Table of Contents
Table of Contents 3
What is Mobile Marketing? 6
Mobile Marketing Strategies 8
Creating an App For Your Business 11
Social Marketing on Mobile 18
Final Words 25
Sample Content Preview
One of the most popular ways to advertise to mobile users on Facebook is with their carousel format which gives advertisers the opportunity to feature multiple product images and links within one ad.
There are two different places you can create an ad on Facebook—the Ads Manager and the Power Editor. The Power Editor includes more features, but the Ads Manager is said to be a bit easier for people who are just starting out, however you can also use both in different ways.
For example, you could create your ads in the Power Editor, and then monitor your campaigns and make changes with the Ads Manager.
Fortunately, Facebook has a solid interface that walks you through the entire process.
Facebook advertising is one of the platforms that provides the most targeted campaign options. With their sophisticated ad system you can target your ads based on gender, location, hobbies/interests, occupation, education, age, as well as many other options.
You can also choose where and when your ads appear which makes it a powerful advertising platform when trying to reach mobile shoppers as you can choose to show your ads only to mobile users and even specific mobile devices.
Creating a great ad can take some time, and you might have to test a few different ads before you find one that has the best CTR (click-thru ratio, or the number of people who see the ad and click on it vs. the number of people who don’t.)
You can also use your Facebook business page to drive targeted traffic to your ecommerce store in a few different ways. To start, if you own a brick-and-mortar store, you should make sure you list your business hours and location in the About section of your page so that potential customers can easily find you. Also, those using Facebooks “Nearby in your neighborhood” feature will see your page.
A Facebook page provides your business with the opportunity to connect to customers, provide updates on specials, discounts or time-limited events. You could also run giveaways and contests on your page in order to boost exposure and drive fresh traffic to your online store.
You can create your Facebook business page here: https://www.facebook.com/business/learn/set-up-facebook-page
Create a Facebook store
If you’re looking for a quick and easy way to set up a Facebook store, check out https://www.shoptab.net. They make it easy to create a Facebook shop within minutes and all stores are optimized for use with the Facebook app. Another solution is available at https://www.bigcommerce.ca/facebook/
With Pinterest’s Buyable Pins, merchants can sell their products directly to their mobile audience without forcing them to leave the platform.
After you’ve been approved, you can feature as many products as you wish while creating a frictionless checkout experience that makes it easy for mobile shoppers to purchase your products quickly, all from within the Pinterest app.
You’ll need a Pinterest business account in order to utilize their Buyable Pins advertising platform and once you’re ready, you can apply via Shopify at: https://www.shopify.com/pinterest or BigCommerce at https://www.bigcommerce.com/pinterest/
Tip: Review Pinterest’s policies prior to requesting approval in order to determine if your business is eligible. You can find out more here: https://about.pinterest.com/commerce-policies
Here’s how Buyable Pins work:
After you’re approved, any pins on your public boards that link back to specific products will now feature an “Add to Bag” button. You can display your buyable pins in many places including within category feeds, search results, on boards of other people who have saved your products and within the home feed.
Once you have Buyable Pins enabled, you can take advantage of Pinterest’s’ extended advertising options which enable you to promote your Buyable Pins in order to maximize exposure. And with Pinterest’s advertising channels you’ll be able to easily monitor traffic and sales from within your Ads Manager.
Here are a few final tips to help you build stronger mobile marketing campaigns that will connect with your target audience:
Know Your Audience
In order to create mobile marketing campaigns that connect to your audience, you need to know exactly who they are.
For example, are they avid gamers? How old are they? Where do they spend most their time online? The more you know about your audience, the better you’ll be able to create highly-targeted campaigns that generate results.
Try Different Mobile Marketing Strategies
Don’t just stick to one mobile marketing campaign. Test out different types of mobile marketing to find out what works best for your business. Don’t be afraid to branch out and try new things!
Test & Track Everything
Keep track of how your audience responds to different mobile marketing campaigns. That way you know where to invest your marketing dollars and what just isn’t working.Other Details
- 2 Ebooks (PDF, DOC), 27 Pages
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[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights