy has developed a presence within Pinterest just by showcasing handmade crafts, clothing, vintage collections and designs from their community.
But Etsy is only one of many online businesses who have taken advantage of Pinterests global community. Sony Music, Pepsi, clothing designers, interior decorators, and many other big-brand companies have established Pinterest accounts in order to futher connect with their target audience.
When it comes to online businesses, Mashable has had great success with their Pinterest page, available at http://pinterest.com/mashable/pins Mashable is the perfect example of how online businesses can begin to generate high targeted traffic to their websites instantly, while maximizing exposure with very little work involved.
The basis of Mashable’s Pinterest page is to simply take traditional blog posts and create a simple image-based overview or summary of each content piece.
For example, if you were writing a blog post about the “Top 10 Traffic Sources For 2012”, you could easily create an image that represents ‘traffic’, with 10 headlines outlining the different traffic sources. You could then link that image to the full article on your blog, directing viewers from Pinterest to your website!
When someone clicks on your image, they would be directed to a full article on your website or blog – or perhaps you may lead them to another social networking account such as Facebook or Twitter. You can direct people anywhere you choose from sales pages, squeeze pages, download pages (lead capture) – or to another one of your Pinterest pages.
Viral Marketing With Pinterest
There’s another powerful component to the way that Pinterest has been created – your pins can easily go viral!
If people like your pins, they can choose to “re-pin” your content, maximizing exposure and carrying your message throughout countless Pinterest pages.
If you take a closer look at a popular pin page, you can see the number of re-pins that took place for each update. In some cases, a single pin has been re-pinned hundreds of times!
People can also “like” your pin, and the number of likes will appear at the bottom of your Pinterest pages.
Creating images for your Pinterest pages is also extremely easy to do. You don’t have to have fancy graphics, nor do you have to outsource the work to a graphic designer. Quite often, the best pin based images are those that are simple, direct and to the point.
Your image could simply be your product cover, with a direct link to your sales page. Or, for a more effective Pinterest campaign, you could create an image based around a current news headline, capturing attention from a larger audience, with your image leading them to a full article on your site that ties in with the current event.
You want to focus on creative Pinterest campaigns that will reach a broader audience, and capture a browser’s attention quickly.
Most of the images used by successful marketer’s are very simple and clear, while others create more elaborate graphics that include charts, full article content in image-form, and even cartoons that help carry their marketing message.
Just get creative and start pinning every bit of content you can that will help to build awareness of your brand. There is nothing that can’t be pinned with a bit of imagination and creativity!
Quick Start Ideas
– Post comical or funny images that tie into your niche market, and lead people to a full article on your website.
– Create Pinterest based contests and giveaway events encouraging other members to repin your pages.
– Take advantage of visual “stimulators” and create pins that offer colorful images to attract attention. High resolution images from stock photo sites (providing you with a valid license to distribute) work well at capturing attention quickly.Other Details
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