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More Internet users are searching for local results. And within the last year, over 58% of consumers have found local businesses using voice search. Not only is the number of voice searches growing, but the frequency of voice searches for local results also continues to increase. In fact, 46% of users repeatedly use voice search to find local businesses daily.
Thus, searches for “near me” businesses have drastically increased in the last few years. And this increase in local voice search is good news for local businesses.
Since 2015, mobile searches have exceeded desktop searches and the driving force behind this growth is the local search. This has forced marketers and retailers to tweak their efforts to capitalize on the rise of hyperlocal searches. Now, you can create ads that are more targeted at local search users by defining the geographical area to only a one-block radius.
Voice Search Comes Mostly from Mobile Devices
It’s astonishing how powerful Cortana, Alexa, Siri, and the rest of the gang have become. They have helped significantly in boosting voice search popularity.
However, it’s crucial to note that mobile devices, especially smartphones, will remain as the main drivers of voice search. This is because unlike text-based search, we make most of the voice searches when we’re on the go. And as early as 2016, Google reported that over 20% of searches on its Android apps were done through voice search.
This is probably the reason Google has been expanding the availability of voice search to most countries. Now, it’s available in 119+ languages.
Another essential factor in the expansion of voice search technology is speech recognition technology. The core of voice search we’re enjoying now is speech recognition.
Thanks to speech recognition innovations, Google’s speech recognition is now at 95% accuracy.
Voice-Enabled Chatbots Continue to Gain Popularity
At the time of writing, the average number of voice searches per month is 1 billion. And we do most queries via voice-enabled chatbots.
So, as voice recognition technology continues to become more accurate, vendors are setting up new applications. Therefore, many consumers are turning to voice engagement.
Today, over 50% of consumers are using voice search devices at least once a day. Voice-activated applications, in their stand-alone form, are paving the way in integrating digital and physical worlds. This form of integration offers related services to consumers and businesses.
Highly interactive and easily accessible, voice-enabled chatbots and related services offer great value to consumers and businesses.
Some benefits of voice-activated chatbots include:
Voice artificial intelligence (AI) boosts customer insights
Texting with no voice is monotonous
Quick responses and zero wait time
Improved two-way interaction
Excellent customer experience
Improved productivity through multitasking
Ability to detect fraud quickly and easily
So, if you want to scale your business, ensure you leverage how consumers use voice-enabled chatbots. And the best way to do this is by deploying voice-enabled chatbots in customer service.
Voice Search Technology Is Part of the Emerging Conversational AI
Voice search has disrupted the previously stable text-based search order. However, it’s essential to note that voice search is only a part of the larger revolution known as conversational AI. This big innovation covers the technological innovation that allows people to receive the answers they need quickly.
Conversational AI is the force that’s changing consumer behavior. And voice search plays a crucial in the larger scheme of getting answers as quickly as possible.
The core of conversational AI is natural language processing. This is the technology that powers voice search and if used correctly, it’s astounding.
Today, many SEO marketers are turning to answer engine optimization (AEO) to engage better with search engines and offer answers that match searchers’ queries. You can also leverage the possibilities that conversational AI and AEO offer to serve your customers’ unceasing need for information.
Since voice searches have four to six words, this conversation span provides more necessary clues for understanding the searcher’s intent.
While voice search offers the information, the “help” conversational AI offers gives a more substantial. And this level of help makes up the complete benefit voice technology aims to offer people.Other Details
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- Year Released/Circulated: 2021
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